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Shea Moisture Case Study

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Shea Moisture organization operates in the cosmetic industry, beauty industry, and the hair industry in the mass markets of America as well as globally throughout the world. The recent trends in the cosmetic, hair, and skin care industry have become technological savvy in the marketing approach of promoting products to influence consumers to buy products, nowadays manufacturers and retailers are utilizing YouTube, and Instagram tutorials on how to use the products. Therefore, Shea Moisture must keep up with the current technical aspects of promoting products to have the competitive advantage over their competitors.

According to Rebecca Sims (2018), Over recent years there has been a shift in the beauty industry towards natural and more sustainable

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