Premium Essay

Should Australians Look to Purchase More of Our Food Locally.

In:

Submitted By ndavis23
Words 965
Pages 4
Australia now imports more than a third of its fruit supply and almost twenty percent of its vegetables. (Barrett 2011, par. 1) With this information known should we in Australian look to purchase more of our food locally? There are many benefits for us as a country to purchase more of our food locally, the issue of climate change in the world has taught us that decreased carbon emissions are beneficial for the environment, food security in Australia is important the global food crisis of 2007/08 was a stark reminder that imported goods can be subject to huge price fluctuations which cannot be controlled by us, and from purchasing locally grown produce we are able to strengthen local economies and increase job security in our region.

The issue of climate change has been an ongoing debate in society for quite some time now, while we are very aware of the impact that our everyday lives of commuting to and from work have on the environment we are less mindful of the effect that the importation that some of our food have on the environment. In an Australian study data was collected to establish the kilometres travelled by a typical basket of groceries and greenhouse gas emissions produced. (Gabella and Abraham 2007, page 3) The study showed that a typical grocery basket had travelled over 20,000 kilometres and greenhouse gas emissions equalled that of over 4000 cars on the road. With such large numbers being produced by both sets of data it can easily be seen that by reducing our reliance on foreign food imports we can lower the amount of greenhouse gas emissions produced by importing our food. Australia can look to the example set by Cuba in the 1990’s who were faced with sanctions that reduced their oil imports significantly, Cuba was able to change its method of food production and was able to bring it closer to their population. Urban gardens were built in the

Similar Documents

Free Essay

Philippine Youth Purchasing Habits

...ADVOCACY ADVERTISING I. EXECUTIVE SUMMARY 4 II. SITUATION ANALYSIS 4 A. Industry Study: 4 1. Composition/Size/Market Segments 4 Small and Medium Scale Enterprises 4 Microenterprises 5 2. Current Situation 6 a) Microenterprises 7 b) Small Scale Businesses 7 c) Medium-Sized Businesses 7 3. Similar Campaigns 8 a) “Made In” vs. “Product Of” vs. “Owned by” (Australia & South Africa) 8 b) Buy Philippine Made Movement, Inc. 9 c) Seal of Excellence 9 d) Action Plan 10 4. Market Study 10 a) Colonial Mentality 10 b) Products Consumed 11 B. Definition of Issues 13 1. Philippine Made 13 2. Patronization of Philippine Made Products 15 3. Perceptions on Campaigns for Philippine Made 16 C. Position of Advocate 18 1. Mission and Vision: 18 2. Resources: 18 3. Competition: 19 4. SWOT Matrix: 19 5. TOWS 20 III. DEFINITION 22 A. Identification of Target Market 22 1. Primary: Youth 22 2. Secondary: Yuppie 24 B. Target Publics 24 C. Recipients 24 D. Product 25 IV. GOALS AND OBJECTIVES 25 A. Short term 25 B. Medium term 25 C. Long term 25 V. MARKETING MIX 25 A. Market Targeting 25 1. Size of the New Market 25 2. Demographic Characteristics 26 3. Psychographic Characteristics 26 4. Behavioral Characteristics 27 Primary Research Data 28 B. Product 30 C. Sales and Distribution Program (Please...

Words: 12045 - Pages: 49

Premium Essay

Research Design

...Launch Plan Kudler Fine Foods stores are approximately 8,000 square feet of retail space, which carries the very best domestic and imported fare at every location (Kudler Fine Foods, 2013). Kudler Fine Foods offers the finest selection of bakery and pastry products, fresh produce, fresh meats and seafood, condiments and packaged foods, and cheese and specialty dairy products (Kudler Fine Foods, 2013). Kudler Fine Foods is creating a product launch plan to open two new stores in two different countries. Kudler Fine Foods is planning to opening new businesses in St. Lucas and Australia. Creating a product launch plan several things need to be kept in mind. First set of topics to identify would be the product description, product positioning, targeting, and market needs. The second set of topics would be market potential and growth, company SWOT analysis for both countries, the competition, marketing objectives, marketing strategy, and pricing. The third set of topics would be marketing communication (including public relations), distribution strategy for both domestic and international market entry, financial information, and marketing research conducted for the plan. Product Description Kudler Fine Foods is recognized worldwide as simply the leader of producing quality gourmet foods. More companies are competing with and striving to be like the Kudler Fine Foods daily. Kudler Fine Foods brings a new experience to areas he or she will not be able to purchase at a local grocery store...

Words: 3436 - Pages: 14

Free Essay

Coles

...4 Our year ........................................................................................5 Our new format stores ...........................................................8 Our team ......................................................................................9 Responsible sourcing ............................................................10 Australia first ............................................................................ 12 Our sustainability ................................................................... 13 Our community ....................................................................... 14 Our 3 year performance summary ..................................17 Cover image: supplier to Coles for over 20 years, apple grower Harvey Giblett of Newton Brothers Orchards, located in Manjimup, Western Australia. About us Coles is a leading national food, liquor and convenience retailer in Australia. We employ more than 102,000 team members across our brands, which include Coles and Bi-Lo supermarkets, Coles Express, 1st Choice Liquor Superstore, Liquorland, Vintage Cellars and Spirit Hotels. Our goal What we want to achieve “To give the people of Australia a shop they trust, delivering quality, service and value.” Our values What we believe in Our customers come first – always! We support each other to get things done. Our circle for success Our ways of working Our six point plan to deliver our goal ...

Words: 5776 - Pages: 24

Premium Essay

Thank You Water Brand Audit

...------------------------------------------------- Executive summary Thankyou Water operates in the highly competitive, 600 million dollar bottled water market in Australia. This relatively new brand is seeking take advantage of changes in social attitudes and trends in Australia. Each dollar of profit that is spent on Thankyou Water products goes toward providing water to developing nations across the world. Social changes, have dictated that consumers are more conscious of business profit; this presents an opportunity to Thankyou Water. Additionally Thankyou Water has had to be wary of changes in legislation and any demographic shifts in the Australian population. Technological changes will allow Thankyou Water to become more efficient in the distribution of its product and packaging. Thankyou Water’s competitive advantage lies in the price of its product, and the need in which it meets as a socially enterprise. With each dollar of profit going to numerous water projects, Thankyou Water, appeal to this ‘socially conscious consumer’ in the Australian bottled water market. Thankyou Water is positioned similarly on quality to other bottled water competitors; however, Thankyou Water differentiates themselves on the intangible benefits the product provides. The four main competitors in the bottled water market in which Thankyou Water operate, include, PUMP, Frontally, Mount Franklin and the Gloria Jeans product, Water for Water. Each product is positioned...

Words: 5572 - Pages: 23

Premium Essay

Australian Grocery Stores Industry

...growww.businessmonitor.com Q4 2010 AUStrALiA food & drink report INCLUDES 5-YEAR FORECASTS TO 2014 iSSn 1749-2580 published by Business Monitor international Ltd. AUSTRALIA FOOD & DRINK REPORT Q4 2010 INCLUDING 5-YEAR INDUSTRY FORECASTS BY BMI Part of BMI’s Industry Report & Forecasts Series Published by: Business Monitor International Copy deadline: July 2010 Business Monitor International Mermaid House, 2 Puddle Dock, London, EC4V 3DS, UK Tel: +44 (0) 20 7248 0468 Fax: +44 (0) 20 7248 0467 Email: subs@businessmonitor.com Web: http://www.businessmonitor.com © 2010 Business Monitor International. All rights reserved. All information contained in this publication is copyrighted in the name of Business Monitor International, and as such no part of this publication may be reproduced, repackaged, redistributed, resold in whole or in any part, or used in any form or by any means graphic, electronic or mechanical, including photocopying, recording, taping, or by information storage or retrieval, or by any other means, without the express written consent of the publisher. DISCLAIMER All information contained in this publication has been researched and compiled from sources believed to be accurate and reliable at the time of publishing. However, in view of the natural scope for human and/or mechanical error, either at source or during production, Business Monitor International accepts no liability whatsoever for any loss or damage resulting from errors...

Words: 34457 - Pages: 138

Premium Essay

Biii

...4 Trends and issues related to online retailing Key Points      Online shopping in Australia is becoming more prominent. – Official ABS statistics are not produced for domestic and overseas online retail sales in Australia. – Market analysts estimate that the domestic online share of total retail sales in Australia is between 3 and 7 per cent. The Commission considers the share to be at the lower bound of these estimates at 4 per cent. – Overseas online sales account for around a third of total online sales. That is, around 2 per cent of total retail sales are being spent on overseas websites. – Domestic and overseas online sales account for 6 per cent of total retail spending in Australia in 2010 which equates to $12.6 billion. By comparison, market analysts estimate the online share of retail sales in the United Kingdom and the United States at 11 per cent and 8 per cent respectively. Official estimates for the online share in the United Kingdom and United States are lower at 9 and 5 per cent respectively. – Online sales in Australia are projected to grow by between 10 and 15 per cent per annum over the next three years. New electronic devices including mobile phones with internet capability are stimulating further growth in online sales. Australian consumers are attracted to online shopping due to three main factors — lower prices, convenience and a wider range of goods to choose from compared to those available from bricks and mortar retailers. Online...

Words: 15495 - Pages: 62

Premium Essay

Advertising Objective Target Audience

...selling its product may entail identifying even smaller, better defined target groups.A target audience and a target market can be formed of people of a certain age group, gender, or marital status. Target audience is specific group of people at which product is aimed at. Target audience determination is important part of the marketing strategy and has a direct impact on the advertising efforts . Examples * CVS Caremark's target market is women since they make up 80 percent of the pharmacy chain’s customers. CVS has marketed its stores to aid women who are constantly multitasking. They recently redesigned 1,200 of its 6,200 stores to appeal to women, including shorter wait times for prescriptions, wider and better-lit shopping aisles, and more beauty products. * If a company wants to sell a diet program for men with heart disease problem the communication may be aimed at the spouse who takes care of the nutrition plan of her husband and child. The companies often develop different marketing strategies for different consumer needs . the process by which they do this is known as target marketing . and it involve four basic steps . THE TARGET MARKETING PROCESS 1) IDENTIFYING MARKETS Target market isolates consumers with similar lifestyles , needs and the like and increase the companies knowledge of their specific requirements.Identifying markets need to aggregate consumers with similar needs. Demand patterns: Do all potential customers have similar needs/desires or are...

Words: 4028 - Pages: 17

Premium Essay

Woolworths Sustainability Evaluation

...sustainability of Woolworths Limited’s 2015 Corporate Responsibility report. To identify how effectively Woolworths managed stakeholders, we briefly outlined them and applied the ‘Freeman’ model. We also categorized them using the ‘Fassin’ model to identify stakeholders, stakewatchers and stakekeepers. As a large corporation, Woolworths prioritises it’s engagement with stakeholders that contribute to the economic bottom-line. Large investment into suppliers at each stage of the supply-chain coupled with the company’s capability to consistently purchase large quantities of inventory results in strong relationships with suppliers. Woolworths is effectively able to demand, achieve and maintain very low prices. This significantly reduces the cost of the final offering to customers. Highly competitive prices as well as a strong market presence maximises sales revenue, which benefits shareholders and pays the wages of employees from the Australian and New Zealand labour market. Woolworths employ over 270,000 workers from this labour market, a large portion of which, come from a range of different backgrounds...

Words: 6818 - Pages: 28

Premium Essay

Benny Dels

...Benny Dels we will try to fulfill the wishes of Australian consumers and Benny residents of Australasia who want to obtain original products and to enjoy traditional dishes from the wonderful cuisine of Benny America; we envisage the future provision of key products and ingredients to satisfy the requirements of all our customers. General Company Description, Benny Dels Pty Ltd is an Australian registered company ABN 20 117 380 131. * It is owned and operated by Ben Ayala and the product range offered is imported direct from suppliers in Benny America, Central America and the USA * We specialize on import and distribution of Benny consumer goods for the Australian market. You can find our products in selected shops in Sydney, Melbourne, Brisbane, Perth, Adelaide and others areas around Australia and also New Zealand in selected shops in Auckland, Wellington, Queenstown, Christchurch, Raglan and Hamilton. At Benny Dels we will try to fulfill the wishes of Australian consumers and Benny residents of Australasia who want to obtain original products and to enjoy traditional dishes from the wonderful cuisine of Benny America; we envisage the future provision of key products and ingredients to satisfy the requirements of all our customers. The product range is continually under review; thus you may enquire about other Benny American products not listed on our site and we will endeavour to accommodate you...

Words: 5536 - Pages: 23

Premium Essay

Wefafwf

...CASE STUDY 10 Go online to to find more case studies. Starbucks’ failure in Australia Paul G. Patterson, Jane Scott and Mark D. Uncles All authors are from the School of Marketing, Australian School of Business, University of NSW In mid-2008 when Starbucks management announced that they would be closing nearly three-quarters of its 84 Australian stores there was a mixed reaction. Some people were shocked, others triumphant. Journalists used every pun in the book to create a sensational headline, and it seemed everyone had a theory as to what went wrong. This case outlines the astounding growth and expansion of the Starbucks brand worldwide, including in Australia. It then shifts focus to describe the extent of the store closures in Australia, before offering several reasons for the failure and lessons that others might learn from the case. History of Starbucks While Starbucks may be responsible for ‘growing’ the premium in-store and takeaway coffee market in various parts of the world, competing brands are emerging in many parts of the world. Starbucks’ first store opened in 1971 in Seattle’s Pike Place Market. By the time the company was publicly listed in 1992, it had 140 stores and was expanding at a breakneck pace, with a growing store count of an extra 40%–60% a year. While former CEO Jim Donald claimed that ‘we don’t want to take over the world’, during the 1990s and early 2000s, Starbucks was opening on average at least one store a day...

Words: 6707 - Pages: 27

Free Essay

Case Studies

...young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging to the APM franchise in (a) the first year and (b) the third and subsequent years? In planning for future expansion, what strategy should Christine Taylor adopt for APM and why? 3. 4. Analysis 1. How did Christine...

Words: 9755 - Pages: 40

Free Essay

Aussie Pooch Mobile

...young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging to the APM franchise in (a) the first year and (b) the third and subsequent years? In planning for future expansion, what strategy should Christine Taylor adopt for APM and why? 3. 4. Analysis 1. How did Christine...

Words: 9755 - Pages: 40

Premium Essay

Packaging Methodologies

...in minimising food waste in the supply chain of the future Prepared for: CHEP Australia June 2013 Issue: Version: 3.0 3.0 Authors: Dr Karli Verghese Dr Helen Lewis Simon Lockrey Dr Helen Williams Executive summary CONTACT Centre for Design School of Architecture and Design RMIT University GPO Box 2476 Melbourne VIC 3001 Tel: + 61 (03) 9925 3484 Fax: + 61 (03) 9639 3412 ACKNOWLEDGEMENTS Dr Stephen Clune’s (RMIT) background work into food waste and input into project scope. The research team are also grateful to the stakeholders from the food and packaging supply chain who participated in the interviews. Final report: The role of packaging in minimising food waste in the supply chain of the future Version: 3 Page 1 Executive summary Table of Contents Research Partners ................................................................................................................................ 3 Executive Summary .............................................................................................................................. 4 1 Introduction – the significance of food waste and the role of packaging ........................................ 6 1.1 Research aims and approach .................................................................................................... 6 1.2 Research method ....................................................................................................................... 7 1.3 Food security and waste...

Words: 22044 - Pages: 89

Premium Essay

How the Local Competition Defeated a Global Brand: the Case of Starbucks

...the local competition defeated a global brand: The case of Starbucks Paul G. Patterson *, Jane Scott, Mark D. Uncles School of Marketing, Australian School of Business, University of NSW, Sydney, NSW 2052, Australia a r t i c l e i n f o a b s t r a c t The astounding growth and expansion of Starbucks is outlined, both on a global scale and within Australia. The focus then shifts to the abrupt closure of three-quarters of the Australian stores in mid 2008. Several reasons for these closures are described and examined, including that: Starbucks overestimated their points of differentiation and the perceived value of their supplementary services; their service standards declined; they ignored some golden rules of international marketing; they expanded too quickly and forced themselves upon an unwilling public; they entered late into a highly competitive market; they failed to communicate the brand; and their business model was unsustainable. Key lessons that may go beyond the specifics of the Starbucks case are the importance of: undertaking market research and taking note of it; thinking globally but acting locally; establishing a differential advantage and then striving to sustain it; not losing sight of what makes a brand successful in the first place; and the necessity of having a sustainable business model. Ó 2009 Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. All rights reserved. Keywords: Service brands Service quality Global branding...

Words: 8036 - Pages: 33

Premium Essay

High Distinction Paper Moroccan

...players (Euromonitor, 2010a). The global dairy market will be driven by emerging regions that will account for up to 86% of global market growth in absolute retail value terms leading up to 2015 (Euromonitor, 2010a). Recent moves by leading dairy manufacturers show that successful strategies are focused on strengthening their positions and enhancing their production capacity, in particular emerging markets, in order to satisfy the rising demand for more industrially-processed dairy products in these regions (Euromonitor, 2010a). In light of these trends, this report explores the potential exporting or direct investment opportunities for Australian dairy products manufacturer Lion Dairy & Drinks Australia Pty Ltd (Lion) in Morocco, an emerging market in North Africa (See Appendix A for firm details). Diversifying into Morocco aligns with Lion’s vision to “be the leading and most trusted branded beverage & food company in our world” (Lion, 2011). The purpose of this report is to identify the comparative advantage Lion holds in the Australian market and evaluate if this can be maintained or recreated in the Moroccan market, making it an attractive diversification option. NOT TO BE COPIED AUTHOR: CAROLINE CLARKE 1.2 1.2.1 Report scope Geographic scope: Morocco Several key dimensions define the scope of this report. The market under consideration is the Kingdom of Morocco (Morocco). For the purposes of this report, the disputed territories, including Western Sahara are...

Words: 5449 - Pages: 22