...INTRODUCTION: There is a general belief that packaging of Nigerian food products lacks the quality that can make them competitive in the local and global markets. Although some of the locally made products are considered to be of high quality and unique, but it is still very unfortunate that they are not accepted as good packaged food products, to enable them to be sold successfully in the local and global markets. Most of the packaging materials used are not environmentally-friendly, they are not designed properly while others get their food products spoilt, as a result of poor packaging system, leading to huge capital losses to manufacturers of such products, not to talk of the huge environmental problems caused by non-biodegradable materials used. The problem of poor packaging of locally made food products took a centre stage, after the Nigeria Export Processing Zone Authourity Decree 1992 was established by the Nigerian government to assist the export of Made-in-Nigeria products to the global market. It was then discovered that most of the exported food products to the international market could not be sold because of some of the above mentioned issues. Many efforts have been made by the various stakeholders in the packaging and export sector ever since to solve the poor packaging problem of locally made food products. In spite of all these efforts, the problem still persists. There are many factors that may contribute to poor or substandard packaging. Factors such as the manufacturer’s...
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...current situation faced by the company? In order to find out the current situation of Saxonville, I conducted a SWOT analysis: StrengthsHas a national distribution network.Is already recognized as a national brand.They offer a variety of quality products. | WeaknessesSelling Italian sausage from a German company.There is no product differentiation.No positioning in the market.Vivio is not a popular Italian name. | OpportunitiesNo national Italian sausage brand.Can sell easier because Saxonville is recognized nationally.The Italian sausage market is growing. | ThreatsCan cannibalize sales of their brats. Face the competition of 29 locally established brands. | 2. How was the research methodology determined?(pay attention to exhibit 3, exhibit 9 and 11) The research methodology was determined by Bank’s four step process. The first step is conducting qualitative research to understand behaviors and needs of the target consumers. The second step is a consumer sessions where they use what they have “heard to develop and then gain reactions to different positioning ideas.” The third step they refine what they have learned into concepts and have consumers prioritize and improve them. The fourth step, concepts are put into monadic testing, which puts out a test score that is then used to decide whether or not the idea is profitable (If people are willing to buy it or not). 3. What were the research results? (hint: exhibit 4, 6, 9,11) Research showed that that women are...
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... Synopsis submitted by: Arifa Jamil Syed BBA (General) 541110506 Table of Content Executive Summary 3 Part 1: Understanding the industry & company 4 Part 2: Introduction 6 Objective 6 Methodology 7 Conclusion 8 5. Recommendation 8 Part 3: 1. Appendix 9 (Part 1) EXECUTIVE SUMMARY The goal of this project is to apply systems based engineering principles for the requirements development, tradeoff analysis, and verification and validation of an automated inventory management system. The...
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...teenager and adult take food what they prefer. When we go to purchase food product there are a number of factors that influence the decision made by consumers on a day to day basis whit regard to product packaging. Psychologically when purchase food shape, color, design and brand are all essential. While food stores do not normally hire marketing psychologists they use basic psychology monitoring people behaviors and buying habits and figure out the best course of action including store design for the highest rate of profit possible. • Shape of Food Packaging: Interesting packaging shapes are one way to attract the interest of a customer. Square packaging is considered conventional, but it also makes the product easier to arrange and present on shelves. Ultimately, all of these factors are linked. If the colors make the product look attractive a consumer will pick up the product. If the consumer picks the product up and the design of the product feels familiar, but there is something slightly different, like the elongated can of “Tab energy” the customer is intrigued. Finally the product feels nice to hold and presents the contents in an effective way, they are likely to want to buy it; it’s ticked all the right boxes in their mind.[pic] Figure 1: Shape of food packaging...
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...Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi, Mark Speece |The Authors | Pinya Silayoi, Department of Packaging Technology, Faculty of Agro-Industry, Kasetsart University, Bangkok, Thailand Mark Speece, School of Management, Asian Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand |Abstract | The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of...
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...ini Packaging and purchase decisions An exploratory study on the impact of involvement level and time pressure [pic] Pinya Silayoi, Mark Speece |The Authors | Pinya Silayoi, Department of Packaging Technology, Faculty of Agro-Industry, Kasetsart University, Bangkok, Thailand Mark Speece, School of Management, Asian Institute of Technology and Graduate School, Bangkok University, Bangkok, Thailand |Abstract | The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behavior toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding...
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...Chapter 1 THE PROBLEM AND ITS BACKGROUND This chapter presents the introduction, statement of the problem, significance and scope and delimitation of the study. Introduction Pitt, B. (2006) stated that by employing the intellegence of natural systems we can create industry, buildings, even regional plans that see nature and commerce not as mutually exclusive but mutually coexisting. Most of the time, business and environment were categorized differently. Often, business is for the economy and environment is the welfare of our Mother Earth where in fact it can work interconnectedly. Both can associate and benefit each other. Micro, small and medium enterprises are defined as any business activity engaged in industry, agri-business or services whether single proprietorship, cooperative, partnership or corporation whose total assets inclusive of those arising from loans but exclusive of the land on which the particular business entity’s office, plant and equipment are situated. (Department of Trade and Industry [DTI], 2007) They are mostly affected by the non plastic ordinance. It is very important on how these small and medium enterprises comply with the Provincial Ordinance No.2012-09 because their consumers are major actors and they can minimize or eliminate the use of short-lived applications of plastics. Bulacan PCEDO (2005) revealed that Bulacan is considered the Small Medium Enterprises (SME) Capital of Region 3 because 35% of small and medium enterprises in Central...
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...consumer need. It might be from existing products and services or new development of that particular products and services. Food processing industry is an important to the growth of food and beverage industry. The increased demand for processed food and beverages has in turn escalated the needs for innovative food processing and packaging equipment and technology, making it major contribution to the economy. Packaging plays a key factor in gaining the attention of consumers whenthey make their purchasing decisions, especially to the highly aware of hygeinic consumers. Innovation in the area of packaging has become increasingly important driven by consumer demand and the need to address environmental issues. The Cryovac brand leads the way in providing market driven solutions. The new packaging types and designs, as evidenced in the food and beverage sector, are frequently aimed at offering simplicity, cost-reduction and materials saving while maintaining the benefits of convenient, attractive and easy to-use and environmental friendly packaging design. The Cryovac are commited to uncovering and understanding what drives the market, so that their packaging solutions will improve their customer’s business. The Cryovac brands is a Sealed Air asset. Sealed Air is a leading global innovator and manufacturer of a wide...
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...Vershire Case Study Vershire Case Study Case Background Vershire Company was a diversified packaging industry organized with several divisions focused on different product lines. One of these is the Aluminum Can Division, which by far is one of the largest manufacturers of aluminum beverage cans in the United States. The company has a decentralized culture, with the division general managers exercising considerable autonomy in decision-making. Under a general manager were two line managers responsible for production and marketing functions. Over the years, the Aluminum Can Division had built plants scattered throughout the country. Each plant is responsible to serve a geographical area, both for large and small-scale customers. The industry is very competitive, as each manufacturer employs the same technology and everyone was viewed by customers to have the same product quality as anyone in the industry. Thus, customers can readily shift from one supplier to another in cases that delivery schedulesand product qualities were not met. Vershire employs a long-term budgetary control system. Corporate sales budgets are prepared both in a top-down and bottom-up approach. These sales budgets are then translated to sales target per production plants and became the basis of target profits for each plant. Upon the end of the period, managers are then evaluated based on these target profits, even when budgeted sales are not met. Also, other performance measures are at place that...
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...Applying the principles presented by C.K. Prahalad, and Porter and Kramer’s ‘Creating Shared Value’, please conceptualize a product or service for BOP markets (you may use a new product or service, or one that is an extension of an existing product). Idea = biological packaging (leaves, sawdust, manure) Tagline = total product value Assumptions: ● BoP markets lack sufficient trash and recycling services and will burn their trash to provide heat and fuel to their homes and families. ● A 40lb bag of Pellets is about $6 and good for about 12 hours of burn time. ● 3 ⅓ lb of wood pellets will last 1 hour ● ~1 lb of wood pellets will last ~20 minutes Four Action Framework The first question forces a company to consider eliminating factors that companies in an industry have long competed on. Often those factors are taken for granted even though they no longer have value or may even detract from value. Sometimes there is a fundamental change in what buyers value, but companies that are focused on benchmarking one another do not act on, or even perceive, the change. ● package/contents structure ● input and construction materials ● distribution channels / efficiencies of scale ● discard process The second question forces a company to determine whether products or services have been over-designed in the race to match and beat the competition. Here, companies over-serve customers, increasing their cost structure for no gain. ● package...
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...of consumers. In many international destinations, consumers buy items frequently, but in smaller quantities, due to transportation, space and monetary limitations. Match your product offerings to consumer behavior to increase your international product success. Offer smaller quantities in easy-carry packaging. Consider offering larger quantities in single-serve packages for sales at smaller, neighborhood-oriented stores. Distribution Distribute your products through multiple channels to increase product awareness. In many countries, individuals buy a large portion of their consumable products in small neighborhood stores. The merchants in these stores obtain their supplies by direct purchases at larger or wholesale markets and through local distributors. Ensure your products are available in all distribution channels to increase product exposure and availability to all merchants. To help penetrate new global markets, offer samples, targeted promotions and joint distribution with an established product to increase product adoption. Adaptation Adapt your products to local tastes, governmental regulations, technological differences and cultural norms. Ensure product packaging uses appropriate terms and images for your target market. For example, remove cattle-based ingredients from products you sell in India due to common religious beliefs that cows are sacred animals. Consider using regional or country-specific cultural icons or celebrities to promote your product to make...
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...Discuss at least two environmental problems caused by such extensive plastic bag use. Well one problem would be people littering these bags leaving them to harm the animals because they try to eat them not knowing that they can kill them and also the aquatic life gets hurt when the bags are dropped into the water (Borkowski, 2006). Another problem could be that some plastic can be very toxic to the point that it can cause cancer (Borkowski, 2006). If you were in charge, what plan might you propose to reduce or eliminate their use and the only way that they won’t discuss the economic impacts of implementing your plan versus the financial impacts of making no change in our current use? I would get everyone to buy reusable bags because if you don’t buy them then in some form of way they will be paid for even if the food prices have to go up. The money is the biggest reason that they don’t want it but they wouldn’t want the food prices to go up either so they may agree. Or If we don’t we don’t know when the government may wake up one day and just take away plastic as chain did and then if we are already train this would not affect no one and it will also save many materials used to make this product. (Wolf, 2013) Reference Borkowski, L. (2006). Greener Paths for Plastics. Retrieved october 08, 2015, from GREEN AMERICAN: http://www.greenamerica.org/livinggreen/plastics.cfm Wolf, K. R. (2013, 12 08). More action necessary towards banning plastic bags. Retrieved 10 08, 2015, from...
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...straight to the trashcan; the number of packs is growing along with the consuming growth. More consuming produces more waste. Government and businesses encourage consuming because it leads to high profits and development of state economy. They are not interested in the situation there a person is going to use something for a long time. Society is being bombarded with commercials, pleading to buy, for instance, a new mobile phone; buying new things because throwing away old but good things. The problem of garbage is very complicated. As we can see, government is not interested of reducing consuming. Thus, the responsibility has to be taken by individuals and non-governmental organizations. Certain laws, regulating the percentage of packaging material per ton of product should be established. Moreover, interesting programs, involving people to participate can be developed. For example, a bonus for not asking for a plastic bag in supermarkets or for buying extra large packs of food. In addition, everyone should become concerned about the future of human beings and our planet. If we do not wish to be buried in rubbish, we should think twice before buying things we do not...
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...se BSG – 306 – Fall Semester / 2012 - 2013 [pic] Progress Report / Project / Presentation Course Title: Business Communication Course Number: BSG – 306 Number of Credits: 3 – 3 – 0 Pre-requisites: BSG – 201 and ENL – 102 Name of the Professor: Dr. Naseer Khan, naseerkhan@agu.ac.ae Class Timing: 13.30 to 14.45 hours on Monday and Wednesday 19.30 to 20.45 hours on Sunday and Tuesday Sections: 51 Morning and 1 Evening Hand in date: Progress Report – 24.10.2012 Final Project – 31.10.2012 and Presentation – 28.11.2012 Hand out date: 23rd September, 2012 Hand in time of presentation: Hard copy Project Number: ONE Allocation of Marks: 15 (Progress Report 5marks, Final Project 5marks and Presentation 5 marks) Note: Copying from any source will be awarded zero Name of the student: Id. #: Name of the Project: “Business Communication Issues in an Organization” Introduction: The aim of this Project is to introduce you to the subject of Business Communication and how it is practiced in the real business / organization. Business Communication...
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...EMSE 6850 Introduction to Management Science Year 2013 – 2014 First deadline is 31st December 2013 Absolute deadline is 5th January 2014 Assessment You are required to prepare a business report on a Management Science related problem of your choice. The report should be a self-contained (3000 words max) document explaining the problem; the method of your choice with justification; application analysis and outcomes. The maximum number of words is 3000 words but you are allowed to add any appendices should you deem necessary. The contents should be as follows: Executive Summary One page description of the business problem tackled, the MS approached used, and outcomes. Document signposts Table of contents and tables of figures and tables (if needed). Use of citation and references as appropriate. Introduction A description of the business problem faced and the objectives as laid down by the management group. You may refer to Hillier and Hillier for help in describing the problem. Method used Present the MS method used and why you thought it was the most appropriate amongst other methods. Your justification of the choice is an important part of your assessment Implementation A description of how the raw problem is converted into a spreadsheet model. Please provide details of the raw data and the steps followed for populating it in Excel Analysis Provide alternative solutions and scenarios and their respective outcomes. This should be accompanied by a...
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