...The Water Bottle Industry Markets Water is something that anyone around the world could get from the tap for free, but now it is all the rage for the beverage industry. Bottled water has become the industry's fastest growing segment, both in volume and profits. Due to the consumer's needs and wants for a healthier lifestyle, the beverage industry provides a necessary product to the consumers, which is bottled water. Water is essential and with the demand to participate in a healthy lifestyle, the water industry will be successfully profitable. The market size for this industry has been growing and will continue to grow in a rapid pace. Over the past ten years, bottled water has moved from being the preserve of a relatively small market into the U.S. mainstream, with sales of about $7.5 billion, and that's only for water in bottles of 1.5 liters or less (Durr). According to the International Bottle Water Association, Americans spend $5.6 billion in 2000 on bottled water. By 2005, Americans will consume 7.2 billion gallons of bottled water, up from about 5 billion gallons in 2000, the association reported. A factor that will continue to drive the bottled water market is foremost the desire to live a healthy lifestyle. Which leads to the concerns of contaminants found in the tap water. People will pay high prices for water, just to be ensured that it is safe to drink the water that they purchased. Drinking lots of water also prevents dehydration. According to the Bottled...
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...economic characteristics of the bottled water industry? If we define the economic characteristics in term of macro environment, there is several ways that we can categorize as the follow; Market size and growth rate The bottled water industry has a high potential in growth rate and in the terms of sales volume or per capita consumption rate. For example, the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In term of bottle water, the majority of sales volume has burden on single- serving PET containers than 5 or 1-2.5 gallon high density polyethylene containers which use for home or office. The single PET container has been satisfied by the customers because they are convenience and portable. So it could be purchased from a convenience store. Number of rival There were fierce competitions among the producers that have scale and scope of operations which were similar to each other. For instance, the Pepsi Co. and Coca Cola companies have developed the strategy and infrastructure, which are hard for the local sellers to complete with them. However, there were still many producers including new entrants that try to access the market and compete seriously with low price and differentiation- strategies among rivals. Scope of competitive rivalry The Local sellers have a little amount of scale and scope comparing to huge bottled water production companies (Pepsi, Coca Cola, Nestle Waters, and Group Danone). Those...
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...Bottled Water Can Be Harmful in Many Ways Heather Johnson Rogue Community College 10/30/2013 Bottled Water Can Be Harmful in Many Ways Clean fresh water is essential to our survival. The quality of our drinking water is of utmost importance to all of us. Is the drinking water available to us today actually safe? The huge bottling companies play on the fears that our tap water may be contaminated. Many of us take it for granted that we have water available to us at every corner. However, the convenience of bottled water is not worth the destructive outcome on the environment or our wallet When I was a little girl I never worried about where the water I drank came from. We lived out in the woods and we had a fantastic well. Neighbors down the road used to come over to our home and fill up containers of our water. I thought to myself how strange it is that they don’t like the taste of their water. It wasn’t until I got married and moved to Southern California that I realized how lucky I was to grow up with such great tasting pure water. I hated the taste of the water so much that I turned to sugary sodas and juices instead of water. I would go down and buy water but it was inconvenient to have large jugs of water all over the house. Every restaurant I ate at I would ask if they had bottled water or tap. I only lived in California for a year before I moved back to Oregon. However, during that time I became very aware of the taste of water...
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...Ragan Engl-1180 12/5/12 Bottled Water The trend of carrying and consuming water bottles has expenditly increased in recent years, and its popularity has hit an alltime peak. More and more people are using bottled water because of its easy assecability, and its conveince. Unaware to most, the useage of bottled water has dire effects on the environment, and itself can provide several health risks. Although bottled water can serve as a great convience, the harm it causes to the environment outweights its convience immensly and contrary to popular belief, bottled water is often no healthier than tap water. Despite perceptions that bottled water is healthier than tap water, more times than not, it is not amd bottled water has much more lienant rules when it comes to regulating their water. "Bottled water may be no safer, or healthier, than tap water in many countries while selling for up to 1,000 times the price," the World Wildlife Fund said. Bottled water continues to increase its revenue, and is the fastest growing beverage industry in the world, worth up to $22 billion a year. More than half of all Americans drink bottled water, and about a third of the public consumers bottled water on a regular basis. The increased sale of bottled water has been fueled by ads on television or in magazines of luxurious mountains and beauitful glaciers with cyrstal clear springs flowing with the so called "purified water." In reality tho, bottled water is not necessarily regulated better...
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...Mark Hancock Environmental Economics Bottled Water Environmental and Economical Effects Introduction Since the early 1990’s American’s have been consuming large amounts of bottled water. Most American’s don’t realize the effects of the bottled water industry on the environment or on their wallet. Individuals believe that bottled water is more pure and of a higher quality than that of their conventional tap water. In reality this is false. We as a country are wasting money on bottled water and harming the environment in the process. Without a change of consumption habits our environment will see some dramatic changes. This is an important environmental and economical issue that will effect future generations as well as the current. Brief History Bottled water has become a part of many Americans life. Perrier started this trend with their introduction of bottled water in the early 1980’s. Ever since the early 1990’s when Coke and Pepsi got into the bottle water market because they saw their market share for soda declining Americans have been consuming bottled water at an alarming rate. These companies tried to glamorize their product saying it will make you skinny and healthy and associating it with big name celebrities and athletes. They stated that they were not in competition tap water because they provided a product that was portable, convenient and pure. In 2007 it was an 11.35 billion dollar business. The American people certainly bought into this...
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...thefreedictionary.com, defines product quality as: “The collection of features and characteristics of a product that contribute to its ability to meet given requirements.” Whose requirement is the product meeting? Is it the consumer? Consumers expect many things to determine the quality of a product, take for instance, bottled water. Consumers will evaluate based on the following questions: Does it taste good? Is it safe for me and my family? Does its cost reflect its value? Bottled water may score a “yes” in one of those three questions; it tastes good. The reason this product scores so low in product quality is the container it’s packaged in may leach harmful chemicals, the water, itself, also contains harmful chemicals that are not regulated properly, and bottled water is expensive. The ever-so-popular plastic bottle may be the worst part of the product. Over 20 years ago consumers got a big scare because plastic was made from a carbon-based synthetic called Bisphenol A (BPA). Manufacturers quickly changed the process and started listing products as BPA free to sway consumers in believing their product was safe. Now we are faced with a new plastic problem. Water bottles, today, are mainly made of polyethylene terephthalate (PET). An article in Environmental Health Perspectives (Sax, 2010) cites recent reports indicating bottles made of this substance may leach endocrine disruptors. Endocrine disruptors pose significant health risks to consumers. The endocrine is the hormone...
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...MANAGING WATER SHORTAGE CRISIS Position Paper Prepared for Symposium Committee By April 2011 Introduction On Earth, only less than 1% of all water available is suitable for human consumption (Vitzthum & Atkins, n.d.). This emphasises on the scarcity of drinkable water and highlights the importance of not just making water available, but also making it safe for drinking. In the event of a natural disaster, water shortage is of major concern to affected countries. For Northern Ireland, water pipes and ice thaw after each passing winter, causing burst in pipes supplying water to households. Adding on, in 2011, Japan suffered from an earthquake which disrupted their water supply. These are instances of water crisis which can take place spontaneously. Water crisis can strike in any form and at times when it is least expected, even in Singapore, where it is ranked 160 out of 169 globally, with little natural water resource available (Nationmaster, n.d.). During World War 2, Japanese forces seized control of the main water supply in Singapore leading to the downfall of Singapore (Paterson, n.d.). This exposes the vulnerability of Singapore to water crisis. Currently, Singapore has to rely on the 4 National Taps to provide water for her population. Therefore, terrorist attacks on the 4 National Taps can be seen as threats which can lead to emergency water shortage. Although there is a low possibility of natural disasters occurring in Singapore, there is no guarantee...
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...world's largest beverage company, according to its own words, in 2004 it used 283 billion of liters of water. That amount would allow everyone to drink for ten days, or give drinking water for 47 days a year to people who do not currently...
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...some light on the truth as to the differences between bottled and tap water w whether people prefer bottled water due to its assumed health benefits. Whether there are health benefits truly associated with consuming bottled water instead of tap water is yet to be truly determined because expert opinions continue to suggest that “bottled water may be no safer or healthier than tap water” (Baumgartner, 2011, p.1). This study examines the various sentiments behind Americans’ desire for either bottled or tap water by looking at the preferences of a sample of students from a small Midwestern university. Literature Review In nearly every grocery store, convenience mart, office or employment setting, and most homes in America there is a presence of bottled water. If someone was born before the 1990’s, tap water was generally the only source of drinking water that was considered to be consumed daily. Today, bottled water is consumed at a rate very comparable to tap water. “In 2008, 8.67 billion gallons of bottled water were sold in the United States resulting in an average annual per capita consumption of 28.5 gallons” (Sullivan, 2011, p. 10). Among colleagues, friends and family, preferences and beliefs about the purity differences of bottled water and tap water is a widely discussed topic. Although there is an ongoing debate as to whether bottled or tap water is healthier, a topic that cannot be debated is that bottled water consumption has been and is on the rise (Figure 1). Sources...
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...Water Contamination Sierra Holmes SCI 207 Dependence of Man on the Environment Professor John Gomillion June 14, 2016 Abstract The water treatment experiment gives insight on how water can become contaminated by everyday products such as vinegar, oil, and detergent which we tested by seeing how well the soil can filter the chemicals before it reaches the groundwater. We put the compounds through the treatment process which consisted of pouring each mixture of each chemical/water through a filter containing soil placed in cheesecloth which resulted in the oil being the only product to filter through the soil. Our water becomes polluted with dangerous chemicals which are why it is important actually to filter contaminated water. We used a filtering method that consisted of coagulation, flocculation, sedimentation, filtration, and disinfection. We used soil and water to create a contaminated solution than the coagulation process took place by adding alum to the settlement. After we had solidified the filter, it was by pouring the infected content in the filter which contained sand, charcoal, and gravel which resulted in purified water that we disinfected with bleach. Drinking water could be contaminated with chemicals such as ammonia, chloride, and phosphate, and iron which are why we tested the quality of bottled water and tap water using test strips. After dipping each test strips in the Fiji water, Dasani water, and tap water, it resulted in Fiji water containing the...
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...1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? Ans. The political environment in India has proven to be critical to company performance for both PepsiCo and Coco-Cola India. Some aspects were: ïŠ Adjustments in the Indian government like new procedures set of laws and a closed system ïŠ Change in the names of each company (Lehar Pepsi & Coca Cola India) ïŠ Problems with the water contamination ïŠ The policies that excluded international companies ïŠ Boycotts of American goods ïŠ Low demand for carbonated drinks ïŠ Prohibition of imports If they could provide in a certain way because they could have studied the market better and not to preempt or enter this market without a good after market research, however due to the popularity that has the brand and the name of Coca Cola around the world I could almost guarantee the success of this anywhere in the world. In conclusion, they had to investigate more in depth to ensure the full success of this. 2. Timing of entry into the Indian market brought different results for PepsiCo and Coca- Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry? Ans. Coca-Cola into the...
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...WATER QUALITY AND CONTAMINATIONS PG. 1 Water Quality and Contamination Nalissa Johnson SCI207: Dependence of Man on the Environment Otishna Jacobs 16 August 2015 WATER QUALITY AND CONTAMINATIONS PG. 2 Introduction Ground water is the biggest source of drinking water available to human population around the world and is rapidly being polluted because of industrialization and increasing demands of agriculture around the world. “Ground waters frequently contain iron, manganese and ammonium above the allowed concentration levels for drinking water”(Strembal, 2004)There are a lot of dangers associated with drinking or cooking with contaminated water. Diseases, poisons, and toxins can be found in contaminated water. There is also a possible correlation between an increased cancer risk and consuming contaminated water. “Being out of sight, it is not always apparent that damage has been, or is being, done to the groundwater resources. The need to prevent groundwater pollution is important because of the very high proportion of groundwater resources that are used for potable supply.” (Helmer, 1997) The objective of the first experiment we conducted was to test the ability of soil to remove oil, vinegar, and laundry detergent from the environment before it reaches ground water. We want to know this because often we...
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...Water Quality and Contamination Lab Report Kathryn Thomas SCI207: Dependence of Man on the Environment Instructor Joseph Fiedor October 6, 2014 Water Quality and Contamination Lab Report Abstract The water filtration process was examined using oil, vinegar, and detergent to show how well the process works. The watercolor, consistency, and smell would change allowing the difference to be seen. Different kinds of water were tested using test chemical strips to evaluate the chemicals within them. The reason was to show that bottled water was not better for human consumption than tap water. Contaminants can be carried from one point to another and can affect human health. Water quality is very important and knowledge gained in our communities can make a difference. Introduction Water quality research is important because it helps to protect and restore the quality of the Nation’s water. Certain standards help to identify problems caused by incorrectly treating wastewater, sediment, fertilizers, and chemical from agricultural areas. Standards are put in place to achieve and preserve protective water quality conditions. (EPA, 2012). Water quality affects ecological processes such as good river health, vegetation, wetlands, and birdlife. Our water resources have major environmental, social, and economic values. If the water quality is not maintained, it will affect more than the environment; it will affect commercial and recreational values as well. (NSW, 2012). The main...
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...Australian Beverages Ltd-Pre-seen case study information A Introduction to Australian Beverages Ltd In 1937, Australian Beverages Ltd (ABL) commenced manufacturing soft drinks [non-alcoholic drinks rather than 'hard' drinks that contain alcohol]. During the 1970s and 1980s, the company expanded its beverage portfolio by entering into other non-alcoholic beverage categories, such as fruit- and milk- based drinks. In 2011, the company was Australia's largest supplier of non-alcoholic beverages. Tom Dwyer, the current Managing Director, has been with the company since 2008. He joined the company at a time when carbonated soft drinks (CSDs) growth was stagnating and shareholder confidence in the company was waning. Dwyer established a strategic planning team within the company to assess the current product portfolio and identify organic and acquisition growth opportunities. From this review the importance of operational excellence was identified and strong investment was made in world-class manufacturing facilities and systems. Process re-engineering was implemented to reduce the costs of manufacturing and time-to-market. Given the declining consumption of CSDs, Managing Director Tom Dwyer has sought to reduce ABL's reliance on them, focusing on growing new products and entering new non-alcoholic beverage categories since his appointment in 2008. Alongside significant investment in product development of other non-alcoholic beverages, several acquisitions have been made to...
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...Exam case Australian Beverages Limited Pre-seen information Semester 1 2010 Australian Beverages Limited — Pre-seen information A. Introduction to Australian Beverages Limited — March 2010 Australian Beverages Limited (ABL) commenced soft drink manufacturing in 1937. During the 1970s and 1980s, the company expanded its beverage portfolio by entering into other non-alcoholic beverage categories, such as fruit and milk-based drinks. Entry into the snack food market was recently undertaken in response to declining consumption of carbonated soft drinks (CSDs), the company’s traditional area of business strength. This move also enabled ABL to leverage its strong distribution capabilities to supermarkets, convenience stores and hospitality channels by adding adding such complementary food products to non-alcoholic beverages. Nevertheless, CSDs still accounted for 90 per cent of company revenue in 2004. Tom Dwyer, the current managing director, has been with the company since 2005. He joined the company at a time when CSD growth was stagnating and shareholder confidence in the company was waning. This had resulted in the share price declining by 15 per cent in the two years prior to his appointment. In order to restore shareholder confidence, Dwyer established a strategic planning team within the company to assess the current product portfolio and identify organic and acquisition growth opportunities. From this review the importance of operational excellence was identified and strong...
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