...While marketing has changed in shape and form over the years, what has remained constant are its basic principles. It’s still about creating a demand in the marketplace and then deploying adequate expertise and techniques to enable a brand achieve its objective. The concept of marketing, therefore, hasn’t changed. What’s changed is the context. At the Mumbai round of the Pitch CMO Summit 2010, held on November 16, keynote speaker Sanjay Behl, CEO, Reliance Big TV, explained how marketing had evolved over the years from the traditional 4Ps of the Nineties to a more contemporary approach, which was about People, Purpose, Perspective, Protection and Participation. Behl took the audience through the three phases of marketing – the pre-Nineties era (Marketing 1.0), the post Nineties era (Marketing 2.0), and the current 2010 era (Marketing 3.0). While the traditional 4Ps (Place, Product, Price, Promotion) were relevant in the era of Marketing 1.0, Marketing 2.0 was about People, Positioning, Productivity and Profit. “We saw the opening up of the economy in this phase, Exim policies were relaxed, there was rise in consumerism and the economy was booming. With all the growth opportunities, the focus for marketers was on ROI,” Behl pointed out. “Marketing 3.0 is what defines most brands and marketers do today,” he added. He then went on to explain the five biggest trends impacting Indian and global brands… 1- Touch world Press a button and get any information you want. There were...
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...MARKETING MANAGEMENT Contributors: Prof. Dr. Ashok Kurtkoti Prof. Avinash Deshpande Prof. Dr. Rajendra Bartakke Prof. Dr. N.J. Chavan Prof. Pradeep Sadarpatil Prof. Sandip Kodgire Prof. Swapnil Patil Prof. Gaurav Petkar Prof. Shripad Joshi Prof. Sheetal Kunjir 1 Marketing Management Session Plan (31st batch PGDM) MARKETING MANAGEMENT : Session Plan Session 1 Topic Introduction: Developing rapport between faculty and students, syllabus overview, about lectures and cases, etc. Defining marketing for the 21st century The Scope of Marketing Core Marketing Concept Company Orientation Toward The Marketplace Marketing Management tasks Scanning the marketing environment , Forecast demand and conducting marketing research Components of a modern Marketing Information System Internal records Marketing intelligence Identifying the major forces The demographic environment The economic environment The socio-cultural environment The natural environment The technological environment The political –legal environment Scanning the marketing environment , Forecast demand, and conduction marketing research The Marketing Research System The Marketing Research Process Chapter No. 2/3 Chapter 1 4 11 18 24 Chapter 3 4 60 61 62 65 66 68 70 71 73 74 Chapter 3 5 82 84 2 6 Creating Customer Value and Customer Relationship Building Customer Value, Satisfaction and Loyalty Customer Perceived Value Total Customer Satisfaction Customer Relationship Management...
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...two words and returns sandhi word with multiple results at a time. Here the drawback is that the splitting of words seems to be based on ad-hoc processing and not on Paninian rules. Besides, it does not seem to be using dictionary to verify the results. Building A Wide Coverage Sanskrit Morphological Analyzer: A Practical Approach by Akshar Bharati, Amba Kulkarni, V Sheeba [3]. They have developed sandhi analyzer system. Its methodology is that using the sandhi rules, the programme splits the given word into two words and then checks whether the two words are recognized by a morphological analyzer. If any of the words is not recognized, the sandhi split function is called recursively. Sandhi Splitting of Marathi Compound Words by Joshi Shripad S [5], author has implemented the Rule-Based algorithm to takes compound words and splitting the words into meaningful words and identifying the rule used according to the Marathi grammar Sandhi-Viccheda rules. A Way To Break Them All: A Compound Word Analyzer For Marathi by Raj Dabre, Archana Amberkar and Pushpak Bhattacharyya [6]. They have developed compound word analyzer for Marathi. For that purpose they have developed algorithm for handling Marathi sandhi words. Study of Various Approaches in Machine Translation for Sanskrit Language by Prof. Deepak Mane, Aniket Hirve, 2013 [8], author had a survey of the work done on various Indian machine translation systems. Some systems are of general domain, but most of the systems have their...
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...題目：公司道德與盈餘管理的道德判斷 ——心理安全為仲介變數 Title : Corporate Ethics and Ethical Judgment of Earnings management ——Psychological Safety as Mediator 目錄 第一章緒論 1 1.1 研究背景與動機 1 1.2 研究內容和意義 2 第二章文獻綜述與假設 7 2.1 公司道德與盈餘管理的道德判断 7 2.1.1 公司道德 7 2.1.2 盈餘管理的道德判断 8 2.1.3 公司道德與盈餘管理的道德判断 10 2.2 公司道德與心理安全 11 2.2.1 心理安全 11 2.2.2 公司道德與心理安全 12 2.3 心理安全與盈餘管理的道德判断 14 2.4 心理安全的仲介作用 15 2.5 研究模型的構建 17 第三章研究方法 18 3.1.1 企業道德 18 3.1.2 心理安全 19 3.1.3 盈餘管理 19 3.2 樣本收集過程 21 3.3 測量 21 3.3.1描述性分析 21 3.3.2信度分析 22 3.3.3相關性分析 22 3.3.4回歸分析 22 第四章資料分析 24 4.1 描述性分析 24 4.2 信度分析 28 4.3 相關性分析 28 4.4 回歸分析 30 第五章結論與建議 32 5.1 研究結果 32 5.2.研究结果的管理实践意义 35 參考文獻 38 第一章緒論 1.1 研究背景與動機 盈餘管理一直以來被認為是一個嚴重的會計職業道德問題，不少會計研究人員也對此做出了研究。最近的市場調研結果顯示盈餘管理在中國是一種普遍存在的現象。Aharony, Lee and Wong (2000)通過對中國1992年到1995年期間完成首次公開發行股票的83個樣本進行研究發現，中國上市公司對其收益存在有意管理的行為。而且, Haw, Qi, Wu, D. and Wu, W. (2005)發現的中國上市公司盈餘管理的監管標準也為中國企業存在對其盈餘進行有意管理的行為提供了證據。研究也表明盈餘管理與公司道德之間存在一定的聯繫。 Merchant and Rockness (1994, p. 92)研究認為盈餘管理是因個人的道德判斷不同而產生的而且道德判斷直接影響盈餘管理行為（Steven，2001）；Fischer and Rosenzweig（1995），Merchant and Rockness（1994)認為盈餘管理的道德判斷也受組織環境的影響。。即公司的道德環境對於會計人員進行盈餘管理有一定的影響，公司道德同樣在一定程度上影響會計人員盈餘管理的道德判斷水準其在一定程度上影響會計人員盈餘管理的道德判斷水準，而公司的種種行為又因會計人員的個人的心理、行為、道德判斷水準不同而有所不同，且公司的文化及道德環境對於會計人員的個人心理、行為、道德判斷水準存在一定的影響。因此，本研究模型包括三個變數，分別是：公司道德、心理安全、盈餘管理的道德判斷。其研究的主要結構為：以公司道德與盈餘管理的道德判斷關係為主，心理安全在公司道德與盈餘管理的道德判斷間起仲介作用。 ...
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...Pepsi nuts over new nut snack Chaitali Chakravarty, ET TEAM Nov 21, 2001, 10.02pm IST enthused by the profits that fritolay has generated, parent pepsi, is adding more to its snackfood subsidiary. the company is set to roll out a new nut-based snack, nutyumz, nationally. also, plans are afoot to eventually drop lehar from the lehar kurkure brand. sources said that lehar kurkure has been earning a substantial amount for fritolay (it accounts for more than one-third of its total turnover) and it is about time to market it under the kurkure brand alone. sources said that nutyumz will be launched in different flavours. the brand has been innovated for the indian market alone. besides india, mexico is the only other market where pepsi is selling nut-based snacks under a different brand name. in india, nutyumz will be manufactured in the company-owned plant in pune. the fritolay spokesperson confirmed the launch of new brand. sources said pepsi is gung-ho about fritolay as the subsidiary has been making some money, it ended the year 2000 with a rs 4 crore profit, up from rs 3.04 crore earned in the year ending 1999. pepsi's idea is to create new categories to suit indian tastes and pump up the profit figures by at least rs 2 crore by the end of 2002. sources said that after pepsi acquired uncle chipps, it got within its fold an entire constituency. lays and uncle chipps together earn the maximum (around 50 per cent) for fritolay, while cheetos and lehar namkeen are still on the...
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...Fiscal Policy and Social Security Policy During the 1990s Douglas W. Elmendorf Federal Reserve Board Jeffrey B. Liebman Harvard University and NBER David W. Wilcox Federal Reserve Board Revised July 2001 This paper was presented at a conference on “American Economic Policy in the 1990s” held June 27 to 30, 2001 at the John F. Kennedy School of Government, Harvard University. The views expressed in this paper are those of the authors and are not necessarily shared by any of the institutions with which they are affiliated. We thank Al Davis, Peter Diamond, Edward Gramlich, Peter Orszag, Gene Sperling, and Lawrence Summers for comments on an earlier draft. Elmendorf was formerly Deputy Assistant Secretary of the Treasury in the Office of Economic Policy, and prior to that Senior Economist at the Council of Economic Advisers; Liebman was formerly Special Assistant to the President for Economic Policy at the National Economic Council; and Wilcox was formerly Assistant Secretary of the Treasury for Economic Policy. Table of Contents Page 1. Introduction 2. Budget Outcomes and Projections Improved Budget Picture Sources of Improvement 3. Budget Deficit Reduction: 1990 through 1997 OBRA90 OBRA93 What Did Deficit Reduction Ultimately Accomplish? The Republican-Controlled Congress BBA97 4. Entitlement Reform and Saving Social Security First Entitlement Commissions Social Security Saving Social Security First 5. Social Security Reform Options Using Projected Budget Surpluses as Part...
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...Bombay High Court 1 1862 - 2012 A Journey of 150 Years through some Memorable Judgments Part 1 2 PREFACE A tiny kernel of an idea planted by Justice Mridula Bhatkar took root, and has resulted in a humble effort to present before you a compendium of the crux of some of the judgments of the Judges who have served the Bombay High Court since its inception in 1862.1 The initial idea was to document one judgment of the First Court from each year which was modified to include a judgment of the Bombay High Court of each year. I soon realized that it was too expansive an idea to merit a single judgment a year. I could collect and collate, as many as ten judgments which would qualify to show the development of the law we desired to portray. Having found too vast a number of such judgments, I had to settle at a more reasonable figure of about five judgments each year to showcase the progress this Court has made from its illustrious beginnings. Our Chief Justice Mohit Shah and our Justice Chandrachud wholeheartedly supported the idea to complement the Book published on this the sesquicentennial of our Court. As the number of Judges grew, fewer judgments of each Judge would be selected as illustrations. These judgments are not the only path-finding groundbreaking ones; they are also ones with simplicity and legal elegance. The number of judgments we settled upon just would not permit all deserving judgments to be compiled; only a few have been picked from each year as the first in...
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...01-Aug-2014 Politics India President congratulates medal winners at CWG President of India Pranab Mukherjee has congratulated the Indian players who won the medals at the Glasgow Commonwealth Games 2014. He gave his best wishes to Bijneesh Bajrang, Lalita, Navjot Kaur, Swati Singh and Lalita for their accomplishments in CWG. He wrote separate letters and said that the achievement of the players has proved that the Indian sportsmen are capable of reaching the top at the international level. 01-Aug-2014 Science and Technology Croma & Intel launch Windows 8.1 2-in-1 PC Croma & Intel have jointly launched two Windows 8.1-based devices – a 10.1-inch 2-in-1 PC with an attached keyboard, along with a tablet with 8-inch display feature. The 10-inch model will be available at a price of Rs 21,990 while the 8-inch model will be priced at Rs 13,990. The 8-inch tablet will only be available in the Croma outlets and the retail site of the company only. 01-Aug-2014 Sports Dipa Karmakar creates history for India in CWG After winning the Bronze medal in the artistic gymnastics event, Dipa Karmakar has created a history by becoming the first Indian woman and the second player from the country. Karmarkar collected 14.366 points to finish the third in the women’s vault final.England’s Claudia Fragapane bagged the gold medal with 14.633 and Silver went to Elsabeth Black. 01-Aug-2014 Business Jet Airways offers tickets for as low as Rs 1,499 Jet Airways declared a discounted...
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...RANK LIST OF MBA CANDIDATES WHO HAVE APPEARED FOR THE ENTRANCE TEST FOR ADMISSION TO MBA COLLEGES FOR THE YEAR 2012-13. M.B.A Sl No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 CET NO. AA002 AA004 AA005 AA006 AA007 AA008 AA009 AA010 AA014 AA017 AA018 AA020 AA021 AA022 AA023 AA025 AA026 AA027 AA028 AA029 AA031 AA033 AA035 AA036 AA039 AA040 AA041 AA043 AA044 AA045 AA046 AA047 AA048 AA049 AA050 AA051 AA052 AA055 AA056 AA057 AA058 AA060 AA061 AA062 AA063 AA064 AA065 AA066 AA067 AA069 Candidate Name GENDER Version Code CET SCORE MBA Rank(*) MOHAMMED IRFAN NIRMALA Y.N MANJUNATH JEEVAN KUMAR VIJAINDRA KULKARNI REDDAPPA M V LINGANAGOUDA M PATIL ARCHANA NAIK Maitri R Bhat Shashi Kiran B.N. arupananda das RASHMI. P YELLESH V CHETAN KUMAR .S SHARATH G SANJEEV D AMRUTHA C MARIGERI Bharath kumar B.S Asha B Shilpashree M S SHASHIVENI R J SUPREETH Y S.Sandhya KUSHAL KUMAR R SARIYA FARNAZ S Madhu S N NAVEENA P SIBI AKBARALI P.T SUMAN RANI SAMINUR RAHMAN Namratha S KIRAN RAJ S DEEPIKA T M ASHWINI H PUNEETH KUMAR M Naveen V Smitha G S SUNIL M ANJURU PRADEEP CHETAN KUMAR JADAV G DILIP KUMAR V ASHWINI VIJAY PRASANNA M Jagannath Honnakatti NITHIN KUMAR KOTTE VINAY BALARAJ Yateesh Kumar V SUJAY.C Harsha G D RAJANALA MAMATHA RANI P SAMANTHA M F M M M M F F M M F M M M M F M F F F M F M F M F M F M F M F F M M F M M M M F M M M M M M F F F A2 A4 A1 A2 A3 A4 A1 A2 A2 A1 A2 A4 A1 A2 A3 A1 A2 A3 A4 A1 A3...
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...idUNIVERSITY OF PUNE , RESULT SHEET FOR B.E.(2008 PAT.)(CIVIL) EXAMINATION NOV. 2013 DATE : 14 MAR. 2014 NOTE: FIRST LINE : SEAT NO., CENTRE : K.K. WAGH COLLEGE OF ENGINEERING, NASIK. NAME OF THE CANDIDATE, MAX. MARKS, MOTHER, PERMANENT REG. NO., MARKS OBTAINED, PREVIOUS SEAT NO., P/F:PASS/FAIL, PAGE NO. COLLEGE, 01 (1638) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . SEAT NO. OTHER LINES: HEAD OF PASSING, MAX.MARKS : 1500 B80130001 010 . ENVIRONMENTAL ENGINEERING II 010 . ENVIRONMENTAL ENGINEERING II 010 . ENVIRONMENTAL ENGINEERING II 020 . DAMS AND HYDRAULIC STRUCTURE 020 . DAMS AND HYDRAULIC STRUCTURE 020 . DAMS AND HYDRAULIC STRUCTURE 030 . STRUCTURAL DESIGN III 030 . STRUCTURAL DESIGN III 030 . STRUCTURAL DESIGN III 04B . SYSTEMS APPROACH IN CIVIL ENGG 04B . SYSTEMS APPROACH IN CIVIL ENGG 05E . ADVANCED CONCRETE TECHNOLOGY FIRST TERM TOTAL = B80130002 424/750. SUNITA PP TW OR PP TW OR PP TW OR PP TW PP 100 25 50 100 25 50 100 25 50 100 25 100 40 10 20 40 10 20 40 10 20 40 10 40 55 22 38 61 15 28 41 14 06 52 19 40 P P P P P P P P F P P P , 71104334F , , KKNS , MIN. PASS MARKS, C: PREVIOUS CARRY OVER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . DISTINCTION : 0990 PP TW OR PP TW OR PP TW OR PP TW PP 100 25 50 100 25 50 100 25 50 100 25 100 40 10 20 40 10 20 40 10 20 40 10 40 FIRST CLASS : 900 MEENA 55...
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...GOVERNMENT OF INDIA MINISTRY OF TOURISM & CULTURE DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION FINAL REPORT ON 20 YEAR PERSPECTIVE PLAN FOR DEVELOPMENT OF SUSTAINABLE TOURISM IN MAHARASHTRA MARCH 2003 ΑΒΧ DALAL MOTT MACDONALD (FORMERLY DALAL CONSULTANTS & ENGINEERS LIMITED) Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Joint Director General (MR), Department of Tourism Ministry of Tourism & Culture C-1, Hutments, Dalhousie Road New Delhi – 110 001 India Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra March 2003 Dalal Consultants & Engineers Limited Sarojini House 6 Bhagwan Dass Road New Delhi 110 001 India Tel: (011)-3389386, 3383521. 1441/Maharashtra/A/18 July 2002 C:\websiteadd\pplan\maharashtra\Vol 1\Executive Summary Final.doc/01 Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra Dalal Mott MacDonald Joint Director General (MR), Department of Tourism Study Report on Preparation of 20 Years Perspective Plan for Development of Sustainable Tourism in Maharashtra ssue and Revision Record Rev Date Originator Checker Approver Description This document has been prepared for the titled project or named part thereof and should not be relied upon or used for any other project without...
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...Annual Report 2014-15 Infosys Annual Report 2014-15 Narayana Murthy A tribute to our founders Nandan M. Nilekani S. Gopalakrishnan K. Dinesh The year 2014 was a milestone in our Company's history, when we bid farewell to three of our founders who held executive positions in the Company during the year – Narayana Murthy, S. Gopalakrishnan and S. D. Shibulal. Narayana Murthy stepped down as the Chairman of the Board on October 10, 2014. His vision, leadership and guidance have been an inspiration to Infosys, the Indian IT industry and an entire generation of technology entrepreneurs. He propelled the Company into accomplishing many firsts and in setting industry benchmarks on several fronts. He espoused the highest level of corporate governance standards that have defined Infosys over the years and made us a globally respected corporation. Between June 2013 and October 2014, he guided the Company through a period of stabilization and leadership transition. S. Gopalakrishnan stepped down as Vice Chairman of the Board on October 10, 2014. Kris, as he is popularly known, served the Company in several capacities over the last 33 years. As the Chief Executive Officer between 2007 and 2011, he steered the Company at a time when the world was faced with economic crises. Ranked as a global thought leader, Kris has led the technological evolution of the Company. S. D. Shibulal stepped down as the Company's Chief Executive Officer on July...
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...1. LETTER TO ADDITIONAL SECRETARY, HOME DEPARTMENT, GOVERNMENT OF INDIA DETENTION C AMP, January 27, 1944 ADDITIONAL S ECRETARY TO THE GOVERNMENT OF INDIA (HOME DEPARTMENT) NEW DELHI SIR, Some days ago Shri Kasturba Gandhi told the Inspector-General of prisons and Col. Shah that Dr. Dinshaw Mehta of Poona be invited to assist in her treatment. Nothing seems to have come out of her request. She has become insistent now and asked me if I had written to the Government in the matter. I, therefore, ask for immediate permission to bring in Dr. Mehta. She has also told me and my son that she would like to have some Ayurvedic physician to see her. 1 I suggest that the I.G.P. be authorized to permit such assistance when requested. 2. I have no reply as yet to my request2 that Shri Kanu Gandhi, who is being permitted to visit the patient every alternate day, be allowed to remain in the camp as a whole-time nurse. The patient shows no signs of recovery and night-nursing is becoming more and more exacting. Kanu Gandhi is an ideal nurse, having nursed the patient before. And what is more, he can soothe her by giving her instrumental music and by singing bhajans. I request early relief to relieve the existing pressure. The matter may be treated as very urgent. 3. The Superintendent of the camp informs me that when visitors come, one nurse only can be present. Hitherto more than one nurse has attended when necessary. The Superintendent used his discretion as to the necessity. But when...
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...Project Management Institute A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Fifth Edition Licensed To: Jorge Diego Fuentes Sanchez PMI MemberID: 2399412 This copy is a PMI Member benefit, not for distribution, sale, or reproduction. Library of Congress Cataloging-in-Publication Data A guide to the project management body of knowledge (PMBOK® guide). -- Fifth edition. pages cm Includes bibliographical references and index. ISBN 978-1-935589-67-9 (pbk. : alk. paper) 1. Project management. I. Project Management Institute. II. Title: PMBOK guide. HD69.P75G845 2013 658.4’04--dc23 2012046112 ISBN: 978-1-935589-67-9 Published by: Project Management Institute, Inc. 14 Campus Boulevard Newtown Square, Pennsylvania 19073-3299 USA Phone: +610-356-4600 Fax: +610-356-4647 Email: customercare@pmi.org Internet: www.PMI.org ©2013 Project Management Institute, Inc. All rights reserved. “PMI”, the PMI logo, “PMP”, the PMP logo, “PMBOK”, “PgMP”, “Project Management Journal”, “PM Network”, and the PMI Today logo are registered marks of Project Management Institute, Inc. The Quarter Globe Design is a trademark of the Project Management Institute, Inc. For a comprehensive list of PMI marks, contact the PMI Legal Department. PMI Publications welcomes corrections and comments on its books. Please feel free to send comments on typographical, formatting, or other errors. Simply make a copy of the relevant page of the book, mark the error, and...
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...Invest. Innovate. Inspire. For a new India. ANNUAL REPORT 2014-15 India is at the threshold of a new era of growth and opportunity. This is driven by increasing economic activity, ongoing ‘Make in India’ initiatives and a demographically well-placed, aspirational society. Reliance Industries Limited (RIL) continues to be a partner in India’s ongoing journey towards economic and social well-being, and remains committed to investing in and innovating for India. RIL is striving to meet and exceed global benchmarks in product quality and customer service with inspiring ideas and strategic investments. From the manufacturing landscape to high-growth consumer service sectors, RIL is achieving superior outcomes that facilitate India’s drive for global leadership. RIL is delivering industry-leading performance through consistent efficiency in operations and prudent configuration of assets. RIL is making sizable capital investments, focusing on technology and expanding its level of services from the hydrocarbons sector to consumer businesses. RIL innovates for existing businesses and also focuses on developing new business models to deliver g g g y significant value for its growing stakeholder fraternity. In this effort, it collaborates with o s with leading global institutions to help usher in a n era of possibilities. global new is growing o RIL’s focus is to continue growing as a respons responsible organisation, thereby e inspiring progress in...
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