...were also able to establish public relations through endorsements, being featured in different movies and TV shows like National Geographic and The Bachelorette. The company was able to increase their brand awareness by a 45%, increasing their website visits by 17%, their social channels by 69% and their visitors’ arrivals by a 109%. Their integrated marketing campaign allowed them to grow significantly their page views and engagement, as well as a better and stronger brand awareness through the relationships they established with key travel media. I believe their integrated marketing strategy helped them achieved their goals, focusing on the exclusiveness and privacy of this tourist destination. Their advertisements and campaigns were elegant and in accordance with their positioning strategy. To continue increasing their brand awareness they could use clips and short videos to expose targeted audiences of the beauty and privacy this destination can provide for them, which as they mentioned is the ultimate luxury. Santa Monica...
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...Compare Contrast Paper How is it that things so different can be so similar at the same time. Its really quite an amazing thing if you look at it. One of these amazing comparisons is the one between night and day. Such simple things constantly flying by use but rarely admired for what they hold. They have many clear differences but they are more alike than you might think. Day is beautiful full of the light and warmth from the sun. The world is full of brilliant bright colors that draw you attention.The sky above is an amazing blue bright and inviting. The day is warm inviting bright and busy with everything going on. It's noisy everyone has a place to be something always has to be done. The world moves quickly through the day. Night on...
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...Jobs’ strategical decisions. Elegant hardware design. Q2. The reason Apple fail in PC industry. : More knowledgeable PC consumers Apple attempted to fix market share –Market share numbers are meaningful for companies that directly compete for the same sales. However, overall market share numbers convey less useful information when comparing specialized companies with an entirely different product mix. Apple sells premium computers with a unique operation system. Of course, almost all other PC manufacturers also sell premium PCs, in fact, this is where they earn most of their profits. Low-end PC sales are a high volume, low profit business, but a critical segment of the Windows PC market. The decrease in ASPs is structural and permanent PCs are becoming a service business not selling old products. Post PC (PC+) : different from tablets, window8 which is different claims for every device 5 forces 1) barriers to entry : very easy (Chinese, Japanese companies entered) 2) Substitues : be connected to the internet (PC shipment decreased, Tablet shipment increased) 3) Role of suppliers : many resources but few suppliers (huge power of suppliers) 4) Complements : search engine, easy to download software, printers, the internet access => new technology, innovation Mac Book Apple’s strategy : easy to use computers : change the world through technology Sculley : marketing based person, businessman – wrong choice for strategy SWOT of Mac ...
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...William Wordsworth's piece, "The Rainbow," offers an intriguing look into the human soul. Standing at only ten lines, the poem details a journey through Wordsworth's philosophical beliefs. The subject of the poem “the rainbow” simply answers the question as it implies, through metaphorically expressing the abstract idea, “ the love of nature” creating the theme for the poem. The imagery of the rainbow creates feelings which help Wordsworth communicate his ideas and feelings. Which in this case are his contemplative ideas of growing up but never changing, like the rainbow never changes. The register of the poem is very simplistic, with short simple lexis which creates a stead pace. Also the gentle soft lexis ‘life’ ‘heart’ ‘sky’ creates a great contrast to the hard harsh word ‘die!’ which is where Wordsworth is at the climax of expressing his emotion towards the thought of not feeling the same way about nature. The majority of the poem is monosyllabic which suggests simplicity but the verbal constructs “was it/is it/be it/could wish” along with the lexis “piety” modifies the simplicity. This suggest the sense of humility and awe Wordsworth feels if the presence of nature and the monosyllables express the grandeur and weight of that feeling. The pattern in the phonology within the poem also suggests awe but soon shows excitement. The beginning of the poem contains long-vowelled syllables such as ‘heart’ and ‘behold’, portraying wonder and bewilderment, where as ‘was it’ ‘is it’...
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...Figure 1: Douglas Annand Source: http://recollection.com.au/biographies/a/les-antonio Douglas Annand was known as one of the most brilliant and versatile eclectic (wrong word) in Australia. He was not only a graphic designer but also an artist, watercolorist, textile designer, muralist and sculptor. People described him as a man with enormous ability and have he made a great contribution on to the development of modernism in Australia. Annand was born on 22 March 1903 at in Queensland. His parents are both Queenslanders. His culture which is Australian did really have an impact on how he developed his style of drawings and how he has developed through his career. In 1920, Annand went to study a commercial course at CT...
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...sound like a fun activity to a person, let alone a child, with a sound mind, but Hasbro Gaming might be able to convince you to think otherwise. Introducing “Elefun and Friends Crocodile Dentist Game,” a fun toy for kids ages 4 and up. The toy is in a shape of a crocodile with a big head, and a wide opened mouth with only one row of teeth on the bottom jaw, which doubles as buttons. The concept of this game is simple. There is one trigger button randomly hidden under one of crocodile’s teeth, which make the upper jaw closes down upon pressing. Players take turn press down on one tooth at a time until one player presses the trigger button to make the upper jaw shut down, and then he or she loses the game. Although this toy is made out of plastic, and will most likely not be around when kids who play with it grow up, it still teaches many essential lessons about risk, action and consequences which those kids can use later in their lives. Modern day toys are mostly made out of plastic to shift the focus to availability rather then longevity of the toy. Wooden toys are elegant and durable, which give it a long life span, but many of those wooden toys are specific to the region of its creator. Shaping wood into desire form to fit in with its other components to provide some articulation and life to the toy demands concentration, and many particular tools, or process can be grueling. Because of the challenging process of crafting one single toy, the number of toys available for sell...
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...classical product existing since 1920. This campaign tries to bring Chanel N˚5 as an inevitable product, giving the women targeted the feeling of being safe and stable wherever Chanel is. Not just about the journeys, the plans, but about the dreams - the present and the future. It plays with their psychological as it targets mainly the influential young-adults generation to start using it. Psychographically it targets the women with high educational level, the businesswomen and the classy lifestyle. Principles and Commandments The campaign message follows several principles and commandments. They don’t try to entertain the public, although they did hire one of the world’s most famous actor; concentrating on one idea and keeping it simple by using only one neutral background. The campaign was very bold and audacious with the principle of “ You are not always your audience”, trying to, for the first time, have only a male spokes model for a women’s perfume, but they seemed to have dealt well with this. They...
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...“Golf is deceptively simple, but endlessly complicated”-Arnold Palmer. The game of golf, as many people around me have come to find out, is and always will be my passion. The game of golf appeals to me in many ways, from the perfect, crisp sound of a club ripping through the grass, to the firm rattling of a ball falling in the hole after a perfectly executed putt, golf continually demonstrates why the game is so hard to leave. The summer months have always called me, not because of freedom from a federally mandated institution, or countless days of sleeping past noon, but completely, and only, golf. Of course, similar to the majority of adolescents, I did have my splurge days of sleeping in, if you call 8:30 AM “sleeping in”. However, all of the early mornings were for a good cause, nothing appeals more to me than walking down the fairway of the first hole at 6:55 AM, watching as the sun rises above the horizon in awe-inspiring oranges and yellows, and knowing I am currently the first golfer to walk this perfectly manicured golf course. On the other hand, the remark arrived, “You’re crazy for doing that”, but in that comment lay my satisfaction; a few hours of sleep will always be a...
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...Zn “The Necklace” by Guy de maupassant, the main character longs for a life out of her reach. After having a small taste of the life she longed for, she realizes her mistake of losing necklace she believes is worth millions. At the end she is faced with the reality she had to work her beauty and life away for a paste necklace. In society, looks are a vocal point, but ones looks can be deceiving. Not every pretty flower has a sweet smell, just like every pretty face does not have a pretty soul. Mathilde, in Guy de Maupassant’s “The Necklace”, believes she is a woman born to the wrong social class. “ She dressed plainly because she could not dress well, but she was unhappy as though she had really fallen from her proper station, since with...
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...Riordan Manufacturing Riordan Manufacturing is a company the manufactures plastics globally. The company have five hundred fifty employees and an annual earning of forty-six millions. Riordan Industries has a Fortune 1000 enterprise with revenues that excess of one billion dollars. It has a plant in Albany, Georgia that produces plastic beverage containers. In Pontiac, Michigan this facility produces a custom plastic parts. In Hangzhou, China this facility produces plastic fans. The Company’s headquarter in San Jose California is a research and development facility. Their customers are the Department of Defense, automotive parts manufacturers, aircraft manufacturers, beverage makers and bottlers, and appliance manufacturers. Every company wants the best system that will help make their company grow bigger and better. Riordan Manufacturing Company has a system in the Human Resource department that is a little outdated. It will require a new HR system to make workflow easier and faster for them. This will require a good implementation stage in order to make it successful for the company. There are six major activities that must be address. These are coding, testing, installation, documentation, training and support. Coding is can be difficult to understand because it is considered to be subjective and non-subjective at the same time. It needs to be thoroughly planned out to have a good code for the new system. It will need to have a good design pattern, have common libraries...
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...The evolution of pirates from their villainous golden age status to their near legendary standing in eyes today is derived from numerous revisions of the piratical phenotype that have arisen throughout the past three hundred years in both literature and popular culture alike. The development of a love struck pirate, however is unquestionably the most important evolution to the pirate phenotype, undoubtedly responsible for transforming figures who, in their day were regarded as the scum of the earth, to revered legends today. Captain Blood, the 1928 pirate novel by Rafael Sabatini, exhibits this monumental change, in a simple but elegant fashion. Nearly 200 years removed from the golden age of piracy, Sebastian brings us a hero in Captain Blood...
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...Well... APPLE DOESN’T HAVE SOME special place where their marketing secrets are kept, unless of course you count their charismatic CEO’s brain. The five secrets I offer here are careful deductions, empirical results and the product of my career as an engineer, sales rep, product manager, marketing executive, parent, son and avid consumer (although not necessarily in that order.) These secrets are super condensed learnings from my nearly decade-long tenure at Apple about how and why people spring to action. Since that time, I’ve uncovered many ways that can enable any company to tap into people’s innate desire to share their passion for products and help create “lift” the irresistible force of millions of customers selling your product for you. Just as Apple has harnessed this power more than any company in history now you can too. So even though these really aren’t Apple’s secrets these just may be even better. Here are my proven ideas to help you market like Apple and improve your business and your reputation at the same time. All I ask is that you share this eBook with everyone and please come to MarketingApple.com to share your thoughts, ideas and comments to improve on our collective ‘secrets’. OF COURSE THE REAL SECRET is there are more than just five secrets. But you’ll have to visit my website - or hire me to learn the rest. Enjoy. Copyright holder is licensing this eBook under the Creative Commons License, Attribution 3.0 http://creativecommons.org/licenses/by/3...
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...Introduction to Sociology 4 February 2013 Love and Lyrics What is love? Love is a journey and a risk. It is difficult to maintain and easy to mistake. It is not always simple for someone to know when they have found love. When asking the question “When do you know your in love?” there is a common response of “When you are you will know.” That is a very frustrating response; it is far from concrete and can easily drive a person mad. Love is life’s mystery that everyone wants to experience. The love song, “When a Man Loves a Woman” (1966), by Percy Sledge can just about sum up being in love and the many ups and downs in less than three minutes. The woman’s love is all he needs but she can break him and “play him for a fool” and “he’s the last one to know”. This kind of love is near slavery in the control that the woman holds over the man. The line, “She can do no wrong” proves that the man is blinded by his love. Love hurts, especially when it is one-sided. There are no limits of what a man would do when he loves a woman. When Sledge wrote this song if he was not in love at the time he definitely knew what it was like to be ruled by love for a woman. The pain that you can hear in his voice tells it all. He has been there and that love was right in-between heaven and hell. “Maybe I’m Amazed” (1970), by Paul McCartney is a very simple love song with lyrics that hold a lot of meaning. McCartney’s approach to love in this song is humble and naturally, amazed. He is shocked that a woman can have...
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...Good Seafood, Great Health OUTLINE Claim: Doctors and chefs agree seafood tastes great; seafood is a very healthy food source and the supply is plentiful. Antithesis: When stored or prepared incorrectly, seafood can be deadly. I. Nutritional and Health facts A. Types of fish and cholesterol B. Low-Density Lipoprotein(LDL) and High-Density Lipoprotein (HDL) C. Seafood diets and long life II. Ways to consume and prepare healthy seafood A. Raw B. Baked / Broiled C. Boiled D. Grilling E. Fried F. Processing III. Types of seafood A. Scaled fish B. Shell C. Fresh water D. Thick and thin skinned IV. Sources of seafood A. Oceans, bays and gulfs B. Rivers, lakes and ponds C. Wild and farm raised Seafood is by far the ultimate choice when it comes to the combination of taste and health. On the nutrition scene, seafood has minimal Low-Density Lipoprotein (LDL or bad cholesterol) and is stacked with High-Density Lipoprotein (HDL or good cholesterol). Scientists have found a diet high in seafood consumption leads to longer life expectancy. As for taste, seafood contains a plethora of choices when it comes to variety and preparation (“Tips for preparing Seafood”). Seafood is caught or farmed all over the world in ponds, lakes, rivers, streams, seas and oceans. Without a doubt doctors and chefs agree seafood tastes great; seafood is a very healthy food source and the supply is plentiful. Doctors at the world renowned...
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...Informative Speech Wanted: Prince Charming “The warm bronze sand feels like silk falling through my fingers. The sunset is so beautiful; the orange red sky looks make believe. The water is hitting the rocks so hard, yet the sound is so peaceful. As a breeze blows against me, my hair brushes along my shoulder causing me to shiver. He notices my goose bumps, he moves closer. I feel the thumps of his heartbeat against my back. He moves closer, so close I can actually feel his warm breath against me. I do not think there could be any better feeling. I am wrong. He comes closer; close enough I can hear him breathing in my ear. My mind is in a different world… I can’t hear the water anymore, I am now holding my breath, anticipating. And now, finally he whispers into my ear three magical words.” So, you must be thinking, how can a girl like me feel that? Its simple, I will give you the guideline on how to win your Prince, correct me if I am wrong gentlemen, so listen up Cinderella! Today I’ll be talking about the three factors that every woman should keep in mind when trying to win a guy, which is the external factor, the internal factor, and last but not least, her attitude. According to Crystal Mazzuca, its very easy to get any mans attention by the way you dress, especially since guys are visual. Therefore, dress to impress. Revealing clothes will get you attention, but will it get you the right kind of attention? A girl loves to feel that are all eyes are on her when she enters...
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