...Case Study of PQHRM Module – 02 EMPLOEE RESOURCING Content Executive Summary Problem Statement Analysis of the problems Literature Review * Recruitment process * Key salient Features of advertisement * Induction Implementations and Suggestions 01.Immediate decisions can be taken by the management 02.Main areas management must consider as long term implementation. 03. How to get back manpower plan on to the right track 04. Integrate the recruitment plan with organizational plan 05 Recruitment Employee outsourcing (RPO) Conclusion Refference Executive...
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...Synopsis Topic: A Study of Employer Branding As Strategic Intervention for Attracting Talents Introduction: Employer Branding is one of the most significant developments in the present day context. Depending on the availability of talent, the finding of talent with the “best fit” has always been a challenge to the organization. Most of the potential employees would opt to get into organisations which have the characteristics of achievement, success, leadership, people development initiatives, offering decent, a happy go type work culture while capable of instilling a deep sense of pride and commitment. It is observed that several organisations compete aggressively to attract and retain the best talent. Hence they are increasingly recognizing that directly or indirectly the employer has to brand themselves for attracting talents. The significant observation of the present day situation is that by simply placing an employment advertisement in local paper does not attract quality applicants; rather the quality candidate is more likely to choose their featured organization to work for. Hence corporates try to incorporate more forces of attraction for the best talent, and to do this the need to work on building a powerful employer brand that screams opportunity and prestige is highly called for. As mentioned in the web article in www.unlimited.co.nz “External talent wants to see evidence of a consistent approach to employer experience; they want to know what...
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... 4. MAHDI IYAMLOULI 4694648 5. MAICHIBI BAKO BLESSING 4754992 6. MOHAMED OBAID BIN TAMIM 4784650 7. CONTENTS Executive Summary………………………..…………… Pg 1 Introduction………………………………..…………...... Pg 3 Job and Task Analysis……………….…….………….. Pg 4 Job and Person Description…………………….….…. Pg 4 Job Advertisement…………………………………..….. Pg 7 Candidate Selection………….…………………….…... Pg 9 Maximizing Candidate Success………….…………… Pg 11 Conclusion……………………………………………..… Pg 15 References…………………………………………..…... Pg 16 Appendix………………………………….…………….... Pg 18 Executive Summary The quest is on for the replacement of Mrs. McBaine, Twinkletoes Early Childhood Centre’s Director for the past 14 years. She has manifested her intention to migrate to another country, thus leaving her post vacant. This paper analyzes her Director position and presents a recruitment process adapted from Pilbeam & Corbridge (2006). Upon learning of the director’s job description and required qualifications of candidates interested in taking over her position, a job advertisement is created to attract qualified candidates. They are thoroughly screened if they have the right educational qualifications and work experience. These do not necessarily have to match Mrs. McBaine’s education and work experience because her credentials as the centre’s pioneering director and teacher are unmatched. Shortlisted...
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...drink brands in the world. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John S. Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated the Coca-Cola Company in 1892 (“Coca-cola management”, 2012). Asa Candler heavily promoted his product through the distribution of coupons for complimentary glasses of Coca-Cola and the distribution of souvenirs depicting the company trademark. Within three years of incorporation, Asa Candler announced that the beverage was being consumed in every state and territory in the United States (“Strategic management analysis”, 2012). While Coca-Cola initially consisted of only one flavor of soft drink, today the company maintains a portfolio of over 3,000 beverages (“Strategic management analysis”, 2012). Coca-Cola owns brands such as A&W, Cherry Coke, Canada Dry, Dasani, Minute Maid, Powerade and Sprite, just to name a few. With such a wide range...
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...April 9, 2013 Live UP Marketing Campaign Client: Jawbone Product: UP Health Wristband Industry Background The Jawbone UP is a band and smartphone app that allows its’ users to be able to track their movements, sleep, and food consumption (Jawbone). The wristband makes it easier for users to live a healthier lifestyle in an organized manner. The Jawbone UP would be considered in the industry of fitness and wellness. Its competition includes companies like Basis Band, Fitbit, DirectLife, Adidas miCoach Pacer, Nike+, Valencell, and many other devices. The industry size for this product can be seen as large for that there are many competitors with the Jawbone UP and living healthier lifestyles is trending. Many companies such as Nike+ and Fitbit have been in the industry for quite some time creating most of the industry’s market share, but with many new companies creating tracking devices of their own as well as smartphone apps have made the industry larger and more competitive. Current trends involved in the fitness and wellness industry are being developed from individuals as well as corporations. Today, individuals are looking for new ways to lose weight, reduce the amount of stress in their lives, and live healthier lifestyle trends. Individuals will start to become more proactive in trying to keep up with these healthier lifestyles that will lead companies to involve themselves in this new market to combat the higher healthcare costs. Another major trend in the fitness...
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...duration of time and therefore is time saving in way. Secondly, it also allows consumers the convenience of shopping anytime they want. This is because an online bookstore does not have the same time restrictions as a local bookstore and hence can operate 24hours a day, seven days a week. This therefore implies that there’s no fixed time to buy books. This consequently results to an increased number of books sold per unit time as a result of the extended working hours. An online bookstore also allows for greater market penetration as compared to a physical one. Whilst a physical bookstore only commands its immediate surrounding market, an online one has traverses boundaries and borders and hence forth can tap into markets far and wide. This is simply because of the convenience it provides customers of making purchases from remote location and waiting for delivery and at agreed upon date. All consumers need to access an online bookstore is a access to internet enabled communication device be it desktop based such as a computer or a laptop or a handheld one such tablets, phablets and smart phones. An online bookstore also has very minimal operational costs. This is because most of the costs are either passed on to second...
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...individuals reaching the age of retirement cannot even afford to retire. This environment has provided DBS with an opportunity – facilitating the relocation of Baby Boomers reaching the age of retirement to Panama where due to the lower cost of living and free medical services most US citizen can still retire in style at a fraction of the US cost. DBS will target Baby Boomers and use both traditional and innovative approaches (TV advertisement, newspapers, seminars, and Internet technologies such as Facebook and Google (PPC)) to create an awareness and demand for the product. During the first year DBS will undertake a considerable amount of market analysis and testing before launching the services in order to accurately identify the unique characteristics of its target consumers. After the first year of operations, DBS will reach its break-even point and soon after generate initial profits of 60,000.00; these are projected to increase exponentially and continue to grow in as it captures the potential market. 2.0 Situation Analysis: Just as the Baby Boomer generation changed American culture in the post World War 2 era, the first wave of Baby Boomers reaching retirement age is changing how and where Americans spend their post-retirement years. It’s a common misperception that when Americans reach retirement age, they move to warmer, more senior-friendly environments: a 2005 study based on the 1990 and 2000 census reveals that for the decade before...
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...Strategic Marketing Plan for the Starbucks Coffee Company Table of Contents Introduction and background 3 Company mission, company objectives 3 Market definition and product or brand background 4 Evaluation of results and conclusion about problem 5 Situational Analysis 5 Internal analysis 5 Customer analysis 7 Industry analysis 8 Competitor analysis 11 Distribution and supplier analysis 11 SWOT analysis – Confrontation Matrix 12 Choice of option 13 Marketing objectives/ expected results 13 Marketing strategy 13 Target audiences 14 Brand and product position 14 Decisions regarding marketing mix elements 15 Objectives for marketing mix elements 15 Strategies and tactics for marketing mix elements 15 Financial indicators and budges 16 Evaluation criteria 16 Sources 16 Introduction and background Company mission, company objectives The first Starbucks café was opened in 1971 in Seattle’s historic Pike Place Market. It was only a small café, but it offered some of the world’s finest fresh-roasted whole bean coffees. The company’s name derives from Moby Dick, the novel was written by the American author Herman Melville in 1851. Starbuck is the first mate on a whaling ship named ‘Pequod’, he is an intelligent Quaker (religious group) and he is from Nantucket. The name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. Starbucks chairman, president and...
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...Executive summary: A new industry of ready-made garment is to be set up in Bangladesh. The reasons on which this decision is based includes, flexible business and investment policy of Bangladesh government, economic security, cheap labour, tax exemption etc. Garment industry requires less investment capital. Raw material would be purchased from the local markets, this will save time and money. Different brands will be launched according to the financial conditions of the consumer, this will capture maximum market. New export markets will be sort out and this will help in generating foreign exchange. Internet, catalogue, television, bill boards, radio, will be used as source of advertisements. Retail and wholesale markets will be the main target. Introduction: Introduction to Company: The global apparel market presently is a consumer-driven industry. Also,globalization and new technologies have allowed consumers to have more access tofashion and different varieties. As a result, consumers are changing, competition isfierce, and companies are evolving to meet these demands. Zara is the flagship chain store of Inditex Group owned by Spanish company tycoon Amancio Ortega, who also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. The group is headquartered in A Coruña, Galicia, Spain, where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks to develop a new product and get it to stores...
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...Principles of Business Credit Chapter 1 - Credit: must involve exchange of values - 5 C’s of credit: character, capacity, capital, collateral, conditions - credit ( can be private or public - Credit Process: o First goes through a buyer who wants to buy a service or product o operating cycle: activities company goes through to produce and sell its goods and services o production stage: when material is converted into goods o manufacturer then sells finished goods to customers and customer pays for goods that were purchased on credit (collection stage) - Types of Credit o Public credit: government credit o Private credit: extended or used by individuals or businesses to carry on exchange of goods and services in private sector Private credit: - Investment credit - Consumer credit - Agricultural credit - Business credit - Bank credit Investment Credit: long-term borrowing of large amounts of money to finance productive assets. Primarily loans made to governments or businesses to raise money to pay for expansion modernization or public projects. - Bonds of fixed income securities (generally 10+ years) - Asset backed bond (backed by specific holdings for ex. Real estate) - Debentures (backed by financial standing, not assets) most common. - Secured bonds o Mortgage bonds o Equipment trust certificates (bonds issued to buy new...
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...1. The different between push and pull supply chain. Answers: 1. A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of "push" selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A "push" strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of children's’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school programme – the Fimbles. Aimed...
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...Effectiveness of the recruitment and selection process of two organizations | 16 | 3.1 | Link between motivational theory and reward | 18 | 3.2 | Process of job evaluation and other factors determining the pay | 19 | 3.3 | Effectiveness of reward systems in different contexts | 21 | | References | 22 | Task 1: Understand the difference between personnel management and human resource management. 1.1 Distinguish between personnel management and human resource management. Answer: Personnel management and human resource management both are the important term used to manage people in organization. Generally they imply similar meaning of managing people to achieve predetermined objectives. But these two differ from each other sharply. Simply Human Resource Management is the process of managing people in organizations in a structured and thorough manner. In broader sense, human resource management is the process of recruitment, selection of employee, providing proper orientation and induction, providing proper training and the developing skills, assessment of employee (performance of appraisal), providing proper compensation and benefits, motivating, maintaining proper relations...
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...Internship Report “Recruitment and Selection Process “ Of Robi Axiata Ltd. Submitted to, Afsana Akhtar Assistant Professor BRAC Business School BRAC University Submitted by, Upama Khayer , I.D.-07304103 BRAC Business School BRAC University. Submitted on, 05 December, 2010 Letter of Transmittal December 05, 2010 Ms. Afsana Akhtar Assistant Professor BRAC Business School BRAC University Subject: Letter of Transmittal Dear Madam, With great pleasure I submit my Recruitment and Selection process report on “Robi Axiata Ltd.” that you have assigned to me as an important requirement of BUS-400 course. I have found the study to be quite interesting, beneficial & insightful. I have tried my level best to prepare an effective & creditable report. The report contains a detailed study on Recruitment and Selection process & a look at how it is done in the practical world. Here we have gathered information through different sources such as websites and actual interviews from my Supervisor of “Robi Axiata Ltd”. I also want to thank you for your support and patience for me and I appreciate the opportunity provided by you through assigning me to work in this thoughtful project. Yours sincerely, ________________ Upama Khayer (ID #07304103) Acknowledgement First of all, I would like to thank my Advisor Ms. Afsana Akhtar for her untiring guidance, help, effort, and suggestion. Really I am thankful to her. Without her direct guide this report couldn’t be possible. A very dynamic personality...
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...Recruitment and Selection process of Airtel Bangladesh Limited: An Evaluation CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY This report is prepared to fulfill the partial requirement of the Internship program of the Evening MBA program of the Department of Management Studies, University of Dhaka. Similar to any other university or business school after completion of the MBA program (academic courses) every student must have to complete the internship program as a required course for the degree of MBA. The main purpose of the program is to know the real life situation. The topic of my report is “Recruitment and Selection Process on Airtel Bangladesh Limited: An Evaluation”. In the age of globalization and the modernization mobile phone has become a more important item to stay connected to their nearest and dearest ones. Not more than ten years before, people could not imagine about mobile phone which was considered to be luxury phone. But now people cannot think without the mobile phone and considered to be a necessary item. There are in total six telecommunication operators operating throughout Bangladesh. The six telecommunication operators are- Grameenphone Ltd, Airtel Bangladesh Ltd, Robi Axiata Ltd, Banglalink, Teletalk and City Cell. In Bangladesh, Airtel Bangladesh Limited is one of the fastest growing mobile service providers and is a concern of Bharti Airtel Limited, a leading global telecommunications service provider. The company offers a wide...
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...Executive Summary The project is based on human resource management of Ufone GSM, which is a subsidiary of PTCL. This brand came into existence after Paktel, which was introduced in 1990’s in Karachi. Ufone made itself prominent in a very short span of time. Its progress has been commendable and its customer focus strategy led to the very famous slogan; i.e. “It’s all about ‘U’”. The organization is successfully accomplishing its mission to sustain customers and becoming the best option for them through various goals and objectives. These goals and objectives are required some strategic planning which has been discussed further in the report. The main content of the report comprises of the human resource management at Ufone. Ufone has a very organized HR department as it has to have the right people for the respective jobs. Their recruiting and selection methods, training and development and compensations are well managed by the HR department. Coming to the end, recommendations are there but the company is said to practice all the recommendations already. All it has to do is to keep doing what it is doing and do it even better. Company Profile Brand Name: Ufone OR Pak Telecom Mobile Limited Company: Pakistan Telecommunication Company Limited Current Owner: Emirates Telecommunication Corporation Group (Etisalat) Head Office: 13-B, F-7 Markaz; Islamabad Location in Sialkot: Plot # 2 Bungalow# 109, Aziz Shaheed Road, Saddar Bazar, Sialkot Cantt. Commencement:...
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