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Online Bookstore Business Plan

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Submitted By Joblonsky
Words 2091
Pages 9
Small Business: Bookstore
Competing Business: Online Bookstore
An online bookstore has numerous competitive advantages compared to a traditional bookstore for the following reasons. Consumer habits have changed as a result of technological advancement. Today more consumers spend a great deal of time either looking for commodities to buy or make online purchases. It is imperative that local bookstores embraces this shift in consumer behavior and in addition to having a physical presence also have an online bookstore.
An online bookstore also allows consumers flexibility in their purchasing habits. To begin with, purchase books online takes shorter duration of time and therefore is time saving in way. Secondly, it also allows consumers the convenience of shopping anytime they want. This is because an online bookstore does not have the same time restrictions as a local bookstore and hence can operate 24hours a day, seven days a week. This therefore implies that there’s no fixed time to buy books. This consequently results to an increased number of books sold per unit time as a result of the extended working hours.
An online bookstore also allows for greater market penetration as compared to a physical one. Whilst a physical bookstore only commands its immediate surrounding market, an online one has traverses boundaries and borders and hence forth can tap into markets far and wide. This is simply because of the convenience it provides customers of making purchases from remote location and waiting for delivery and at agreed upon date. All consumers need to access an online bookstore is a access to internet enabled communication device be it desktop based such as a computer or a laptop or a handheld one such tablets, phablets and smart phones.
An online bookstore also has very minimal operational costs. This is because most of the costs are either passed on to second

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