...Valentine's Day customs developed in early modern England and spread throughout the Anglosphere in the 19th century. In the later 20th and early 21st centuries, these customs have also spread to other countries along with other aspects of American pop culture, but its impact so far has been rather more limited than that of Halloween, or that of US pop-culture inspired aspects of Christmas (such as Santa Claus). Due to a concentrated marketing effort, Valentine's Day is celebrated in some East Asian countries with Chinese and South Koreans spending the most money on Valentine's gifts. China In China, the common situation is the man gives chocolate, flowers or both to the woman that he loves. In Chinese, Valentine's Day is called lovers' festival (simplified Chinese: 情人节; traditional Chinese: 情人節; pinyin: qíng rén jié). The so-called "Chinese Valentine's Day" is the Qixi Festival, celebrated on the seventh day of the seventh month of the lunar calendar. It commemorates a day on which a legendary cow herder and weaving maid are allowed to be together. Valentine's Day on February 14 is not celebrated because it is often too close to the Chinese New Year, which usually falls on either January or February. In Chinese culture, there is an older observance related to lovers, called "The Night of Sevens" (Chinese: 七夕; pinyin: Qi Xi). According to the legend, the Cowherd star and the Weaver Maid star are normally separated by the Milky Way (silvery river) but are allowed to meet by...
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...is the oldest online florist. Jim McCann opened a single flower shop on Long Island in 1976. Within a few years he augmented it into a chain of 14 flower shops in the New York City metropolitan area. In 1986, he acquired the telephone number 1-800-356-9377, which allowed him to advertise the company as 1-800-FLOWERS to receive orders by phone. He registered it as a trademark. In 1995, he acquired the domain name 1-800-FLOWERS.COM, registered it, too, as a trademark, and opened a Web site. The domain name has since become one of the most recognized brands in gift retailing. From its flowers-only beginning, the company expanded into plants, gourmet foods, candies, gift baskets, and other unique gifts, all offered at the Web site. Non-flower products are shipped to customers worldwide. To accommodate flower customers anywhere in the United States, the company created BloomNet®, a network of about 9,000 florists. This network supplements the company’s own 100 stores from coast to coast in the United States. To cast a wider net, the company also operates an affiliate program, enabling any online business that joins it to earn up to 12 percent of sales that originate at that business’ site. The company offers a “10-Day Return Cookie.” If a customer comes to 1-800-FLOWERS.COM and decides not to make a purchase right away, the affiliate can still earn the commission if that customer purchases from 1-800-FLOWERS.COM within 10 days. Visitors who enter 1-800-flowers.com into their...
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...packaging, and delivery is of utmost importance for the survival of any florist, let alone one that operates on the Web. 1800Flowers.com, Inc. is the oldest online florist. Jim McCann opened a single flower shop on Long Island in 1976. In 1986, he acquired the telephone number 1-800-356-9377, which allowed him to advertise the company as 1-800-FLOWERS. He registered it as a trademark. In 1995, he acquired the domain name 1-800-FLOWERS.COM, registered it, too, as a trademark, and opened a Web site. From its flowers-only beginning, the company expanded into plants, gourmet foods, candies, gift baskets, and other unique gifts, all offered at the Web site. . The Web site is built to accommodate the typical surges in the weeks of Valentine’s Day and Mother’s Day. On Valentine’s Day and the 48 hours before the day, the number of transactions increases to 10 times the normal number.Each of the three physical locations maintained by AT&T hosts several servers. Starting in January, the IT staff takes each hosting facility offline for a few days and tests it. The staff simulates a transaction load similar to what it expects on its busiest day, Valentine’s Day, and fixes any problems that emerge. This attention to detail and corporate discipline may be the reason for the company’s success. From a single store in 1976, it has grown to a combination of brickand- mortar and Web-based business with revenue of close to $800 million. Chris McCann, the company’s president, says that the Web section...
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...enthused now a days to purchase their items earlier with set delivery days via email, phone or online purchases. To beat out the crowds our company will raise prices early for those who want to buy the flowers today instead of waiting until the last minute or the day of. Flowers aren’t a product that lives forever it’s more of a consumable, so they aren’t made to last. The latitude of deciding to purchase flowers or not is based highly on the timing of the year. With knowledge of the latitude of the year helps the company put together a set plan to supply the demand of products. Demand system models provides us as a company a clear picture of the consumer side of the market and attempt to provide the empirical insight into what drives changes in the purchasing behavior. Demand can be assumed completely exogenous to an industry and the industry just accepts the pattern of change. (Ward, 2003) Needing to understand the essentials of the products from the certain characteristics such as potted plants, Fresh cut flowers and the artificial flowers makes a company strong in different products offered to the customer. Flowers are generally used for what you may ask? Everyone knows the biggest time of the year for flowers is Valentine’s Day. A holiday that is celebrated around the world in every country almost. But Valentine’s Day is only a kick starter to the spring season where flowers are at their highest peak of beauty and flourish in color schemes. Although, on any given day a flower...
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...Title: Author(s): Publication Details: Source: Document Type: The Carnivalesque in A Midsummer Night's Dream David Wiles Shakespeare and Carnival after Bakhtin. New York: St. Martin's Press, Inc., 1998. Shakespearean Criticism. Ed. Michelle Lee. Vol. 82. Detroit: Gale, 2004. From Literature Resource Center. Critical essay Full Text: COPYRIGHT 2004 Gale, COPYRIGHT 2007 Gale, Cengage Learning [(essay date 1998) In the following essay, Wiles examines the festive and carnivalesque elements in A Midsummer Night's Dream. According to the critic, the play was historically part of an "aristocratic carnival" used to celebrate weddings in upper-class society.] Carnival theory did not begin with Bakhtin, and we shall understand Bakhtin's position more clearly if we set it against classical theories of carnival.1 From the Greek world the most important theoretical statement is to be found in Plato: The gods took pity on the human race, born to suffer as it was, and gave it relief in the form of religious festivals to serve as periods of rest from its labours. They gave us as fellow revellers the Muses, with Apollo their leader, and Dionysus, so that men might restore their way of life by sharing feasts with gods.2 This is first a utopian theory, maintaining that carnival restores human beings to an earlier state of being when humans were closer to the divine. And second, it associates carnival with communal order. Plato argues that festive dancing creates bodily order, and thus bodily and...
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...Observed t = 2.245 < 2.567, do not reject the Null hypothesis. Therefore, at 0.01 level data provides insufficient evidence to support any claim that on the average men spend significantly more than woman on Valentine’s Day. Work Show all your work for the questions below. Question 1 Show your work here. 99% confidence level, use z = 2.576 Min Value = 600 Max Value = 2500 Range, R = Max Value – Min Value = 2500 – 600 = 1900 Margin of error (E) = 100 Standard deviation = Range / 4 = 1900 / 4 = 475 Sample size is then: Once this is finished it then needs to be rounded up to the closed number so here we would round up to 150 from 149.72. Required sample size = 150. Question 2 Show your work here. The Sample Mean is: The Sample Standard Deviation is: Null hypothesis: For the Null hypothesis the mean price for a gallon of self-serve regular unleaded gasoline is less than or equal to (<) $3.16. Alternative hypothesis: For the Alternative...
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...car to his Shelburne, Vermont office early one morning in mid-February 2010. The landscape outside his office, and the White Mountains beyond, were blanketed in a coating of fresh snow. Just a few days before, the scene was not tranquil at all; a small army of nearly 2000 temporary employees had descended on the company’s multi-building campus to help process and pack gifts ordered by tens of thousands of customers for delivery to their sweethearts for Valentine’s Day. Bob and his seven person IT organization had worked feverishly behind the scenes, ensuring that the company’s information systems could handle the surge in orders for pajamas, custom teddy bears, flowers and other gifts, placed via telephone, mail-order, and the Web. There were a few tense moments when the system - comprising a mix of homegrown and packaged applications from a variety of vendors, and knit together with middleware - occasionally ‘paused’ when its capacity was strained. Fortunately, his team - veterans of past Valentine’s Day ‘peak experiences’ - helped patch things together and ensured that nearly all orders were processed and delivered on time. Recognizing that customer retention was an important goal, Stetzel was relieved that most customers were happy with the service they received during the Valentine’s rush. Stetzel had been hired in November 2009 - just in time for a Christmas rush which included several tense moments as the systems struggled to handle a surge in orders. He hoped that before...
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...Melissa Grabel A nightmare! I am 36 years old and cannot control the oil and breakouts! Jo Williams In past years, I enjoyed using your products, but low value coupons or NO coupons for your products make them beyond my finances. Have been using your competitors for a year now, and getting equitable results. Shirley Ferry Kalinosky Almost as light as albaster Dona DeAvera honey with spots of chocolate. Wendy Auscherman Reed Forgot to winterize and paying for it. Ashante Approvalnotneeded Nichols Light brown sugar...silky to the touch..flawless..I use Olay all over my body literally head to toe. Katie Marone very hard to match foundation with Katie Ellen Knowles AMAZING!!!! Julie Witt Lots just say I have 5 kids!!!!!!!! Help my skin! Colette Eaglehouse very dry and very sensitive Rachel Oberle snow white Jesusonly Jesus Oily and blotchy Julia Aznoe Almond Cat Kirk medium honey beige, and dry Lisa Ault Feeling fresh because I use all the products for my face and it makes my face feel younger. Same as the body lotion in the shower. I use it everyday and my skin is softer as when I get out of the shower I use the lotion too! So my skin is very soft! Thank you! :) Michelle Dudlo Gardeakos Can't complain!!! Amanda Owens Snead My son and my daughter both have horrible excema. I started using the oil of olay with shea butter after trying many other body washes that were excema. none of the other products worked. I have even used prescription washes prescribed...
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...Machine Records and became the youngest songwriter ever hired by the Sony/ATV Music publishing house. The release of Swift's self-titled debut album in 2006 established her as a country music star. Her third single, "Our Song," made her the youngest person to single-handedly write and perform a number-one song on the Hot Country Songs chart. She received a Best New Artist nomination at the 2008 Grammy Awards. Swift's second album, Fearless, was released in 2008. Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me," Fearless became the best-selling album of 2009 in the United States. The album won four Grammy Awards, making Swift the youngest ever Album of the Year winner. Swift's third and fourth albums, 2010's Speak Now and 2012's Red, both sold more than one million copies within the first week of their U.S release. Speak Now's "Mean" won two Grammy Awards, while Red's singles "We Are Never Ever Getting Back Together" and "I Knew You Were Trouble" were worldwide hits. Swift's fifth album, the pop-focused 1989, was released in 2014 and sold more copies in its opening week than any album in the previous 12 years, making Swift the first and only act to have three albums sell more than one million copies in the opening release week. The singles "Shake It Off", "Blank Space", and "Bad Blood" reached number one on the Billboard Hot 100. Swift is known for narrative songs about her personal experiences. As a songwriter, she has been honored by the...
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...Economics of Daily Life Economics of Daily Life Economics is a study of how society manages its scarce resources. The literal translation for economy is “one who manages a household.” “In an increasingly complex world connected by social and economic interaction and interdependence, news of stock market fluctuations, consumer confidence scores, and various economic indicators fill the media” (Broome & Preston-Grimes, 2011). This means that economics is everywhere, even in a home. Every household makes decisions that follow the economic principles. There are tradeoffs, and incentives. Supply and demand regularly show up in a household setting, as do decisions regarding limits on price and time. I am a single mom and the science of economics is a daily occurrence, at the grocery store, while doing homework, and in my choice of home and bills. Economics is an inevitable part of most people’s daily lives. It occurs in every facet of home, work, and school. There are ten principles to economics. They are the decisions that need to be made in regards to the jobs that need to be done, and the management of the resources that will allow the necessities to be provided. One of the principles that occur most in my daily life is tradeoffs. Tradeoffs occur when a person has to choose between one thing and another, forgoing one desirable option, for the more beneficial, sometimes undesired option. In a study done in 2011, a Montessori middle school set up a school store. Some...
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...Magnum is an ice-cream brand owned by the British/Dutch Unilever company and sold as part of the Heartband line of products in most countries. The ice cream today known as Magnum was launched in Sweden in January 1989 as an upmarket ice cream for the existing Nogger brand, and it was originally manufactured by Frisko in Denmark. The original Magnum consisted of a thick bar of vanilla ice cream on a stick, with real chocolate coating. As there was no real chocolate which could stand the temperature of -40 degrees Celsius, an ad hoc chocolate was developed by Belgian Callebaut. The original Magnum had a weight of 86 grams and a volume of 120 ML. The company also started selling Magnum ice cream cones in 1994 and an ice cream sandwich in 2002. Malaysians are well-known for our penchant for sweet stuffs, like the ravenous fever for French macaroons and red velvet cake that resulted to many retailers set up joint to cater to the madness. And now we have a relatively new dessert place to have ‘dirty’ food porn thoughts with– and it’s a life-long favourite. Move over, free-flowing chocolate fountain; there’s a new Dessert Sheriff in town– the Magnum Cafe! First introduced in Siam Centre, Bangkok, in early 2013, Magnum Cafe had since garnered mass popularity for its wide selection of delectable chocolate-coated confections and even set up shop at several major cities such as Jakarta and Manila. The star item of the establishment is predicted to be the ‘Make My Magnum’...
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...When storytelling becomes dialogue Starbucks has decided to try to capture some of the stories about people who has met their future wives and husbands at starbucks or people who had gotten married at starbucks, and then they will celebrate them as a part of a valentine’s day push. Starbucks believes that sharing some stories about people who has met their future wives and husbands at starbucks or people who had gotten married at starbucks, would reinforce the idea that starbucks is a great destination for a date or a chance meeting. Before moving forward with the idea, starbucks sponsored a telephone survey that included a lot of singles, and where most of the adults believed that a couple that met in a coffee-house has a better chance of succeeding in love than a couple that met in a bar. The reason is that bars tend to be noisy and expensive, where a coffee-house is more safe and affordable. With the match made over coffee contest, starbucks hoped to highlight the emotional dimension of the brand. The third place is the place between work and home where people congregate to find a sense of community, a place where you can be yourself and hang out – alone or with friends and family. starbucks is more than just coffee, it’s a certain experience and a good atmosphere. By tapping these stories, starbucks invites their customers to become a part of the brand, which is more appealing than anything they could do through traditional advertising. These new possibilities...
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...parties and watch sports in a group with his/her friends. They enjoy the limelight in a gathering and can turn a boring party into a fun-filled event. Most of the advertisements in this series have a party or sporting events as the background. Tiger Beer is also an official sponsor of major sporting events such as telecast of European football and golfing events in Singapore. This shows that Tiger beer recognises its target customers in order to make relevant ads to push its products. 2. Competitive spirit: Tiger beer targets a youth market primarily in the age group of 24-35 years or Generation Y which is known for being go-getters and showing competitive spirit. One of the advertisements shows that two guys are competing to get a single beer by changing into superheroes. The tagline Enjoy Winning and the brand name Tiger itself are reminiscent of a competitive spirit. Playing or watching sports instil a competitive spirit in the youth and the association of Tiger beer with sporting events provides further evidence that a brand loyal Tiger drinker displays this personality trait. 3. Respect for women: Despite having an ultra-competitive spirit, Tiger beer drinkers have a healthy respect for women. One of the print ads shows a tiger beer with Feb 14 as the label and “Show her you’re doing your best to remember the date” as the tagline. This shows that Tiger beer drinkers value their loved ones even if they carry a macho attitude on the outside. 4. Excessive drinkers:...
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...HEAVY EDIT JetBlue Airlines: Getting “Blue” again?* JetBlue posted a net income $97 million in 2010. The airline continues to pursue its goal of becoming ―the Americas‘ Favorite Airline‖ and aims attainting positive free cash flow and long term sustainable growth while maintaining adequate liquidity position. Financially, the airline was far better than after the Valentine day fiasco in February 2007 and subsequent loss of $84 million in 2008. It focuses on controlling costs, maximizing unit revenues, managing capital expenditures and aims at achieving disciplined growth (see Exhibit 1).1 However, in the recent years, JetBlue appears to be moving away from its core strategy, in quite interesting ways, of being a low-cost player providing the distinctive ―JetBlue experience.‖ In its efforts to boost revenues, the airline began charging $10 to $20 for seats with extra legroom, doubled its ticket-change fee to $100, and introduced refundable tickets that cost more than nonrefundable ones. Further, the airline began charging $7 for a pillow-and-blanket kit, an amenity usually provided free of charge by other airlines.2 Breaking another low-cost rule, JetBlue moved away from ticket sales through its own Web site and signed up with travel agencies and the Galileo and Sabre global distribution systems in August 2006 and with online travel agencies such as Orbitz in January 2008. Further, it sold approximately 42.6 million shares of common stock to Deutsche Lufthansa, the German...
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...higher percentage of its seats, employed non-union workers, and established enough good will to score an impressive customer retention rate of fifty percent. Initially, JetBlue flew only one type of plane from one vendor: the Airbus A320. This approach enabled the airline to standardize flight operations and maintenance procedures to a degree that resulted in considerable savings. Chief information officer Jeff Cohen used the same simple-is-better strategy for JetBlue's information systems. Cohen depended a1most exclusively on Microsoft software products to design JetBlue's extensive network of information systems. (JetBlue's reservation system and systems for managing planes, crews, and scheduling are run by an outside contractor.) Using a single vendor provided a technology framework where Cohen could keep a small staff and favor in-house development of systems over outsourcing and relying on consultants. The benefit was stable and focused technology spending. JetBlue spent on1y 1.5 percent of its revenue on information technology, as opposed to the 5 percent spent by...
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