...ESPN X Games: Commercialized Extreme Sports for the Masses SMGT 798 Allison Renard A Paper Presented to the faculty of Lasell College in Partial Fulfillment of the requirement of the Degree Master of Science in Management. ABSTRACT For years, extreme sports had little to nothing in common with each other except for high risk, and an appeal to women and men from the ages of 12 to 34. Entertainment Sports Programming Network (ESPN), realizing this age group was a prime viewing audience, brought together several extreme sports and created yet another commercialized sporting spectacle. Since 1995, this television network has produced the Summer X Games. After these summer productions proved to be successful television and live spectator events, ESPN expanded into the winter extreme sports. The Winter X Games have been produced since 1997. This paper, which commences with the rise of extreme sports, is an historical and sociological analysis of the creation and growth of the ESPN X Games. While these commercialized adventure and extreme sporting events have had some obvious growing pains, both the Summer and Winter X Games have grown into events, which annually attract thousands of spectators and viewers while offering fame and a few dollars to their participants. INTRODUCTION One need only take a quick glance at the daily news to discover that society in general is still in a state of constant change (Leonard, 1993). In the United States, this is especially true...
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...Video Games First off, you would imagine how thrilled our team was to have to write a paper during the holidays, with a deadline just two days after the winter break, so we came up with a clever way to bypass all the research work needed and just start writing about things we already knew and also loved doing, in order to grasp a more subjective approach on the chosen topic. People often say that if you don’t truly believe in the things you are working on and don’t have fun whilst doing them, you won’t be successful in any of your endeavors. This means you have to work with passion, because the first person you are ultimately going to sell the idea of the finished product is yourself, and if you can’t fully embrace the concept, it’s going to be even harder to pitch it to someone else. That being said, we quickly searched for a topic that each member of our team could relate to, and also provide valuable insight upon his experience and personal preferences on the subject at hand. In the end we settled on the topic of video games, due to the wide variety available these days. Figure 1. Pacman machine Figure 1. Pacman machine The first ever commercially produced video games were arcade games back in the early ‘70s in the United States, and I think we all remember in movies those huge machines that took up quite a lot of space in pubs, where people could play games such as Pacman, Space Invaders or Donkey Kong. They were very successful and in fact, they...
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...SIOP Lesson Plans: Seeing The Trees for The Forest Kimberly Kidd, Kristen Martin, Mandi Moody, Cara Goff ESL 434 8/24/2012 Amy McDonnel Kimberly Kidd, Kristen Prater Mandi Moody, Cara Goff ESL 434 8/24/2012 Amy McDonnel CLC Lesson Rationale These lesson plans enhance student achievement by presenting the content in several ways, giving the students tools to help their language use, using content that is relevant to the student’s life, encouraging group participation, and using an assessment that not only measures their understanding of the topic, but also meets both the both 6th grade content area standards, and English Language Learner (ELL) standards. By implementing these lesson plans in a unit format, the students are ensured to receive quality instruction under the following standards: Determining the central ideas or information of a primary or secondary source, and providing an accurate summary; writing narratives to develop real or imagined experiences or events using effective technique, relevant descriptive details, and well-structured event sequences; Understanding the influences of individuals and groups from various cultures on various historical and contemporary societies; understanding the impact of interactions between people and the physical environment on the development and conditions of places and regions; summarizing numerical data sets in relation to their context; identifying the mean, median, range and mode; Throughout the writing...
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...CONTENTS |Introduction |2 | |Main part |3 | |The British. The main features of the British character. |3 | |History of british sport |5 | |Sports invented in Great Britain |6 | |Framework of sport in Britain. |10 | |Modern Sport in Great Britain: Structure, Administration, Funding, Popularity, Sport media and Diseases. |13 | |Elite level sport |15 | |6.1. Elite level team sports |15 | |6.2. Elite level individual sports |22...
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...Brand Management Brand Audit Term Project Contents Brand Audit 4 Brand Inventory 5 History 5 Company Profile 5 Collection 6 Current Positioning In The Marketplace 7 Communication strategy 7 Celebrity endorsement 7 Mystery 8 Product-Related Attributes 8 Pricing and Distribution Strategy 9 * Brand report card 9 Brand Exploratory 10 Customer Knowledge 10 * Perceptual Map 10 * Image Assosiations 10 Current Sources of Brand Equity 10 Rolex Ambassadors 11 Sports & Culture 11 Philanthropy 11 * Rolex Awards for Enterprise 11 Rolex Young Laureates Program 12 Mentors and Protégés 12 The Customer-Based Brand Equity Pyramid (CBBE) 12 Ambassadors and event 13 SWOT Analysis 14 Weaknesses 14 * Prisoner of its strategy 14 Difficulty to control the brand 14 Threats 14 * Counterfeiting: a threat to equity 14 Youth does not recognize the brand 14 Opportunities 14 * Diversification 14 Strengthen position in emerging markets 15 Building brand community 15 Associate youth with Rolex 15 Connect with Female Customers 15 Corporate Social Responsibility 15 Joint Venture to Support a Cause 16 Rolex iPhone App 16 Rolex Maritime Quarterly on ipad 16 Attacking the counterfeit industry 16 Future of Rolex 17 olex is best known as the premier producer of fine watches in the world. Recognized as an innovator in technology and marketing, the company is credited with establishing the widespread popularity...
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...US$1,480 billion making destination branding an important concept that still remains fragmented and unplanned. Dubai, an emirate of the UAE in the Middle East has been chosen as a case study to explain some elements of successful destination branding. This paper aims to apply a framework developed by Balakrishnan to explain areas of caution when competing in an international market where success is also partially dependent on the macro-environment. Design/methodology/approach – The framework was developed by reviewing literature on destination, place, corporate, product portfolio and service branding. The framework was tested using case study methodology. Secondary research was primarily used to develop the case. Findings – There is a strong fit with the model suggesting that destinations can use this as a basis for continuity in strategy even as governments change. Based on the analysis and review; a checklist for destination branding strategy was recommended. Research limitations/implications – Since, this study depends on secondary research there is some limitations as data in this region is not easily available. ` Originality/value – Destination branding differs in challenges vis-a-vis product and service branding. This paper depicts steps essential for creating a successful branding strategy which can be applied in a real world context to maximize returns for the destination. Keywords Brand management,...
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...Ferr_9780307465351_4p_01_r1.j.qxp 8/27/09 3:50 PM Page v The 4-Hour Workweek q E SC A P E 9 – 5 , L IV E A N Y W H E R E , AND JOIN THE NEW RICH Expanded and Updated TIMOTHY FERR ISS CROWN PUBLISHERS NEW YORK Ferr_9780307465351_4p_01_r2.j.qxp 9/2/09 2:37 PM Page vi Copyright © 2007, 2009 by Tim Ferriss All rights reserved. Published in the United States by Crown Publishers, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York. www.crownpublishing.com Crown and the Crown colophon are registered trademarks of Random House, Inc. The 4-Hour Workweek is a trademark of Timothy Ferriss and is used under license. Originally published in slightly different form in the United States by Crown Publishers, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York, in 2007. Grateful acknowledgment is made to David L. Weatherford for permission to reprint “Slow Dance” by David L. Weatherford. Reprinted by permission of David L. Weatherford. Library of Congress Cataloging-in-Publication Data Ferriss, Timothy. The 4-hour workweek: escape 9–5, live anywhere, and join the new rich / Timothy Ferriss—Expanded and updated ed. Includes index. 1. Quality of work life. 2. Part-time self-employment. 3. Self-realization. 4. Self-actualization (Psychology). 5. Quality of life. I. Title. II. Title: Four-hour workweek. hd6955.f435 2009 650.1— dc22 2009021010 isbn 978-0-307-46535-1 ...
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...ANSWERS TO COMMA COMBINE PRACTICE Commas essential nonessential answers 1. Patterson Tower, the recently completed office building, is a monument to concrete ugliness. 2. The movie that I wanted to see is no longer playing. 3. Each person who enters the contest must send in two box tops. 4. John decided, nonetheless, not to buy the car. 5. The Mississippi River, which once flowed north into Hudson Bay, flows south into the Gulf of Mexico. 6. Your cat, watching the dog intently, walked carefully away. 7. The cat that was watching the dog most intently walked carefully away. 8. TV commercials, sometimes the most entertaining parts of a program, are essentially flashy corporate propaganda. 9. The dam project, which many in the government consider to be a sign of national strength, will destroy hundreds of villages and vast areas of wildlife habitat along the river banks. 10. The free-jazz musician Sun Ra claimed to be from Saturn. 11. The one woman who did not attend the meeting said that she had to study for her chemistry exam. [who did not attend the meeting is an essential clause, defining the specific woman in question.] 1 2. He did not however intend to return the money he borrowed. [however is a Non-Essentials word.] 1 3. West Point cadets, who break the honor code, are expelled. [who break the honor code is an essential clause, defining a subset of cadets.] 1 4. She was as a matter of fact chiefly interested in becoming a Hollywood celebrity. [as a matter of...
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...reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: WMXDesign GmbH, Germany Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) Foreword by Bayer CDs and DVDs, water bottles, sports eyewear, binoculars, helmets, storage boxes for food, car headlights, automotive roof glazing – these are just some of the everyday products that benefit from the unique properties of Makrolon®, a plastic manufactured by Bayer MaterialScience...
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...Real Essays From Stanford Medical Students Comments Regarding Plagiarism The essays contained within this document were written by current Stanford medical students and have been carefully read and reviewed by file reviewers, interviewers, and admissions staff and officers at Stanford Medical School as well as dozens of other medical schools across the country. We must emphasize that you need to be honest in writing your personal statements. If you borrow material or use quotes from other sources, make sure to credit them appropriately. Not giving credit where it is due is not only disastrous to your essay, but it is also illegal. Admissions officers read hundreds, and even thousands of personal statements each year, and have developed a fine tune sense for detecting plagiarism as well as remembering the essays they’ve read. You owe it to yourself to be hones, open, and sincere in writing your personal essay as it is a reflection of yourself and what is important in your life and your decision to pursue a career in medicine. Stanford Essays The following essays were written by real Stanford medical students in preparing their applications. We suggest that you read through all of the essays to get a diverse view of the types of themes and styles which have been successfully used for personal statements. Each personal statement is exactly that, personal. No one format or style will work for everyone. However, there are structures and themes which are common throughout...
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...Journal of Management and Marketing Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. While product placement is riskier than conventional advertising, it is becoming a common practice to place products and brands into mainstream media including films, broadcast and cable television programs, computer and video games, blogs, music videos/DVDs, magazines, books, comics, Broadway musicals and plays, radio, Internet, and mobile phones. To reach retreating audiences, advertisers use product placements increasingly in clever, effective ways that do not cost too much. The purpose of this paper is to examine product placement in terms of definition, use, purposes of product placement, specific media vehicles, variables that impact the effectiveness of product placement, the downside of using product placement, and the ethics of product placement. Keywords: Product placement, brand placement, branded entertainment, in-program sponsoring Product placement effectiveness, Page 1 Journal of Management and Marketing Research INTRODUCTION In its simplest form...
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...VALUE ADDED TAX ACT, 1991 (22 No. ACT OF 1991) [Date of assent of the Acting President and publication in the official Gazette, the 10th July, 1991/25th Ashar, 1398 (BS)] An Act to make provision for imposition of value added tax on goods and service WHEREAS it is expedient to make provision for imposition of value added tax, It is hereby enacted as follows:1. Short title and commencement.(1) This Act may be called the Value Added Tax Act, 1991 (2) In this Act,(a) sections 15, 16, 17, 18, 20, 21, 22 and 72 shall be deemed to have come into force on the 2nd June, 1991 corresponding to the 18 Jaistha, 1398 (BS); and (b) except the sections mentioned above, all other sections shall come into force on the 1st July 1991 corresponding to the 16 Ashar, 1398 (BS). 2. Definitions.In this Act, unless there is anything repugnant in the subject or context,(a) 'exempted' means goods and services exempt from payment of value added tax under this Act; (b) 'output tax' means value added tax imposed under this Act; (c) 'input' means (i) except labour, land, building, office equipment and transport, all raw materials (any gas and any material used as fuels), packaging materials, service, machinery and spare parts; (ii) in the case of trading, goods imported, purchased, acquired or otherwise procured in any way for sale, exchange or transfer in any other manner; (d) 'input tax' means value added tax paid on inputs imported by registered person or purchased by him from any other registered person;...
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...GLENCOE LANGUAGE ARTS Grammar and Language Workbook G RADE 9 Glencoe/McGraw-Hill Copyright © by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or means, or stored in a database or retrieval system, without the prior written permission of the publisher. Send all inquiries to: Glencoe/McGraw-Hill 936 Eastwind Drive Westerville, Ohio 43081 ISBN 0-02-818294-4 Printed in the United States of America 1 2 3 4 5 6 7 8 9 10 024 03 02 01 00 99 Contents Handbook of Definitions and Rules .........................1 Troubleshooter ........................................................21 Part 1 Grammar ......................................................45 Unit 1 Parts of Speech 1.1 Nouns: Singular, Plural, and Collective ....47 1.2 Nouns: Proper and Common; Concrete and Abstract.................................49 1.3 Pronouns: Personal and Possessive; Reflexive and Intensive...............................51 1.4 Pronouns: Interrogative and Relative; Demonstrative and Indefinite .....................53 1.5 Verbs: Action (Transitive/Intransitive) ......55 1.6 Verbs: Linking .............................................57 1.7 Verb Phrases ................................................59 1.8 Adjectives ....................................................61 1.9 Adverbs........................................................63 1.10 Prepositions...
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...Second Pages PART 02 Concept and Analytical Tools 53 hou27541_ch03.indd 53 9/20/2010 10:10:11 AM hou27541_ch03.indd 54 9/20/2010 10:10:11 AM Second Pages CHAPTER 03 Analysing a Company’s External Environment Crafting and Executing Strategy: Creating Sustainable High Performance in South African Businesses Part 1: Scope and Dynamics of Strategy Part 3: Part 2: Concepts and Analytical Tools Crafting a Strategy to Create Sustainable High Performance Part 4: Executing and Aligning the Strategy What Is Strategy? Integration and Strategic Alignment The Managerial Process of Strategy Development and Implementation Concepts and Tools for Evaluating a Company’s External and Internal Environment Tailoring Strategy to Various Company Situations Organizational Performance Management Managerial Keys to Successfully Executing and Aligning the Chosen Strategy Chapter 1 Chapter 2 Chapters 3&4 Chapters 5&6 Chapter 7 Chapters 8, 9, & 10 Single Business Companies Line-of-Sight Multi-Business or Diversified Companies High Performance Organization 55 hou27541_ch03.indd 55 9/20/2010 10:10:12 AM Second Pages 56 Chapter 03 Analysing a Company’s External Environment 3.1 Introduction S outh African managers are not prepared either to steer their companies in a different direction or to alter the company strategy until they...
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...World Resources Institute SustainaA program of the World Resources Institute ble Enterprise Program F or more than a decade, WRI’s Sustainable Enterprise Program (SEP) has harnessed the power of business to create profitable solutions to environment and development challenges. BELL, a project of SEP, is focused on working with managers and academics to make companies more competitive by approaching social and environmental challenges as unmet market needs that provide business growth opportunities through entrepreneurship, innovation, and organizational change. Permission to reprint this case is available at the BELL case store. Additional information on the Case Series, BELL, and WRI is available at: www.BELLinnovation.org. IKEA AND THE NATURAL STEP In September 1995, Jan Kjellman took over as president of IKEA North America, the U.S. and Canadian subsidiary of the Swedish furniture giant. At IKEA s headquarters outside Philadelphia, Pennsylvania, Kjellman sat at his desk, located in an open, brightly sunlit bay. His assistant, also the service center office manager, sat at a nearby desk a few feet away. Co-workers walked through one side of the bay, heading for the coffee room. On the landing below the president s office was a pedestal bearing a large gray rock. It was from the rocky and poor land in ˜lmhult, a small village in the province of Sm land, Sweden, where IKEA s founder was born and...
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