...Module 3 - Smart Cards Module 3 - Smart Cards Kari Wachs Grand Canyon University: HCA - 360 November 19, 2011 Module 3 - Smart Cards Smart card technology is becoming commonplace in todays society. Smart cards are also referred to as chip cards. The smart card is a plastic card that contains an embedded computer chip that stores and transacts data (Smart card basics, n.d.). The computer chip could function strictly as memory or as a microprocessor depending on the intended use of the smart card. “The data is usually associated with either value, information or both and is stored and processed within the card’s chip” (Smart card basics, n.d.). Smart cards are being used in several different markets currently in the United States. European countries have been utilizing smart card technology for almost three decades. (Smart card basics, n.d.). The Smart Card Alliance is a group of businesses that have a vested interest in the adoption of smart card technology. The Smart Card Alliance’s mission is to help the forward momentum of the use of smart card technology in health care in the United States (Smart card alliance, 2007). Europe initially used the smart card as a tool for reducing theft at pay phones. Their use has advanced tremendously over the last three decades. They are used for credit purchases and for record keeping instead of paper (Smart card basics, n.d.). In the United States, smart cards are being used by consumers in many ways. Several states...
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...Student name: ________________________________ Student ID _______________________ York University Faculty of Liberal Arts and Professional Studies School of Administrative Studies AP/ADMS 4250 Marketing Strategy, Fall 2013 Instructor: A. Rusetski, Ph.D. EXAM 1: Case AP/ADMS 4250 Marketing Strategy Exam 1 Page 1 of 7 FIAT RETURNS TO CANADA1 A.RUSETSKI, PH.D F IGURE 1: A 2011 FIAT 500 On March 18, 2011 two hundred strange looking tiny cars lined up on the streets around the Quebec Business Centre. FIAT, a major European car manufacturer, was celebrating its return to Canada after 28 years of absence. This comeback became possible thanks to a partnership with one of the Detroit Big Three car manufacturers – Chrysler. From Montreal, columns of FIAT 500 cars paraded to designated Chrysler dealerships where FIAT opened its “FIAT Studios”. A number of important and at times sad developments led to this celebratory moment. Once a powerful player in the North American market, in early 2000s Chrysler Corporation was struggling with declining demand and decreasing market share. In 1998 the company “merged” with German Daimler Benz to form DaimlerChrysler AG. In fact, the German automotive giant took ownership of Chrysler, but after nine years the new owner acknowledged that the “marriage” was not successful and it could not improve Chrysler’s financial ...
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...companies lack the necessary transformational intelligence that is based on constant teaching and learning and the required power of empathy, which bring an increase level of sensitivity to signals changing. The main idea here is to identify change and its associated opportunities in order to become the competitive one and the only one. I am very much agreeing with change and how one can change the rules and not compete head-on. We have to take a look at case by case models of change and understand the quantifiable rate of production. Let’s take for example: the smart car or electric car. If we all agree, it makes sense for the environment to accept a smaller “smart car”, and we achieve 100% adoption as consumers, what happens to the tracking industry and the delivery of our consumptive goods? Are we now willing to transport goods because we have to transport them into smaller containers with less power? Can you imagine a smart car next to a diesel 18 wheeler? Are we willing to sacrifice the safety of our families for the cost of the maintenance of the environment? People are fundamentally selfish and will not voluntarily create a sea change unless they are forced to do so or unless there is no choice. Companies can identify the need to change with the associated opportunities to become the only competition but without government intervention to drive the change at a local global effort, the results are depressing. Blue Ocean is a fantastic way to look at familiar environments in...
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...Chapter 8: Use What You’ve Learned 1. Have you seen the new Smart car? If you have, you are probably part of the buzz that has been heard recently about this new concept car that has made it to the streets. The car seats two, is available in three different models, and costs between about $12,500 and $17,000. The most significant fact about the Smart car is that it gets about forty-five miles per gallon. That fact alone has become central to Smart car’s initial introduction to the driving public. Has “small” finally become better than “large, extralarge, and supersize”? The manufacturer of the Smart car is betting on it. Investigate the Smart car. Once this is done, construct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the Smart car. Evaluate the car’s likelihood of success. Strengths: The Smart car has many • Economically priced, beginning at just $12,500 • Small enough to park anywhere • Up to 45 mpg- good for the environment and your wallet • Customizable • 2. Is there a Chick-fil-A in your neighborhood? If there is, you’ve probably eaten at one of the fastest-growing food franchises in the southern United States (seehttp://www.chickfila.com). Chick-fil-A has a unique approach to running their business. Using the company’s Web site and search engines, your task is to investigate the Chick-fil-A organization in order to conduct a situation analysis. During your investigation be sure to comment on the perceived competitive situation...
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...CASE STUDY 3 CASE 10-2 The Smart Car by B. Renea Kosino 1. What is Smart’s competitive advantage? Its brand image? The Smart Car, made by DaimlerChrysler, offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children), who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First, the vehicle has an exceptional look that appeal to those who want to be unique. Next, this very small, but roomy vehicle makes city driving and tight parking easier. Subsequently, crash testing and safety experts consider Smart as an extremely safe vehicle. Moreover, its models are very fuel efficient at 35 mpg on average. In addition, this automobile’s low exhaust emissions earned an Ultra Low Emission Vehicle (ULEV) classification. These condition were essential in Smart being one of five automakers to receive Greenopia USA’s highest environmental rating (see attach1). Finally, the vehicle is very economical with the most basic vehicle starting at $12,000. 2. Assess the U.S. market potential for the Smart. Do you think the car will be a success? Why or why not? Smart Car is economical, unique, and eco-friendly. Generation Y (Gen Y) is a target market, which should be pursued because Gen Y’s, those born from 1977 to 1994 (1980-1995, depending on who you ask), is demographically...
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...overall. Explain your rationale. · From the e-Activity, asses the barriers to entry you foresee as the Smart for two EV expands into foreign markets to determine which will be the most difficult to overcome. Support your answer with examples or evidence. The cultural and social differences are factors that should be taken into consideration when deaing with issues of trade. Social and cultural differences brings the aspect of trade on a more personal level. Cultures are constantly changing and evolveing but few things stay the same such as lanuage, religion, and values. For a company to stay economically ahead of the curb they need to make sure that thier employees are familiar with international cultures. Empolyees will not only need to understand the culture but they will also need to be able to communicate in order to do business buiness internationally. The rules are duffult and there to protect, and it is the businesses responsiblity to have the proper people in place to understand how these rules affect thier business and the cultures they will be conductiong business. Barriers to entry for theSmart for two EV as it expands into different markets is the economic baarrier the product will face. The product has a lot of great features and well dsigned, however the price of an electric car versus a vechile that runs on gas is much more expensive. The frist model of the smart car did not result in high market sales. For example the US economy today is very unstable and with...
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...Smart Cards for Future Healthcare Systems Secure, efficient, reliable Card-based e-health networks: cutting costs and improving care All around the world, news paper headlines warn about the exploding costs of health care. Advanced medicines and technology are boosting life expectancy. As a result, people can now look forward to living past the age of 80 – twice as long as 100 years ago. This trend, however, has the side effect of driving up healthcare costs. As people get older, they need more frequent and more expensive care, causing the price of insurance to skyrocket. Clearly, something needs to be done to contain these costs. A number of countries have implemented conventional measures aimed at saving money. One of the most basic measures is the introduction of cardbased ehealth net works, which can help reduce costs remarkably. Card for physicians and phar macists, and a Card Application Management System (CAMS). Patient Data Card The Patient Data Card is a PINprotected smart card incor porating a microprocessor and protected by cryptographic functions. It contains adminis trative insurance information and entitles patients to seek medical treatment. In turn, the patients give their doctors access to their personal medical data, which is stored either on the card or in the ehealth network. The card can also hold information such as elec tronic prescriptions. How to cut healthcare costs 1. Reduce fraud 2. Streamline administration 3. Improve communication 4...
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...SIEMENS COMPANY ANALYSIS Matthew Ady, Mark Marcus, Mariana Florea Strategic Management Dr. Carrick May 3, 2014 Section I: Energy Sector Macro Analysis The external environment for international business is always complicated and dynamic. The macro-environment analysis of Siemens is based from two perspectives: one is that Siemens run its business in German and the other condition is that it runs its business internationally or in other destination countries. Political: Political factors always have great impact over the macro-environment in which the business runs, so multi-national companies need to do research on political environment before their international marketing planning. Siemens is doing well in evaluating political risk before it enters a new market. It is lucky for it that Germen government has steady relationship with lots of countries. Siemens often need to evaluate the historical relationship between countries that would benefit or do harm to its business. The influence of communities or unions for trading is also in its consideration. For example, trade barrier is also implemented in different firms of local laws. If necessary, a report regarding the political risks needs to be completed before its international marketing (Bell, 2001). Economic: The economic situation in destination countries, the impact of currency fluctuations on exchange rates, the development of local market, the local market structure (Barney, 1996), the local human resources...
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...to carry them around. Micro Life wants their customers to experience the new technology; they will be able to move around without having to worry about losing their IDs or Credit Card. This card can hold up to 10 pieces of information or transaction cards.. We have a contract with Chase, Bank of America, different hospitals and some retailers. By using the card, the consumer is able to pay, travel, get in his car or house as fast as he can say “Micro Life”! Our Mission Statement Designed to make your daily life easy, convenient and secure, Micro Life can be used in all stores, websites, banks partners. It allows you to take live your life without worrying about losing your important information, carrying your credit card or healthcare card. Micro Life, designed to make life easier. Designed to make your daily life easy, convenient and secure, Micro Life can be used in all stores, websites, banks partners. It...
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...American author and politician Bruce Barton said “Talker have always ruled. They will continue to rule. The smart thing is to join them”, probably he considered only human beings to be able to communicate. However, we understand, backed by research, that all animals and plants communicate with each other and with ever advancing technologies, it has been possible for humans to communicate effectively with the modern machines as well. Which brings us to the question, can machines communicate with other machines? Can we envisage an environment in which objects, animals or people have communication channels which do not require human-to-human or human-to-computer interaction for interaction? The Internet of Things(IoT) helps create an environment in which machines can interact amongst themselves or with living beings (human, animals and plants), where each entity is provided with unique identifiers and the ability to transfer data over a network without any human-to-human or human-to-machine interaction (Wigmore, 2014). IoT is a generic term and all entities play an active role owing to their connection to the Internet. It provides access to information, media and services, through wired and wireless broadband connections. The IoT feeds from the connections set up between the Consumer, Business and Industrial Internet to help create new services leading to smart, efficient and more intelligent environment. The Internet of Things is not a single technology, rather it’s...
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...Abstract— Cities need to become smarter by becoming more sustainable, more efficient and more livable. Information technology is helpful in making the city smarter. Smart cities are based on eight pillars comprises of buildings, energy, water, recycling, healthcare, mobility, services and finance. This paper focuses mainly on energy, environment and infrastructure which include all the eight pillars. The key drivers in smart city in terms of energies are maintaining grids reliability and stability, improving energy efficiency across the value chain, integrating intermittent CO2 free energy and intelligent energy storage. Smart infrastructure in smart cities are sensor networks, digital management of water and waste management, resources awareness,...
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...i.e. bionics and smart devices, there are a wide range of vulnerabilities and malicious maneuvering rising up against them. The future of these emerging technologies brings with them a complex set of security issues and policy concerns, which need to be precisely balanced in order to protect national interest and personal and private security. As theses technologies are developed and made practical for effective use by the U.S. military and private use, policy development and governance must keep pace. Keywords: Cybersecurity, IT Governance, Cybersecurity Innovations, Emerging Technologies, Bionics, Smart Technologies Introduction Most electronic technologies depend on a wide range of information technologies, Wi-Fi and many cases the Internet to relay critical data. Devices built with information technologies, requires remote validation or operation and is based on security protocol to protect them are vulnerable to manipulation and compromise attacks. Is the level of built in securities going to be enough to secure the trust between human users and machines, protect against rogue insider threats and nation-state conflicts worldwide? Will there be enough protection to ensure there is no lost in privacy? Since the 1970’s much work has been done by private industry and government, which has led to some key industrial and medical transformations. Or what is being call smart technology today. Smart technologies have...
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...Executive Summary The Smart car has been around for over 10 years; it is currently being manufactured by Mercedes-Benz. The car is incredibly small; the two-person model is only 2.5 meters long from front to back (half a meter shorter than a Mini Cooper). The doors make up three quarters of the car's length. It's almost as wide as it is tall. The Smart car is obviously very easy to park. The plastic body panels on the car are replaceable. You can change them after an accident, or whenever you want, even with a different colour. The seats apparently are quite comfortable, with sufficient legroom, and headroom is adequate for most passengers thanks to the car's tall stance. Assessment and Diagnosis In the late 1980s, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches. He believed that the automotive industry had ignored a sector of potential customers who wanted a small and stylish city car. This idea soon became known as the "Swatchmobile". Hayek's private company Hayek Engineering AG began designing the new car for SMH, with seating for two and a hybrid drive train. Analysis of Change Strategy: Nicolas Hayek, the CEO used a transformational Change strategy which involves radically rethinking and redesigning a major business process with the objective of achieving large-scale improvements in overall business...
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... I do not dream about over the line expensive cars, I dream about a car that fits both my current and future needs as well as what’s best for the planet. My dream car is a Smart fortwo Brabus. This is my dream car because for eight reasons. Those reasons include style, high gas mileage, maneuvers well, the comfortable feeling, easy to clean, I don't have to take someone who I don't want in my car, the storage compartment in the back and technology. I have a car which is named Chevrolet Geo-Metro which was introduced in 1992. It is not a car many teens who be happy to say they own. I have seen many different cars but this car is something different. This car has an engine of 3-Cyl, 1.0 Liter with the 55-79 horsepower and 58-75 lb. of torque. This Geo-Metro has some smooth features in it such as the hard roof, seatbelts that are connected to the windows and its unique shape which gives an edgy look. In addition, the Chevrolet Geo-Metro has manual gears in it. It can catch the speed of 55 mph in a matter of seconds. The fastest car ever right? I know that maybe slow to others. But nowadays there are faster and bigger cars than the Geo-Metro. I have a dream of having a Smart fortwo Brabus in my driveway. The Smart fortwo Brabus is an electric car but yet has a "Save the Earth" vibe. The Smart fortwo Brabus is an absolute beauty. It has both a sporty but yet classy look. Its sporty look makes it popular and trendy. It is something that a young person such as me, would...
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...Exploring the imperative of revitalizing America’s electric infrastructure. the SMART GRID: an introduction. How a smarter grid works as an enabling engine for our economy, our environment and our future. prepared for the U.S. Department of Energy by Litos Strategic Communication under contract No. DE-AC26-04NT41817, Subtask 560.01.04 DISCLAIMER This report was prepared as an account of work sponsored by an agency of the United States Government. Neither the United States Government nor any agency thereof, nor Litos Strategic Communication, nor any of their employees, make any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer or otherwise does not necessarily constitute or imply its endorsement, recommendation or favoring by the United States Government or any agency thereof, or Litos Strategic Communication. The views and opinions of authors expressed herein do not necessarily state or reflect those of the United States Government or any agency thereof. PRINTED IN THE UNITED STATES OF AMERICA. PREFACE It Is A ColossAl tAsk. But It Is A tAsk thAt must BE donE. The Department of Energy has been charged with orchestrating the wholesale modernization...
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