...Student name: ________________________________ Student ID _______________________ York University Faculty of Liberal Arts and Professional Studies School of Administrative Studies AP/ADMS 4250 Marketing Strategy, Fall 2013 Instructor: A. Rusetski, Ph.D. EXAM 1: Case AP/ADMS 4250 Marketing Strategy Exam 1 Page 1 of 7 FIAT RETURNS TO CANADA1 A.RUSETSKI, PH.D F IGURE 1: A 2011 FIAT 500 On March 18, 2011 two hundred strange looking tiny cars lined up on the streets around the Quebec Business Centre. FIAT, a major European car manufacturer, was celebrating its return to Canada after 28 years of absence. This comeback became possible thanks to a partnership with one of the Detroit Big Three car manufacturers – Chrysler. From Montreal, columns of FIAT 500 cars paraded to designated Chrysler dealerships where FIAT opened its “FIAT Studios”. A number of important and at times sad developments led to this celebratory moment. Once a powerful player in the North American market, in early 2000s Chrysler Corporation was struggling with declining demand and decreasing market share. In 1998 the company “merged” with German Daimler Benz to form DaimlerChrysler AG. In fact, the German automotive giant took ownership of Chrysler, but after nine years the new owner acknowledged that the “marriage” was not successful and it could not improve Chrysler’s financial ...
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...companies lack the necessary transformational intelligence that is based on constant teaching and learning and the required power of empathy, which bring an increase level of sensitivity to signals changing. The main idea here is to identify change and its associated opportunities in order to become the competitive one and the only one. I am very much agreeing with change and how one can change the rules and not compete head-on. We have to take a look at case by case models of change and understand the quantifiable rate of production. Let’s take for example: the smart car or electric car. If we all agree, it makes sense for the environment to accept a smaller “smart car”, and we achieve 100% adoption as consumers, what happens to the tracking industry and the delivery of our consumptive goods? Are we now willing to transport goods because we have to transport them into smaller containers with less power? Can you imagine a smart car next to a diesel 18 wheeler? Are we willing to sacrifice the safety of our families for the cost of the maintenance of the environment? People are fundamentally selfish and will not voluntarily create a sea change unless they are forced to do so or unless there is no choice. Companies can identify the need to change with the associated opportunities to become the only competition but without government intervention to drive the change at a local global effort, the results are depressing. Blue Ocean is a fantastic way to look at familiar environments in...
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...Chapter 8: Use What You’ve Learned 1. Have you seen the new Smart car? If you have, you are probably part of the buzz that has been heard recently about this new concept car that has made it to the streets. The car seats two, is available in three different models, and costs between about $12,500 and $17,000. The most significant fact about the Smart car is that it gets about forty-five miles per gallon. That fact alone has become central to Smart car’s initial introduction to the driving public. Has “small” finally become better than “large, extralarge, and supersize”? The manufacturer of the Smart car is betting on it. Investigate the Smart car. Once this is done, construct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the Smart car. Evaluate the car’s likelihood of success. Strengths: The Smart car has many • Economically priced, beginning at just $12,500 • Small enough to park anywhere • Up to 45 mpg- good for the environment and your wallet • Customizable • 2. Is there a Chick-fil-A in your neighborhood? If there is, you’ve probably eaten at one of the fastest-growing food franchises in the southern United States (seehttp://www.chickfila.com). Chick-fil-A has a unique approach to running their business. Using the company’s Web site and search engines, your task is to investigate the Chick-fil-A organization in order to conduct a situation analysis. During your investigation be sure to comment on the perceived competitive situation...
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...CASE STUDY 3 CASE 10-2 The Smart Car by B. Renea Kosino 1. What is Smart’s competitive advantage? Its brand image? The Smart Car, made by DaimlerChrysler, offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children), who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First, the vehicle has an exceptional look that appeal to those who want to be unique. Next, this very small, but roomy vehicle makes city driving and tight parking easier. Subsequently, crash testing and safety experts consider Smart as an extremely safe vehicle. Moreover, its models are very fuel efficient at 35 mpg on average. In addition, this automobile’s low exhaust emissions earned an Ultra Low Emission Vehicle (ULEV) classification. These condition were essential in Smart being one of five automakers to receive Greenopia USA’s highest environmental rating (see attach1). Finally, the vehicle is very economical with the most basic vehicle starting at $12,000. 2. Assess the U.S. market potential for the Smart. Do you think the car will be a success? Why or why not? Smart Car is economical, unique, and eco-friendly. Generation Y (Gen Y) is a target market, which should be pursued because Gen Y’s, those born from 1977 to 1994 (1980-1995, depending on who you ask), is demographically...
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...overall. Explain your rationale. · From the e-Activity, asses the barriers to entry you foresee as the Smart for two EV expands into foreign markets to determine which will be the most difficult to overcome. Support your answer with examples or evidence. The cultural and social differences are factors that should be taken into consideration when deaing with issues of trade. Social and cultural differences brings the aspect of trade on a more personal level. Cultures are constantly changing and evolveing but few things stay the same such as lanuage, religion, and values. For a company to stay economically ahead of the curb they need to make sure that thier employees are familiar with international cultures. Empolyees will not only need to understand the culture but they will also need to be able to communicate in order to do business buiness internationally. The rules are duffult and there to protect, and it is the businesses responsiblity to have the proper people in place to understand how these rules affect thier business and the cultures they will be conductiong business. Barriers to entry for theSmart for two EV as it expands into different markets is the economic baarrier the product will face. The product has a lot of great features and well dsigned, however the price of an electric car versus a vechile that runs on gas is much more expensive. The frist model of the smart car did not result in high market sales. For example the US economy today is very unstable and with...
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...Prepaid Energy Meter (AT89S52) A scheme of Electricity billing system called "PREPAID ENERGY METER WITH TARIFF INDICATOR" can facilitate in improved cash flow management in energy utilities and can reduces problem associated with billing consumer living in isolated area and reduces deployment of manpower for taking meter readings. Every consumer can buy a memory card (is nothing but an EEPROM IC) with a password stored inside it using a MC program. The memory card is available at various ranges (ie. Rs 50, Rs 100, Rs 200 etc).In our project we have given the name for memory card as smart card. When the consumer insert a smart card into the card reader which is connected kit.Then the card reader will read the stored information and delete the information from the EEPROM IC(smart card) using the MC program. So that the smart card cannot be reused by others. Suppose if a consumer buy a card for Rs.50/- he / she can insert this amount through the card reader so that prepaid energy meter with tariff indicator kit will be activated. According to the power consumption the amount will be reduced. When the amount is over, the relay will automatically shutdown the whole system. In our project we also have a provision to give an alarm sound to consumer before the whole amount is reduced. You can also find the Card programmer circuit and program from the download. So that you can easily create your own cards. Here's the procedure to create the cards. How to program a new card. For making...
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...What’s the Buzz on Smart Grids? CASE STUDY What’s the Buzz on Smart Grids? CASE STUDY T T he existing electricity infrastructure in the United States is outdated and inefficient. Energy companies provide power to consumers, but the grid provides no information about how the consumers are using that energy, making it difficult to develop more efficient approaches to distribution. Also, the current electric- ity grid offers few ways to handle power provided by alternative energy sources, which are critical compo- nents of most efforts to go “green.” Enter the smart grid. A smart grid delivers electricity from suppliers to consumers using digital technology to save energy, reduce costs, and increase reliability and trans- parency. The smart grid enables information to flow back and forth between electric power providers and individual households to allow both consumers and energy companies to make more intelligent decisions regarding energy consumption and production. Information from smart grids would show utilities when to raise prices when demand is high and lower them when demand lessens. Smart grids would also help consumers program high-use electrical appliances like heating and air condition- ing systems to reduce consumption during times of peak usage. If implemented nationwide, proponents believe, smart grids would lead to a 5 to 15 percent decrease in energy consumption. Electricity grids are sized to meet the maximum electricity need, so a drop in peak demand...
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...[1] SMART GRID: A Caminho da Rede Inteligente <http://www.cpqd.com.br/highlights/4368-smart-grid-a-caminho-da-rede-inteligente.html> acessado em 23.7.2011 às 11h23 [2] Réflexe, a Smart Grid project led by Veolia Environnement, is selected for France's future investments program' <http://www.veolia.com/en/medias/press-releases/reflexe.htm> acessado em 23.7.2011 às 11h31 [3] National Smart Grid Policy: Moving Toward a National Modernized Electrical Grid through Current Pilot and Demonstration Programs <http://pip.collegethink.com/media/files/papers/Scott_09_r.pdf> acessado em 23.7.2011 às 11h46 "O que foi projetado para atender a uma realidade do século XX, seguramente não conseguirá acompanhar satisfatoriamente as tendências de demanda do século XXI, onde o consumo de energia elétrica insiste em crescer a taxas sempre mais elevadas que o próprio PIB dos países."[1] "The Department of Energy (of USA) has identified three major problems of the electric grid: unreliability, inefficiency and enormous greenhouse gas emissions during electricity generation." [3] "As Americans use more and more electricity via electric vehicles, computers or iPods, the demand is surely out weighing the supply. This causes strain and congestion on the electric grid." [3] "the grid lacks efficiency. Most of the energy that is lost within the electrical grid is in the form of heat. However, if a five percent increase in the efficiency occurred...
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...ecommerce businesses. What Is The Buzz On Smart Grids? The Smart grid is a class of technology that people are using to bring electricity delivery systems to the 21st century using computer based remote control and automation. Two way communication technology and computer processing make it possible and has been used by other business for years. The “grid” is the network that carries the electricity from the plant to the consumer. The grid is made up of transformers, substations, wires, switches and more. The “smart” entity is pretty much the same as the new “smart phones” and it basically saying that the grid is computerized. It includes a 2-way digital communication technological device. (Energy.gov, n.d.) Smart grids differ from the current electricity infrastructure because of the way the electricity is delivered to the consumer. The current grid does not explain how the power is distributed or used. The smart grid was developed to digitally save the consumer money by increasing ways to save energy, reducing cost and increasing reliability. With these new smart grids the energy company will be able to send information from the electrical provider to the consumer and back to the grid allowing the consumer and the provider to get a better deal when it comes to energy consumption. (Laudon and Laudon, 2012) The smart grid will show when and how much to raise...
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... “What’s the Buzz on Smart Grids?” Reyes, Mhara Fhe P. Llano, Jeffrey D. Gabriel, Dianne Nicole G. Mendoza, Nevi D. Lipalam, John Bryan G. GROUP 3 SUMMARY: The United States is outdated and inefficient in terms of their electricity infrastructure. The grid provides no information about how the customers are using that energy, making it difficult to develop more efficient approaches to distribution. Smart grid enables information to flow back and forth between electric power providers and individual households to allow both consumers and energy companies to make more intelligent decisions regarding energy consumptions, and that’s why smart grid reduce costs, save energy and increase reliability. Information from smart grids would show utilities when to raise prices when demand is high or lower when demand lessens. If the Smart grid is implemented nationwide 5 to 15 percent in energy consumption will decrease. Smart grids is their ability to detect sources of power outages more quickly and precisely at the individual household level. In order to manage the smart grid it requires technology like network and switches for power management, sensors and monitoring devices to track the usage of energy and their distribution trends also systems linked to programmable appliances to run them when energy is least costly.SmartGridCity in Boulder, Colorado are attracting attention because of power flowing from a small number of power plants, the smart grid will make it possible...
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...Case Study 1 1. What are UPS "Smart Labels?" What role do they play in UPS operations? Smart labels are computerized, bar-coded label that is used to provide shipping information. They play a huge role in UPS operations because they provide customer information for shipping which makes for faster and more reliable shipping. The label is scanned at each part of shipment and delivery so the customer can track their packages and it’s accounted for from start to finish. 2. Write out the steps a package takes from pick-up by a UPS driver to delivery including the role of DIAD, the UPS Data Center, and the UPS Package Center. The driver picks up the package from the customer and creates a smart label that contains all shipping information and a tracking number, this information is sent to the warehouse. The driver will always carry a DIAD which is a basically a hand held computer that will show the driver which routes to take and his stops for the day. The driver will scan the package information into the DIAD so that the information is available to the Data Center and to the customer. All packages will be process through a UPS package center. 3. What role does wireless communication play in the UPS systems? Wireless communication allows the UPS drivers to have complete flexibility in the field and up to date information about changes to their routes or new pick-ups. This makes more efficient deliveries and pick-ups for the customers and I would imagine it makes for better...
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...Abstract— Cities need to become smarter by becoming more sustainable, more efficient and more livable. Information technology is helpful in making the city smarter. Smart cities are based on eight pillars comprises of buildings, energy, water, recycling, healthcare, mobility, services and finance. This paper focuses mainly on energy, environment and infrastructure which include all the eight pillars. The key drivers in smart city in terms of energies are maintaining grids reliability and stability, improving energy efficiency across the value chain, integrating intermittent CO2 free energy and intelligent energy storage. Smart infrastructure in smart cities are sensor networks, digital management of water and waste management, resources awareness,...
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...A Survey of Electronic Cash, Electronic Banking and Internet Gaming 1 2 TABLE OF CONTENTS PREFACE ..........................................................................................................................5 FOREWORD ..........................................................................................................................7 INTRODUCTION ............................................................................................................... 11 ELECTRONIC CASH .......................................................................................................... 15 INTRODUCTION ................................................................................................... SMART CARDS/STORED VALUE CARDS........................................................ The Basics ..................................................................................................... Stored-Value Card Issuers ............................................................................ COMPUTER E-CASH ............................................................................................ The Basics ..................................................................................................... E-Cash Issuers ............................................................................................... REGULATORY POLICY ......................................................................................... SUMMARY OF ELECTRONIC CASH...
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...Executive Summary The Smart car has been around for over 10 years; it is currently being manufactured by Mercedes-Benz. The car is incredibly small; the two-person model is only 2.5 meters long from front to back (half a meter shorter than a Mini Cooper). The doors make up three quarters of the car's length. It's almost as wide as it is tall. The Smart car is obviously very easy to park. The plastic body panels on the car are replaceable. You can change them after an accident, or whenever you want, even with a different colour. The seats apparently are quite comfortable, with sufficient legroom, and headroom is adequate for most passengers thanks to the car's tall stance. Assessment and Diagnosis In the late 1980s, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches. He believed that the automotive industry had ignored a sector of potential customers who wanted a small and stylish city car. This idea soon became known as the "Swatchmobile". Hayek's private company Hayek Engineering AG began designing the new car for SMH, with seating for two and a hybrid drive train. Analysis of Change Strategy: Nicolas Hayek, the CEO used a transformational Change strategy which involves radically rethinking and redesigning a major business process with the objective of achieving large-scale improvements in overall business...
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...15 Relative Advantages: 17 Compatibility: 18 Complexity: 19 Triability 19 Observability 20 Sources 21 EXECUTIVE SUMMARY Business Description Micro Life is an innovative, convenient all-in-one card for those who use to carry all their cards in their daily life. Because of Micro Life, consumers will not have to carry them around. Micro Life wants their customers to experience the new technology; they will be able to move around without having to worry about losing their IDs or Credit Card. This card can hold up to 10 pieces of information or transaction cards.. We have a contract with Chase, Bank of America, different hospitals and some retailers. By using the card, the consumer is able to pay, travel, get in his car or house as fast as he can say “Micro Life”! Our Mission Statement Designed to make your daily life easy, convenient and secure, Micro Life can be used in all stores, websites, banks partners. It allows you to take live your life without worrying about losing your important information, carrying your credit card or healthcare card. Micro Life, designed to make life easier. Designed to make your daily life easy, convenient and secure, Micro Life can be used in all stores, websites, banks partners. It...
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