...Student name: ________________________________ Student ID _______________________ York University Faculty of Liberal Arts and Professional Studies School of Administrative Studies AP/ADMS 4250 Marketing Strategy, Fall 2013 Instructor: A. Rusetski, Ph.D. EXAM 1: Case AP/ADMS 4250 Marketing Strategy Exam 1 Page 1 of 7 FIAT RETURNS TO CANADA1 A.RUSETSKI, PH.D F IGURE 1: A 2011 FIAT 500 On March 18, 2011 two hundred strange looking tiny cars lined up on the streets around the Quebec Business Centre. FIAT, a major European car manufacturer, was celebrating its return to Canada after 28 years of absence. This comeback became possible thanks to a partnership with one of the Detroit Big Three car manufacturers – Chrysler. From Montreal, columns of FIAT 500 cars paraded to designated Chrysler dealerships where FIAT opened its “FIAT Studios”. A number of important and at times sad developments led to this celebratory moment. Once a powerful player in the North American market, in early 2000s Chrysler Corporation was struggling with declining demand and decreasing market share. In 1998 the company “merged” with German Daimler Benz to form DaimlerChrysler AG. In fact, the German automotive giant took ownership of Chrysler, but after nine years the new owner acknowledged that the “marriage” was not successful and it could not improve Chrysler’s financial ...
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...companies lack the necessary transformational intelligence that is based on constant teaching and learning and the required power of empathy, which bring an increase level of sensitivity to signals changing. The main idea here is to identify change and its associated opportunities in order to become the competitive one and the only one. I am very much agreeing with change and how one can change the rules and not compete head-on. We have to take a look at case by case models of change and understand the quantifiable rate of production. Let’s take for example: the smart car or electric car. If we all agree, it makes sense for the environment to accept a smaller “smart car”, and we achieve 100% adoption as consumers, what happens to the tracking industry and the delivery of our consumptive goods? Are we now willing to transport goods because we have to transport them into smaller containers with less power? Can you imagine a smart car next to a diesel 18 wheeler? Are we willing to sacrifice the safety of our families for the cost of the maintenance of the environment? People are fundamentally selfish and will not voluntarily create a sea change unless they are forced to do so or unless there is no choice. Companies can identify the need to change with the associated opportunities to become the only competition but without government intervention to drive the change at a local global effort, the results are depressing. Blue Ocean is a fantastic way to look at familiar environments in...
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...Chapter 8: Use What You’ve Learned 1. Have you seen the new Smart car? If you have, you are probably part of the buzz that has been heard recently about this new concept car that has made it to the streets. The car seats two, is available in three different models, and costs between about $12,500 and $17,000. The most significant fact about the Smart car is that it gets about forty-five miles per gallon. That fact alone has become central to Smart car’s initial introduction to the driving public. Has “small” finally become better than “large, extralarge, and supersize”? The manufacturer of the Smart car is betting on it. Investigate the Smart car. Once this is done, construct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the Smart car. Evaluate the car’s likelihood of success. Strengths: The Smart car has many • Economically priced, beginning at just $12,500 • Small enough to park anywhere • Up to 45 mpg- good for the environment and your wallet • Customizable • 2. Is there a Chick-fil-A in your neighborhood? If there is, you’ve probably eaten at one of the fastest-growing food franchises in the southern United States (seehttp://www.chickfila.com). Chick-fil-A has a unique approach to running their business. Using the company’s Web site and search engines, your task is to investigate the Chick-fil-A organization in order to conduct a situation analysis. During your investigation be sure to comment on the perceived competitive situation...
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...CASE STUDY 3 CASE 10-2 The Smart Car by B. Renea Kosino 1. What is Smart’s competitive advantage? Its brand image? The Smart Car, made by DaimlerChrysler, offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children), who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First, the vehicle has an exceptional look that appeal to those who want to be unique. Next, this very small, but roomy vehicle makes city driving and tight parking easier. Subsequently, crash testing and safety experts consider Smart as an extremely safe vehicle. Moreover, its models are very fuel efficient at 35 mpg on average. In addition, this automobile’s low exhaust emissions earned an Ultra Low Emission Vehicle (ULEV) classification. These condition were essential in Smart being one of five automakers to receive Greenopia USA’s highest environmental rating (see attach1). Finally, the vehicle is very economical with the most basic vehicle starting at $12,000. 2. Assess the U.S. market potential for the Smart. Do you think the car will be a success? Why or why not? Smart Car is economical, unique, and eco-friendly. Generation Y (Gen Y) is a target market, which should be pursued because Gen Y’s, those born from 1977 to 1994 (1980-1995, depending on who you ask), is demographically...
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...overall. Explain your rationale. · From the e-Activity, asses the barriers to entry you foresee as the Smart for two EV expands into foreign markets to determine which will be the most difficult to overcome. Support your answer with examples or evidence. The cultural and social differences are factors that should be taken into consideration when deaing with issues of trade. Social and cultural differences brings the aspect of trade on a more personal level. Cultures are constantly changing and evolveing but few things stay the same such as lanuage, religion, and values. For a company to stay economically ahead of the curb they need to make sure that thier employees are familiar with international cultures. Empolyees will not only need to understand the culture but they will also need to be able to communicate in order to do business buiness internationally. The rules are duffult and there to protect, and it is the businesses responsiblity to have the proper people in place to understand how these rules affect thier business and the cultures they will be conductiong business. Barriers to entry for theSmart for two EV as it expands into different markets is the economic baarrier the product will face. The product has a lot of great features and well dsigned, however the price of an electric car versus a vechile that runs on gas is much more expensive. The frist model of the smart car did not result in high market sales. For example the US economy today is very unstable and with...
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...Research of Objective-C October 9, 2012 Introduction There is little doubt in today’s dynamic and fast moving technology market that Objective-C is a powerful, high-level, flexible programming language that has been around since the early 1980s and has the staying power to last a long time. Objective-C is an extension of the programming language C developed by Brad Cox and Tom Love to support the object oriented features of Smalltalk another programming language. Objective-C is the main language from which Apple’s MAC OS X for Desktops and laptops and iOS for iPhones and iPads are derived. There have been variants to this language as well, Objective-C++ and Objective-C 2.0 which proves the sustainability of this language. Due its portability, Objective-C has shown its flexibility and the ability to adapt to the ever changing and fast moving arena of mobile devices especially from Apple. What is Objective-C? Objective-C is a reflective programming language which aims to provide object orientated concepts and Smalltalk messaging to C. GNU Compiler Collection (GCC) provides a compiler for Objective-C, however due to the rich library support on OpenStep based operating systems (Mac OS X, IPhone, GNUstep) it is typically only used on these platforms. Objective-C is implemented as an augmentation to the C language. It is a superset of C which means that any Objective-C compiler can also compile C. To illustrate what Objective-C looks like as a language I will show you...
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...Techniques in Performance Appraisal Encourage Discussion Research studies show that employees are likely to feel more satisfied with their appraisal result if they have the chance to talk freely and discuss their performance. It is also more likely that such employees will be better able to meet future performance goals. Employees are also more likely to feel that the appraisal process is fair if they are given a chance to talk about their performance. This is especially so when they are permitted to challenge and appeal against their evaluation. Constructive Intention It is very important that employees recognize that negative appraisal feedback is provided with a constructive intention, i.e., to help them overcome present difficulties and to improve their future performance. Employees will be less anxious about criticism, and more likely to find it useful, when the belief is that the appraiser's intentions are helpful and constructive. In contrast, other studies have reported that "destructive criticism" - which is vague, ill- informed, unfair or harshly presented - will lead to problems such as anger, resentment, tension and workplace conflict, as well as increased resistance to improvement, denial of problems, and poorer performance. Set Performance Goals It has been shown in numerous studies that goal-setting is an important element in employee motivation. Goals can stimulate employee effort, focus attention, increase persistence, and encourage...
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...| Peter F. Drucker is the management scholar. He is thought to be the establishing father of current management. Peter Drucker, whose life crossed the previous century (1909 – 2005), was an exceedingly instructed native of the world: an innovative soul who composed thirty-nine books including numerous fantastic chips away at business management. He was a man of numerous parts: a sharp eyewitness, a long lasting understudy, an educator, mentor of eminent corporate pioneers, and the organizer of an official school in Claremont, California, that bears his name. Peter Ferdinand Drucker was an author, management advisor and college teacher. His written work concentrated on management related writing. Peter Drucker made well known the term information specialist and is thought to have unknowingly introduced the learning economy, which viably challenges Karl Marx's reality perspective of the political economy. George Orwell credits Peter Drucker as one of the main journalists to foresee the German-Soviet Pact of 1939. Much has been said and composed of his accomplishments, but then there is a lesser-known side to Peter Drucker; that other side is the subject of this paper. He was hesitant about his own reasoning of life. He additionally emphatically protested being known as a ‘management master’ – a sobriquet frequently attached to him. As opposed to being a supplier of answers, Drucker constantly remained an examiner: his showing strategy was Socratic. What mattered most was the...
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...Executive Summary The Smart car has been around for over 10 years; it is currently being manufactured by Mercedes-Benz. The car is incredibly small; the two-person model is only 2.5 meters long from front to back (half a meter shorter than a Mini Cooper). The doors make up three quarters of the car's length. It's almost as wide as it is tall. The Smart car is obviously very easy to park. The plastic body panels on the car are replaceable. You can change them after an accident, or whenever you want, even with a different colour. The seats apparently are quite comfortable, with sufficient legroom, and headroom is adequate for most passengers thanks to the car's tall stance. Assessment and Diagnosis In the late 1980s, SMH (makers of the Swatch brand of watches) CEO Nicolas Hayek began developing an idea for a new car using the same type of manufacturing strategies and personalization features used to popularize Swatch watches. He believed that the automotive industry had ignored a sector of potential customers who wanted a small and stylish city car. This idea soon became known as the "Swatchmobile". Hayek's private company Hayek Engineering AG began designing the new car for SMH, with seating for two and a hybrid drive train. Analysis of Change Strategy: Nicolas Hayek, the CEO used a transformational Change strategy which involves radically rethinking and redesigning a major business process with the objective of achieving large-scale improvements in overall business...
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...Peter Drucker is generally regarded as the godfather of modern management. Drucker’s major contribution to management is not a single idea, but rather an entire body of work that has one massive advantage: virtually all of it is fundamentally right. The third question in “The Five Most Important Questions by Peter Drucker” is ‘What Does Your Customer Value?’ You cannot arrive at the right definition of results without significant input from your customers. (Drucker, 1998) What satisfies their needs, wants and aspirations is so complicated that it can only be answered by customers themselves. (Economy, 2013) There are no unfair customers, at least in terms of their own reality and situation. Customer needs are material and psychological well-being. Wants are when, where and how service is supplied. Aspirations are preferred long-term outcomes. What does the customer value, is the least often asked question yet it is most important to know. Providing value to the customers includes making products or delivering services that offer solutions to their problems. The better the solution is the more value that can be produced. (Kloeber, 2011) People are so convinced that they are doing the right things. Instead of asking ‘Does it deliver value to our customers?’ they ask, ‘Does it fit our rules?’ And that not only reduces performance but also destroys vision and dedication. Methods of understanding what customers value involve collecting or analyzing customer information, gathering...
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...1. Self-Managed/ Directed Team Self-directed work teams, also known as self-managing teams, represent a revolutionary approach to the way work is organized and performed. It is a group of people working together in their own ways toward a common goal which is defined outside the team for example - James River Corporation’s Kendallville Plant ALPHA team. They manufacture cardboard boxes as defined by executive leadership. Team does their own work scheduling, training, rewards and recognition, etc. Minnesota-based 3M is among an increasing number of companies that involve employees in the daily management of their business through work teams. These teams are empowered to take corrective actions to resolve day-to-day problems. They also have direct access to information that allows them to plan, control and improve their operations. In short, employees that comprise work teams manage themselves. At 3M, the movement toward self-managed or directed work teams has been driven more by initiative and need than by corporate directive. Now most of 3M's manufacturing facilities, while at different levels of empowerment and different degrees of involvement, employ a team-based approach. In 1994, 3M's new Brockville, Ontario, facility came on-line as the organization's first "greenfield" site. It was designed and built to operate with self-directed work teams. Many work groups in line divisions and staff groups are moving more and more into self-direction. 3M's commercial office...
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...Job Analysis Deborah Fischer-Hansen PSY/435 April 16, 2013 Deborah Hesselbein Job Analysis Job analysis refers to an approach for explaining a specific job and the tacks necessary to fulfill the requirements of the job. One of the main goals is to define the requirements and characteristics of a particular job. The job analysis needs to consider who, what, where, when, and how the job might relate to an individual. Many methods provide different types of information about the jobs and human attributes needed for jobs (Spector, 2012). There are two different categories of job analysis; they are job oriented and person oriented (Spector, 2012). Job oriented emphasizes the responsibilities needed for a job, whereas, person oriented concentrates on the individual particular characteristics needed for the job. The author will further discuss a job with Trinity Teen Solutions, specifically life coach for struggling teen girls and young women. Life Coach Job Analysis Life Coaching is a profession that compliments consulting, mentoring, therapy, and counseling. According to "What Is Life Coaching?" (2012), the coaching process addresses specific personal projects, business successes, general conditions and transitions in the client's personal life, relationships or profession by examining what is going on right now, discovering what your obstacles or challenges might be, and choosing a course of action to make your life be what you want it to be. The...
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...14882: 1998. The standard was amended by the 2003 This language is an essential part of the .NET framework, so developers who use Microsoft heavily will find it critical, according to Duqaine. 2. Java An object-oriented programming language developed in the late 1990s by James Gosling and colleagues at Sun Microsystems. This “beautiful” programming language is central for any non-Microsoft developer, i.e. any developer who focuses on the non-.NET experience. It is mostly derived from C and C++ but has a more basic object model. It ranked first on TIOBE’s list of most popular programming languages. 3. Objective-C This object-oriented programming language created first by Brad Cox and Tom Love at their company Stepstone in the early 1980s, adds Smalltalk-like messaging to the C programming language. This language is most used on the Apple iOS and Mac OS X. Objective-C is the principal language used for Apple's Cocoa API as well. 4. C++ is a general purpose multi-paradigm spanning compiled language that has both high-level and low-level languages’ features. It was started as an enhancement to the C programming language, Bjarne Stroustrup in 1979. It is one of the most popular programming languages, winning fourth place on the list, with application domains including systems software, application software, server and client applications, and entertainment software such as video games. The...
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...The Objective-C environment, a growing collection of tools and reusable components (Software-ICs) for large-scale production system-building is discussed. Its goal is to make it possible for its users to build software systems in the way that hardware engineers build theirs, by reusing Software-ICs supplied by a marketplace in generic components rather than by building everything from scratch. The environment is based on conventional technology (C and Unix-style operating systems), which it includes and extends. The extensions presently include a complied and an interpreted implementation of Objective-C (an object-oriented programming language based on C) and several libraries of reusable components (ICpaks). Smartphones provide applications that are increasingly similar to those of interactive desktop programs, providing rich graphics and animations. To simplify the creation of these interactive applications, mobile operating systems employ highlevel object-oriented programming languages and shared libraries to manipulate the device's peripherals and provide common userinterface frameworks. The presence of dynamic dispatch and polymorphism allows for robust and extensible application coding. Unfortunately, the presence of dynamic dispatch also introduces significant overheads during method calls, which directly impact execution time. Furthermore, since these applications rely heavily on shared libraries and helper routines, the quantity of these method calls is higher than...
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...Pre-Employment Skills Testing and the Law Karen VanKampen April 2009 Table of Contents |Introduction…………………………………………………………………………………. | | |The Laws That Apply to Pre-Employment Skills Testing………………………………….. | | |The Benefits in Pre-Employment Skills Testing……………………………………………. | | |The Controversy / Risk in Pre-Employment Skills Testing………………………………… | | |Cases / Examples…………………………………………………………………………… | | |Recommendations………………………………………………………………………….. | | |Bibliography……………………………………………………………………………….. | | Introduction When seeking the best candidates for open job positions, employers (private and public sector) use a variety of legal means to screen and select viable candidates. Many employers use tests to identify the most suitable candidate to perform the job. The types of tests used by employers may include skills tests, psychological tests, strength tests, medical tests, personality...
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