Case Study: Snapple Steals Share

I. Introduction

This case study scans the critical decisions to be made by Arnold Greenberg, Chief Operating Officer (COO) of Snapple. The point of view of the latter was chosen since his role is increasingly important to the company’s ability to execute its strategy. The chief operating officer’s main concern is to come up with strategies that will drive operational excellence and high performance in the operation of the business. His decisions are very critical to the success or failure of the business. He is also responsible for turning such decisions into actions.

II. Objective

The primary objective of the study is to identify the major problem and articulate a solution that resolves the issues. III. Problem/Issue Analysis

Snapple come up with a decision whether to change its strategies to keep on competitive in the ready-to-drink market and how they supposed to do these strategies with all the pressure that goes with it.

IV. Alternative Courses of Actions (ACAs)

The courses of actions presented in this case are made possible to address the problems and issues, these are as follows:

Course of Action No. 1 Expand the company

Advantages

• The primary benefit of business expansion is the ability to attract, retain, and gain new customers.
• Expanding the market of the business will give sense. It will create recognition to the company as well as the product/services they offer in the market
• One clear advantage to expanding a business is the opportunity to staff the firm with new, qualified people. It will acquire new personnel that help on the day-to-day operation of the business.

Disadvantages

• When you expand your business, you often spread the risks of doing business and reduce the potential of one product or one poor decision damaging your business. Operating in multiple