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BUSN462 Senior Project 1: MILESTONE 1 REQUIREMENTS
Milestone 1 requires a team presentation and a hard copy report as described below. Not following these instructions, or submitting after the due date (and time) will result in a lower grade.
Milestone 1 PRESENTATIONS – Week 6 and 7
Each group will make a 12-15 minute presentation. Each person will be graded individually using the following criteria: (worth 100 points or 10% of course grade)
• Time o At least 2 minutes person o Do not exceed the group time limit
• Attire o Business casual - No jeans, sandals. o Guys must wear dress shirt (tie is optional)
• Conversational tone o Good eye contact o No reading o Enthusiastic and clear
• Content – See below.
• Visual aids o Short bullets o No errors
• Professionalism
• Attendance of others' presentations
For more details on grading criteria, please see the presentation evaluation sheet in Doc Sharing.
Presentations will start at the beginning of class at 6:30 in Week 6. Please be ON TIME.
Each group must have their PowerPoint slides on a USB Drive to use in the presentation. TWO HARD COPIES of the SLIDES must be turned by all teams at the start of the Week 6 class.
SLIDE CONTENTS
The following slides should be presented in the order indicated. Additional slides may be included as long as the presentation time limit is not exceeded. Slides 6 to 10 pertain only to teams doing a marketing plan.
• Slide 1 - Team Introduction (Project Summary)
• Slide 2 - Client Introduction (Project Summary)
• Slide 3 - Industry Outlook (Project Summary)
• Slide 4 - Client Needs and Deliverables (Project Summary)
• Slide 5 – SWOT Analysis (Project Summary or Marketing Plan)

• Slide 6 – Mission Statement and Vision Statement (Marketing Plan)
• Slide 7 – Situation Analysis /Background/ Critical Issues (Marketing Plan)
• Slide 8 -

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