...Marketing Intelligence & Planning Factors influencing consumers’ attitudes and purchase intentions of e-deals Isaac Cheah Ian Phau Johan Liang Article information: Downloaded by New Mexico State University At 01:40 02 February 2016 (PT) To cite this document: Isaac Cheah Ian Phau Johan Liang , (2015),"Factors influencing consumers’ attitudes and purchase intentions of e-deals", Marketing Intelligence & Planning, Vol. 33 Iss 5 pp. 763 - 783 Permanent link to this document: http://dx.doi.org/10.1108/MIP-05-2014-0081 Downloaded on: 02 February 2016, At: 01:40 (PT) References: this document contains references to 89 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 989 times since 2015* Users who downloaded this article also downloaded: Rodney Graeme Duffett, (2015),"Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials", Internet Research, Vol. 25 Iss 4 pp. 498-526 http://dx.doi.org/10.1108/ IntR-01-2014-0020 Jacob Weisberg, Dov Te'eni, Limor Arman, (2011),"Past purchase and intention to purchase in ecommerce: The mediation of social presence and trust", Internet Research, Vol. 21 Iss 1 pp. 82-96 http://dx.doi.org/10.1108/10662241111104893 Echo Huang, (2012),"Online experiences and virtual goods purchase intention", Internet Research, Vol. 22 Iss 3 pp. 252-274 http://dx.doi.org/10.1108/10662241211235644 Access to this document was granted through...
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...The paradox of an online presence for luxury brands By Florian Risch Introduction Not all that long ago online retailing was a very uncommon distribution channel for the luxury industry. To many luxury managers, there was no space for luxury products on the world wide web and therefore have been hesitant to move online. Notable international brands such as Versace and Prada did not have corporate websites until 2005 and 2007, respectively1. They mainly feared that selling online and luxury contrasted strongly with each other. However, the changing shopping habits of consumers imply that even luxury product companies have no alternative but to adapt. Today's world is intensely led by the internet. People communicate over the net, they play games with their friends online, they carry out their work and most coherent in this context, they shop online. Research in the last decade proved that online retailing became very popular and still grows in its extent. Affluent consumers are particularly heavy users of the internet. They go online to search for information as well as purchasing there. Up to 90 % of high-income internet users regularly shop online2 and make the internet their number one source of information for luxury products. And countries like China and India, prognosed as the current emerging markets to be the future leading luxury markets, already started to favor the option of online shopping with increasing use. The trend towards online retailing of luxury products...
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...December 2014 requiring all food service organisations serving unpackaged food or food that is packaged on site for immediate consumption to supply details of the items that contain the EU Top14 allergens (Allergy Aware Kitchen, 2014). Therefore Tesco will need to ensure its products are clearly labelled if they contain such allergens, illustrating how Tesco must adhere to changes in EU law. ii) Economic forces Economic forces can be seen to likely impact Tesco through the effect of the recent economic recession influencing consumer spending. Lower household incomes in the UK as a result of the economic decline has led to a drop in sales of 1.5% in the third quarter of the retailer’s trading in 2013 as consumers have turned to discount stores such as Aldi and Lidl (Economist, 2013). Tesco similarly reported losses in its European and Asian operations, facing similar challenges from discount retailers. iii) Social and cultural forces An example of how social and cultural forces are likely to impact Tesco can be seen in the form of consumerism through campaigners and religious groups calling for supermarkets such as Tesco for clearer labelling of meat. Campaigners are particularly seeking clearer labelling of halal products to give consumers more information on how their food is prepared, arguing consumers should be told whether an animal has been stunned before being slaughtered (Eardley, 2014). An EU study into the compulsory labelling of halal and kosher meat is due to...
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...1. Title Title: E-commerce: An Investigation of the Factors influencing Online Consumer Behaviour and Intentions in the Apparel E-commerce Shopping Rational of Title The internet gave the world means of exchanging information and communicating through a series of interconnected computers. This contributes to society access to a fast and versatile communications capabilities across the globe (Belch & Belch, 2004). The trend of E-commerce has been increasing rapidly in the recent years with it as the third most popular activity on the internet after email using and web browsing according to the University of California, Los Angeles (UCLA) “Communication Policy (2001)”. Thus making E-commerce a significant marketing channel in business transaction. Researching online consumer behavior has been one of the most vital research agendas in e-commerce during the past decade. The research of online consumer behavior has been conducted in multiple disciplines including information systems, marketing, management science, psychology and social psychology, etc. (Hoffman and Novak 1996; Koufaris 2002; Gefen et al. 2003; Pavlou 2003, 2006; Cheung et al. 2005; Zhou et al. 2007). According to Levy & Ellis, “Building a solid theoretical foundation based on quality resources enables researchers to better explain as well as understand problems and solutions that address actual issues with which practitioners are struggling” (Levy & Ellis, 2006, p. 184). This study sought to understand...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Influencing the online consumer’s behavior: the Web experience Efthymios Constantinides The author Efthymios Constantinides is an Assistant Professor at the University of Twente, Faculty of Business, Public Administration and Technology, Department of Marketing, Strategy and Entrepreneurship, Enschede, The Netherlands. Keywords Internet marketing, Worldwide web, Online operation, Consumer behaviour, Buying behaviour The consumers” buying behavior has been always a popular marketing topic, extensively studied and debated over the last decades while no contemporary marketing textbook is complete without a chapter dedicated to this subject. The predominant approach, explaining the fundamentals of consumer behavior, describes the consumer buying process as a learning, information-processing and decision-making activity divided in several consequent steps: (1) Problem identification. (2) Information search. (3) Alternatives evaluation. (4) Purchasing decision. (5) Post-purchase behavior (Bettman, 1979; Dibb et al., 2001; Jobber, 2001; Boyd et al., 2002; Kotler, 2003; Brassington and Pettitt, 2003). A distinction is frequently made between high and low involvement purchasing, implying that in practice the actual buying activity can be less or more consistent with this model, depending on the buyer’s perceived purchasing risks. High or low degree of involvement is also a question of buyer experience; products purchased for the first time, in general, require more involvement than...
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...Consumer Behavior |Program |: |MBA |Class of |: |2009 | |Credit |: |3 |Sessions |: |33 | |Course Code |: |SL MM 602 | | | | Objective To understand the various factors influencing behavior of consumers – as individuals and as members of a group/society, and also the impact of consumerism in the contemporary environment. To understand the behavior of consumers – decision making, post-purchase behavior, behavior in a shopping environment, etc. To understand the behavior of organizations as consumers. |REFERENCE BOOKS |AUTHOR / PUBLICATION | |Consumer Behavior |ICMR | |Consumer Behavior, 5e |Leon G Schiffman and Leslie Lazar Kanuk, Prentice-Hall, India | |Consumer Behavior |Hawkins, Best & Coney, McGraw Hill | |Consumer Behavior |Blackwell, Miniard & Engel, Thomson ...
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...Angeles (UCLA) communication policy (2001), asserts that online shopping is in fact the third most popular activity on the internet following the use of email and web browsing. Based on the results of AcNielsen report on Global Consumer Attitudes towards Online Shopping (2007), more than 627 million people globally had conducted online shopping. While Nielsen (2014a) online survey reports that online purchase intention rates have doubled (in some cases tripled) for more than half of 22 consumer product categories between 2011 and 2014. Categories growing exponentially comprise e-books, event tickets, computer software, sporting equipments, toys and dolls, music, videos/DVDs/games, baby provisions, plants, cars, alcoholic drinks and pet-related...
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...Marketing principles Table of Contents INTRODUCTION 1 TASK – 1 1 1.1 Various elements of the marketing process 1 1.2 Evaluate the benefits and costs of marketing orientation 2 TASK 2 3 2.1 Macro & Micro environment factors influencing marketing decisions 3 2.2 Propose segmentation criteria for the products 4 2.3 Targeting Strategy for products 5 2.4 Impact of buyers behavior on marketing actvities 5 2.5 New positioning for the product or service 6 TASK 3 6 3.1 Development of prodcuts to sustain competitive advantage 6 3.2 Explaining how disribution is arranged to provide customer convience 8 3.3 Explain how prices are set to reflect an organisation’s objectives and market conditions 9 3.4 Integration of promotional actvity to achive marketing objectives 9 3.5 Additional elements of the extended marketing mix 10 TASK 4 10 4.1 Marketing mixes for two different segments in consumer markets 10 4.2 Differences in marketing products and services to businesses rather than consumers 10 4.3 International marketing differs from domestic marketing 11 CONCLUSION 11 REFERENCES 12 List of tables Table 1: Market Segmentation 4 Table 2 : Questionnaire for Tesco service 5 list of figures Figure 1: Elements of Marketing Process for Tesco 1 Figure 2 : Environmental Factors affecting Tesco 3 Figure 3 : Classification of Products 7 Figure 4: Distribution channel of intermediaries 8 INTRODUCTION The heart of success of the business...
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...2 4.1 Advantages of purchasing online 2 4. 2 The characteristics of online shoppers 3 4. 3 Factors of affecting online shopping 3 5. Methodology 5 5.1 Research design 5 5.2 Data sources defined 6 5.3 Data collection methods 7 5.4 Data analysis 7 6. A statement of possible outcomes 8 7. Ethical consideration 8 8. Risk assessment and risk management 9 9. Resource management 9 References 11 1. Project title An investigation into factors of affecting online shopping within China on college students 2. Research Context With the proliferation of using internet，the way of living and working has increasingly changed, such an environment enables people to gain information such as pictures, videos, news and knowledge as well as purchase goods through internet. So, The proportion of E-shopping has been consistently growing. Internet World States (2010) reports that China is the world’s largest Internet market. According to “China Internet network information center” (CNNIC) reported that in 2009 the number of Chinese online shoppers is108 million with 45.9% annual growth rate. At present the rate of online shopping has reached to 28.1% from 22.1% at the end of 2007. However, which group of people are the main customers to shop online and what factors drive these people to purchase on the internet? A survey did by Iresearch ( Iresearch is a company that focuses on internet media, e-commerce, online games and other new economic fields...
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...per cent on the previous year. This compares with sales of around £3 billion in 2000 (ONS Annual e commerce survey, 2004) Trade comment suggests that rapid growth has continued in 2005 (Interactive Media in Retail Group (IMRG), e-retail, 2005) However a recent Mintel survey paints a more cautious picture suggesting that the rate of growth in internet sales, while continuing, has slowed down and is now largely in line with growth in consumer internet connections (Mintel Internet Quarterly, 2005 ). The same Mintel report notes that the Internet has not transformed the face of retailing to quite the extent predicted five years ago but that it is continuing to establish itself as something more than just a niche retail channel. In this respect, it is obviously of more importance to some sectors than others, something that to a large extent is determined by the relative ease or difficulty with which an online order can be fulfilled. UK internet retail sales in 2005 represented 3.1 per cent of total retail sales of businesses. This share had risen from 0.1 per cent in 1997 (Verdict e-Retail Report, 2005 ) Industry projections suggest that...
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...creation of luxury brand 10. Strategies used to build successful Internet based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO’s in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17. Fundamental analysis of Indian telecom companies 18. Study of consumer behaviour in automobile industry 19. customer buying behaviour towards insurance products 20. Promotion strategies followed in Insurance sector 21. Study on changing consumer preference towards organised retailing from un-organised retailing 22. study on “impact of advertising in B2B marketing” 23. Distribution network & general insurance industry 24. A study on distribution channels in aluminium industry 25. Study on strategies for promoting retailers’ brands 26. Study of operations & marketing of chemical goods in SSI 27. The impact of tax on electronic goods & products (industrial marketing) 28. Merchandising key account management in apparel exports 29. Effect of marketing in mobilization in BPO segment 30. Marketing in FMCG sector 31. E-marketing of financial services: Relationship approach 32....
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...creation of luxury brand 10. Strategies used to build successful Internet based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO's in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17. Fundamental analysis of Indian telecom companies 18. Study of consumer behaviour in automobile industry 19. customer buying behaviour towards insurance products 20. Promotion strategies followed in Insurance sector 21. Study on changing consumer preference towards organised retailing from un-organised retailing 22. study on "impact of advertising in B2B marketing" 23. Distribution network & general insurance industry 24. A study on distribution channels in aluminium industry 25. Study on strategies for promoting retailers' brands 26. Study of operations & marketing of chemical goods in SSI 27. The impact of tax on electronic goods...
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...Modern Sales Managers 4 Skills of a Sales Manager 6 Types of Sales Managers/Sales Management Positions 6 Top-level (Strategic) Sales Managers 6 Middle-level (Tactical) Sales Managers 7 First-line (Operational) Sales Managers 7 Staff Sales Management Positions 8 Sales as a Career 8 Rewards in Sales Career 8 Salesperson to Sales Manager 9 Changing Role of a Salesforce 9 Women in Sales 11 Sales Objectives, Strategies and Tactics 12 Sales Objectives 12 Sales Strategies and Tactics 12 ii vii ix xiii xv 1 xviii Contents Emerging Trends in Sales Management 13 Global Perspective 13 Revolution in Technology 14 Customer Relationship Management (CRM) 14 Salesforce Diversity 14 Team Selling Approach 14 Managing Multi-channels 15 Ethical and Social Issues 15 Sales Professionalism 15 E-Selling 16 Linking Sales and Distribution Management 16 Distribution Channels 18 Maximising Customer Service 18 Sales Operations Planning 19 Summary 20 Glossary of Key Terms 21 Conceptual Questions 22 Objective Type Questions 23 Application Questions 24 Reference Notes 24 Case 1.1: PI Foods Ltd.—Managing Sales and Distribution 2. Personal Selling: Preparation and Process Introduction: The Psychology in Selling 27 Buyer-Seller Dyadic Interaction 28 Buying Decision Process 28 Problem (or Need) Recognition 28 Information Search (or Collection) 28 Evaluation of Alternatives 28 Purchase Decision 29 Post-purchase Behaviour 30 Buying Decision Process of Business Buyers...
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