...Social Marketing Campaigns and Children’s Media Use Social Marketing Campaigns and Children’s Media Use W. Douglas Evans Summary Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on ...
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...Aids and Demographics Jamene Neal HCS/490 Aids and Demographics Jamene Neal HCS/490...
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...9 -5 0 7 -0 3 2 REV: JULY 23, 2012 ELIE OFEK PSI India—Will Balbir Pasha Help Fight AIDS? (A) Every time Sanjay Chaganti, program director of HIV/AIDS Prevention at Population Services International (PSI) India, walked the streets of Mumbai's red-light district, he felt as though there was probably no other place like it in the world. Although dirty, crowded, and run-down, the district known for its brothels and the local Indian mafia was also a vibrant area that included shops, restaurants, and movie theaters. At any time of the day or night and at any time of the year, the redlight district was an area that was always alive and open for business. This particular afternoon in March 2002 was not unlike any other day in this area of Mumbai. To Sanjay and his colleagues at PSI, however, the red-light district of Mumbai was also ground zero for the growing HIV/AIDS epidemic in India—something that the nonprofit organization was fully committed to prevent. Over the past 10 years, PSI had worked to educate sex workers in Mumbai about HIV and the significantly lower transmission rates that resulted from the use of condoms. It was estimated that there were between 20,000 and 30,000 sex workers within a 10-block area of the red-light district. Since roughly 85% of all HIV transmission in India occurred through intercourse with sex workers, for PSI the red-light district was a major battleground in the fight to prevent the spread of HIV. To reach as many sex workers...
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...Third World countries that are alleged to have been the result of aggressive advertising of the Nestle infant formula. Nestle stands by its position that it has been responsible in its product marketing stressing, among other things, that (1) it has never advocated bottle feeding instead of breast feeding and (2) that the infant formula has a vital role in proper infant nutrition as a supplement. Nevertheless, Nestle adopted measures to address the concerns of different groups, like WHO, by discontinuing its mass media advertising of infant formula, carrying out comprehensive health education programs, and supported the WHO code. By late 1990s, Nestle was again accused of continuously violating the WHO code and concerned groups have called for the boycott of Nestle products. By 2001, the HIV crisis in certain parts of the world, like South Africa, has caused a shift in preference from breast feeding to infant formula. Consequently, Nestle faces the challenge of addressing such high demand. Finally, Nestle, as an MNC, carries new responsibilities that comes along with marketing its products like participating in the fight against HIV and AIDS especially in developing countries. Problem Statement Taking into account the social responsibility and ethical issues that came with marketing its infant formula product, what strategies can Nestle adopt in order to (1) address the new problem of HIV infection being spread via mothers’ milk (2) carry out its responsibilities as an MNC...
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...Organization Overview AIDS ATLANTA, Inc. is a non-profit 501(c) 3, which was incorporated in Georgia. AID Atlanta Inc. is a small organization by revenue operating in the Non-Profit & Professional Orgs. Industry. AIDS ATLANTA purpose is to provide financial and supportive services to those infected and affected by HIV/AIDS and to create awareness and prevention education programs in the community which has yet to overcome the challenges of stigma, discrimination and denial of the epidemic. AID Atlanta, Inc. has been saving and transforming lives since its inception in 1982. The agency was founded as a grass-roots response to the devastating and fatal impact HIV/AIDS was having on the Atlanta community. AID Atlanta quickly began expanding to offer a broader range of services, and has since grown to be the largest and most comprehensive AIDS Service Organization in the Southeast United States (www.aidatlanta.com, 2011). Role of Board of Directors Nonprofit boards generally have the duties of selecting and working with the Executive Director, amending bylaws, approving the annual budget and long-term strategic plans, and ensuring its own succession. There are 24 members on the Board of Directors, with 6 Department Heads Directors of Aid Atlanta. The Executive Director presently is Cathy Woolard. The Executive Director has executive management responsibility for all aspects of Aid Atlanta including operations, fundraising, financial management, marketing, government and community...
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...Demographic Paper In the United States many demographics populations that will affect our health care are mostly children, teenagers, and adults that have had an impact on our citizens. In the United States Acquired Immune Deficiency Syndrome, better known as, HIV/AIDS. This diseases has made an impact on our community, towns, cities, and worldwide. This disease does not discriminate against age, gender, and race. Center for Diseases Control and Prevention (CDC) has estimated that there are more than one million people living with HIV in the United States (Center for Disease Control and Prevention, 2010). It is believed that HIV first entered the United States in the year 1969 though one infected immigrant from the Haiti. The first cases of what would later become known as AIDS were reported in the United States in June of 1981. Since then, 1.7 million people in the U.S. are estimated to have been infected with HIV, including over 619,000 who have already died and approximately 1.2 million (1,178,350) adults and adolescents who were living with HIV infection at the end of 2008 (U.S. Statistics, 2010). The impact of the HIV/AIDS epidemic spans the nation with HIV diagnoses having been reported in all 50 states. In the general impact that changing demographics may have on the health care market? Product, price, place and promotion play an important role in the health care market. Without product there is nothing to offer. Without the right price the product will not mean anything...
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...A marketing plan for Leading University,Sylhet The Context Throughout much of Bangladesh history our private university were protected enclaves, respected well enough, but mostly unnoticed and allowed to go about their business unchallenged and largely unfettered. What a contrast today when the university finds itself defined as a key economic, political, social, and cultural institution as the result of extraordinary transformations occurring throughout our nation and the world. We are rapidly evolving into a new post-industrial society in which the key strategic resource necessary for prosperity and social well-being has become knowledge itself. Indeed, we are entering what might be called "an age of knowledge" in which educated people and their ideas play the role that in the past was played by natural resources or geographic location or labor pools. In the pluralistic, knowledge-intensive, global future that is our destiny it is clear that the quality of and access to education in general, higher education in particular, and the research university most specifically of all are rapidly becoming the key factors in determining the strength and prosperity of our state. The strategic marketing plan: 1 the increasingly critical role assigned to universities has not brought with it increased prestige, public confidence, or respect. Instead, like so many other institutions in our society, we find ourselves roundly criticized from right, left, and center and even from within...
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...most typically from an external public or regulatory agency (e.g., Cisco’s incentive from the local energy supplier to meet or exceed guidelines for energy conservation). 2. When the adoption of a new practice would reduce operating costs, as well as contribute to a social issue (e.g., Chiquita saving millions each year after reducing its use of select chemicals). 3. When a current business practice can be identified (in part) as contributing to an important social problem, and modifications and improvements would help address the issue (e.g., McDonald’s deciding to phase out supersize options). 4. When there is an opportunity to improve employee health, safety, or well-being by altering a business practice or investing in infrastructures and educational communications (e.g., Coca Cola’s HIV/AIDS workplace program). 5. When engagement in this practice can add an important point of differentiation to target markets in a crowded, undifferentiated marketplace (e.g., Nike offering a line of products made with environmentally friendly materials). 6. When there are opportunities for alliances that will strengthen the brand’s positioning (e.g., Motorola’s participation in EPA’s waste reduction program). 7. When the adoption of the practice could actually improve product quality or performance, providing increased value and points of difference (e.g., compact fluorescent light bulbs that use less energy and last longer). 8. When investments or changes in practices...
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...|BSc in Hotel Management | |BSc in Tourism Management | |HD in Hotel Management | |HTM 2304 | |MARKETING IN HOSPITALITY AND TOURISM | |Instructor details | | | | | |Ms. Clare Fung, Instructor | |Office: Room TH809 ...
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...immunodeficiency virus), which has been found to be the cause of AIDS (acquired immunodeficiency syndrome), would not have been the topic of a major and serious worldwide catastrophe. Twenty years ago, people were not phased by the effects that would be caused by this ever so populating disease, and no one would have ever realized that this disease would not be curable or helped without expensive medicine. Like a simple exponential growth equation, the AIDS virus has increased victim numbers by about forty million all over the world. AIDS has also shown that it is not discriminating; it has infected all races and all heritages. The AIDS crisis extends far beyond its death toll, because more than seventy percent of the thirty-six million people with HIV/AIDS live in sub-Saharan Africa. Last year alone, the disease killed 1.5 million people in Africa. One third of these victims are between the ages of ten and twenty-four. The disease has been described as a development crisis; it is profoundly disrupting the economic and social bases of families and entire nations at a rate of infection at 16,000 per day. Without immediate action, AIDS will surpass the effect of the Black Plague that killed forty million people in the late fourteenth century. It is estimated that only ten percent of the death that this disease will cause has been seen. There are no known cures or affordable vaccines to prevent AIDS; the only option is for a program to prevent further spread of the epidemic, minimize...
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...What HR Must Learn from Marketing Human Resources has a marketing problem: it needs to learn to be more like marketing. Yes, HR has historically been poor at communicating and demonstrating its value, but it goes beyond that. High-performing organizations (HPOs) are placing significant emphasis on becoming more analytically-driven and market-focused. While the HR functions within these top companies are adapting their orientations to support and deliver against these imperatives, there are many lessons HR must learn from their organization's marketing function, a function that was forced to evolve from tactical to strategic and has established foundations upon which HR can learn from and refine its efforts. Quantify and validate your impact on the business Since the dot.com bubble burst 13 years ago, corporate leadership has tightened its grip on corporate marketing and held it accountable for its impact on the business. This forced marketers to evolve the way marketing measured its success; away from efficiency measures (e.g., cost per click and click-through rates), towards effectiveness measures (e.g., number of marketing qualified leads generated), and ultimately impact measures (e.g., marketing's contribution to sales forecasted pipeline). Much of this evolution was enabled by marketing's collaboration with sales. This collaboration has allowed marketing to focus on measures that actually "move the needle" and has broadened its impact on the business. What HR...
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...HIV Prevention in African American Women Introduction From its origin, HIV/AIDS has been defined as a sexually transmitted disease associated primarily with white homosexual men. In fact, African Americans are the racial/ethnic groups that are mostly influenced by HIV/AIDs. According to the Center of Disease Control and Prevention, by the end of 2008, an estimated 240,627 blacks with and AIDs diagnosis has died in the United States (CDC, 2012). Contrary to the evident statistics affecting the African American population as a whole, there remains a small amount of research studies, dedicated towards HIV/AIDs healthcare promotion and prevention strategies specifically designed for the African American women. However, there are a large proportion of African American women affected by HIV/AIDs. In 2009, black women accounts for 30% of the new estimations of HIV infections among blacks. The rate for HIV infections as compared to other populations is 15 times more than white women, and three times as high for Latina women (CDC, 2012). This is confirmed by social media, primarily directed at African American males. In regards to the African American women, personal beliefs, cultural practices, and social norms act as a backdrop in determining the risk behavior of acquiring HIV/AIDs. This study serves to address the need for prevention strategies among single African American women of 18-22 years of age in college from the middle socioeconomic class. The subjects for the study...
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...CASE 45 AIDS, Condoms, and Carnival Worldwide, more than 2 million people died of AIDS in 2009, and more than 33 million are estimated to be living with HIV/AIDS. BRAZIL Half a million Brazilians are infected with the virus that causes acquired immunodeficiency syndrome (AIDS), and millions more are at high risk of contracting the incurable ailment, a federal study reported. The Health Ministry study is Brazil’s first official attempt to seek an estimate of the number of residents infected with human immunodeficiency virus (HIV). Many had doubted the government’s prior number of 94,997. The report by the National Program for Transmissible Diseases/AIDS said 27 million Brazilians are at high risk to contract AIDS, and another 36 million are considered to be at a medium risk. It said Brazil could have 7.5 million AIDS victims in the next decade. “If we are going to combat this epidemic, we have to do it now,” said Pedro Chequer, a Health Ministry official. Chequer said the Health Ministry would spend $300 million next year, distributing medicine and 250 million condoms and bringing AIDS awareness campaigns to the urban slums, where the disease is most rampant. Last month, Brazil became one of the few countries to offer a promising AIDS drug free to those who need it. The drug can cost as much as $12,000 a year per patient. AIDS cases in Brazil have risen so dramatically for married women that the state of São Paulo decided that it must attack a basic cultural practice in Latin...
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...CASE 45 AIDS, Condoms, and Carnival Plus, Latin-style machismo leaves women with little bargaining power. Only 14 percent of Brazilian heterosexual men used condoms last year, according to AIDSCAP, an AIDS prevention program funded by the U.S. Agency for International Development. In other studies, many women said they would not ask their partner to use a condom, even if they knew he was sleeping with others. “Women are afraid of asking their men to have safe sex, afraid of getting beaten, afraid of losing their economic support,” says Guido Carlos Levi, a director at the health department at Emilio Ribas Hospital. “This is not Mexico, but we’re quite a machoistic society here.” The frequency with which Latin men stray from monogamous relationships has compounded the problem. In studies conducted in Cuba by the Pan American Health Organization, 49 percent of men and 14 percent of women in stable relationships admitted they had had an affair in the past year. In light of statistics showing AIDS as the number one killer of women of childbearing age in São Paulo state, public health offi cials launched a campaign promoting the female condom. The hope is that it will help women—especially poor women—protect themselves and their children. But the female condom seemed unlikely to spark a latex revolution when it hit city stores. The price is $2.50 apiece—more than three times the price of most male condoms. The Family Health Association is asking the...
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...University of Nottingham Ningbo China Business School Academic Year 2012/13 Autumn Semester Advertising, the Media and marketing communication Lars Bergkvist Li Jie Student ID: 6505376 Word Count: 2922 1. Introduction In May 29th, 2012, faced with the lost trademark of Wang Laoji, the JDB Group launched its new brand called Jia Duobao. In 1995 the JDB Group gained the right to use the trademark of Wang Laoji, the Chinese Herbal Tea registered by Guangzhou Wang Laoji Pharmaceutical Company Limited. However after seventeen years the two companies fight over the trademark and JDB Group failed in the case. Thus, JDB Group decided to launch a new brand called Jia Duobao, which use the same formula as Wang Laoji (Net Ease 2012). Developing advertising campaigns that are responsive to the changes of new brand is crucial to JDB Group. Consequently, the firm quickly initiated an integrated marketing communication program by choosing a range of communication tools. 2. Overview of the campaign Jia Duobao Advertising Campaign | Advertising | Television, Newspaper and Outdoor Ads | Sales Promotion | Premium, Contests and Mid-autumn Festival Lucky Draw | Events and Sponsorship | London Olympic Event and Sponsorship of the Voice of China | Public Relation | Student Aid and Case Press Release | Internet and Interactive Media | Website, Social media and Online advertising | In order to take advantage of synergy among communication functions, JDB Group integrated...
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