...Assignment 1: Social Media La-Nika Romain Gayles Professor Scott Levassuer Business Law I August 10, 2014 Assignment 1: Social Media In this paper, I will explain how Facebook utilizes the four components of legal astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. I will also list and analyze methods of alternative dispute resolutions and determine which would be most effective in resolving genuine disputes that may arise with consumers who may make purchases from links affiliated with social media. In addition I will examine how the federal government make control these transactions, since these transactions can occur across state lines. I will also examine the (3) branches of government and discuss which can make the most significant impact on regulating consumer transactions via social media. Lastly I will explain the agency relationship that exists on social media provider, and business that utilizes sites for advertisement. Social Media Facebook is a very popular social media site where users can express the way the feel freely without being judge. On this specific site they user can post pictures, videos and very amusing status. This site is also a way a person can keep in touch with family and friends from near and far. I can additionally say that I am also a member of the Facebook trend that has caught on and I have been a...
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...Social Media Legal 100 November 30, 2013 Social Media If you were to ask this simple question “What does social media mean?” The reply will vary according to the social status of each individual. Some people have become so dependent on the social media of their choice, to the extreme that it has become addictive, while others may see that social media in today’s society is destroying our ability to communicate “the old fashion way” face to face. On the other hand, many businesses are finding that social media is an integral part of their operations in order to effectively reach consumers, launch new products, and generate large customer bases. It’s become a very sufficient, dependable, and effective way for them to reach their goals by utilizing it as a marketing tool. There are many social media outlets to talk about; I have chosen “YouTube” because of its ability for creativity that I feel is necessary when marketing your business. YouTube’s vision is, “A Daily Destination for Creativity, Learning and Free Expression” (YouTube, 2013). Anytime there is a use of social media when it relates to your business; there definitely must be management in place that can approve and monitor every legal aspect of the process with the ability to communicate with knowledge that will protect the company, and also provide solutions to any legal problems that may occur as result of the merge. According to Bagley (2013), “The Legally Astute Manager”, “At its core, legal astuteness...
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...In this assignment, I will establish how Facebook utilizes the four components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Also, it will list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. I will also determine how the federal government can best control these transactions, since consumer transactions on social media can occur across state lines. In addition, I will also examine the three branches of government and discuss which can effectuate the most significant impact on regulation consumer transactions via social media outlets. Finally, I will explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising. Facebook is the ranked number one is social media sites. The statute of this popular social media site is where users can share their ideas and feelings about events in an open environment. People exhibit this by writing statuses. The site is used to share pictures, videos, and other points of individual interest with the rest of the world, or at least the selected people that are able to view their profile. A growing trend, however, is the...
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...Assignment 1: Social Media Medina 1 Prof: LEG 100: Business Law 1 July 25, 2013 Medina 2 A few years ago I jumped on the social media bandwagon after being introduced to it by my father. I was always a little skeptical about social media because of all negative that I had heard about it. Now, I love it because there is a lot of positive about social media as far as I am concerned. Social media is an asset to marketing, and it is fun for personal use as well. I am fan of Facebook so I will discuss how it can direct consumers to a better source of purchasing. A Legally Astute Marketing Manager According to our text a legally astute manger has four components; a set of value-laden attitudes about the importance of law to the firm’s success; a proactive approach to regulation and legal issues; the ability to exercise informed judgment when managing the legal aspects of business; the appropriate use of legal tools and context specific knowledge of the law (Bagley, 2013, p. 11). The legally astute social media marketing manager has to take those components a step further. The legally astute social media marketing manager must embrace social media and its networking power to drive sustainable change in the...
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...The Social Media Impact on Personnel Law 1 The Social Media Impact on Personnel Law Jimmy Palacios Webster University – Irvine, CA The Social Media Impact on Personnel Law 2 Instructor: Ronald Monard, Esq. Abstract Online social networking is viewed by many as the next new paradigm in personal, professional and organizational networking and marketing. However, as they relate to the employees of today’s workforce and their respective employers, the rules are still be written. This paper will explore a two cases where social media has tested the boundaries of today’s laws and businesses HR practices. As companies continue to draft employment policies around the usage of social media, the enforcement of these polies will continue to shape the landscape of social media’s impact on personnel law. The Social Media Impact on Personnel Law 3 Social Media Social Media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Social media is heavily dependent upon mobile and web-based technologies that allow companies and individuals to communicate and collaborate. The net result if a fundamental shift in the way organizations, professional communities and individuals work together. One thing is for certain – today’s business climate is on that is extremely competitive. How to leverage the Internet in ways that are unique to you and your business is one of the key areas to establishing a competitive...
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...Assignment 1: Social Media Jamila Lashley Professor: Augustine Weekley, JD Business Law I- LEG100 February 2,2013 Legal astuteness is the ability of a manager to communicate effectively with counsel and to work together to solve complex problems is a valuable managerial capability that may provide a competitive advantage under the resource-based view of the firm. There are four components to legal astuteness: (1) a set of value-laden attitudes, (2) a proactive approach, (3) the ability to exercise informed judgment, and (4) context-specific knowledge of the law and the proper application of legal tools. It posits that law and the tools it offers are an enabling force legally astute management teams can use to manage the firm more effectively. In particular, it proposes that legally astute management teams can, inter alia, use formal contracts as complements to relational governance to define and strengthen relationships and reduce transaction costs; protect and enhance the realizable value of resources; use legal tools to create options; and convert regulatory constraints into opportunities. Alternative Dispute Resolution refers to several different methods of resolving business-related disputes outside traditional legal and administrative forums.The goal of Alternative dispute resolution is to implement items that will take some of the burden off the court system. According to the Commercial Division of the Supreme Court, New York County, the principal forms...
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...There is the National Labor relations Act, which protects the employees’ rights. The specifics of the law also includes work-related conversations that people post on social media. There are two aspects of the position: as an employer and as an employee. In 2012 NLRB found several cases that conduct unlawful actions, and other matters did not violate the law. Employees comments and post on social media reflect the nature of the business. As an employer, you want to maintain a positive image of your business. If employees are "trashing" the company, the positive image will be destroyed. On another hand, there are many misconducts, and some work environments are unhealthy. People want to express their feelings and address issues. I was an employee,...
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...Social Media LaChina McClain Professor Smallwood LEG 100 May 4, 2013 Facebook is a very popular social media site where users can share their ideas and feelings about events in an open atmosphere. These ideas are known as “statuses”. Additionally, the site is used to share pictures, videos, and other points of individual interest with the rest of the world or just a selected few. This is totally up to your personnel preferences. A growing trend is using Facebook as a social media marketing arena. There are several home-based and populated sites that are dedicated to the sale of items or services. It is through this newly established media power, that many entrepreneurial individuals have been able to establish themselves a social media marketing giants, and have gained much attention and income from being able to do so. This new ability is just a start of the technological marketing revolutions. Last year, 73 percent of Fortune 500 companies were active on Twitter, while more than 80 percent of executives believed social media engagement led to increased sales (Savitz, 2012). Social media has gained so much notoriety that “the average return on social (media) engagement was calculated to be between 3-5% (Walker, 2012). The most engaged businesses are reporting a calculated 7.7% business impact specifically from social (media) engagement, which is four times the performance of the lowest performers who only achieved a 1.9% estimated return” (Walker, 2012). This...
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...2013/14 Survey Social Media in the Workplace Around the World 3.0 Proskauer Rose LLP | Prior results do not guarantee a similar outcome | Attorney Advertising About Our Survey We are proud to present Proskauer’s third annual global survey about social media use in the workplace. As in previous years, in addition to our survey results, in collaboration with select law firms across the world, we have included a brief summary of the law from around the world, including significant recent developments. Please note that the information provided in this survey is not intended to be, and shall not be construed to be, the provision of legal advice or an offer to provide legal services, nor does it necessarily reflect the opinions of the firm, our lawyers or our clients. No client-lawyer relationship between you and the firm is or may be created by your access to or use of this survey or any information contained in it. Proskauer Rose LLP (Proskauer) is not obligated to provide updates on the information presented herein. © Proskauer Rose LLP. All Rights Reserved. Social Media in the Workplace Around the World 3.0 When we published our first survey in 2011, there was a sense of novelty and even mystery about social media usage in the workplace. There was a strong perception that social media and business did not mix. The art of harnessing social media for business lacked the sophistication and prominence that it now has. Today, business use of social media is mainstream. This shift from...
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...Social Media James H. Allen Professor Sergio Gregorio Business Law 100 9 March, 2014 As the prevalence of social media continues to rise consumers are recognizing ways in which social media can direct them to better sources of purchasing. As a result, business are now jumping on the social media bandwagon at a higher than ever pace, embracing social networks to achieve their marketing and business goals. So what are the components of legally astute media marketing managers who use media outlets for consumer transactions? What are the alternative dispute resolutions available and which one would work best? Since consumer transactions can occur across state lines how can the federal government best control these transactions? Which branch of government can effectuate the most significant impact on regulating consumer transactions? Does agency relationship exist on social media sites between the social media provider and the business that utilizes the site for advertising? These are a few questions to be discussed about the social media giant Facebook. What are the four components of a legally astute social media marketing manager? According to (Bagley 2013) “They are a set of value-laden attitudes about the importance of law to the firms success, a proactive approach to the legal issues and regulations, the ability to exercise informed judgment when managing the legal aspects of business, lastly, context-specific knowledge of the law and the appropriate...
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...Use of Social Media in the Workplace Executive Summary With the growing number of social media-related lawsuits happened in Canada, many employers have to find how to create efficient and effective social media policies for their companies. I am a student in a course called Advanced Written Communication, which is one of my third year courses in Bachelor of Business Administration program. As a business student, I am also interested in this problem. From the research, I find some social media-related cases and some privacy legislations in Canada. They warn both employers and employees that it is necessary to have enough legal and security knowledge. Employers should create media policies based on Canada’s laws, and employees also should carefully use social media in the workplace according to company’s policies. In addition, I find a fact that numerous companies in Canada and United States ban social media at work. However, this will alienate new employees who like social media, and make old employees feel unhappy. Thus, to create efficient and effective social media policies, a list of useful points are provided at the end. 1.0 Introduction 1.1 Purpose We will analyze cases of using social media in the workplace, consider the effect of Canada’s related laws, and finally find out how to create efficient and effective social media policies for the company. 1.2 Problems When Creating Social Media Policies In recent years, social media has become an important...
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...In 2013 social media networks continue to grow and are becoming the largest source of marketing in business today. LinkedIn has become the one of the highest successful social media website for companies and individuals. It is designed to connect employers to employees or people with similar professional backgrounds. Today’s society has attached to networking in far more advanced areas than our generations before us and with good reason. Technology has made it much easier to connect through social media networking. LinkedIn was launched on May 5th, 2003 with 4,500 members; LinkedIn currently has 238,000,000+ million users in over 200 countries and territories today. LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 90 of the Fortune 100 companies. As with time, the ways of doing business will forever keep evolving especially as future generations evolve with technology. It is important to stay afloat and keep up with the today technology times with an ethical, eager, willingness attitude and competent knowledge of the law. Corporations and small business utilize LinkedIn for networking to build on your existing network, competitive analysis, and market research, opportunities to show expertise and advertise employment opportunities. As noted in LinkedIn’s mission statement, located in the user’s agreement on the website states, “The mission of LinkedIn is to connect the world’s professionals to enable...
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...Running head: SOCIAL MEDIA Social Media: Managing it from a Legal Perspective Angela Leon Professor Daniel Smith LEG100-Business Law I February 2, 2013 Social Media: Managing it from a Legal Perspective Discuss the four (4) components of a legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. The four characteristics of a legally astute manager, include an acceptance of how important the law is to the success of the organization, a proactive attitude toward legal issues and regulations the ability to use informed judgment when faced with decisions involving legal implications, and having the knowledge of specific laws, regulations, tools and resources. A social media marketing manager must be specific in these qualifications due to the fairly new concept of social media when comparing it to other avenues of marketing like television, print and radio. It is important for a social media marketing manager to understand the current laws that affect his company in regards to customer privacy, data mining, taxation and interstate commerce. This manager must take responsibility in understanding and following the various regulations involving his specific industry. This responsibility will be characterized by taking a proactive approach in conducting researching, working with the business's legal department...
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...Social Media Marketing: Getting the Point Across Walter Williams Strayer University Introduction In an age where technology is everything social media marketing has become a major instrument in organizations’ advertising strategies. With the development of several social networks such as Facebook, Twitter, and Instagram there are so many avenues available for companies to advertise their products and services. In this paper I will be discussing why the use of social media marketing has increased dramatically for businesses, the advantages and disadvantages of social media marketing for entrepreneurs, how Pepsi has gain an edge with customer insight with the use of social media marketing, the impact that social media marketing will have over the next decade, and the skills need to take advantages of social media marketing. I will also provide two businesses that use social media marketing and how their use allows them to gain an edge on competition. Social Media Marketing Today Social media marketing has experienced a large increase over the last couple years. An overwhelming 94 percent of marketers, when surveyed, stated they employ social media marketing in their advertising (Stelzner, p. 10). Although, according to Stelzner, this number dropped 7% from the previous year, social media marketing is still highly beneficial to a vast majority of businesses. Influencing the power of content and social media marketing can help increase customer fan base and audience...
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