...Health Care Communication with Social Media Tila Newbery-Sorrell HCS/490 May 13, 2013 Dan Crawley HEALTH CARE COMMUNICATION WITH SOCIAL MEDIA The demand for transparency and consumerism in health care has opened the doors for the involvement of social media. There is an increasing use of social media for communication between consumers and health care providers. The use of social media has advantages as well as disadvantages. Medical information can be disseminated quickly, over distances, and cost effectively through the use of social media like Facebook Pages. Marketing of health care products and services is made possible through the use of social media. Confidentiality and security are issues with the use of social media. Due to a need for regulations, recent policy has set guidelines for the use of social media by physicians. American Medical Association Policy The American Medical Association (AMA) released new policy in 2010 to assist physicians in the use of social media. The AMA Board Member Mary Anne McCaffrey, M.D. said, “Using social media can help physicians create a professional presence online, express their personal views and foster relationships, but it can also create new challenges for the patient-physician relationship” (American Medical Association, 2013, para. 2). The AMA policy on social media guidelines for physicians suggests: 1) The use of privacy settings 2) Routine monitoring of their...
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...the media exposure on the adverse effects one of our nationally advertised medications has had on the Chief-of-Police. According to Athena du Pre, PhD, “Lack of communication can lead to duplicated efforts, costly (and sometimes life-threatening) delays, frustration, and wasted time” (Du Pre, 2005, p. 289) and our goal is to maintain open communication. Today’s meeting will help identify several ways to deliver our message. Today’s meeting will help to brainstorm communication methods regarding the negative publicity surrounding the event with the Chief-of-Police. Today’s meeting will help decide how to address the issue with the public while minimizing any additional loss to the company and how to communicate the ideas without violating HIPAA, Health Insurance Portability and Accountability Act, guidelines. Advantages and disadvantages of communication methods First, we will discuss advantages and disadvantages of using traditional media to distribute our message. Traditional media covers how the majority of the public access health care information. Magazines, newspapers, radio, and television are the outlets for traditional media. The message we need to communicate to the public would reach a large audience through these four avenues. This is an advantage regarding the recent events. Use of the four outlets will distribute our message effectively, quickly, and precisely while reaching the biggest audience. A disadvantage of using these four outlets for health care communication...
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...Health Care Marketing Reflection Christine Cazares HCS/539 April 4, 2016 Andrea Linder Health Care Marketing Reflection In recent years, hospitals have relied on marketing strategies through newspapers, letters, or television. Currently, the new word of mouth is social media on how organizations such as hospitals, spread the word. This paper will examine the current health care marketing techniques used for social media. Included in this will be how the marketing is used, the author's opinion on the marketing techniques for social media, how social media affects the consumers, and if social media within healthcare as a positive or negative effect. Health Care Marketing Techniques and Trends Marketing is using social media as an outlet for word of mouth. By using social media conversations are not face to face, they are now one too many. Which is beneficial to many organizations. People are trying to take their health serious now and receiving information from online platforms and referrals by others. Social media is used to promote referrals and improve health care to current and future consumers. Promoting health care through social media can be done through many different pages and websites for potential patients and present ones. Consumers are modernized these days and have become tech savvy and want to know more about their health and future health needs. Customers are searching the web for information on health care before making...
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...Market Influences in Health Care – Social Media and Technology National American University Abstract How much does social media influence individual’s health care decisions? The effect of information that individuals receive through social media and technology is having a growing effect on their views towards health care. Mass media is in the business to convince individuals to have a certain thought or idea about health care. Social media and technology is identifying ways to connect with the audience, which is everyone. When individuals see an ad about a new medication or procedure, the viewer start to internalize the messages and signals at a conscious and subconscious levels. Everything an individual experiences through social media and technology can shape their thoughts, ideas and influence their choices and decisions. The different messages received through these different ways can shape the images of many areas within the health care systems. Social Media - Social media is at every turn from the moment you wake up; to the moment you go to bed. It has become a part of our daily life and there is no getting away from it! It is impossible to imagine a life without social media somewhere. It has become the standard to have a number of televisions, computers, tablets and smart phones in every home and see a smart phone in everyone’s hand when your are out and about. We must have access to the internet at all times and the faster the better...
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...Health Care Communication – Option 2 Amber Sekinger Health Care Communication Strategies – HCS320 06/24/2013 Dan Speer, Facilitator Communication is an important aspect of everyone’s life, but effective communication is most crucial in the health care settings because any miscommunication can lead to misdiagnosis, inadequate or delayed treatments, and the releasing of private information (Cheesebro, 2010). As the Communications Coordinator for a national drug manufacturer, it is my responsibility to manage crisis, enhance patient satisfaction, make information available to the public, and assess consumer needs. So today we will need to brainstorm and discuss how we will address the negative effects that our medications are causing to the public. The local news has already allegedly reported that our local mayor has suffered from adverse affects from our medications. How can we address the public regarding this issue without losing business and the trust we created with our investors and our consumers? In today’s meeting we will need to decide which communication tactic is most suitable for this situation, while making sure that we do not break any HIPPA guidelines. Traditional, Electronic and Social Media In this vast healthcare marketplace, patients and providers have choices. These choices are made not only by advertising and marketing efforts, but also by an unprecedented amount of health information available through the news media and internet...
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...Research Process There are many steps to the research process that a researcher must go through. From choosing the subject or a problem to writing the final report, steps are important to maintain a set of standards to the research process. Reviewing the appropriate literature and considering ethical decisions in data collection are also equally important. The types of data collected and how it was collected will help in drawing a conclusion to the significance of the project. With an appropriate amount of statistically sound data a determination can then be made as to whether the research project or study was effective. This paper will be using the article “Who Gives a Tweet: Assessing Patients’ Interest in the Use of Social Media for Health Care” for examples of how the research process is used to determine the effectiveness of a study the article. Research Process The research process begins with selecting a problem or question that a researcher seeks to find an answer to. The researcher will form a hypothesis based off their theory or other research. Third the literature is reviewed. Next, researcher will list all the measures that must be looked at and decide on the subjects for the project. The researcher will then need to decide upon and describe the design of the research as well as decide on the appropriate way to measure their variables. The last steps of the research process are then to analyze the data collected, draw their conclusion and last write...
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... Communication with elderly people with disabilities can sometimes be difficult. Patients who has trouble speaking, makes it hard for the doctor or nurses to understand what the patients are trying to say. Patients with disabilities who has trouble hearing also makes it very difficult for the doctor and nurses to explain to the patient what the patient need to know or difficult asking how he or she feel. In this essay, it will explain the methods of communication when communicating with elderly, disable people; explain the advantage and disadvantages of traditional, electronic, and social media for health care communication; last, the effects of HIPPA and other regulations on the use of those media for health care communication. In the situation of displacing patients, the doctor or nurse must explain to the patients exactly what is going on. First thing as a health administrator of a nursing home, the administrator must notify the patient’s family member and explain to the member on what is going on. The administrator must explain why the patient is displaced and explain the new policies that the national group is implementing. Communicating with elderly, disable patients can be difficult and also a hassle. Patients who cannot hear can and cannot be difficult. Writing the information down on a piece of paper would be a helpful way to acknowledge the patient about what is going on. A patient who cannot hear does not mean he or she can use other communicating...
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...Health Care Communication Methods- Option 1 HCS/320 August 20, 2014 Professor Anderson Communication is undoubtedly a crucial part of healthcare, and it is growing in its’ importance to sustain health services in nursing homes. In this paper I will review the different forms of communication within a health care organization including but not limited to traditional, electronic and social media for health care communication. In the process I will further discuss the effects of HIPAA and other regulations on the use of these media for health care communication. The importance of communication within our health care field is often overlooked and minimized, but we must understand it is significant to all who hold a health care position as well as those in managerial functions. There has been situations that occurs in our nursing homes in which we have faced transitions of management and unfortunately our residents/patients were not given the opportunity to communicate with our healthcare providers effectively. This could possibly be due to the lack of family locally, also the patient may have not given us permission to release their medical information has been an ongoing problem that we as administrators have been facing daily. It is these current situations where we as administrators take initiative to improve those situations by incorporating better ways to communicate effectively amongst the entire health care team and to face this challenge head on. ...
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...Health Care Changes and Challenges Dindi White HSC490 May 18, 2015 Jennifer Johnson Health Care Changes and Challenges Some people may believe that health care is not changing. However, today's health care system is changing. Today’s advanced technology and growing population have required health care organizations to evolve. Changes in health care can present challenges, and the challenges must be addressed and dealt with accordingly. Today’s health care system is changing. In order for health care to remain a competitive force in today’s business world, it must be aware of the shifts taking place that will affect them. Social media, advancements in technology and awareness of consumer behavior are three shifts currently taking place in the healthcare field. Knowledge of how these shifts work to improve health care is beneficial to assist health care organizations in providing quality care. Social media has grown in popularity in the last decade. Health care organizations have begun to utilize social media to reach out to their consumers and provide preventive, managed health care. “Social media provide people with additional opportunities to enhance their knowledge and their ability to care for themselves, and online communities are attracting older and broader audiences” (Thielst, 2013, p. 3). By using social media to communicate and collaborate health care providers and consumers can work together to develop a plan of care. Advancements in health care technology...
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...organizational policies and procedures. It establishes organizational ethics by which employees are requested to follow. This includes the professional conduct required of health professionals in the use of social media in the workplace. According to Brent (2011), "Social networking is the main source of communicating in today's society" (para. 1). Mobile communications, E-mail, Texting, and the use of Facebook and Twitter has set record breaking rates above any other form of communications in recent years (Badzek, 1998). Social networking empowers both the consumer and the health care provider. The use of the Internet plays an important role in finding health information, which allow the patient to become better informed concerning personal health, and more educated in decision-making. Health care providers also benefit by conducting real-time meetings online to discuss the most challenging cases, and to devise solutions to improve therapeutic regimens of patients. Health care providers are driven by professional connections and timely communications with patients, families, and other health care providers. Social networking is the media by which health care providers use for a range of professional purposes, primarily to educate patients or to foster provider-patient relationships, which is impressive. Although social networking has tremendous benefits to the consumer and provider, it comes with strong concerns, and confidentiality, and patient privacy issues top the list (Modahl...
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... Abstract Emergency systems improve the quality of care, save money, and improve efficiency using familiar research technology for the health care industry. Larry Weed an amazing visionary physician who in the 1960’s, stated that health care providers should be able to document findings, and research patients information quickly and easily in their electronic medical records. The concept of implementing electronic medical record is also to allow third parties to independently verify diagnosis accurately in a timely manner. The EMR system provides effective communications among health care professionals and providers, such as radiology, laboratory, and connection with patients who experience chronic pathologies under the care of multiple subspecialty care providers. In this paper will speak about advantages, disadvantages, and the challenges within the communication of electronic medical records. Electronic Medical Records Electronic medical records have been around since the 1960’s. As medical care becomes more complex new data is already overwhelming health care professional’s capacity to treat patients with the latest information. Health care providers depend on new technologies to assist him or her with the scope of practice. There is a high-demand for digital records that allows the...
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...in Health and Social Care Pearson BTEC HND Diploma in Health and Social Care Individual Assignment Name: Date of Submission: ………………………. Contemporary Issues in Health and Social Care Pearson BTEC HND Diploma in Health and Social Care Individual Assignment Name: Date of Submission: ………………………. Contents INTRODUCTION 3 1. TASK 1 - LO1 (Information Pack) – The link between Information and Health & Social Care 4 1.1 AC 1.1 – Ways in which information reaches the public domain 4 1.2 AC 1.2 – Dissemination techniques used to analyse health and social care information 5 1.3 AC 1.3 – How do the different ways in which health and social care information is presented influence the attitudes, thoughts and behaviour of people 6 2. TASK 2 – LO2 – Analysis of a case study where a health related Moral Panic was created by the media 7 2.1 America's Moral Panic over Obesity 7 2.2 Assessing the accuracy and validity of health and social care information presented in the media 8 4. TASK 4 – Contemporary Issue – UK National Health Service crisis of 2015 9 4.1 To what extent does the local attitude reflect those found at a national level 9 4.2 Evaluation of the validity of public attitudes and behavior in relation to NHS UK 10 4.3 Justification of the possible consequence of contemporary thinking in the health and social care provisions and services industry 10 5. CONCLUSION 11 6. REFERENCES 12 INTRODUCTION Health and Social Care is...
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...have social media accounts. We use these accounts to post pictures and share stories from all aspects of our lives. Though social media is a very useful tool, social media outlets have had their share of negative publicity. Health care professionals have the duty of caring for people who are ill and in need in part of protecting sensitive patient information. When the worlds of patient privacy and social media meet, it is like a collision that leaves many affected in its wake. How responsible is the employer for the employee’s over sharing on social media sites? What are the measures employers must take to protect their patients and employees from over sharing? Social Media and Patient Privacy Social media applications such as Facebook, Twitter and Instagram have become very popular over recent years as a way of keeping in touch with friends and family online. The online social networking platform Facebook reports having 1,310,000,000 monthly active users in July 2014 (Statistic Brain, 2013). Those who work in the health care field must be very cautious as to what they are posting with regards to their lives at work. The caregiver is not not violating patient privacy while discussing the happenings of their day with loved ones online until they disclose patient identifying information. There are boundaries that a health care worker must not cross when using social media applications. “Confidentiality breaches and other errors in judgment by practitioners using social media...
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...Health Care Communication Methods Sophia Jones HCS/320 October 22, 2012 Paul Wing Health Care Communication Methods Companies do not like to recall one of its products however; when a safety problem makes a product recall necessary to prevent illnesses, injuries or save lives, it benefits everyone to communicate effectively. A communications coordinator tasked with addressing news reports and the public about negative effects of a drug product must follow several steps. These steps should include: * the firm’s legal and commonly known trade name and the city and state of its headquarters; significant retailers, by commonly known trade name, of the product. * whether the recalling company is the manufacturer (or importer), distributor, or retailer of the product; if the firm is not the manufacturer, the manufacturer, including importers, of the product and the country of manufacture. * if the product is manufactured outside the United States, the identity of the foreign manufacturer or United States importer must include the city and country of its headquarters. * number of product units covered by recall, including numbers manufactured, imported and distributed. * complete instructions for how to participate in the recall described in a manner that will motivate the consumer to take advantage of the remedy. A written or video report should be made confirming or denying the manufacturers position on their product. The report may also provide...
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...Mode of Communication Sandi Berry-Shooter HCS/490 December 12, 2010 Bob Schroeder – Facilitator University of Phoenix Electronic Medical Records as a Mode of Communication Communication is key when it concerns providing medical care to patients. One very important part of communication is the use of electronic medical records. According to the Institute of Medicine (IOM) electronic medical records are described as the following: 1) A longitudinal collection of health information for and about persons. 2) Immediate electronic access to person-population-level information by authorized users. 3) Provision of knowledge and decision-support systems that enhance the quality, safety, and efficiency of patient care. 4) Support for the efficient processes for health care delivery (Open Clinical, 2008). Several terms can be used to describe electronic medical records. These items consist of the following: electronic health record (EHR), electronic patient record (EPR), and computer-based patient records. These terms can be used interchangeably or generically, but some differences have been identified (Open Clinical, 2008). Three main functions of electronic medical records are 1) To capture data at the point of care. 2) To integrate data from multiple internal and external sources. 3) To support caregiver decision-making (Open Clinical, 2008). Patients derive many benefits from electronic medical records. One main benefit of electronic...
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