...How Social Networking is Changing Lives for the Better Ever wonder what makes social networking helpful in the lives of others and what the real logic behind everyone using it is? Social networking is more than what it seems to be, it is a way of interacting with others to talk about interests or simply connect with people. Opponents argue that social media can be troublesome, and is causing cyberbullying within the internet since bullies believe they have authority over others and can do whatever they desire, even if they do not see the pained expression on the victims face in person. On the other hand, parents can control the problem by limiting texting apps to a minimum that could potentially become a harm to one's life. With the use of...
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...[pic] MFC 5032: RESEARCHING THE MEDIA LANDSCAPE PRIMARY RESEARCH AND ACADEMIC ESSAY May, 2013 1101303 Shaunie Gwen Perry Level 5, Media shaunieperry@aol.com Research Project Proposal : How has media influenced fitness in today’s culture? Contents. Academic Essay p3 - 9 Bibliography p10-11 Appendices Secondary Sources Primary Sources: Experiment Experiment Information Sheets Participant Details Form Experiment Overview Experiment Results Experiment Results, Excel formatted. Experiment Results Correlated Graphs. Group A Fitness App Usage Academic Essay Fitness in today’s culture is affected in many different ways, one of the main in which it is influenced is through the form of media. The term fitness holds two meanings: first is the condition of the physicality of being fit and healthy and the other, the ability of being physically suited to fulfill given tasks or roles(Google Dictionary. 2013). For example fitness to a marathon runner would be determined on their stamina and the duration it takes to run a certain number of miles, whereas a body builder’s level of fitness would determine on their level of muscular strength and power. Once the term fitness has been defined, then the impact which media has on fitness must be analyzed. With an ever growing culture of viral connection dieting, where we can share our efforts with our friends and the public using the internet and other applications...
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...The media in American society will often attempt to make people believe that their lives should be similar to fairy tales. The reality many Americans face is far different from what is depicted in the media. Expectations of having a perfect body or being able to spend money without worry are seldom found in the average person's life. Nevertheless, the media will flaunt these expectations to a great extent. The media proposes that these expectations need to be met in order to avoid being deemed a failure by society's standards. Movies and television are perhaps the biggest tools the media will utilize against society. Movies often try to subtly sell their ideas of what a perfect human physique should look like. Women are depicted with gorgeous looks and bodies as if they represent the standard of what all women should strive to look like. The expectations for a man's body tend to deal with how physically fit they are. In the eyes of the...
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...TECHNOLOGY GADGETS AND ITS IMPACT ON HEALTH AND LIFESTYLE: A STUDY ON MSU-IIT STUDENTS CHAPTER 1 Mindanao State University-Iligan Institute Technology (MSU-IIT) is known as center of excellence in Northern Mindanao. The school aims to produce a highly competent students which is able to meet the demands on their social environment and who is progressive in every educational aspect. MSU-IIT is adopting the modernized technology to help the learning more accurate and more updated which coincides the modernized world and the students adopt this kind of learning, and how fast the students cope up the education using technology. The term technology comes from Greek word “techne” which means the art or skill used in order to solve a problem, improve a pre-existing solution to a problem, a goal, handle an applied input/output relation or perform a specific function (Liddle, Scott, & McKenzie, 1940). In this present generation technology gadgets rapidly develop and it is part of individual’s lives especially to students (Naudé & Szirmai, 2013). The researchers can really differentiate the lifestyle of individual with or without the presence of technological gadgets. How it affects and changes the life of every students. Technology brings us to the world of excitements, crowdedness and etc (Simuforosa, 2013). In MSU-IIT, technology defined as a scaffolding for students for every tasks that can assist when they have activities and others that helps their academic performances...
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...in You” uses a variety of promotional tools to create brand exposure allowing for all messages to be linked together (O’ Allen, Allen, and Semenik, 2011). Captain Morgan utilizes promotional tools such as: advertising, sales promotions, point of purchase advertising, social media, billboards and branded entertainment. The implementation of these tools by Captain Morgan in their campaign helps to create an integrated communication strategy; speaking consistently with one voice all the time delivering a consistent message. In this particular campaign the primary message conveyed is that “Captain Morgan drinkers, who evoke the adventurous, fun-loving and irreverent spirit of the Captain, can create the unexpected spark to transform everyday moments into extraordinary experiences” (PR newswire, 2011). Suggesting that to have a little captain in you, a characteristic many would desire, you must do something unique to bring out a spark of mischievousness fun (PR newswire, 2011). Every Captain Morgan commercial ends off with the men in the commercial striking the Captain Morgan pose; standing proud, chest out, left leg up and a smile on their face and their famous got a little captain in you tag line (PR newswire, 2011) Further enforcing the pride that comes along with consuming their product and partaking in mischievous acts. They have a consistent personality, in the form of their famous pirate, who shows up in every type of promotional tool. Furthermore, the consistent message of...
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...influence of blackberry mobile phone on the students’ lifestyle. The theoretical basis of the study hinged on technological determinism theory and social presence theory. The quantitative method was employed and a survey research design was used with the aid of the questionnaire as a tool for data collection to elicit information from the respondents. 324 respondents were purposefully selected. The respondents cut across all six departments (Mass Communications, Geography& Planning, Psychology, Political Science, Sociology and Economics) in the Faculty of social science. 24 questionnaires were dropped from the analysis on the count of incomplete data entry at the respondent end. Therefore, the analysis presented is for the remaining 300 questionnaires i.e n= 300. The findings revealed that Blackberry mobile phone influenced the lifestyle of more than half (180) 60% of the respondents, the male respondents 96 (32%) were more influenced compared to the female respondents 84 (28%) and the male respondent (52%) couldn’t do without the Blackberry mobile for a day as compared to the female, (48%). The research found that Blackberry mobile phone had influence on the lifestyle of its users. Within all duration of usage the highest influence of Blackberry mobile phone on respondents lifestyle were those who have had their mobile for less than 6 months, a total of (66) 22% respondent agreed and strongly agreed that their lifestyle had been influenced. Those...
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...details Brand owner: Grupo Modelo Agency: TBWA\ Singapore, Digital Arts Network (DAN), INTO-DIGITAL OY, Wicked Digital Media Brand: Corona Country: China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Vietnam Channels used: Events and experiential, Internet - microsites, widgets, Mobile and apps, Outdoor, out-of-home, Point-ofpurchase, in-store media, Print - general, unspecified, Sales promotion, Social media, Sponsorship - event or property Media budget: Up to 500k Executive summary Corona Extra is one of the world's largest producers of export beer, renowned for the beach and good times with friends. But sales in Asia were stagnant. Competing with beer brands that capitalised on a status-driven lifestyle, Corona had to create distinction in a same-same category to gain share of throat. Corona's laid-back approach to life did not naturally resonate with local consumers. On top of that, Corona faced other challenges: limited distribution network, comparatively smaller marketing budgets, and a price of entry three times higher than the industry average. It was time to make Corona's causal lifestyle promise relevant. To do this, Corona revealed the paradox that young, ambitious drinkers were constantly facing: a hunger to win the race for more, while still craving a more 'authentic' and simple lifestyle. To give its drinkers permission to seek out more meaningful moments, Corona launched 'Let The World Wait' in 14 markets...
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....................9 Key Strategic Campaign Decisions - Objectives .....................................................................................10 Target Audience................................................................................................................................11 Brand Position...................................................................................................................................12 Campaign Strategy...................................................................................................................................13 Media Strategy - Objectives ....................................................................................................................15 Selection............................................................................................................................................16 Media Planning and Buying ....................................................................................................................17 Message Strategy .....................................................................................................................................19 Objectives, Selling Premise...
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...trailing its competitors in overall sales. Product quality is not in question. Tate’s outerwear designs are leading edge and rival anything competitors produce. The problem is in their access to a much larger customer base through their Internet sales site as compared to Tate’s reliance on its retail model alone to drive its revenues. LT1 has identified a consumer need that your competitors do not currently meet – using social networking to increase customer loyalty. The first step in our business plan is to increase your company’s website sophistication from that of an informational site with basic interactive features to a fully interactive site as a precursor to launching a transactional site. Tate must first offer its products to online customers so that it can have an Internet presence similar to that of its competitors. Once your Web presence is established, we will enter the second phase of our business plan – social networking. Facebook, MySpace, and Twitter offer the opportunity for your customers to feel ownership – at the least inclusion – in the lifestyle...
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...Social issues Social trend: The use of media as a marketing strategy to influence consumer behaviour Social factors have great influence and importance to businesses as it relates to changes in social structures, consumer lifestyles and behaviours. (100, 2013) Opinions of consumers play an essential role in the growth of a business. As such, businesses often make use of positive reviews from customers to attract new diners. (Solution, 2013) For instance, engaging reputable online personalities like Lady Iron Chef to review your dishes is a form of advertisement. Through positive blog reviews, it employs the influence of the blogger to market the name of the eatery in an appealing way to his/her followers. Fig 1.1: Blogger's webpage featuring eateries Fig 1.2: Updates on daily specials (Ladyironchef, 2013) (Twelve Cupcakes, 2013) It is evident from the figures above that the use of media is a common marketing strategy. With the surge in social networking sites like Facebook and twitter, businesses are seizing the opportunity to publicize their products. (Fig 1.2) Moreover, the use of review websites (Fig 1.1) is also an effective method employed to advertise. Fig 1.3: Twelve Cupcakes featured on The Walker (TwelveCupcakes, 2013) Social media creates opportunities for the F&B industry to prosper. Being an efficient and effective tool, sharing of information online can create opportunities for a business. One such company which benefitted from social media is Twelve Cupcakes...
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...Social Media Marketing Abstract Social media marketing is the new source of how consumers and companies communicate. It is aides the newest entrepreneur on how to build company growth. The future of social media will now be an advantage of how companies can get ahead of their competitors. Social Media Marketing Social Media Marketing has become the norm of society because it exists within everyday living. Many people are logged into different social sites such as Facebook, Twitter and Instagram and communicate with each other through those sites on a daily basis. Companies have capitalized on social media to advertise and market their brands. Because so many people are logged on, they would be able to communicate and research with consumers on their needs. This would effectively give companies the advantage of building a better marketing plan. Most companies rely on social media nowadays more than ever because the world is dependent on technology. With the amount of consumers that are communicating over the Internet, they can establish or recreate their brands to compete with other companies in their industry. Social media marketing begins with understanding the consumer and what better way to do that then to learn and study their social behaviors. It also helps gain access to companies on how to serve the consumer better. Popularity of Social Media Most large companies have marketing teams that create ideas and brainstorms for the next great marketing plan for...
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...are all familiar with the traditional forms of recruitment through referrals, newspaper ads, and more recently: online ads, listing on employers sites, professional sites such as LinkedIn, etc... All good tools but within recent years a huge movement has occurred with the popularity of social media. It has progressed from a past time, and means of simple communication to a "lifestyle" among many different generations. Getting an organizations brand out there, being prevalent on sites such as Twitter, Facebook, Instagram, etc.. can not only be used as for marketing, but also for strengthening the brand overall. Having that presence in social media can be very powerful-not only to increase popularity, but also as a tool for marketing the many amazing things an organization could offer to a prospective employee. My company utilizes these tools to increase awareness on recent changes with healthcare, recent developments in the news, awards and recognitions received, and their many philanthropic efforts. They have one of the best marketing teams I have ever seen, and building that positive reputation has made my current employer a desirable place to work. In addition to utilizing social media, I have seen many companies using philanthropy as a very resourceful recruitment tool. By getting out in the community and networking at these events, they have found prospective employees they may not have met otherwise. Being that they are participating in the same philanthropic efforts...
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...topic of today’s debate is ‘News is not news but what Media makes it’ and am speaking against the motion. Everything in this modern age is powered by media from the moment we wake up until we sleep at night. Have we ever asked ourselves how all of this affects our reasoning, our power to choose and our lifestyle? Since mass media is used to communicate and interact with people from various walks of life, it can often result in a conflict of opinions. The media, specifically in India, represents a convergence of paradoxes: tradition and modernity; anarchy and order; diversity and unity; conflict and cooperation; news and views; feudalism and democracy; the free market and monopoly. Mass media enjoys a very prominent role in our lives. Therefore, there are various effects of mass media on society at large. The wide reach offered by mass media is phenomenal. It can target both local and global audience. Over the years, mass media has played an important role in making people understand the meaning of democracy. We also come to know about the strengths and weaknesses of the economy of our country, the various problems faced by the nation, achievements of the nation in different sectors, through the prompt and precise reporting of different forms of media. In a country like ours, where there are many castes, religions and languages spoken, media has even more tough responsibility of conveying the true news to the citizens. Media plays a very important role in shaping the personality...
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...INSTAGRAM Story of the innovation Instagram, as a free online photo sharing application with unique filters and social media networking opportunities, has first been launched by Kevin Systrom and Mike Krieger in October 6, 2010 on Apple’s App Store. The development of the application first began in San Francisco Silicon Valley, with the attempt of the creators to launch the service application using their HTML5 mobile web application knowledge which they have first started through a check-in project named Brbn. With the inspiration the two owners got from their observations through Brbn that people would actually tend to share more photos on online applications, they decided to evolve the idea into a more specialized and innovative one, which is Instagram. The mobile photography application was first started on launch, with the seed funding $500.000 which was once provided by Baseline Ventures and Andreessen Horowitz in March 2010 while the owners were working for Brbn. Starting from November 2010 after the launch of the application on Apple’s App Store, new employees as community manager, engineers and community evangelist were started to be hired for the Instagram project, which has become a company by then. It is stated by the owners that it took only 8 weeks to build and ship Instagram, however, it was a product of a year of work. The co-founders were at working for Brbn at the beginning of their idea generation and innovation stage, which was giving the service of being...
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...FUEL: “QUANTIFIED SELF” DIGITAL TOOLS A CPG MARKETING OPPORTUNITY Q4 2014 OVE RVI E W Quantified Self (QS) is an emerging area of technology that allows consumers to use a variety of digital tools to collect data and learn about their behaviors and habits of everyday life. The increasing number QS digital tools available today includes smartwatches, wearable fitness trackers, apps, and websites. As consumers continue to integrate these new QS digital tools into their lives, the data collected by these tools presents new opportunities for CPG marketers to learn more about consumers’ behavior and better reach their target audiences. To better understand this new technology trend and assess its impact on the future of digital media for CPG marketers, Rocket Fuel conducted a custom primary research study among consumers in the U.S. to: • Understand consumers’ interest in using health and fitness QS tools • Gauge current usage of health and fitness QS tools • Understand the impact of health and fitness QS tools on consumer behavior • Evaluate consumers’ openness to sharing their QS data with CPG advertisers STUDY DETAILS This survey was conducted online using a trusted third-party research vendor and fielded from December 3 – 10, 2014, among 1,262 total respondents who live in the U.S., use a computer regularly, and either currently use a Quantified Self tool to track their health and fitness or who are interested in using a Quantified Self tool to track their health and fitness...
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