Free Essay

Social Media Networking

In:

Submitted By pummi
Words 1608
Pages 7
EVENT PROMOTION THROUGH SOCIAL MEDIA:
Social media networking is a familiar term in present days; it is just the synonym of the promotions. No event can be successful without promotion as promotion is only the medium though which people will know about the happenings of any event or programs. In the recent days people are very much craze on the networking whether it is the social event or the business event the door to the success is the social media networking. Networking helps in connecting the people so that they can share or present their view or opinion regarding any event that is going to happen in near future. (Brown, 2008) Social media is the umbrella view where the social networking takes place in other word social media is the platform where the social networking happens. Social networking is the interaction among the people that is people interact with each other give their opinion, share their learning and experiences, interest, business in the social media through internet. Social media networking is very good platform for the event promotion. Event promotion can be looked from the different prospective like:  Promoting personality  Promoting local sponsors  Information on date venues/upcoming events  Online booking and free offers Every planned activity that is designed for others are the event and unless it is shared with the others any event can’t be carried out or conducted. So event promotion is very necessary to get the desired goal. (Preston, 2012) Event promotion is giving the positive massage about the goods/services that are being introduced to satisfy the need and want of the customers. Unless the people are given the information about the event that are going to be organized or any goods and services that are going to be launched in the market they should be promoted. Today there is competition among the service provider or the event organizer, so to be the successful and leading organizer it is very essential to adopt the good event promotion tactics. While promoting the event it should be easily understood by the target level and the community than only the people will know about the event so that they can give their view if needed actively participate in the event and get the benefit of the event which results in success of the organizer and long term benefit to the event organizer and the target audience i.e. win -win situation.

 Promoting personality:
Promoting Personality through the social media networking is very sensitive and challenging job. Social media has become the platform for the today’s generation to share their thought, feelings and emotion. There are various types of people using Social Media like for personal benefit, organizational benefit or just for fun. So it depends upon the people prospect how they consider the social media.

(Chambers, 2013) Social media space create a place where the people are interconnected who are beyond the family, relatives and the friend circle and shares the similar or different social, cultural and civic objectives. The people who are interconnected share the profile with each other so it is very important to present oneself, s/he should be very careful in designing and presenting in the network as profile not only shares the information but it represents you in the digital environment. People should be careful for promoting any event as it is directly or indirectly related with the personality of the people.

 Promotion local sponsors:
Local sponsor and the event is considered as the two sides of a single coin. Local sponsors play the vital role in promoting any events and vice versa. Both the event organizer and the local sponsor have their own interest and have the win-win strategy. (Building and Attracting Event Sponsors) The sponsor will get the platform for experimental branding, create awareness about the product/services, create brand loyalty among the target group, encourages for the trial of the goods and services. Likewise for the event organizer the sponsor will cover the expenses, increases exposer for both the event and the sponsor. More the exposer more will be the coverage of the event (Schaffer, 2010) Promotion through social media is the viral for both the sponsors and the event as it uses different social networking like tweets, Facebook post and LinkedIn comments that will promote the visibility of the company’s business and the events. As there will be number of the participants interacting in the social media if they like or are interested they will share the post on their wall thus the event gets promoted. (Weber, 2009) Social networking media attracts the similar group of people, as people fond of sports tend to visit sport site similarly people who are interested in music love to surf music event and so on. Thus the local sponsor will sponsor those events that are related to their product or services. For example: Adidas Brand (company) sponsors for the sports. Therefore local sponsor is very important for the promotion of the event as they share the cost of the event. Also the local sponsor get benefited from sponsoring the event as they can disseminate information about the product and services which people may or mayn’t be familiar with their target consumers/customers.

 Information on date venues/upcoming events
Many people are interested in different type of the event but they may not have the complete information about the dates and venues of the program so it’s the social media that makes the life easier as people will get the full information about the event in the social media. This virtual network/cloud

computing system have easier the people life as from any corner of the world they can update themselves about any event of their interest. No matter how big or small is the program the proper presentation of the event is very essential from the organizer perspective so that the people can know in detail about the program. (Kilkenny, 2006) For the successful of the program it should be well planned and coordinated through different processes on the different event, the marketing strategy and material can’t be created without the information where the event is going to be organized. With the change in time the event organizer should be able to promote its event information in different social media on blogs, twitter, Facebook. Being well prepared is half done so it is very important to confirm the location, date and time of any event. Based on the location and the date the market strategy and the promotion can be designed and circulated in different social media. Social media is the best and the fastest medium for promoting any media. It is not possible to reach to all the target audience or consumer individually to give the information about the happenings that are being conducted in the particular area. (How to Boost Attendance Through Social Media  , 2013) Once you have finalized the venue and the content of the than we can open the online booking of the event, booking should be confirmed online so that the organizer will know the number of the participants. Also the organizer sometimes may offer different free samples for the event participants based on the support or business strategy of the event sponsor.  Online booking and free offers Online booking will help in planning in advance for the sitting arrangement, food, parking and so on. The organizer will know their audience or viewer so they can predict their earning and manage between their investment and cost. Social media network is the easiest form of the online which will save the time, cost which in return helps in promoting the event in the mass with the reasonable cost. Thus social media network is very effective means for the promotion of any event as social media is the hot cake in the today’s promotion context. But the event organizer/manager should fix the program content, its demographic coverage, venue, and time with the objective of the event. Then only they can approach for the local sponsors for supporting their program, which must create a win-win situation for both the local sponsor and the organizer. As local sponsor get benefited from sponsoring the event as they can disseminate information about the product and services, which people may or mayn’t be familiar with their target consumers/customers and on the other hand organizer will get the financial support, form the sponsor. Additionally, this indeed helps in the participation of audiences through online bookings. The interested audience can share the site among the friends circle, which results in more promotion of the event. Online booking will help in planning in advance for the sitting arrangement, food, parking and so on. The organizer will know their audience or viewer so they can predict their earning and manage between their investment and cost.

Bibliography How to Boost Attendance Through Social Media  . (2013, Feb 11). Event Marketing 2.0 . Weber, L. (2009). Marketing to the Social Web: How Digital Customer Communities Build Your ... (2nd Edition ed.). New Jersey , Canada: Wiley & Sons. Building and Attracting Event Sponsors. (n.d.). Active Network-Ireland . Brown, G. (2008). Social Media 100 Success Secrets: Social Media, Web 2. 0 UserGenerated user and virtual communities . Chambers, D. (2013). Social Media and Personal Relationships: Online Intimacies and Networked Friendship . Newyork, USA: PAlgrave Mcmilan. Kilkenny, S. (2006). The Complete Guide to Successful Event Planning. Florida, USA: Atlantic Publishing Group. Preston, C. (2012). Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions. Hoboken, New Jersey, USA: John wiley & sons. Schaffer, N. ( 2010, September 8). 5 Reasons Your Business Should be Sponsoring Social Media Events. Maximize Social Business .

Similar Documents

Premium Essay

Social Media Networking Sites Survey

...Usage of Social Media Networking Sites Survey By participating in this survey you are assisting our study in providing data about the usage of Social Media Websites by employees during their work environment. Please respond to the questions honestly and to the best of you knowledge. All of the information gained by these surveys will remain confidential and anonymous. 1. Are you currently employed? (Circle) YES NO 2. Do you have internet access at your current job? (Circle) YES NO 3. Does your Cell-Phone or other portable device have access to Social Media Networking Sites? (Circle.) YES NO 4. Please rank (1 being the most and 5 being the least) your means of accessing social networking Sites? ( ) Personal Computer ( ) Work Computer ( ) Cell Phone ( ) School Computer ( ) Other Form: ________________________________ 5. On average, how many times a day do you check or use social media networking sites while at work? (Check answer.) ( ) 0 ( ) 1-2 ( ) 3-5 ( ) 6-10 ( ) 10 & Over 6. How many social media networking sites/communities are you a member of? (Check answer.) ( ) 0 ( ) 1-2 ( ) 3-4 ( ) 5-6 ( ) 7-8 ( ) 8 or more 7. Do you think it is essential to use social media networking sites while at work? (Circle.) YES NO Indicate the extent to which you agree with the following statements as they relate to your CURRENT usage of Social...

Words: 908 - Pages: 4

Free Essay

Social Media : Texting & Social Networking

...“In 2005, more than 500 billion text messages were sent and received worldwide. In 2010, it was estimated to be more than 2.3 trillion.” Angster, Frank, & Lester(2010). “47% of online adults use social networking sites, and 73% of teens and young adults are a member of at least one social network.” Angster, Frank, & Lester (2010). Electronic means of communication, such as emails, text messaging, and social networking websites, have become a worldwide social phenomenon. Do the stressors in our complicated lives or busy schedules leave us with little time to make a phone call or drop by for a visit? Do such technological advances in our society discourage face to face communication? Are individuals today feeling the pressures more than ever to fit in with their peers? Perhaps low self esteem issues, anxiety, or loneliness contribute to the need to feel loved or popular, such as chatting to a stranger on a dating website, or adding as many “friends” as you can on face book even though you don’t really know them. Or maybe these types of communication really have become a convenient and efficient way of communicating? In this paper I will examine the possible explanations for such a huge reliance on electronic communication, the potential advantages and disadvantages of such communication; including the effects of this communication on behaviour and relationships, as well as how electronic communication compares to face to face communication. The global cellular...

Words: 3534 - Pages: 15

Premium Essay

Social Media and Networking Presentation

...Benefits of Social Media and Networking Technologies    Collegians relish social networks and technological network businesses Universities could utilize this if they incorporate this stratagem onto the usual set of courses This may help a student be kept more occupied Popular Social Forums The top two social networking sites are Facebook and LinkedIn  The two have their own benefits and drawbacks  Individuals have a preference on either one  Why use Facebook and LinkedIn? Facebook is an especially accepted spot someplace a lot of individuals correspond on an individual stage  LinkedIn is a more trendy platform for professionals  The two spots let members to stay connected with individuals on whichever manner  How It Will Work The students shall place their objectives on the forum  They shall record their lasting and short-term objectives  Their status shall be updated once their objectives are nearing achievement or have been achieved  Advantages of Social Networking Familiarization of students of internet forums  Encouragement for accomplishing objectives  Work references upon graduating  Additional benefits of social networking Encouragement of campus and students’ endeavors  Aids students extra awareness on what happens in their campus’ population  Adds to students’ involvement  Using Facebook to promote college campus student activities Drawbacks of Social Networking Easily accessed photos and other posted...

Words: 286 - Pages: 2

Premium Essay

Social Media Controversy: Six Good Things About Social Networking

...There is a lot of controversy on social media. Many people see only the bad things; however, if they looked at the good, they’d see there is more to social media than they know! Social media can keep you connected, give you information and let you stay on track in school. First off, social media can get you information and updates on the world. Nowadays, many news sources like WLBT or CNN have accounts on social media like Twitter or Facebook. This also helps those whose only connection for daily events is through their phones. People can also spread information on events on social media. Baker, Nathan E. “Six Good Things About Social Networking.” Techwalla, Techwalla, www.techwalla.com/articles/six-good-things-about-social-networking. Another...

Words: 354 - Pages: 2

Free Essay

Discussion Questions

...answer this question I will first define what is social networking and social media, and then talk about how social networking has had a phenomenal effect on communication and information flow and finally how I as a professional would utilize social media to enhance my company’s line of business. Social networking is basically, a structure that allows people to both express their individuality and meet people with similar interest. This structure includes having profiles, friends, blog posts, widgets, and usually something unique to that particular social networking website ( Nations). Social media is online-based software and interfaces that allow individuals to interact and exchange information with one another. Social networking is one of the most used social media platforms which has led to social networking too have such a phenomenal effect on communication and information flow. Social media has devolved into necessity which allows the business to create bigger customer base, advertise their products and too specify their target market (demographic). As a professional, I would use social media because it gives businesses and opportunity to find new customer by creating an online presence. This online presence allows business to reach customers that they couldn’t have reached before thru formal advertising. And because most of the social media sites are free businesses can freely advertise their products.  By using social media, businesses can advertise specials that they...

Words: 525 - Pages: 3

Premium Essay

Social Networking in the Business World

...Social networking has become a major part of society. Many people wake up each day and check social media websites specifically throughout Twitter and Facebook first thing in the morning instead of reaching for a newspaper. Since people are spending such a large amount of time surfing social networks, it is important to point out some of the positive and negative effects that social networking can have on a society. The positive effects of social networking sites are allow people to create new relationships and reconnect with friends and family. Increased communication, even online, strengthens relationships. And the other is social networking sites make people share everything that they want and bring people with common interests together, offer exposure to new ideas from around the world, and lower inhibitions to overcome social anxiety. Social networking could be your business media promotion for examples a marketers at small companies can post on Twitter, in addition to generating revenue this way, companies also can get positive and negative feedback directly from consumers. While social networking sites have a positive effects, they also have negative effects for society. Social networking sites entice people to spend more time online and less time interacting face to face. The sites offer many time wasting activities that supplant more productive activities. Also social networking sites make cyberbullying, a type of bullying that occurs online, easier and more...

Words: 492 - Pages: 2

Free Essay

Negative Effects of Social Media on Society and Teens

...Effects of Social Media on Society and Teens Tyler Clementi, 18 was a regular freshman who was passionate about playing the violin and was still very new to his gay identity. Instead of enjoying college life at Rutgers University, his first semester proved to be a disaster experiencing the tauntment of tweets and statuses from other students behind computer screens and key boards. Cyberbullying is not the only negative effect that social media has on teens and society but she shares the biggest impact. It can be used through so many ways especially through social networking sites. All media sites construct reality that has powerful, yet subtle implications. The media has the ability to influence how teens and society think, shop, dress, behave, judge people and feel about other individuals. Some of these influences cause social and health issues. Social networking is not safe enough to protect anyone that has access to the internet. Social media has become very superior to the daily lives of society that has negatively affected society because of its influences of cyberbullying, the judgement of others and the promotion of drug or alcohol. Social networking is a very common way for people of different groups, age and ethnic background to connect together. It can become more of a community online that is only on the internet. Social media sites are usally free to sign up and join with no cost to connect with others. The question may be how the companies of social media gain many...

Words: 900 - Pages: 4

Premium Essay

Social Media

...Social Networks and their impact on Availability, Confidentiality and Integrity Musa Ramadhani Davenport University IAAS 667 - Legal and Ethical Security Topics Deanne Cranford-Wesley Table of Contents Abstract 3 Introduction 4 Problem Statement 7 Literature Review 8 Findings 11 Military Families 12 Identifying your social media users 16 Common myths about Social Media 17 Data leakage and non-disclosure 17 Social Media Squatting 18 A new generation of hackers 18 The high cost of inaction 19 Harm to brand reputation 19 Lost productivity 19 Strains on bandwidth 20 Implementing effective Practices 20 Recommendations 21 Creating an Account 21 General Recommendations 22 Conclusion 26 References 28 Abstract Social networking sites spread information faster than any other media. Over 50% of people learn about breaking news on social media. 65% of traditional media reporters and editors use sites like Facebook and LinkedIn for story research, and 52% use Twitter. Social networking sites are the top news source for 27.8% of Americans, ranking close to newspapers (28.8%) and above radio (18.8%) and other print publications (6%). Twitter and YouTube users reported the July 20, 2012 Aurora, CO theater shooting before news crews could arrive on the scene, and the Red Cross urged witnesses to tell family members they were safe via social media outlets. In the same breath one could argue that social media enables...

Words: 6827 - Pages: 28

Premium Essay

Social Media Argumentative Essay

...Are social media sites good or bad for middle schoolers? According to Procon.org that published, “Background of the Issue,” 76% of the people around the world use social media sites to connect with other family members and friends. Everyone can stay connected to people around the world by sharing videos, thoughts, and images. There are many social media sites that are used around the world, and some examples would be Instagram, Facebook, Twitter, and Snapchat, which all have similar ways to interact with others globally. Social media has some risks, but is also very beneficial for middle schoolers. Social media sites are good for students in middle school because they can make new friends and relationships, shy students can learn to communicate...

Words: 968 - Pages: 4

Premium Essay

The Social Web

...Page 1 The Social Web Ericka Silva Computer Literacy INF103 Brett Ferns Dec. 10, 2012 RUNNING HEAD: Web Page 2 The Social Web What do we think of when we hear social web? A social web is a group of social networks that supports public interactions. Websites with advanced software are designed for supporting the communication between people. It is the term given for the World Wide Web as a kind of social media. Social web is everywhere; we have Facebook, Twitter, MySpace, YouTube, and so many others. There are dating cites like eHarmony, okCupid and Match.com where people can go and meet new people and chat and find a relationship. There are even chat rooms and games that have social networks also. In my research paper I will address our use of the social web and how it has become a big part of our lives. The social web, which is also referred to as social networking, was first designed with the intention of making a way for people to interact with others over the internet. These sites are mostly formed around the connections of people of the same interests. It has become a new and exciting way for people all over the world to communicate with each other, without having to leave their own homes. It has become a thing of convenience for many people to turn on their computers or open an app and start communicating with family members, friends or even co-workers. We are now able to share photos, music and even use social networking to locate friends...

Words: 1699 - Pages: 7

Premium Essay

Persuasive Speech

...Persuasive Outline Title of Presentation: Social Network Media Benefits in Business Name of Presenter: Brian Cruz Description of Business Audience and Context (and your role…who are you?): I am a contracted sales and advertisement advisor speaking to a company’s higher management to inform them of the potential benefits from integrating social network media to our sales plan and why we should implement it into business. Introduction: (attention grabber) Good afternoon, my name is ____ “Today I will be covering… (Get interrupted by cell phone) sorry about that I forgot to put my phone on silent. I just got another Facebook notification; a friend suggested that I “like”511 tactical gear. Anyone here have a Facebook account, LinkedIn or something of that sort?” How many of us have family, friends or acquaintances that use it?” What do you use it for? How often do you use it? I personally don’t know anyone who does not use it, and that’s what I’m here to talk about, Social networking media. It seems to be popping up everywhere around us. I see people waiting in lines using Facebook on their phones. Athletes Tweets being quoted on ESPN. Stephen Curry recently signed an endorsement contract with Under Armour and announced a visit to one of their stores on Twitter. I even am starting to notice commercials with the Facebook logo on the advertisement while stating, “Visit us on Facebook.” Thesis Statement: Social media is medium that has great exposure to the public...

Words: 858 - Pages: 4

Premium Essay

Sp2750 Group Theory Group Project

...Please consult your syllabus and study guide for detail step-by-step group project guidelines. Here is a reminder on your group project submission requirements for Part 1: 1. Submit team document in Microsoft Word. Submit your writing as a narrative, a list of tips or a combination. The length of paper will vary depending on number of team members and format chosen by team. 2. Include sources in APA format. All references must be cited in paper. Available Topics: 1. Corporate social responsibility 2. Work-life Balance 3. Leadership 4. Change Management 5. Clean Technology (sustainability efforts) 6. Social Networking tools 7. Healthcare 8. Diversity of employees EXAMPLE OF TOPIC AND SUB-TOPIC SELECTION: Topic: Work-Life-Balance Sub-Topics: Barriers to Creating Work-Life Balance Benefits of Flexible Work Schedule Use of Technology to Promote Work-Life Balance Surviving Holiday Stress Ways Flexible Working Keeps Mothers in the Workplace Each person’s section should cover the following evaluation criteria. 1. Did you provide examples of successful companies that have addressed the selected workplace issue? 2. Did you provide examples of companies struggling with this issue? 3. Did you discuss the cultural and societal implications of this issue? 4. Did you express opinions and ideas in a clear and concise manner with obvious connection to the topic? 5. Did you respond promptly to postings and demonstrate self-initiative? ...

Words: 3349 - Pages: 14

Premium Essay

The Importance Of Social Networking

...How Social Networking is Changing Lives for the Better Ever wonder what makes social networking helpful in the lives of others and what the real logic behind everyone using it is? Social networking is more than what it seems to be, it is a way of interacting with others to talk about interests or simply connect with people. Opponents argue that social media can be troublesome, and is causing cyberbullying within the internet since bullies believe they have authority over others and can do whatever they desire, even if they do not see the pained expression on the victims face in person. On the other hand, parents can control the problem by limiting texting apps to a minimum that could potentially become a harm to one's life. With the use of...

Words: 1107 - Pages: 5

Free Essay

Impacts of Social Networking

...English 1101 27 November 2013 Impacts of Social Networking: Good or Bad? In recent years, social networking has emerged as a new resource for people to connect socially. These social networking sites have made it possible for people, who share the same interest without boundaries, to connect by eliminating political, economic, and geographic borders. Society as a whole must come to realize that although social networking has many benefits as a new way to communicate, it can be exploited and will, in turn, have negative results. Users must be cognizant of the dangers and should be able to identify so that social networking is working effectively for them. Social networking sites group people together into specific groups much like a small community of people. They allow freedom to communicate with all types of people from around the world and with people of whom they normally would not interact. Social sites help friends and family stay in communication with each other via online updates regarding their lives, photo uploads, and video uploads. They have truly introduced a new world to people by allowing consistent and constant communication with one another. On the other hand, these sites detract from live social interactions and have caused people to spend large amounts of time misusing them. Therefore, society must more closely examine the benefits of social networking sites and gain an understanding of how to use these sites effectively. A recent study conducted...

Words: 1020 - Pages: 5

Free Essay

Social

...least three different social media networks that I have used or still use. MySpace is one of the ones that really got social media networking to where it is now. I used to use MySpace to talk to friends, share pictures, promote my music, and share my blogs. These were the main functions that I used MySpace for. MySpace was one of the first big steps that lead other social media networking where it is. Being able to interact with your friends and family in a virtual world is a big success to being able to so be many places at once. Facebook is another social media networking tool that took the world by surprise. With Facebook you are able to share photos, express what is on your mind with your friends and family, write messages between you and others, and stay connected with people all over the world. Facebook came and conquered most of, if not all, social media networking web sites. The main thing that separated Facebook from any other social media web site is that it was made for college students. Little by little it became so popular that everyone wanted to be a part of this network. Businesses really took advantage of the social networking site for advertising. With so many advertising competitors on the network, it is hard for users not to take advantage of the products advertised. Businesses even have commercials that tell to “like” them on Facebook to ensure the attention of the social media users. The latest installment to the social media networking web sites that I picked...

Words: 341 - Pages: 2