...all over the world need social media for effective learning. Education is no exception in using social media. Little is known about the influence of social media use on the academic and social lives of students. Social media has been influencing our lives for quite some time now and the trend of using it is ever increasing day by day. According to (Qingya Wang Johnson & Wales University - Providence, qaw733@jwu.edu) education has been dependent largely on the print and electronic media for quite some time, but those media are expensive due to lesser availability, on the other hand, social media is inexpensive and easily available. Using time-diary and survey data explores the use of various types of social media among students. Time-diary results suggest that the majority of students use electronic media to multitask. Robust regression results indicate a negative relationship between the uses of various types of electronic media. In addition, we find a positive association between social-networking-site use, cellular-phone communication, and face-to-face social interaction. Also, not all consequences of this technology are good ones. Many students rely on the accessibility of information on social media specifically and the web in general to provide answers. That means a reduced focus on learning and retaining information. Also it allows to hide behind screens and limited our social interaction face to face. You get the feeling of being social without having to go...
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...The Impact of Social Media use on Academic Performance at one Urban University: A Pilot Study Sam Mozee, MPPA Mississippi Urban Research Center Abstract. The purpose of this study was to begin exploring the possible impact of social media use on the academic performance of students attending one urban university. The study's primary goal is to identify key themes, trends, and/or perceptions that can be used as a foundation for more in-depth empirical research, and can be used to develop policy recommendations to deal with this growing phenomenon. A qualitative research design was used, and three preliminary research questions were formed to guide this study: (1) How common is the use of social media (i.e., Facebook, MySpace, Twitter, and LinkIn) among college students? (2) For those students who do utilize social networking sites, on average how much time do they spend on those sites collectively per day and/or per week? and (3) How does the academic performance of students compare between students who utilize social media sites and students who do not use social media sites? Findings from this study seem to confirm perceptions of high student usage of social media among college students; however, they also seem to contradict other research literature findings regarding intensity of usage and gender-usage inclinations. Introduction Recently, there has been considerable discussion regarding the frequent use of social media tools (e.g., Facebook, MySpace, Twitter, Xanga, Friendster)...
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...4/11/2012 SOCIAL MEDIA - AN OPPORTUNITY FOR FASHION BRNDS MARKETING IN CHINA Table of Contents Chapter 1 1 Introduction 1 1.1 Introduction 1 1.2 Background 2 1.3 Rationale of the Research 2 1.4 Problem statement 3 1.5 Aim and Objectives 3 1.5.1 Aim of the Study 3 1.5.2 Objectives of the Study 3 1.5 Research Questions 4 1.7 Significance of the Research 5 1.8 Dissertation Structure 5 Chapter II 6 Literature Review 6 2.1 Introduction 6 2.2 Consumers’ decision making and Internet 7 2.3 Consumer Behavior and Fashion trends 7 2.4 Branding and the Internet 9 2.5 Communication and Fashion 10 2.6 Sustainable Fashion and the Internet 12 2.7 Global Followers 12 2.8 Internet in China 13 2.8.1 The Public Containment 14 2.8.2 The Power of Internet in China 14 2.8.3 Internet and Politics in China 15 2.9 The Use of Internet in China 15 2.9.1 Socio-culture of China and the Internet 16 2.10 Fashion and Marketing 16 2.10.1 Consumer Intention 17 2.11 Summary 18 Chapter III 19 Research Methodology 19 3.1 Introduction 19 2.11 3.2 The philosophy of research - Positivism 20 2.12 Strategies for research 21 3.4.2 Sampling Procedures 21 3.4.3 Questionnaire Designing 22 2.13 3.6 Time Horizon 23 3.7.1 Secondary data Collection 23 3.8 Data Analysis Methods 23 CHAPTER IV 25 Data Analysis &Findings 25 4.1 Introduction 25 4.2 Data Analysis and Findings 25 4.2.1 Gender Distribution 26 4.2.2 Age Distribution 27 4.3 Internet and Social Networks usage...
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...Leticia Ybarra Instructor Garza-Horne July 20, 2015 Person and Persona in Social Media and Reality TV Reality television seems to dominate our airwaves just as social media dominates our smart phones and computer screens. With the rise of such non-fictitious outlets of entertainment and self-expression comes a change in social perception of self and others. We do not expect reality television and social media to be completely fictitious, and they are not; but we only see a version of reality that the authors want you to see. While there are some differences in audience and scale of reach between writing for reality television and social media, the similarities in their use of person and persona, and how those lines are blurred, are interesting and merit some analysis. A reality television writer’s job is to take the everyday moments of the chosen cast and develop a story that creates drama in order to keep the attention of its audience. This calls for countless hours of analysis of developing relationships between the cast members and crafty editing to angle storylines for dramatic affect. In his article, “Of Losers and Moles: You Think Reality TV Just Writes Itself?” Derrick Speight, a reality TV writer, says his job is to “sniff out what I think the story will be, then craft the interviews or situations that will draw it out”. (Speight p.351) He essentially dissects the mundane and reassembles it to highlight an interesting line for the audience. The writers do not...
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...students are education-oriented, information seekers, and multi-tasking experts. In today’s college classrooms, much of the information used by students is done via social networking. Social media networks are designed for the purpose of collective connections. It has increasingly consumed college students’ everyday lives in accessing Facebook, Twitter, and Instagram to connect and share with those around them (Miller, 2013). The popularity of social networking is increasing fast. This is because people use it extensively to get access from different resources. These social networking sites have become a powerful craze for everyone nowadays. Print Media involves printing which is a process for reproducing facts that concerns the country. Print Media is considered to be an outlet of media which is omnipresent despite of the fact that e-media age has started. This media is used to disseminate information through newspapers, magazines, tabloids etc. Newspapers carry the name of print media, because it is still one of the most significant medium today and is produced daily and have high circulations (Kipphan and Helmut, 2001). Broadcast Media is the electronic instrumentation of radio and television may it be local or national radio and television stations that reach vast number of people. Broadcast media play a very important role in any advertising campaign that needs to reach a broad target audience. The Radio dominates the airwaves through music with different...
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...DO SOCIAL MEDIA MARKETING ACTIVITIES ENHANCE CUSTOMER EQUITY/VALUE PERCEPTION? | By GUL KHAN. | Thesis submitted to the Lahore School of Economics in partial fulfillment of the requirements for the degree of [MBA] | [2013] | [Word count] Supervised by: [Ms. SHAMILA KHAN] 1. Introduction The luxury market is a high revenue market across the globe and is continuous on rise. This rise can be increased through expansion for the existing and new brands. This industry is a high value-added industry based on high brand assets. The number of customers for this industry can be increased through specially designed social media marketing techniques. There are great opportunities in emerging markets such as China, India and the Middle East for the luxury brands, so the expansion can be done in these markets. Right now, Luxury brands cannot rely only on strong brand assets and hence secure regular customers. The entrance of new brands follows heated competition and hence signals unforeseen changes in the market dynamics. The global economic downturn has forced the luxury brands to change the business models. The brands cannot rely only on brand symbol and consideration of other factors like brand legacy, quality, esthetic value, and trustworthy customer relationships is necessary in order to succeed. The success element for the companies is that they have to provide value in every possible way. Luxury brands have skewed their eyes toward social media marketing...
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...ONLINE DISINHIBITION EFFECT OF SOCIAL MEDIA ON TAYLOR’S UNIVERSITY STUDENTS AGED 18 to 24 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Today’s world involves the extensive use of technology where the general public depends on electronic devices and computers increasingly on a daily basis. Online communication frameworks are the increase with fleeting usage rates and growth. Social media is the predominant medium in online communication. According to Reaney, sixtytwo percent of people who are connected online, communicate through social media websites (Reuters, 2012). These social media platforms have become suitable for Internet users who can connect virtually anywhere through their smart phones, laptops, or home computers. Communicating through this medium has it own fair share of ramifications. A certain phenomenon that has the characteristics of social media users is the online disinhibition effect. Online disinhibition effect a loosening (or complete abandonment) of social restrictions and is inhibitions that would otherwise be present in normal facetoface interaction during interactions with others on the Internet. The six main factors of this effect include dissociative anonymity, invisibility, asynchronicity, solipsistic introjection, dissociative imagination, and minimization of authority. Dissociative ...
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...Journal of Vacation Marketing http://jvm.sagepub.com/ The impact of social media on destination branding: Consumer-generated videos versus destination marketer-generated videos Yumi Lim, Yeasun Chung and Pamela A Weaver Journal of Vacation Marketing 2012 18: 197 DOI: 10.1177/1356766712449366 The online version of this article can be found at: http://jvm.sagepub.com/content/18/3/197 Published by: http://www.sagepublications.com Additional services and information for Journal of Vacation Marketing can be found at: Email Alerts: http://jvm.sagepub.com/cgi/alerts Subscriptions: http://jvm.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://jvm.sagepub.com/content/18/3/197.refs.html >> Version of Record - Jul 13, 2012 What is This? Downloaded from jvm.sagepub.com at Queensland University of Tech on July 27, 2013 Article Journal of Vacation Marketing 18(3) 197–206 ª The Author(s) 2012 Reprints and permission: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1356766712449366 jvm.sagepub.com The impact of social media on destination branding: Consumer-generated videos versus destination marketer-generated videos Yumi Lim Virginia Polytechnic Institute and State University (Virginia Tech), USA Yeasun Chung Oklahoma State University, USA Pamela A Weaver Virginia Polytechnic Institute and State University (Virginia Tech), USA Abstract A one-way...
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...credit, and take out large lines of credit in order to stay afloat in this economy. Sigmund Freud suggested that we are motivated by conscious and unconscious forces and that is the reason why many buyers feel the pressures in the marketing world to try to fit in and are often slaves to great advertising schemes. The seller is trying to make sure their product becomes an item in every person’s life. The only way for a marketing representative to be successful to discover their consumer’s buying influences. The first factor that influences my buying behavior would be cultural influences. In the United States, we have many expenses that many other underdeveloped countries do not. Growing up, children learn basic values, perception and wants from the family and other important groups. For example, many parents now provide their teenagers with cars, college educations, and food and support. In other countries parents are just providing food and a home to live in. We, as a country feel the need to keep up with appearances, so spending becomes a habit. Marketing representatives are always trying to spot cultural changes that will cause new products that might be wanted by customers or to increase demand. The consumer culture in the US seems to encourage endless consumption by creating a connection between an individual’s self-worth...
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...article, he writes good communication skills help leaders to better understand others and enable them to build trust and respect among their followers and peers while fostering environments where creative ideas and problem solving flourish(Flavin 2015). A leader with strong communication skills will help the organization down the road to success. On the other hand, a leader with poor communication skills can destroy an organization. Today the world is just a click or phone call away. The ability for a company to have such a broad reach for customer and employees has created some unique problems. Two areas that have caused companies to address how they do businesses are customer service/sales call centers and the rapid expansion of social media. I am going to discuss some of the problems call...
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...Social media for social change: relationship between social media political efficacy and student activist groups The concept of Social Media Political Efficacy was proposed to resolve discrepancies in prior theories of social media activism. Social media topic is very relevant among in youth activist groups, a number of surveys reveals that social media political efficacy was positively related to successful experiences using social media for activism. Some studies found that political uses of social media are not extensive practicable (Carlisle & Patton, 2013; Glynn, Huge, & Hoffman, 2012: Rainie, Smith, Schlozman, Brady, & Verba, 2012).on other side some studies suggest that social media has mobilization effect on youths. This article focuses on investigation of social media effects on youth and political aspects. First, I will discover the effects of social media on social life. Second I will examine that how social media act in moral way for political and youth. At last I will implement my outcomes on problem so that can help to get moralizing effects of social media. Thus, my article asks this question that how can modernizing and political use of social media be motivated? In my opinion social media...
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...Social Networks and Brands. Evaluate the impact of “social media” on brands and outline the key challenges posed for brand managers. Provide your recommendation/guidelines to managers for handling these challenges. Are social media a friend or an enemy to brands..? Written by Vouli Christina | 4/2/2015 | A great definition of social networks according to investopedia is "the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients".Social networking is a tool that can be used both for social and business purposes. Some examples of today's social networks are Facebook, LinkedIn, instagram, twitter, Google+ e.t.c. To begin with, nowadays social media seems to have a great impact on brands and especially in their marketing process. The development of social media gave a great power to customers to have online conversations not only with other existing customers around the world but was also developed the need to have online conversations with the brand itself. According to an October study from The Nielsen Company and its social media affiliate, NM Incite, “60 percent of consumers researching products though multiple online sources learned about a specific brand or retailer through social networking sites” in the third quarter of 2011. Additionally, social networks such as Facebook or Google+ get in touch with almost 80 percent of American Internet users. These online conversations concerning brands between...
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...part of the Molson Coors Brewing Company which holds the fourth largest amount of market share globally (Qureshi, 2008, p.1). In 2007 when firms were just starting to see Facebook and other social networking sites, like Twitter, as valuable places to market to consumers and communicate with them, Molson also decided to create a Facebook account to connect with consumers and increase brand awareness. One of the first promotional activities Molson established using its Facebook account was a contest called “Cold Shot” which was targeted at Canadian college aged students between the ages of 19 and 24. This contest was set up to be a competition between Canadian colleges, awarding the title of “number one party school in Canada” to the college with the most pictures posted by students while also giving a spring break trip to the student from that winning school who submitted the best picture (Qureshi, 2008, p. 5). Molson had to pull the promotion, though, because many administrators and other students from the various colleges were not happy with the contest since they thought that it not only gave their schools a bad image, but they also saw it as Molson encouraging irresponsible behavior and underage drinking. Therefore, Molson’s problem is to determine if it should continue to use social media, like Facebook, when marketing its brand, and if it does choose to continue, how the company will use these sites to promote its brand in the future. Another issue this company is facing is...
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...influence of Social Media on Organisational Attraction Sam Tatam Supervised by Dr. Barbara Griffin Word count: 7,259 Thesis submitted in partial fulfilment of the requirements of the Master of Organisational Psychology, Macquarie University, 2011 Abstract To attract the best and brightest talent it is apparent that the use of social media in recruitment is becoming increasingly common (Levinson, 2010). However, despite the use of social media by organisations today, little is known about the influence of this choice of media on applicant attraction (Davison, Marasit & Bing, 2011). The current study addressed this gap in literature by assessing the impact of social media use via every several facet facets of the recruitment communications process, including those associated with the message receiver, the message sender and media related factors. The impact of social media on organisational attraction was assessed using two distinct methods. In Study 1, an explicit measure of attraction found that individual attitudes and use of social media were associated with attraction to organisations that recruit via this medium. Conversely, utilising ‘mock-up’ recruitment advertisements and an implicit measure of attraction in Study 2, these individual factors were not significant. While overall this study did not record a significant difference in attraction when recruiting on social media when compared...
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...Facebook as a learning tool: An extension of the UTAUT Tomás Escobar-Rodríguez, Elena Carvajal-Trujillo and Pedro Monge-Lozano University of Huelva. Spain Social media technologies are becoming a fundamental component of education. This study extends the Unified Theory of Acceptance and Use of Technology (UTAUT) to identify factors that influence the perceived advantages and relevance of Facebook as a learning tool. The proposed model is based on previous models of UTAUT. Constructs from previous models were used such as performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and habit. Additionally, two new perspectives were added: perceived advantages and perceived relevance of Facebook as a social media platform. It provides some insights into students' behavioural intentions, and such an understanding can help faculty to examine their assumptions about the role of social media technologies in the teaching and learning process. The study participants were students enrolled in a Spanish public university. Data from 956 usable questionnaires were tested against the research model. Our results provide support to the model and reveal a good model fit. In light of these findings, implications for theory and practice are discussed. Introduction Social media technologies are progressively incorporated into the learning and teaching process (Jimoyiannis & Angelaina, 2012; Martin, Diaz, Sancristobal, Gil, Castro &...
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