...1. Executive Summary The web based social networking platform in India was always ruled by the giant from the house of Google called Orkut. Launched in 2004, within 5 years of its time Orkut grabbed a whopping 17.5 million visitors in India alone. But since the year 2008 Facebook is experiencing a boom in its user base throughout the world with India being no exception. Facebook (as per data collected till July 2009) saw an amazing growth (YOY) of 342.5% in its user base in India. Of late it has been seen that Facebook has grabbed all the limelight in the social networking website arena. One of the main factors which propelled Facebook to a formidable position in the competition among social networking sites is the introduction of free online games. Games like Farmville, Mafia wars, Cafe world etc has worked extremely well to increase the user base of Facebook. This report is aimed at analysing the attributes of Facebook which has won over Orkut from a user’s perspective. A survey was conducted among 50 respondents mostly of the age group of 18 to 25.For the comparative analysis a semantic differential scale is used. Also a test of hypothesis is done to understand whether playing free online games on social networking websites has a significant effect on the logging in pattern of the users on the respective website. Facebook scored highly over Orkut in most of the cases. The user’s attitude about free online gaming on social networking websites was found extremely positive...
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......................................................2,3 Case Analysis.........................................................4,5,6 Recommendations.................................................7 Work Cited...............................................................8 Executive Summary Future of LinkedIn. Becoming more like Facebook. Despite being widely recognized as the undisputed champion of the professional networking industry, LinkedIn has made several recent changes to become more like the competition, most notably, Facebook. In an effort to attract daily users, LinkedIn has added many new features, such as, notifications and photo/video sharing. All of these features have long been available on Facebook. In addition to aiming for a similar user experience, LinkedIn also appears to be following in the footsteps of Facebook in regards to generating revenue. As users increasingly access these social networks via their mobile phone, LinkedIn has revamped their mobile app to include advertising. 1 Case Facts: -Updated version of their mobile app was launched in April. For the first time, it will have ads on the app, to generate revenue for LinkedIn. The CEO recognizes the task of pulling this off is a tricky one, b/c you don't want to clutter users with ads in the precious limited space you have when viewing a mobile app (not as spacious as a tablet or desktop view). ...
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...Social Web Chari N. Clayton INF103 Catherine Doughty 12/16/2010 Social Web The Social Web is so changing and is expanding each and every day. From online education to Social networking, Social Web has become a part of everyone’s life some way, somehow. We are now able to share websites, share photos, and use Social networking as a friend locating tool, free of charge. With all of the options and choices we have available, we can do just about any day-to-day function if we have a computer with a web browser. What is Social Web? The Social web is a specified term for the World Wide Web as a kind of Social Media. The term is currently used to describe how people socialize or interact with each other throughout the web. The Social Web mostly refers to Social networking, MySpace for example, and content-sharing sites (which also offer a Social networking functionality) within Web 2.0. These Social websites are mostly formed around the connections of people of the same interest, but there are several theories that specify exactly how this formation works. There are for example said to be “people focus” websites such as Bebo, Facebook, and MySpace, that focus of social interaction often by making the user create an online identity and a profile. There is also socializing on the web that is typified by “hobby focus”. For example, if one is interested in photography and wants to share this with like-minded people, then there are photography websites...
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...The Progression of the Social Web Melanie Helm Info103: Computer Literacy (ADD1322E) Instructor Joan Rhodes July 1, 2013 The Progression of the Social Web From its humble beginning to the present day, it is mind boggling to think it has been a decade since the social web began and what is even crazier is that it has become an integral part of our everyday lives in modern society. There are now sites for virtually every special interest out there that we may have. There are now sites to share photos, videos, status updates, meeting new people, sharing recipes, sites to connect with old friends, and create new ones. It also seems there are social solutions for just about everything and every need. Social web has progressed in so many ways it is absolutely hard to keep up with these days. Usenets began in 1979 by Tom Truscott and Jim Ellis. Usenet systems let users post articles or posts (referred to as “news”) to newsgroups. Usenets are the precursor of the RSS feed readers which are commonly used to follow blogs and news sites today. They do not have a central server or a dedicated administrator. Google groups and Yahoo!, which are group sites, use many of the original usenet systems. The first Bulletin Board Systems (BBS) were primarily hosted on personal computers and users could only use it one at a time and had to login using a computer modem. BBS’s first came into existence in the late 70s. Though in a much slower fashion, BBS’s were the first to let users logon...
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...Project Report on “A Study on Social Media Marketing: Comparison between Two Medias” Submitted to: THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA, VADODARA. For : Partial fulfillment for Award of Bachelor of Business Administration Degree (2009-2012) By: Harsh Mukeshkumar Patel T.Y.B.B.A. (Specialization in Marketing Management) – Roll No. : M-19 Under the Guidance Guide: DR. UMESH DANGARWALA M.Com.(Bus. Admn.), M.Com.(Acct.), FCA, AICWA, M.Phil., Ph.D. Associate Professor, Department of Commerce and Business Management, Faculty of Commerce The M. S. University of Baroda, Vadodara. APRIL, 2012. CERTIFICATE This is to certify that this project report entitled “A Study on Social Media Marketing: Comparison between Two Medias” which is to be submitted to the Registrar (Examinations), The M. S. University of Baroda through the Director, B.B.A. Program, Faculty of Commerce, The M. S. University of Baroda has been prepared by the undersigned Mr. Harsh Mukeshkumar Patel (Roll No. M-19) studying in T.Y.B.B.A. 6th Semester, specialization in Marketing Management for the Academic Year 2011-12 for evaluation in lieu of Annual Examination to be held in April, 2012. This is to certify that, Mr. Harsh Mukeshkumar Patel has carried out this work under our personal supervision and guidance. The work is an original one and has not been submitted earlier to this university or to any other Institute / Organization for fulfillment of the requirement of a course...
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...Page 1 of 16 Peer Reviewed Article Vol.11(1) March 2009 Effect of online social networking on employee productivity A. Ferreira * Centre for Information and Knowledge Management University of Johannesburg Johannesburg , South Africa aferreira@uj.ac.za T. du Plessis Department of Information and Knowledge Management University of Johannesburg Johannesburg , South Africa tduplessis@uj.ac.za The popularity of social networking sites is relatively recent and the effect of online social networking (OSN) on employee productivity has not received much scholarly attention. The reason most likely lies in the social nature of social networking sites and OSN, which is assumed to have a negative effect on employee productivity and not bear organisational benefit. This reseach investigated recent Internet developments as seen in the social Web and specifically investigated the effect of OSN on employee productivity and what some of the consequences would be if employees were allowed unrestricted access to these networks. The findings concerning the nature of employees' OSN activities, employees' attitude or perceptions with regard to OSN in the workplace and how OSN can contribute or affect the productivity of employees are discussed in this article. Some of the basic misconceptions regarding OSN are highlighted and it is concluded that this technology can be used to increase collaboration between individuals who share a common interest or goal. Increased collaboration will stimulate...
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...The Social Web Jess Losa Info 103 Instructor: Rodney Greer April 16, 2012 The social web has evolved at an astonishing rate over the past few years. Brilliant innovations have empowered it to soar to greater heights providing users an infinite amount of conveniences. Numerous tasks from shopping, researching, and to even providing online education are now much easier and made possible. Never before until now, has society been drawn closer together if it were not for sites like Facebook and Twitter. Although the breakthrough of the web has blessed society to do practically almost everything on a computer, there is an emerging concern regarding privacy that many are quite oblivious to. For a long period of time now, the social web has allowed users to post videos, express themselves freely, and access a free flow of information. The webs landscape however, is drastically changing at an accelerating rate gradually pushing the entirety of the web on a tipping point. Will access to the internet be more restricted? Only time will tell. This paper will delve into a brief history of the social web, its definition and its concerns, and provide key insight into what potentially could happen to the social giant in the near future. The social web is simply an electronic way of communicating ideas and personal messages in an online environment (Dictionary, 2010). During the stone-age era, a bulletin board system was the first form of a social web (BBS, 1996). First...
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...to De Ta ve lo ct an pY dT ou ip s rB us i O n nes lin s e ics Media 101 hr r Yo The Social is B r r og an ng au th or of C N k e A im s t T u ts s e s e nt b g s li el T ew Praise for Social Media 101 “Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning...
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...Page 1 The Social Web Ericka Silva Computer Literacy INF103 Brett Ferns Dec. 10, 2012 RUNNING HEAD: Web Page 2 The Social Web What do we think of when we hear social web? A social web is a group of social networks that supports public interactions. Websites with advanced software are designed for supporting the communication between people. It is the term given for the World Wide Web as a kind of social media. Social web is everywhere; we have Facebook, Twitter, MySpace, YouTube, and so many others. There are dating cites like eHarmony, okCupid and Match.com where people can go and meet new people and chat and find a relationship. There are even chat rooms and games that have social networks also. In my research paper I will address our use of the social web and how it has become a big part of our lives. The social web, which is also referred to as social networking, was first designed with the intention of making a way for people to interact with others over the internet. These sites are mostly formed around the connections of people of the same interests. It has become a new and exciting way for people all over the world to communicate with each other, without having to leave their own homes. It has become a thing of convenience for many people to turn on their computers or open an app and start communicating with family members, friends or even co-workers. We are now able to share photos, music and even use social networking to locate friends...
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...3. How will changing your Connection settings on Facebook help protect your privacy? The business model of Facebook is to sell the users information to the advertisers to form the target group for the advertisements. Facebook publishes the ‘likes’ of various advertisers’ product in sponsored stories. The published information includes the name, profile picture and the other basic personal information. Though the new policy of Facebook states the users’ ‘own and control their information’, the privacy policy is so complicated with over 170 information category that the users defaulted to ‘share’ because of which there is personal information flow in and out of Facebook. But changing the connection settings, you can avoid the sharing of your personal information and activities by default. Adding to that, these settings changes will also allow the users to choose which information of theirs can be shared with whom. Facebook is an encyclopedia of information and in general we follow certain pages, people and interests to know the progress and to learn information accordingly. By changing the connection settings, we can hide this information to protect our privacy. In certain situations where we would like to maintain our future plans a secret but still would like to have access to information on Facebook. Changing the connection settings on Facebook will help protect our privacy and share information with the targeted audience only. 4. Why are Facebook’s facial recognition...
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...It may have 30 million users worldwide, but you'll never find me on Facebook. The social networking phenomenon, which allows users to create profiles containing photos and lists of personal interests, exchange private or public messages, and join groups of friends, is the second most popular destination on the web. Nevertheless, it represents dangerous territory - a messy fingerprint that blurs the line between work and play, and one that could leave an indelible mark on your career. In March, in a poll of 500 employers by UK recruitment agency Poolia, two thirds admitted to regularly carrying out internet searches, including checking social networking sites including Facebook, MySpace and YouTube. An even larger poll, of 2000 workers and 600 employers, by the social networking site Viadeo suggested that one organisation in five carries out such checks - and that a quarter of those that did had rejected applicants as a result. Who's to say that those ‘hilarious' Ibiza holiday snaps won't find their way into the hands of an unimpressed potential employer? And do you really want to be struck off the candidate list before you've even got to the interview stage, on the pretext that the boss doesn't like what he's seen of you on a website that was supposed to be the private domain of trusted friends? There's also a good reason why firms are increasingly looking to ban Facebook in the office - quite simply, there are enough distractions in the workplace without obsessing over...
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...social networking sites should be permanently banned, i am with this topic? I'll suggest a couple of possible reasons for arguing that social networking websites should be banned: Social networking sites bring privacy into the public doman. There are things abouteach of us that are best kept private and for good reason. We would generally reveal ourselves in the ways that we choose to those that we choose, except when it comes to the online world. It has been said that you can almost build up an entire profile of someone by their online habits. People are often naive about the dangers of identity theft, they stick to the same username from one site to the next, they post little snippets of information in various places without realising that each is like a piece of a jigsaw. If you find one common thread, such as a username, then it is relatively simple to find several pieces of one jigsaw, put them together, and you start to establish a comprehensive profile of that person. You might find out what they do for a living, the area in which they live, the names of their loved ones, their pets, their email address, their likes and dislikes, the list is endless. More and more people are becoming the victims of identity theft, if not for financial gain then for malicious purposes. Celebrities have had people pretend to be them on websites such as Twitter and Facebook, causing them a great deal of embarrassment. Everyday folk have been slandered, cyber bullied and impersonated...
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...currently being lost when employees retire? Answer: Documenting knowledge is one of the best ways to manage knowledge. Whether the knowledge is about clients or industries. Writing down the knowledge and storing it is one of the best ways to keep your knowledge managed because knowledge can be lost or altered otherwise. Chinese Whispers is a proof of what happens to knowledge if you don't write it down and store it. Question #3: What are the strength and pitfalls of using social networking sites such as Facebook for Ernst and Young? Answer: Using social networking site such as Facebook can enhance the working environment by connecting the employees together. It can also be useful to contact employees once they are absent or when they are no longer employees. Contacting your former employees is very important, because sometimes your former employees are the only ones who can solve your problems. Their experience in your firm can save you big troubles. But on the other hand using a social networking site such as Facebook for Ernst and Young can distract employees and slow down...
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...Salesforce.com: The Emerging Social Enterprise (a) The Comcast Social Enterprise Story; L= 2:50 VIDEO CASE Systems URL http://www.youtube.com/watch?v=FFOyKnu8INY; L=2:50. (b) Social Enterprise: Transforming the Firm; L=8:29 VIDEO CASE URL http://www.youtube.com/watch?v=WxC0X7ypaDQ&feature=relmfu continued Chapter 2, Case 2 salesforCe.Com: the emerging soCial enterprise 2 SUMMARY Salesforce.com is the leading provider of enterprise cloud-computing applications with 2011 revenues of $1.6 billion. It provides a comprehensive customer and collaboration relationship management, or CRM, service to businesses of all sizes and industries worldwide and a technology platform for customers and developers to build and run business applications. Recently they have made a number of acquisitions of social technology firms and now offer cloud-based social enterprise services to their primary customers such as Toyota, Gatorade, and Groupon. Salesforce is building private social networks for large corporations and their customers. In addition, Salesforce.com is attempting to transform itself into a social enterprise. Comcast (the second largest cable television network operator in the United States) has also begun to use social platforms like Twitter to respond to customers, a first step in the process of becoming a social enterprise. CASE Social enterprise (also “social business”) refers to efforts by business firms to integrate social media and social computing tools into their enterprises...
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...Features for setting up a facebook page for business: There are lots of feature in a facebook business page. The features are: Page: In the business page there is a feature page. In this option we can see the whole page. Timeline: In the timeline option we can see all about the page. All posts pictures comments and all the thing related of this page. We can also see in the timeline if any customer or anyone post about business. About: In this page there are a about option. In this option customer can know many thing about the business. In the about option there are * Category of the product or type of business * Name of the business. * Facebook web address are also available there * The joining date in the facebook * The date when the product will release * Little description about the page * A long description about the page * Founded date and founder name * Award achieved this business * Products description * Web site and official page of this business Photo: In this option we can all the pictures uploaded and tagged in this page. Like: There are like option in the page. Through this option we can know how much people are like or interested about our product or business. More: In more option there are video and manage tabs option. Messenger: There is a messenger option in the page. Through this option buyers and sellers can communicate each other. They can communicate easily without using other email option...
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