...The strategy of the mobile phone industry: A comparative analysis of Apple, Sony, Xiaomi The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi I Executive summary The paper sheds lights on the strategy of three mobile phone industry and that task is to perform comparative analysis on Apple, Sony and Xiaomi. The author has first started with the analysis of the macro-environment using strategic analytic tool called PESTLE. The author has used tools such as Porter’s Five Forces and SWOT to analyze the micro-environment of a mobile phone industry and define Key Success Factors that are essential to be included in company’s strategy. Moreover the paper characterizes the comparative analysis such as objectives, strengths, weakness, financial analysis (quantitative), Vario analysis (Qualitative), merger and acquisitions, market share and competitive advantage strategy, of Apple, Sony and Xiaomi. At the end, the author of this assignment has given his recommendation to these three industries and concludes with a set of challenges being faced by mobile phone industry to create and maintain customer values and profit margins for present and future business successes. The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi II Table of Contents LIST OF ABBREVIATION ..................................................................................................................
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...VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)], Index Copernicus Publishers Panel, Poland with IC Value of 5.09 & number of libraries all around the world. Circulated all over the world & Google has verified that scholars of more than 2980 Cities in 165 countries/territories are visiting our journal on regular basis. Ground Floor, Building No. 1041-C-1, Devi Bhawan Bazar, JAGADHRI – 135 003, Yamunanagar, Haryana, INDIA http://ijrcm.org.in/ VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 CONTENTS Sr. No. TITLE & NAME OF THE AUTHOR (S) PALLAWI UNMESH BULAKH & DR. AJIT MORE ORGANISATIONAL CULTURE AMONG THE APPAREL MANUFACTURING AND EXPORTING ORGANISATIONS LOCATED IN TIRUPUR CLUSTER DR. J. SHANTHILAKSHMI & S. GANESAN INDIAN CONSUMER BEHAVIOUR ON BRAND LOYALTY: SUBSTANCE STILL SCORES OVER STYLE RIDDHI BISWAS ROLE OF TEACHERS IN QUALITY ASSURANCE IN INDIAN HIGHER EDUCATION DR. ANIL CHANDHOK THE ROLE OF ENTREPRENEURS IN THE ECONOMIC DEVELOPMENT OF INDIA DR. SAMBHAVNA GUPTA, DR. M. K. GUPTA, DR. JASVEEN KAUR & DR. PRADEEP KUMAR...
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...Different factors affecting sony company: “Analyse of the external environment could be assist by acronym PEST, which is standing for political, economical, sociocultural, and technological factors. It is also known as environmental scanning. PEST is useful tool to monitor and evaluate forces and factors affecting the company in long term” J Morrison (2002). Political/legal environmental: It is roles and regulation, which has been imposed by a stable government on the business. On the other hand, these changes may expected from the government in the future by business. Political factors of Sony can be changed at any time, which could affect business of the Sony at time of change. As well as instability in political situation of country will affect the business Reduction in recession and credit crunch could cause Sony to speed up its trade; meanwhile same situation could happen for the competitors of Sony, which may affect Sony negatively. Therefore, Sony needs to be very careful to its innovation and idea generation. Sony is globalized company so that changing in international law or trade restriction could affect the way in which Sony works, and Sony needs to follow the rules and regulations, that are imposed by the government. The terms legal always cannot come with term political because most of the time, by change in the politics of a country the legal terms and condition for business environment may remain the same. So that it could be named exceptionally, separate...
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...NINTENDO’S DISRUPTIVE STRATEGY: IMPLICATIONS FOR THE VIDEO GAME INDUSTRY Summary and Analysis by Aris Metin Burning Questions: 1. Has Nintendo really disrupted the industry and changed the name of the game? 2. Would this disruptive transformation of the video game industry leave the competitors in the cold? 3. What course of action was available to them? Disruptive Technology – coined by Clayton Christensen, a Harvard business professor – leading companies , despite having followed all the right practices, still lost their top positions when confronted with disruptive changes in technology and market structure. – Failure to meet the technological demands of customers in the future – An innovation that used a “disruptive strategy’ rather than a “sustaining strategy” or revolutionary strategy KEY PLAYERS IN THE VIDEO GAME INDUSTRY Sony (Playstation), Nintendo (Wii) and Microsoft (Xbox) SONY – introduced Playstation (PS), attracted late teens and young adults with disposable income, offered more sophisticated and more violent games; backward compatibility (PS1, PS2 and PS3), can also play CDs and DVDs. Also launched Playstation Portable (PSP) 1. PS3 – a multimedia entertainment hub; allows users to chat online, listen to music, view HD animations 2. results were disappointing because of Supply problems and the high price tag SONY produced 40% of its components in-house. Massive costs of investing in the game console equipped with Blu-ray...
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...Situation you Analysis Industry Analysis Demographic | The Demographic of e-reader consumers is between the ages of 25-65. The Demographic group ranging from Male and Female although it is shown that most of the dedicated e-reader owners tend to be women. Also their education background varies, since the device can be used for various reasons and not just reading. Study also shows e-reader owners have higher household income than average comparing to the US population. | Ethical Background | As of May 2011, 15% of Hispanic population own an e-reader, followed by 11% of Caucasian and 8% of African American. Consumer who has a college degree and high house-hold income are also more likely to own an e-reader. (Yarter, 2011). Overall, the highest rate of tablet device and e-reader ownership are Hispanic Adult with the house hold income of $75,000 a year. (Yarter, 2011). | Economic | The Nook book has prices, which vary from the Nook first edition that is $119.00 and the Nook Color that is $249.00. The costs of the devices do affect the consumer because the United States is going through financial issues and jobs are limited to some Americans. About 14% of adults response that $199 is the highest price that they would pay for an e-readers without internet access. | Legislative | The Nook has the Android software, which has a licensing agreement with Microsoft. Microsoft is actually suing Barnes and Noble for not having a licensing agreement with Microsoft. Microsoft claims...
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...The Analysis of PlayStation of SONY Corporation NAME: Mei Zhang Yixuan Yao Zhaorui Liu Yong Zhang In this case we choose the SONY Corporation. SONY Corporation (NYSE: SNE), commonly referred to as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues. SONY is one of the leading manufacturers of electronics products for the consumer and professional markets. The Game is an important industry, SONY launches "PS3" in the middle of 2006, and it also strengthens self-developed video games software. We focus on the PlayStation of SONY Corporation to analysis the market structure and the competitors (XBOX of Microsoft, WII of Nintendo) A. Nature of demand 1. The buyers currently go about buying existing products of SONY considering the number of stores shopped, the consumers will feel that the more stores sell one item, the more popular the product is. For example, there are many different types of SONY Digital Single Lens Reflex Camera, but most stores only sell α35,α390, buyers may propensity to buy this two types. Buyer will buy SONY`s products when they are sold in different stores. The buyers also consider the industrial sources, as a consumer, we all want to the best raw material, intermediate material and final material, thus the industrial sources is the key factor. The display screen...
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...launching new and superior models quickly and re-pricing existing models. Team A’s rationale takes shape over the following pages. THE MAIN PLAYERS * Barco Projector Systems * Sony 5’ C’s ANALYSIS: Customers / Context / Company / Collaborators and Complementers / Competitors ANALYZING CUSTOMERS Customer for projection systems ranged across industry. Projection systems were used in training rooms and boards, in entertainment centres, in the gaming industry, and in airplanes and flight simulation rooms. Customers were sourced from a wide cross-section of industries. So the customer pool was huge, but also demanding. The products needed to keep up with constant improvements in computer and video technology. Customers typically bought a new projector every 5 years, and purchased more performance than needed because of the ever increasing computer scan rates. Focus needed to be on delighting customers and providing good after sales support because the repeat customers were important – for replacements every 5 years but more importantly as these customers expanded their business their demand for projectors also increased. ANALYZING THE CONTEXT Market opportunity In the 1980’s with the advancement of computers in every sphere of life, and in every market, new uses for projectors were being discovered. The market for video projectors (63% of all projector units sold) was very large but had already hit its peak and was growing...
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...TEN MBA 57602 - Marketing Management Mid Term Project Nintendo Wii Introduction: The video game industry started in 1970 & by time it became a big business worth more than 10 Billion dollars annually (1). In 2006, Nintendo Co. evolved the market with it is new innovation “Wii” game console. Wii lunch changed the roles in the business industry & brought back Nintendo's ranking in the market to the top. In the following lines we will provide a brief analysis of the company, stakeholders & product in light of the marketing management models. 4 C’s Stakeholders Analysis: 1. Consumers: With strong & innovative vision from Saturo Iwata, President & CEO of Nintendo, the company deputed it is new product targeting all customers irrespective of age, gender & gaming experience (2). The new game has been used all over the world by every member of the family. In addition to the traditional segment of consumers composed of video gamers, Wii attracted women and elderly people as well to enable a whole family of all ages to enjoy the game together and jointly. It is a success story of transgenerational design (3). By introducing Wii as new way for keeping the physical competency, the game entered the health & fitness sector to find new customers. The business of diet related products in the United States exceeds 40 billion dollars annually (4), Wii eventually shared part of the pie. Diet specialized web sites provided special reviews to show how Wii can...
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...share of the personal computer operating system market. Microsoft’s products, do not stop at the development of software, nor operating systems; the company supplies the world with a number and variety of different types of products, including their office software, Zune (digital music player), CRM applications, sever and storage software, and last but not least XBOX as well as, the XBOX 360 video gaming consoles. Now that we are entering 2013, XBOX has stood by idle, in the portable gaming device market as we watched Sony & Nintendo dominate their way through this particular gaming market. Well now!! Microsoft has been absence for far too long, and it’s time to make our presence felt, which is why we have developed a brand new totally portable, online gaming experience. By venturing into this realm of gaming this will open doors as well as allowing us a huge market and opportunity to grow within. While the portable game industry is still led by Nintendo and Sony, mobile phones and other portable devices are quickly adding to...
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...FIN 751 Financial Management Company Analysis for Samsung Jiachao Geng Tianyi Cheng St. Thomas University Feb 23, 2014 “I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed herein. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course and is not a replication of a paper submitted for another course.” Name of student:……Jiachao Geng………Tianyi Cheng………… Signature:………………………….………………………… Outline The introduction of Samsung…………….......................………………………….04 Document analysis……………………………....................………………………..05 SWOT analysis of Samsung……………………………...……….......…………….07 Modal analysis………………………..…………………….............................…….12 Conclusion...................................................................................................................16 References…………………………………………………….……………………..17 The introduction of Samsung Samsung has been found since 1938. In the past ten years, Samsung got the perfect grade in market of e-consumer. It arrived a new top in 2005, and Samsung surpassed Sony, LG and MOTO by the 15 billion of market value in the same year. This result made Samsung the twentieth in the word, and it was increased by 186% to the year of 2000. This efficiency also made it become the fastest developed enterprise from the...
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...enter into international market. There has been a wide range of researcher conducted in the area of international joint venture that highlights various factors and motives identified across the world. With larger companies adopting joint venture into international market it has become very critical to conduct research to identify the parent company motives to adopt this strategy and the benefits and challenges faced by the these companies. This dissertation is an effort to bring out the theoretical background of the concepts of international joint venture and its application in the industrial practices across the globe. The research will present the information and proceedings in systematic chapters that will explain the design, methods and analysis apart from its conclusion report. 1.1 Background of the Joint Venture: Summarizing the background of the research topic is very critical in understanding the research background. To start with we need to learn the meaning of joint venture. Beamish (1998) has defined the international joint venture as the venture between a foreign company and a domestic company from the place of operations to promote business. Geringer & Hebert, (1989) believed the venture to be international if their business arrangement owns a higher degree of importance at multiple countries or at a global stage. Charles W. Hills (2007) has elaborated that international joint venture is an association, alliance between more than one enterprise of firm with...
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...Marketing 635 MARKETING ANALYTICS AND PRICING Fall 2015 MW 9:35-10:50 – WCBA 184 Instructor: Office: Office Hours: Office Phone: E-mail: Website: Dr. Yan Liu 220U Wehner Building by appointment 845-2547** yliu@mays.tamu.edu https://elearning.tamu.edu **Outside of the classroom, my preferred method of communication is via e-mail. Please note that I will often use e-mail to communicate with you class information. I will send these messages to your neo email account, so please check this account on a regular basis. Required Materials (1) Text Book (2) Nagle, Thomas T., John E. Hogan and Joseph Zale, the Strategy and Tactics of Pricing, Fifth Edition, Pearson-Prentice Hall, Upper Saddle River, NJ. Packet of Cases and Readings. (https://cb.hbsp.harvard.edu/cbmp/access/38228396) Click the link above and set up a HBP account as a student if you don’t have one.(you can use any email address, not necessarily school email address) Choose coursepack mktg653 and make the purchase (audio version of the cases are optional). You have one-year access to this online course pack. Please save the cases to your computer for future usage. Although you purchase digital version of the cases, you can print them out if you wish. Course Prerequisite Completed MKTG 625 Course Description This course is designed to introduce you to pricing fundamentals and pricing strategies. The course is quantitative in nature and will cover a number...
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...The Wharton School University of Pennsylvania Marketing 777 MARKETING STRATEGY Professor: George S. Day, Suite 700 JMHH, Telephone: 215 898 8245 Email: dayg@wharton.upenn.edu Administrative Mary Donegan Assistant: Suite 700 JMHH Telephone: 215 898 2104 Email: mdonegan@wharton.upenn.edu Office Hours: By appointment Web Café Address: http://webcafe.wharton.upenn.edu/eRoom/mktg/777c Class Schedule: Monday and Wednesday 9:00am – 10:20am 10:30am – 12:00 noon Introduction This course views marketing as both a general management responsibility and an orientation of an organization. Relatively less attention will be given to the specific activities of the marketing department, sales group, or advertising function in implementing strategic decisions. We will take the viewpoint of the general manager and the senior marketing executive to address the issues of: ➢ Formulating segmentation and focus strategies ➢ Understanding, attracting and keeping valuable customers ➢ Positioning the business to achieve an advantage over competitors ➢ Identifying and exploiting growth opportunities ➢ Allocating resources across businesses and segments ➢ Managing the channels for gaining access to the served markets, and ➢ Aligning the organization to changing market requirements. The course will use a mix of cases, lecture/discussion, outside speakers, and group...
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...Semester 1 Semester 1 Organisation and working environment Organisation and working environment Date | 26/05/2014 Date | 26/05/2014 Mohammed Hussein Student ID 21409861 Mohammed Hussein Student ID 21409861 Task 2.2 Alison.com course organisational goals and structures. Organisational goals 1. Supplying a service or product 2. Being efficient 3. Effectively meeting the purpose of the organisation 4. Developing and growing over time Organisational structures. Large organisations. 1. Have large number of employees 2. Are highly structured 3. Are usually publicly owned 4. Have a number of businesses and branches Medium organisations. 1. Usually have between 50-200 employees 2. Have defined structures 3. Have defined job roles Small organisations. 1. Have about 20 employees 2. Are often family run 3. Have sole proprietaries 4. Are the most common businesses in Australia Examples of profit based organisations. Private. Public company. Government business enterprises. Examples of Government organisations. 1. Department of defence 2. Department of education 3. Department of human services 4. Department of finance Non-government and non-profit organisations 1. Salvation army 2. Brotherhood of st Laurence alcoholics anonymous 3. World vision Australia 4. Smith family Organisational Levels. Senior management. Plans...
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...hyped by the general media. While going ecologically green is indeed beneficial and appropriate, the process and procedure of becoming green is anything but easy. Firstly, turning green is largely not a legal requirement, but a voluntary process. Thus, even though LEED (which is by far the more publicly known green certification standard) governs the certification of the green management effort, it is not a compulsory condition for practitioners to go green. Secondly, even with the encouragement of incentives to comply, practitioners are skeptical in becoming green due to: (a) a lack of true understanding of the benefit of ecologically friendly procedures (the practice of profits versus the theory of benefits); (b) lack of short term gain in life cycle costing (practitioners want instant incentives); and (c) mostly, because it is not a legal requirement for the vast majority of municipalities. Keywords: Green management, green business practices, barriers toward green management, encouragement & incentives for green management, LEED Certification. RESUMEN La gestión ambiental sostenible y el tornarse ecológico no es tan claro ni factible como lo pregona la prensa. Mientras que volverse ecológicamente “verde” es sin duda beneficioso y apropiado, el proceso y el procedimiento de hacerlo es todo menos fácil. En primer lugar, transformarse ecológicamente eficiente no es un requerimiento legal, sino un proceso voluntario. Entonces, mientras la certificación LEED (Leadership in Energy and...
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