...------------------------------------------------- Market Analysis of Sony Corporation Introduction In the eventful year 1946, two Japanese, Masaru Ibuka and Akio Morita collaborated to establish the “Tokyo Telecommunications Research Institute” which later transformed into Sony Corporation in 1958 (Sony story n.d.) . The company heralded an era of user friendly innovative products into consumer product markets world over. With its stringent quality commitment and matching service provision, Sony became a formidable brand that won the hearts of people and ruled stock market charts for a long time. From creating the rice-cooker, magnetic recorder, Sony gave the world, Sony Walkman and the famous Blu-ray technology (Sony story n.d.). Other feathers in Sony’s cap included transistor radio, Trinitron color television, Sony Handy cam and PlayStation game series (Sony corporate info n.d.). In the present essay, a market analysis would be attempted of the multinational company that Sony is. Market analysis of Sony Corporation Market analysis of Sony Corporation would involve studying its customers across Asia, Europe, America, Australia, and Africa (Sony corporate info n.d.). Additionally Sony’s competitors like Apple, Matsushita, Samsung, Warner Brothers, and financial service providers would be analyzed to understand their impact on the market performance of Sony. Also, the market analysis would configure the electronic, gaming, music, entertainment and mobile industry and...
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...Segmentation……………………………………………………6 Part 3: Marketing Objectives……………………………………………………………….8 Part 4: Product positioning………………………………………………………………….9 Part 5: Marketing Mix…………………………………………………………………………10 Part 6: Implementation Plan………………………………………………………………..12 Part 7: Financial projections and Implications………………………………………14 Part 8: Overall recommendation…………………………………………………………..15 Appendix……………………………………………………………………………………………..17 Citations……………………………………………………………………………………………….21 Executive Summary 1.) The key marketing decisions involved with the Xbox one that need to be made in order to sell this product successfully include: the features that will set this product over the top from its older model the Xbox 360 and its direct competition the PS4. Another key decision to consider when producing the Xbox one is the release date of the product and the pricing of the product. Also producers need to consider what games are coming out for their console around that time and the popularity of them. 2.) The target market audience for the Xbox one ranges from 12-26 year old males. This choice is valid because starting in middle school through high school teenage boys are the main users of these console products. At these ages most likely their parents will be the ones buying the products for them, so they normally have the top of the line consoles once they come out. As they reach 18-26 they hit the young adult age, they still use these consoles all through university and even into the...
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...AMD as a Company History Customers should come first, at every stage of a company’s activities. This customer driven approach to doing business was at the core of AMD’s founding in 1969 and remains the central focus of the company’s policy today. Advanced Micro Devices was founded in 1969 by a group of former executives from Fairchild Semiconductor. The company began by exclusively designing and producing microprocessors and slowly building on their core competencies to foray into other computer hardware. In 1975, AMD introduced a reverse-engineered clone of the Intel 8080 microprocessor. Even then Intel chip architecture was considered the industry standard. AMD’s laggard position in the industry can be traced all the way back to the beginning. Throughout the seventies AMD diversified its product portfolio into graphics, audio devices, and computer memory. AMD achieved minor success in the 1980s by briefly competing in the modem industry. At the time, AMD manufactured the only modem compatible with the various idiosyncrasies of the different telephone companies. In the late eighties AMD decided to devote its focus mainly to designing and manufacturing microchips. The company chose to compete directly with Intel and their established chip architecture. AMD acquired ATI Technologies in 2006, marking the company’s serious entry into the graphics industry. AMD’s jump into graphics got off to a rocky start. Later that year, AMD and its main rival in the graphics industry, NVIDIA...
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...Introduction to Marketing Principles Coursework [pic] Introduction Microsoft Corporation is a multinational corporation which competes in several worldwide markets. Microsoft Corporation specialise in products ranging from computing software to mobile hand-held devices. It started off as a relatively small company, where they exclusively specialised in computing software. The corporation officially began in November 1976, when the 'Microsoft' trademark was registered by Bill Gates and Allen. There was a key breakthrough deal, which without Microsoft Corporation would not be what is today. This breakthrough deal took place in 1980. Bill Gates had agreed to produce the operating system for the personal computer. The personal computer was being developed by IBM, at the time IBM was the monopoly of the computing world. Microsoft had not signed or endeared itself to make the deal of producing the operating system exclusive to IBM. It meant that Microsoft had retained the option of producing the operating system for other large companies. This was a key occurrence as it allowed Microsoft to expand at a rapid pace and supply its operating system to other companies. The choice of Microsoft by IBM effectively brought Microsoft from anonymity to fame. It quickly expanded and became a large computing software company. Microsoft was then released in 1989. This immediately had an impact as this computing software was specifically designed for to be used with...
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...Executive summary Bangladesh has begun to develop its IT and software industry only recently, and has seen double-digit figures in growth on most IT sectors, the gaming sector not among them. Bangladesh is far behind most of its neighbors in the gaming industry. There are several reasons to this, as well as probable causes. Based on interviews and focus group discussion, we have come up with several problems and prospects, as well as reasonable solutions to the problems, of the game development sector. In the aftermath, appendices and a bibliography would assist our honorable readers to better understand our methodology and enable them to refer to and compare this study with similar pieces of work. Contents Page no. Letter of transmittal i Executive summary ii 1. Introduction 1 1.1 Origin of the Report 1 1.2 Objective 1 1.2.1 Broad Objective 1 1.2.2 Specific Objectives 1 1.3 Literature Review 1 1.4 Scope 2 1.5 Limitations 3 2. Background of the study 3 2.1 Game development industry 3 2.1.1 Popularity of games 3 2.1.2 Popularity of Virtual games 4 2.2 Types of games 4 2.2.1 Web based games 5 2.2.2 App based 5 2.2.3 Normal PC Games 5 2.3 Demand for web based, app based, and PC game. 5 2.4 The Global Gaming Industry 5 2.5 Outsourcing firms (Firms that are outsourcing in the ICT industry) 6 2.6 Bangladesh Gaming Industry 7 Gaming revolution in Bangladesh 7 Emergence of multiplayer gaming 8 2.7 Gaming Application Development...
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...LINUX: Rute User’s Tutorial and Exposition Paul Sheer August 14, 2001 Pages up to and including this page are not included by Prentice Hall. 2 “The reason we don’t sell billions and billions of Guides,” continued Harl, after wiping his mouth, “is the expense. What we do is we sell one Guide billions and billions of times. We exploit the multidimensional nature of the Universe to cut down on manufacturing costs. And we don’t sell to penniless hitchhikers. What a stupid notion that was! Find the one section of the market that, more or less by definition, doesn’t have any money, and try to sell to it. No. We sell to the affluent business traveler and his vacationing wife in a billion, billion different futures. This is the most radical, dynamic and thrusting business venture in the entire multidimensional infinity of space-time-probability ever.” ... Ford was completely at a loss for what to do next. “Look,” he said in a stern voice. But he wasn’t certain how far saying things like “Look” in a stern voice was necessarily going to get him, and time was not on his side. What the hell, he thought, you’re only young once, and threw himself out of the window. That would at least keep the element of surprise on his side. ... In a spirit of scientific inquiry he hurled himself out of the window again. Douglas Adams Mostly Harmless Strangely, the thing that least intrigued me was how they’d managed to get it all done. I suppose I sort of knew. If I’d learned...
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