Degree: EMBA UPH-PKU (batch 2) Course: Module 20 - Strategic Human Resources Management Lecturer: Prof. Carol Hooi Assignment's Topic: Implementing the Bonding of Relationships to Achieve Magnificent Performance at Southwest Airlines Submission date: 11-06-2015 Group: 2 Members: Stanley Agus Sardjono Stevie Faverius Jaya Johan Indra Wiratanto Ervina Yelena

Introduction to Topic
Southwest Airlines Co. is a major U.S. airline and the world's largest low-cost carrier, headquartered in Dallas, Texas. The airline was established in 1967 and adopted its current name in 1971. The airline has nearly 46,000 employees as of December 2014 and operates more than 3,400 flights per day. . In summary, operational-wise, Southwest Airlines has three distinctive characters which have been copied by other airlines: 1. Flying just one aircraft type – to cut down on training and maintenance costs. 2. Using smaller, less congested airports – to avoid schedule disruptions caused by multiple aircraft demands. 3. Eliminating meal service and seating assignments – to allow aircraft to be turned around more rapidly.
However, the heart of the Southwest success story are in fact summarized into these three “magnificent recipe”:
10 Organizational Practices + Their Business Environment + Their Business Communication Technique
1. Outstanding Business leadership
We have learned about credibility from Southwest airlines. Credibility is built up one episode at a time over an extended period, but it can be dissipated in an instant if bad judgement is exercised in an attempt to deceive the employees. CEO of Southwest Airlines exemplified