...Consumer Wants and Needs Marketing can be defined as what is done to produce, communicate, distribute, and trade for something that is of value for a company, organization or the general consumer. Four factors are involved in Marketing before it can begin. These include the need for at least two parties with a need, the wish for that need to be met, the ability to communicate, and finally to determine what (price) will be given for that need to be supplied. In order to market a product, a company, or individual needs to determine the want and/or need of the consumer or customer. A need serves as anything that is necessary for basic human requirements such as food, clothing, and shelter. A want is a need formed by an individual or organizations awareness, background and culture and behavior. One of the needs my family and I require is that of food; in particular, the need for healthy food. It is of utmost importance that healthy food be bought for the nourishment and well-being of the members of my family due to the increase of genetic obesity and heart disease. This way of eating includes fruits and vegetables and lean meats. Due to the high prices in today’s economy, shopping at Wal-Mart proves to be the best place to shop for these products. Wal-Mart boasts that they provide what products the customer wants- when they want it- all at a value in price (Mega Essays, LLC, 2001-2011). At Wal-mart, a consumer is able to get groceries and home essentials all in one...
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...capturing customer needs. Apply one of these 5 methods to your product/service 3. Identify customer requirements using the Kano analysis 5 methods including explanations. A completed example of the use of one method List of customer requirements/needs: minimum 10 WANT i i WANTs minimum 10 MUSTs minimum 5 DESIRABLEs Customer satisfaction Stakeholders and their expectations Service: Hotel Guests Reliability Good i G d price Employees Compensation/ reward Job security Owners Profit P fit Solidity/Stability Contractors Good business relation Safety Suppliers Long term relationship Timely payments Government: Compliance with regulations Human Safety Competitors Information sharing I f ti h i Benchmarking Advertisements companies Payments on time Adequate information Communities such as city council. Social service Follow ethical conduct. Share Holders Profit. Stability Customer satisfaction Tools for capturing customers needs 1. 2. 3. 4. 5. 6. 6 7. Service: Hotel Tools for capturing customers needs p g Customer surveys (Questionnaire) Focus group Customer Interviews Customer F db k F C t Feedback Forms Warranty claims Market research Benchmarking Customer satisfaction Questionnaire Template 0 Features Electrical Safety Overall Hygiene Variety of Restaurants y Swimming Pool Gymnasium and Health Centers Spa Interior Design Location (CBD) Not a need 1 Strongly disagree...
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...Associate Level Material Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. • What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience? |Audience-Focused Communication | |Audience |Audience Characteristics |Channels of Communication |Strategies to Ensure Effective |Audience Diversity Considerations | | | | |Messages | | |Managers |Be mindful of the work history. This |I would use numbers and graphs to show |I would want them to be a team and |When communicating with any given audience, | | |would let me know to be detailed in my |growth. I think that this would be easier |together. Letting the team know with |you should always be mindful of the | | |findings. Keep...
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...English Composition 1 Diagnostic Test Due: 1/31/12 Cody Evangelous “Black cat, white cat; [Who cares] as long as it catches mice” In life, situations can be looked at and perceived differently, which then leads an individual or a group to decide on the best possible outcome to resolve that situation. The solution is the most important part of the problem and as long as the necessary outcome happens that is all that matters. This is true in the quote above; cats do their job by catching mice, it doesn’t matter what type or what color the cat is. I agree to this to some extent. In certain scenarios it’s not black and white and coming up with one simple solution. Some problems have depth behind them where it’s not just a “cat catching a mice”. More specificity is needed when it comes to in-depth problems. In most case scenarios the quote “Black cat, white cat;[who cares] as long as it catches mice “ applies, but not every scenario. The quote is most evident in when anyone is given a certain task, that person then takes on the responsibility of having to accomplish that task. For example, when a carpenter gets a customer that wants new cabinets in their kitchen. The carpenter then has to complete the requests of the customer, doesn’t matter how he gets the job done, but as long as the cabinets are completed. He could get his five workers to complete the job, or he could do it himself with his two top carpenters. The task is given first and it does not matter how or who...
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...realized there are many things to consider, such as budget, time, and space. Application Practice Answer the following questions. Use Equation Editor to write mathematical expressions and equations. First, save this file to your hard drive by selecting Save As from the File menu. Click the white space below each question to maintain proper formatting. Please highlight your answers. 1. You are planning to spend no less than $5,000 and no more than $9,000 on your landscaping project. a) Write an inequality that demonstrates how much money you will be willing to spend on the project. $5,000 ≤ $9,000 b) Suppose you want to cover the backyard with decorative rock and plant some trees as the first phase of the project. You need 20 tons of rock to cover the area. If each ton cost $50 and each tree is $85, what is the maximum number of trees you can buy with a budget for rock and trees of $3,000? Write an inequality that illustrates the problem and solve. Express your answer as an inequality and explain how you arrived at your answer. 20 x $50 = $1,000 $3,000 - $1,000 = $2,000 left for trees $2,000/$85 = 23 trees can be purchased c) Would 15 trees be a solution to the inequality in part b? Justify your answer. No, because 15 trees is less than 23 trees....
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... Their ultimate goal is for their customers to feel welcome and like they have a place to join their friends and families and that they are welcome to return to on a regular basis. Current Information Resources Club IT has a website that provides potential customers with information on what the club serves and the seating size of the club. The website also provides a calendar that lists what bands will be playing and what type of music they play. Customers can even see what the club looks like through the layout tab of the website and for those who want a Club IT souvenir, there is also a merchandise tab listing what items are for sale. Club IT also has a system in place to keep an inventory of what they have sold and what they need to purchase. They have the information of what their sales looked like for each of the items that they sale and can break it down to how much food they use per day and what kind of food they use the most. They also have the information for their budget. This information lists how much they make for each item they sale, what the percentage of income they made from those sales. It also lists their overhead costs like what they pay their employees and what they have to pay for the building upkeep and utilities. With this...
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...Assignment #3 Outback Steakhouse Sherry L. Woodke Dr. Zelphia A. Brown, SPHR August 7, 2011 Assignment #3 Outback Steakhouse Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. Outback Steakhouse uses the long term specialist approach when choosing their employees. With this method Outback can determine if an employee will fit with not only the job but the organization itself (Stewart & Brown 2009). Even though an employee may not have all of the skills needed at first to perform the job, it is the ability to work within a team environment, think on their feet, have a commitment to the organizations culture as well as be service oriented. This is what gives Outback Steakhouse their competitive advantage because they have chosen the right people through having that realistic job preview and testing methods. By taking this approach Outback Steakhouse is able to keep turnover down and employee commitment high. Furthermore, by having the job preview this is the first step of weeding out employees that just don’t have the commitment and will know right away if the job is right for the potential employee. Employee selection is not an easy task and choosing the right HR approach for the hiring process allows an organization to choose the right people that will not only stay with the company, but give superior customer service, longevity with the organization and advancement to higher positions. Finally...
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...Being a Single Parent Quanya McKinley GEN/200 January 14,2011 Dr. Jean Gordon Being a Single Parent I can honestly say with my first kid I knew from the beginning I was going to need to take responsibility in my own hands and raise my kid. I knew it would be hard but I had no idea it was going to be that hard and I had to make a major decision in my life. The job I had I knew I could not support me and my son, so I applied for a job quit my old one without any clue I was going to get the other one. I will say God worked in my favor and must have knew my hardship. Although, no one chooses to be a single parent because of the obstacles and struggles we face, just to find personal time, the money to support the family and family needs, and trying to find time to spend with your kids is a challenge. I remember my grandma telling me, once you have a kid the time you thought you loved so much no longer exist. She wasn't lying because trying to find personal time is the struggle of a lifetime. I recently had twins a year ago and that just made my life even harder just trying to find the time to blink. With three kids in my house taking a simple shower is a struggle because all the kids want to be around you and want to know where is mommy? If I put the twins down for a nap my oldest son wants him time with me, so I have to play a game, read a book or just sit on the couch and watch a movie till the twins wake up. So, napping as a single parent is non-existent in...
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...most Major companies these days work experience is not enough anymore, these companies are looking for someone with the skillset and the understanding of doing the job and getting the best results. * B: The first thing to achieve is securing your Education, A Mind is a terrible thing to waste, always prepare yourself by getting knowledge in the field that you are working. * C: Don’t waste your time alone trying to move up the ladder without any thing to hold on to. II. Education, to have or not to have ? * A: A degree is something to hold on to, that will almost triple your chances of coming into a career doing what you want instead of trying to move up losing time and patience to find out that you will need that degree in the end to move up. * B: That’s your key to success in today’s job market. Don’t get me wrong, even in the fast food industry there now asking for degrees to move up into Management. * C: They want to make sure they have someone that’s going to know how to run their everyday operations such as cash handling, College Math, Customer Service, College English, and dealing with your employees etc....
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...Euthanasia/Assisted Suicide Debate Stephanie Bronsky HCA322 Health care Ethics & Medical Law Heather Lisowski 08-29-2011 My beliefs on euthanasia are that if the patient wants to get it done then there should be no reason they can’t. I also think that when it comes to the physician-assisted suicide (PAS) I think that it should be against the law because wanting to help and give advice on how to kill yourself is wrong. When it comes to patients that are terminally ill and want to stop being in pain then that is when they need to discuss everything over with there doctor and also with there family so the family and friends can cope with it and understand why they want to do this. Euthanasia can be a conflict between the patient and the family and what the doctor was trained to do. The doctors are trained to save lives not end them so it is hard for the doctors and nurses have to try to explain everything and see if they can save them and not end there life. When the discussion comes up it can confront humanity’s greatest fears – death. The courts and the legislatures have faced it and have made many advances in setting fourth some guidelines to assist decision makers in an arena however there is still a lot to accomplish and go through to help people understand the law. Society cannot allow the complex issues associated with this topic to be simplified to the point where it is accepted that life can be terminated based on...
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...Decisions in Paradise, Part 1 Not every vacation dreamland is what it is all cracked up to be. The Kava Island is one of these places that I am talking about. The inhabitants on the island of Kava are going through very tough times right now. The company with whom I am now working with works in the pharmaceutical field, and I will help them come up with how they as a company can help in the restructuring area on the island of Kava. Identifying problems of the Kava people as well as coming up with a criterion to do so will help build our goals as well as our objectives. We will also evaluate the causes and effects of all of the trials and tribulations that have hit the Kava Island. Two weeks after achieving my degree in business in the management field, I was hired by a pharmaceutical company in Japan. I was to be an assistant to the strategic planning director with their company. As I knew when I took this job it would require me to travel all over the world, and in this case to the island of Kava located in the South Pacific region of the world. I researched the Kava Island as I had never heard of I before, and after researching information on the background and what the island had to offer, it excited me and I very much so looked forward to working with great people and helping out as much as I could for the good of the Kava cause. The island had to be beautiful, I figured, because of its location. I was thrilled to embark on this new chapter in my life and see what I could...
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...Food-Lion MVP Program Charles A. Kennedy BUS_120 February 7, 2009 Mr. Belflowers Fayetteville Technical Community College Located throughout different parts of the eastern seaboard, there is a popular food store called Food-Lion. The main goal for the store is to provide quality food products at reasonable affordable prices that other stores cannot compete with. With this as their main goal, the store believes it will greatly gain profit and exposure leading to the company growing. Food-Lion is seeking to expand its operations by improving their quality and providing enough quantity. Food-Lion is seeking to take their business in a whole new direction with a Most Valued Product (MVP) program. The proposed system requirements are the system shall have three tiers of users; customers, users, and managers. Users in the “customers” tier represent customers of Food-Lion and account holders. They will be able to view their MVP savings and instantly get other coupon rewards. Users in the “Users” tier represent employees of Food-Lion. They will be able to view their MVP savings from each customer in their area. This would allow them to track pacific items. Every customer will specifically be assigned one account number that will identify the customer within the Food-Lion MVP Program. Whenever a purchase has been made and the customer uses the MVP Card account number, the savings will automatically be credited to customer purchase. When customers want to use their MVP...
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...Today Home Depot is the largest home improvement retailers. It has over 2200 stores throughout the United States and that also includes Puerto Rico, U.S, Virgin Islands, Canada, Mexico and even China. Home Depot employs 317,000 individuals in all off the stores. Home Depot sells anything from carpenter needs, carpet, appliances and most everything that a person would need to complete their do it themselves projects. Strengths and Weakness The Home Depot stores has a variety of areas where their strengths and weaknesses are greatly measured and used to help make their business and their stores strive and be successful. The first area that is going to be mentioned is the stores. To begin the strengths of Home Depot it has to start will all of the employees. It also builds it strengths around their merchandise that they carry. They want to make sure that they have everything that a do it yourself person to do their construction that they need to do. Projects are what people want to do to make the necessary improvements to their homes and landscapes. Home Depot wants to make their customers feel important so that they will continue to come back for their home improvement needs. With having so many stores, if the current store does not have something in stock they can call another on and get it transferred for the customer. Home Depot has superior customer service and technical support...
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...The influence of peer pressure in adolescence In our young days we all might have tried it. Maybe we didn’t notice it, but it still had an influence on us. Peer pressure happens every day, and some cases are worse than others. A lot of teenagers might feel very unsecure, and need something to hold on to. Because of that, teenagers join a group of friends, in some cases; “friends”, and to keep their status in the group, they might do things to be respected and accepted in the group. These things can be negative and positive. The negative influence could be if a group of friends start to smoke. Let’s pretend there are five boys in this group, four of them start to smoke, and one of the boys doesn’t do things like that, or rather; he doesn’t smoke. The four smoking boys feel some kind of unity by smoking together, and that exclude the non-smoking boy from the group, and the boy will maybe not be accepted in the group anymore. To avoid getting excluded by the group, he starts to smoke, despite his own will. This example is described as a negative influence. Even worse cases could be if a group of boys want to commit a robbery or break into a store for example. One of the boys in the group doesn’t really want to do these things, maybe because he knows better than the rest of the group. But he follows the group, so in the end he really doesn’t’ know better, because giving in to peer pressure, is not so clever and especially not, when it has such a negative influence...
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...In the beginning God created heaven and earth, and in the beginning I started going to church. My family doesn’t make an occasional cameo appearance on Christmas Day and Easter morning. No, we sit, stand, and kneel every Sunday, and we’ve done so since before I was potty-trained. From the day my parents stopped keeping me quiet with cheerios and coloring books, I’ve been asking why we couldn’t skip just one week of mass. My mother tells me, “We have to thank God for all He’s given us.” On vacation in the Cayman Islands, we attend the Baptist church to thank God for a week of scuba diving. Before dinner each night, we hold hands and pray. Thank you, God, for our lovely family, our health, our happiness, and the lasagna on my plate-which I cannot wait to eat. Sometimes I reflect on how truly thankful we are, other times I just dig into the lasagna. I’ve always believed in God, but never expected to be as pious as my grandmother, who shakes the priest’s hand more vigorously than a five-year-old being introduced to Mickey Mouse. If I touch my head or sneak a piece of gum during the sermon, my grandmother mutters that I may as well be an atheist. She prays to St. Anthony for me, and when I ask why she’s praying to the patron saint of lost items and travelers, because all I did was tie my shoe, she tells me to stop being wise. Although my mother thinks this is just a phase, I have begun to have my doubts. I have some trouble believing Jesus turned ten fish into meals for thousands...
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