...Associate Level Material Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. • What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience? |Audience-Focused Communication | |Audience |Audience Characteristics |Channels of Communication |Strategies to Ensure Effective |Audience Diversity Considerations | | | | |Messages | | |Managers |Commonly the manager would be the |There are many options to communicate in |Keeping things on the short side, time|With the many different management positions| | |audience, however they need to make |business these days. One main one would be |wise is important, no matter whom it |in our world it’s just needed to think about| | |sure they are...
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...Axia College Material Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. • What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience? |Audience-Focused Communication | |Audience |Audience Characteristics |Channels of Communication |Strategies to Ensure Effective |Audience Diversity Considerations | | | | |Messages | | |Managers |Understanding, focus on the strategy. |Written messages that Present many details |What are the objectives |Consider the ages of the people in one’s | | |Eye contact, Present at every possible |and oral presentations. |What are the key messages |audience. | | |angel ...
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...xcom285week2Axia College Material Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. * What are some audience characteristics you need to consider? * What communication channels would be appropriate and why? * What would you do to ensure your message is effective? * What are some considerations you must keep in mind given the diversity of the audience? Audience-Focused Communication | Audience | Audience Characteristics | Channels of Communication | Strategies to Ensure Effective Messages | Audience Diversity Considerations | Managers | Managers are the gatekeepers because they can stop the message from being sent. Managers are also the watchdogs because they will pay close attention to me and the primary audience and may base my performance on how well I do. If they do not like my performance then I might not get to give another presentation. I think they are also my secondary audience also because they comment or implement my ideas. | The channel of communication I would use to present quarterly sales information is oral and written messages. Before my presentation I would handout papers of my key points. My presentation would consist of a PowerPoint presentation along with me explaining the quarterly sales. The PowerPoint presentation has graphs showing the sale information. | The presentation will only last an hour. It will include information that...
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... |Axia College/College of Humanities | | |XCOM/285 Version 2 | | |Essentials of Managerial Communication | Copyright © 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course introduces students to the foundations of communication in a business setting. Students are exposed to various topics related to interpersonal and group communication within the context of applications in an office or virtual setting. Students will develop skills in forms of written communication, including memos, e-mails, business letters, and reports. Communication ethics and cross-cultural communications are also explored. Upon completing the course, students will have an awareness of their personal communication style and be able to identify areas of further exploration of communication as a business skill. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University...
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... |Axia College/College of Humanities | | |XCOM/285 Version 2 | | |Essentials of Managerial Communication | Copyright © 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course introduces students to the foundations of communication in a business setting. Students are exposed to various topics related to interpersonal and group communication within the context of applications in an office or virtual setting. Students will develop skills in forms of written communication, including memos, e-mails, business letters, and reports. Communication ethics and cross-cultural communications are also explored. Upon completing the course, students will have an awareness of their personal communication style and be able to identify areas of further exploration of communication as a business skill. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University...
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...Busines communications Week 1 Quiz 1 1. The accepted principles of conduct that govern behavior within a society are known as [pic]A) ethics. [pic]B) laws. [pic]C) social guidelines. [pic]D) none of the above. Feedback: Ethical behavior goes beyond the question of legal or illegal. It may be legal to appropriate the idea of a colleague as your own, but it is not ethical. |Points Earned: |5.0/5.0 | | |Correct Answer(s): |A | [pic] 2. To make your communication more effective, [pic]A) send the same messages by multiple channels. [pic]B) include as much information as possible, even if you're not sure it's necessary. [pic]C) clearly address your audience's wants and needs-not yours. [pic]D) do all of the above. Feedback: Audiences tend to tune out when they receive "me" messages. To make sure a message is heard and understood, focus it on the other person, not yourself. |Points Earned: |5.0/5.0 | | |Correct Answer(s): |C | [pic] 3. Which of the following is not a characteristic of effective business messages? [pic]A) They present the writer's opinions as facts. [pic]B) They state precise audience responsibilities. [pic]C) They highlight and summarize essential information. [pic]D) They provide practical information. Feedback: When stated, opinions should always be identified as opinions, and they should be supported by facts and other forms...
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...MARKETING COMMUNICATIONS PLAN CONTENTS & OUTLINE COVER PAGE (as shown above) EXECUTIVE SUMMARY (discuss project-focused highlights below in at least 2 pages but not more than 3 pages) Short background of the study/project Brief description of the product / offering, target market and market share (% & volume) Promotions mix highlights and budget cost Conclusion / Recommendation ACKNOWLEDGMENT TABLE OF CONTENTS (by major title and subtitle with page numbers) LIST OF TABLES and FIGURES (with titles and page numbers) I. INTRODUCTION (at least 3 pages) A. The Company – nature of business operations and target markets B. Market Offering - current product lines and branding 1. Product (characteristics, attributes, features, quality, image; include pictures, etc) 2. Value proposition (differentiation aspects / benefits / Why should the product be bought?) II. ENVIRONMENTAL SCANNING A. Industry Analysis 1. Industry Definition and Drivers 2. Industry Players (companies, market size) 3. Market Competition (brands, distribution, differentiation) 4. Competitive Assessment (competitive profile matrix ) 5. Key Success Factors B. Internal & External Environmental Analysis 1. Changes In Macro-Environmental Factors (demographics, economics, technology, political-legal, culture, nature) 2. Task Environmental Analysis (Porter’s 5-Forces Model of Competition) 3. SWOT Analysis / TOWS Matrix III. STRATEGY FORMULATION A. Vision, Mission, Values & Objectives (strategic & financial) B. Generic...
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...Marketing Strategy : Marketing is a very unique set of doings which shows a great and valuable impact on the entire organization. The marketers and experts of these fields have developed three prospective of this after a deep sea research. This environment influences the organization directly. Caster guitar is a big name in the field of transporting the guitars worldwide .A company cannot sell its all products to a single customer or at a same market. The customers are many and they all are diverse according to their demand and buying requirements. This is why, each company needs to identify its market segmentation, market segmentation procedure, pattern of segmentation, basis of segmenting consumers and business market. Many companies use to be target oriented and they develop a target-marketing. They first identify their segments, and then set targets for each segment. After this, they manufacture their products according to their targeted market . Target marketing requires marketers to take three major steps: Identify and profile distinct groups of buyers who might require separate products or market mixes which is known as “market segmentation.”Select one or more market segments to enter which is known as “market targeting.”Establish and communicate the product’s key distinctive benefits in the market which is known as “market positioning.”In my research, I have taken Toyota at my company to apply all the Maktering Principles and to know about the market segmentation, market...
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...[MARKETING FUNDAMENTAL: THE SUCCESS OF THE NINTENDO] | | Summary Introduction: 3 I. General presentation: Nintendo 3 II. Porter´s model: 4 I. The Substitution Products : 4 II. The competition 5 Sony: 5 Nintendo: 5 Microsoft: 5 III. The Positioning: 6 The similarity matrix: 6 Perceptual map of Nintendo DS: 6 IV. Segmentation: The reasons of success 8 Swott : 8 Operational Segmentation 9 Why marketing communication campaign was a success? teddy 10 V. CONCLUSION: Recommendations for Sony and PSP 10 Introduction: A portable console is a video game console designed for ease of transportation. It differs from the old « classic » console in its compact design, bundling the screen, control buttons and the speakers. During the 1970s and 1980s, several companies such as Coleco and Milton Bradley offered a combination of portable and non-portable (requiring a support to be raised) electronic games. The original portable models were limited to a single game built into the machine itself and thus not meeting the multiple gaming capabilities of current portable machines. Milton Bradley Microvision introduced in 1979 is considered as the first real portable console with exchangeable video game cartridges. The Nintendo Company has dominated the handheld market since the release of its Game Boy in 1989. Nintendo is often seen as the company that made this console, popular. Unlike the PC market, the console manufacturers are not as numerous...
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...2.1 The retail marketing mix Marketing is an underlying philosophy that guides business activities, but how does a retailerdo marketing? A retailer must engage in planning, research and analysis before implementing a marketing strategy. At the core of any retail marketing plan is the mix consisting of the four Ps (Product, Price, Place and Promotion) of marketing. The following images show retail examples of each of the elements of the mix and the next activity describes each element of the mix further. Figure 4 ------------------------------------------------- Activity 5: Reading about the mix Allow 30 minutes for this activity Purpose: this task will help you explore the elements of the marketing mix and develop your understanding of how the mix applies to retailing. Task: The marketing mix is often called the four Ps and it represents four discreet areas of business planning and marketing decision-making. The four Ps are: Product, Price, Place and Promotion. Find out what is involved and how these concepts relate to retail management by reading the following extracts in Box 1. Then make some notes on what each element of the mix means to the retailer. Box 1: The four Ps of the marketing mix Product In general marketing terms, the product decision involves deciding what goods or services should be offered for sale to a particular group of customers. An important aspect of this element of the mix is new product development. As technology and tastes change, products...
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...extensive research into CanGo. This assessment concentrates on your strengths, weaknesses, opportunities, and threats. While CanGo is a small company that has experienced success, it has done so through haphazard means. CanGo has succeeded through teamwork but needs to revise itself to compete at the next level of business. It is the purpose of this report to address CanGo’s senior staff and board members concerning analysis made while reviewing your company. CanGo has developed a successful company. You have successfully met the purchasing needs of your customers. To enable CanGo to remain competitive and grow, changes will be necessary in the following areas: Strategic Planning and Recommendations, Competitive and Market Analysis, Communication, Organizational Structure and Tools, Management Issues, and Employee Issues. While these areas might cover a large cross section of your company, Sharpies have carefully considered how these areas affect the other. Building an improved foundation and getting back to basics will...
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...product. Variables that influence purchasing process: * Risk analysis (financial, psychological, physical, functional) * Implication: importance given by consumer to the purchasing decision * Experience: is consumer used to buying this product * Situation/environment Purchasing Process: Problem Identification ->Information Research ->Evaluation-> Decision Most of the markets are heterogeneous: expectations and behaviours of consumers vary. Segmenting is the action of dividing the market into groups. Segmentation Criteria: * Demographics * Geographical * Social * Lifestyle * Behavior * Advantages Segmentation Strategies: Mass Marketing (commodities), Segmented Marketing, Focused Marketing (audit companies), One-to-One Marketing Positioning - the art of creating a different and...
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...P1 This assignment will describe how marketing techniques are used to market products in two contrasting organisations one from the profit and one for the non- profit. The two companies I have chosen are the Walt Disney Company (profit) and the Jewish Lads and Girls Brigade (non – profit). Marketing is the activity of science set out by institutions as the process of identifying new markets and the art used to attract customers to purchase certain products and services. Furthermore, Marketing is responsible for satisfying profits of companies. Differences between Disney and JLGB JLGB The Jewish Lads And girls brigade was founded in 1895 by General colonel Albert Goldsmid as a form of activities for the children of Jewish immigrant families moving to Britain at the time. The first company was in London’s east end; originally the JLGB was the JLB meaning that it was only for boys. However since the Second World War the JLGB has become very diverse with companies starting up all over the Great Britain including having companies start up in both Glasgow and Cardiff. The first girls company was founded in 1963 in Manchester creating what is now known as the JLGB. The JLGB has a massive and diverse community across Great Britain being the oldest Jewish Youth movement in the country as well as being one of the biggest. The JLGB is a national charity as the things it offers including weekly meetings of the companies from around Great Britain for the Jewish youth are organised...
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...Chapter 12 People, Roles, and Responsibilities This chapter discusses the major players involved with a process improvement (PI) task. Group and individual responsibilities are highlighted. However, your organization may require more—or fewer—groups. Also note that one person can fulfill many of these roles simultaneously or serially, depending on the size of your organization and the complexity of your process improvement effort. Process Improvement Champions, Sponsors, and Groups Process improvement efforts generally require the following individuals and groups: PI Sponsor—The person from the organization responsible for overseeing the entire PI effort. This person generally has the power to allocate funds and personnel. This person is usually at the directorate level or above. PI Champion—This is the public relations person for the PI effort. This personmay or may not also serve as the EPG Lead. This person markets the idea, approach, and results of PI. Engineering Process Group (EPG) Lead—This person leads the group thatreviews processes. This person assigns tasks to the EPG members, monitors their efforts, and plans the daily duties of the EPG. Interpreting the CMMI. A process Improvement Approach. Second Edition. Margaret K.Kulpa, Kent A.Johnson Página 1 EPG Members—these individuals serve on the EPG as committee members. They are responsible for ensuring that process improvement documentation is written and followed. They are also responsible for generating metrics...
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...Unit II Mini Project According to Fadun (2014), the expectation of any organization stakeholders is to ensure that an organization maximizes profits to increase their returns. Therefore, it is indubitably clear that the stakeholders expect that any technology innovation in the company is meant to increase the productivity as well as enhance the effectiveness of the organization to generate more revenue. According to smith, stakeholders view any project from a wider scope. This scope focuses on analyzing the innovation in line with cost, efficiency, time and the resources the innovation requires (Mccarty, et al., 2005). In this regard, the following expectations for the project are important for the company stakeholders. Firstly, the stakeholders expect that the system is meant to enhance and improve the effectiveness of the organization’s operation. In essence, the project should be better than the existing project and that should enhance rather than hinder the operations of the organization. Secondly, the project should not be so complex to be used by the customers (O'connor, Heavin & O'donoghue, 2015). This implies that while the innovation would be a high tech project, it should simple and easy to use, that customers can log into the system easily and prefer into to the previous existing system. Thirdly, the cost of the project should be affordable and economical. This implies that the initial cost, the cost of training and the time taken for everyone to understand and...
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