...Spectrum Brands Diversification Case Study - Term Papers - Tma304 www.termpaperwarehouse.com › Business and Management May 2, 2013 - Read this essay on Spectrum Brands Diversification Case Study . Come browse our large digital warehouse of free sample essays. Get the ... Spectrum Brands Diversification Strategy a Success Or a Failure ... www.studymode.com/.../spectrum-brands-diversification-strategy-a-succ... Spectrum brands strategy for diversification: success of failure? ... Marketing strategy case study brand consolidation: Introduction As per case study, Unilever is ... Spectrum brands strategy for diversification success of failure ... www.studymode.com › ... › Marketing & Advertising Rating: 4.5 - 1 vote Assessing the strategies of CEO David Jones to globalize Rayovac's battery and ... of the company's financial results will be based on data from the case and other sources. ... A Study on E-commerce Success and Failure Stories E-Commerce ... Spectrum Brands | Case Study Solution | Case Study Analysis www.caseforest.com/case-study-Spectrum-Brands.aspx GROWTH STRATEGY 2. SPECTRUM BRANDS 3. MANAGEMENT 3. STRATEGY 3. RELATED DIVERSIFICATION 3. UNRELATED DIVERSIFICATION 4 60 Free Essays on Spectrum Brands Diversification Strategy a ... www.cyberessays.com/.../spectrum-brands'-diversification-strategy-a-suc... Essays on Spectrum Brands Diversification Strategy a Success Or a Failure Case Study Analysis for students to reference for free. 1 - 60. 60 Free...
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...ASSIGNMENT #1 2 Question #1 - Given the business situation for Spectrum Brand. Explain. Spectrum Brands, the former Rayovac Corporation, went on a radical business transformation under David Jones’ management. According to Dictionary.com, to transform means to: “change in condition, nature, or character;; convert” (“Transform,” 2011, para. 2). The company that used to produce only batteries ventured into new businesses and currently operates in the market of pet products, personal grooming, and lawn and garden care (“The Buyout  Boom,” 2007). The diversification of products certainly required a new organization structure, which should be based on a matrix structure, or a multidivisional structure; since line, and line-and-staff structures would not be appropriate anymore for the required dynamic of the new company. It has been discovered that “[a]s companies grow and diversify, traditional line structures become difficult to coordinate, making communication difficult and decision making slow” (Ferrel, Hirt & Ferrel, 2009, p 247). Remember, you never end a paragraph with a quote. In a multidivisional structure, the company is organized in divisions, which are large groups that might be formed on the geography, product or customer basis; and within those divisions there may be departments also organized by customer, products, regions or a combination of those groups. This structure enables the decision process to be faster, since the managers...
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...A Strategic Analysis TABLE OF CONTENTS INTRODUCTION 1 WORLD MARKET 1 CORPORATE HISTORY 1 GROWTH STRATEGY 2 SPECTRUM AND UNITED INDUSTRIES 2 GROWTH STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING, RAW MATERIALS, DISTRIBUTION, AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE RATIOS 15 ACTIVITY RATIO 16 SHARE PRICE 17 RECOMMENDATIONS 18 REFERENCES 19 INTRODUCTION Spectrum Brands (SPC) is a global branded consumer products company with seven major product lines including Rayovac consumer batteries, Tetra pet supplies, Remington electric shaving, grooming and personal care products, VARTA portable lighting, Vigoro lawn care, Sta-Green lawn and garden, Repel, Hot Shot, and Spectracide household insect control. After acquiring United Industries from Thomas H. Lee (THL) the Boston based private equity firm in 2005, Rayovac (ROV) changed its name to Spectrum Brands and started trading on the New York Stock Exchange (NYSE) as “SPC”. World Market The worldwide market sector in which Spectrum competes is estimated to be US$300 billion1. The worldwide market for batteries alone is estimated at US$50 Billion2. Worldwide dog and cat food sales stood at...
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...Diversification is a company strategy where a company’s goal is to increase profitability through increased sales volume from new products and new markets. It allows a company to venture out into new lines of business that are different from present operations. Companies choose to diversify for a host of different reasons. A major reason companies make the decision to diversify is to achieve synergy, making it possible for two or more parts of an organization to achieve greater total effectiveness or profitability than what would have been possible for a single entity. (Investments, 2010) There are advantages and disadvantages to company diversification. Diversification can help the companies to achieve their potential in a developing economy. A strong brand name can help in leveraging the new products that belong to that brand. Diversification strategy can help a company in spreading their customer base. It also helps in enhancing the product portfolio of the company by introducing complimenting products in the market. (Investments, 2010) However, if internal management and personnel issues are not taken into consideration in view of a merger or acquisition, the whole diversification could end disastrously. When considering the possibility of acquiring a new company, one needs to ensure that the people at the managerial level are well-versed with the process that needs to be followed for the company to be acquired. In addition, lack of knowledge about the newly acquired business...
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...THE VIRGIN GROUP CASE STUDY QUESTION 1: What examples does the case give of links between Branson’s strategy for Virgin and the environment in which it operates? The Virgin Group Ltd is a group of separately run British companies with the Virgin brand under the leadership of English celebrity business tycoon Sir Richard Branson. The core business areas are travel, entertainment and lifestyle, among others. Richard Branson’s strategy comes from his deepest inner beliefs; “in principle there were no product or service boundries limiting a brand name, provided it was associated with quality products/services on offer” The corporate strategy of the Virgin Group is to operate like ‘a venture capital firm based on the Virgin brand.’ This strategy involves non-related diversification at the individual business unit level. Meanwhile, synergies are created from hierarchical relationships and the interaction of the corporate head office with individual business units. By leveraging on the Virgin Brand which has established prominence in the minds of consumers, Virgin is able to enter new business areas with a bang and shake up existing orders. The unique Virgin culture also allows Virgin to break into new markets and execute its ventures very effectively. Virgin’s corporate strategy is best described in the Virgin Charter – the individual businesses are focused and develop as autonomous enterprises under a single unified brand name. This decentralization...
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...Starbucks case study Strategic Management Starbucks- Evolving Into A Dynamic Global Organization March 25th, 2014 1. What was Howard Shultz’s original strategic vision for Starbucks? Is his 2010 vision for Starbucks different from the one he had in the 1980’s? How many times has his strategic vision changed? Is his present strategic vision likely to undergo further evolution? After evaluation of the case, it can be said that Shultz’s first strategic vision for Starbucks began during his trip to Milan, Italy in 1983. It is during this trip that Shultz’ came to the conclusion that “the Starbucks store in Seattle completely missed the point.” For him, going to Starbucks should feel like a treat for their customers and every time should be an experience. For this to be possible, Starbucks should do more than selling coffee beans, they should also serve fresh coffee in their stores, this, Shultz believed, would help recreate the Italian coffee bar culture in the United States, his original vision. This vision is represented throughout the opening of his own company, Il Giornale in 1986. In 1987, his vision continues to expand. At this point in time, Shultz acquires Starbucks, and the combination of the two companies creates Starbucks Corporation. Once he has become CEO and president, Shultz shares his vision with the staff; he aspires that Starbucks will become a national company with values and guiding principles that the employees could be proud of. Shultz also...
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...STARBUCKS Case Study Alex Cochran May 2003 Starbucks – A Case Study. Table of Contents Alex Cochran 2003 Executive Summary..................................................................................................................................3 Market Segmentation ...............................................................................................................................4 Methods of Segmentation................................................................................................................4 Lifestyle Segmentation in the Specialty Coffee Market ..............................................................5 Segments ................................................................................................................... 5 Identifiable ................................................................................................................ 6 Sizeable...................................................................................................................... 6 Actionability .............................................................................................................. 6 Accessibility ............................................................................................................... 7 Sustainable Competitive Advantage......................................................................................................8 The Path to Protection. ...............................
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...STUDENTS MUST REGISTER- Registration Codes will be distributed in class. REQUIRED READING: REQUIRED READING:A Guide to Case Analysis (Student Center section of the website for the text at http://highered.mcgraw-hill.com/sites/0073530301/student_view0/ RECOMMENDED READING MATERIAL: The Wall Street Journal, Fortune Magazine, & Business Week PRE-REQUISITES: Advanced Standing and Seniors only (preferably in last semester of program. COURSE DESCRIPTION: This is a capstone course for seniors covering the concepts of strategic management and developing perspective, judgment and facility in problem solving in interrelated areas of distribution, personnel, finance, control and the social aspects of business. COURSE OBJECTIVES: 1. To develop a holistic perspective of an organization which integrates the concepts, skills, and principles learned in previous functional area courses (e.g. Marketing, Finance, Accounting) 2. To develop an appreciation and understanding of the role of top management in dealing with complex and dynamic strategic questions. 3. To gain an understanding of the concepts of strategic management and business policy. 4. To be able to analyze business cases and to apply the knowledge gained from one case to a seemingly unrelated case. The objective of the course is not so much to accurately access an individual case as it is to begin to “think...
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...corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (Walt Disney). Organizational Structure Walt Disney operates using a strategic business unit (SBU)...
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...corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (Walt Disney). Organizational Structure Walt Disney operates using a strategic business unit (SBU) organizational structure that consists of five diverse family-entertainment segments:...
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... a) Introduction b) Corporate diversification c) Reasons for Diversification d) Types of diversification strategies e) GOAL of diversification f) RISK of diversification g) Corporate diversification of TATA group h) List of diversification of TATA group i)CONCLUSION Introduction Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally via investing in a promising business outside of the scope of the existing business unit. Diversification is part of the four main growth strategies defined by the Product/Market Ansoff matrix:[1] [pic] Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued with the same...
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...1. Describe the Product Portfolio of L'Oreal The challenge at L'Oreal was to leverage its position and innovation capabilities to transfer the Plenitude product line to the United States market and achieve both bottom and top line growth. In 1988, the L'Oreal 'Plenitude' line was launched in the U.S. market consisting of a 14 SKU (Stock keeping units) line-up that was sub-divided under cleansers and moisturizers (both daily and treatment). By early 1995, the line had extended to 19 separate products. Each segment was further categorised according to criteria such as skin type and time of usage. The packaging of each product was captivating and informative and there was a very unique purpose for the information provided on the packaging as the strategy of L'Oreal was to push such products in retail outlets without dedicated sales staff which entailed that the consumer was to be educated via instructional packaging. To give a brief overview of the company, it was founded in 1907, in Clichy, France, by the chemist Eugene Schueller to provide advanced hair care products for customers of French hairdressers. Under the guidance and control of Schueller's family the company had evolved to provide cosmetic, skin and hair care products with the principle strategy of 'quality, innovation and geographic expansion'. Later the holding company 'Gesparal' and Nestle became major shareholders of the company which provided deep-pockets for it's innovation philosophy and geographic expansion...
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...Executive Summary This case analysis report focuses on the declining market share faced by Dell, Inc. (“Dell”, the “Company”) and recommendations are given as to where the Company needs to alter its strategy at a business level as well as a corporate level. Broad recommendations include foraying into the retail space at a more aggressive pace, laying greater impetus in fast emerging markets such as China and India, and focusing more on R&D efforts in order to ensure that higher levels of innovation are achieved by the Company. Introduction Dell, Inc. (“Dell”, the “Company”) is a multinational company that specializes in the development, manufacture, marketing and servicing of computers and computer related products. Dell has been one of the most successful firms in the computer industry, having achieved supernormal revenue growth and above average returns for several years spanning the mid 1990’s to the mid 2000’s. This was mainly due to their prowess in customizing products as per customer requirements, coupled with effective manufacturing and supply chain processes. The Company encourages little or no intervention from distributors and middlemen, and majority of all sales are based on a direct customer relationship business model. The firm’s resources focused on supply chain capabilities, with frequent inventory turnover and direct delivery emerging as Dell’s core competencies. At the time when Dell established these core competencies, they were valuable, rare...
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...Contents Contents ........................................................................................................................................ 1 1 Abstract: ................................................................................................................................ 2 2 Introduction: ......................................................................................................................... 4 3 Competitors:.......................................................................................................................... 6 4 S.W.O.T. Analysis: ................................................................................................................ 11 4.1 Strengths: .................................................................................................................... 11 4.2 Weaknesses: ................................................................................................................ 12 4.3 Opportunities: ............................................................................................................. 13 4.4 Threats: ....................................................................................................................... 14 5 Undergone changes and their main implications: .............................................................. 15 6 Lessons learned: ....................................................................................................
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...Diversification patterns and performance of large established Japanese firms Tatsuo Ushijima* Aoyama Gakuin University Graduate School of International Management Shibuya 4-4-25, Shibuya-ku Tokyo 150-8366 JAPAN Yoshitaka Fukui Aoyama Gakuin University Graduate School of International Management Shibuya 4-4-25, Shibuya-ku Tokyo 150-8366 JAPAN * Corresponding author Tel: +81-3-3409-8544; Fax: +81-3-3409-4167 E-mail: ushijima@gsim.aoyama.ac.jp This version: December 11, 2004 Acknowledgement: We would like to thank seminar participants at the University of Tokyo and the 22nd Nikkei conference on firm behavior for their helpful comments. Remaining errors are ours. Financial supports from the Graduate School of International Management at Aoyama Gakuin University are greatly appreciated. ABSTRACT This article examines the industry diversification of the largest Japanese manufacturers in 1973-98. Results show that 118 sample firms steadily increased diversification, a trend continued from earlier periods. Nevertheless, the relatedness of their constituent businesses gauged based on the Input-Output table remained high and stable throughout the study period. Econometric analysis reveals that firms pursuing the “constrained diversification” exploiting inter-business links centered on the core industry segment tend to achieve a higher profitability than firms engaged in the “linked diversification” exploiting links distant from the core. JEL classification: L23; L25; L29 Keywords:...
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