... |3 | |History of british sport |5 | |Sports invented in Great Britain |6 | |Framework of sport in Britain. |10 | |Modern Sport in Great Britain: Structure, Administration, Funding, Popularity, Sport media and Diseases. |13 | |Elite level sport |15 | |6.1. Elite level team sports |15 | |6.2. Elite level individual sports |22 | |6.3. Elite level equestrian sports |25 | |Great Britain at the Olympics |26 | |Disability sport...
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...1) Using the full spectrum of segmentation variables, describe how Sports England has segmented the sports market? In order to understand the British people’s attitudes and motivations about sports, Sport England has built 19 sporting segments all around the United Kingdom to target its customers in the sports market. In the segmentation process Sport England worked closely with Experian Business Strategies consulting group. Sport England along with the help of the Experian Group analysed data of the English people aged 18 and older. They collected and collated information about specific sports involvement; desire to do sports and the obstacles they faced in doing sports. The analysis further included the collection of data on media consumption and communication channels, social capital, health indicators, and involvement in wider cultural activities. Sport England completed this survey with the collaboration of Action People Survey. This was one of the largest ever sports survey conducted and carried out in Europe by the company. The survey provided Sport England with the levels of participation of people in different groups in the community specifically. The company had designed the questionnaire to find out and analyze the broad range of demographic information, such as people’s genders, social classes, ethnicity, household structures, ages and disabilities. Their survey also included how involved people in each segment were in other recreational activities....
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...QUESTION: Analyze a partnership between two (max. three) named organizations that focuses on a social inclusion issue using a sports initiative Abstract: “Positive Futures is a joint partnership project between Sport England, the youth justice board and the UK Anti-Drugs Coordination Unit. The aim of the initiative is to use sport to reduce anti-social behavior, crime and drug use among 10-16 year olds within local neighborhoods” (Sport England Positive Futures, 2002, p.1). The aim of the essay is to analyze the joint partnership between the three organizations and how they work together to tackle social inclusion issues using a sports initiative. The essay will also give you a detailed analysis of the aims and objectives of the individual organizations and also for their joint Partnership. “Sport England’s main initiative goal is to find out why do some people play sport, and why do some simply not want to join in. The main aim of Sport England is to promote the interests of sport at various levels such as regional, sub- regional and local levels” (Sport England, 2011). Sport England wants the people to succeed in their respective sport and they create opportunities for them starting right from the grassroots levels. They work in partnerships with UK sport (elite level sports) and youth sport trust (school level sport). “The Youth Justice Board for England and Wales (YJB) is an executive non-departmental public body. The Secretary of State for Justice appoints its board members”...
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...Sports England Case Study Q-1) Using the full spectrum of segmentation variables, describe howSports England has segmented the sports market? Answer- In order to understand the British people’s attitudes and motivations aboutsports, Sport England has built 19 sporting segments all around the United Kingdom totarget its customers in the sports market.In the segmentation process Sport England worked closely with Experian BusinessStrategies consulting group. Sport England along with the help of the Experian Groupanalysed data of the English people aged 18 and older. They collected and collatedinformation about specific sports involvement; desire to do sports and the obstaclesthey faced in doing sports. The analysis further included the collection of data onmedia consumption and communication channels, social capital, health indicators,and involvement in wider cultural activities.Sport England completed this survey with the collaboration of Action People Survey.This was one of the largest ever sports survey conducted and carried out in Europe bythe company. The survey provided Sport England with the levels of participation of people in different groups in the community specifically.The company had designed the questionnaire to find out and analyze the broad rangeof demographic information, such as people’s genders, social classes, ethnicity,household structures, ages and disabilities.Their survey also included how involved people in each segment were in otherrecreational activities...
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...England is our choice of country for the project. Moving the NFL to England would be able to help the popularity of the sport, as well it will be able to bring both countries, USA and England a lot closer together. With the introduction of a NFL league in England there would be many benefits to the country and the sport. England is located in Great Britain. It is boarded by Scotland and Wales. England’s capital is London, which also the biggest city in England. London will also be important because it will host a football league for the league in England. The geography and climate in England is similar to America’s. The terrain varies where you are in England. Outside the major cities it is basically forests, rivers, and many trees. The cities are like cities in America, they are filled with many buildings, bridges, and people. The terrain is perfect to incorporate the league. The climate would be perfect for the league. England’s fall and winter are very similar to America’s. The league would be played in fall and winter, this would be very easy for the players to play in this climate. The geography and climate would not be a problem for the league, it will be a perfect fit for the league. England’s culture is very open to having an American football league in their country. England is very into sports just as Americans are. They become very passionate about a sports team, especially if it the team is from the city they grew up in or are currently living in. England’s two...
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...England is our choice of country for the project. Moving the NFL to England would be able to help the popularity of the sport, as well it will be able to bring both countries, USA and England a lot closer together. With the introduction of a NFL league in England there would be many benefits to the country and the sport. England is located in Great Britain. It is boarded by Scotland and Wales. England’s capital is London, which also the biggest city in England. London will also be important because it will host a football league for the league in England. The geography and climate in England is similar to America’s. The terrain varies where you are in England. Outside the major cities it is basically forests, rivers, and many trees. The cities are like cities in America, they are filled with many buildings, bridges, and people. The terrain is perfect to incorporate the league. The climate would be perfect for the league. England’s fall and winter are very similar to America’s. The league would be played in fall and winter, this would be very easy for the players to play in this climate. The geography and climate would not be a problem for the league, it will be a perfect fit for the league. England’s culture is very open to having an American football league in their country. England is very into sports just as Americans are. They become very passionate about a sports team, especially if it the team is from the city they grew up in or are currently living in. England’s two...
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...was first played in the campus gymnasium on a court roughly half the size of a regulated court today, between two teams of nine players. It was played with a soccer ball that was shot into closed-bottom peach baskets that were nailed to the gymnasium wall. In 1892 Senda Berenson, also a physical education instructor, adapted Naismith's game for her female students. The sport was modified for women to accommodate social conventions regarding their participation in sport, giving rise to women's basketball. Variations of women's basketball arose across the United States and in England. At a physical training college in England, the rules of women's basketball were modified over several years to form an entirely new sport namely netball. She divided the playing court into thirds, each containing three players per team that could not leave their assigned zone. Players could not hold the ball for more than three seconds, dribble it more than three times, or snatch the ball from another player. The first codified rules of netball were published at the start of the twentieth century, and from there, the new sport spread throughout the British Empire. By 1895, women's basketball had spread across the United States, with variations of the rules emerging in different areas. The published rules for women's basketball first appeared in 1895, written by Clara Gregory Baer, who was working as a physical education instructor at Sophie Newcomb College in New Orleans during the 1890s. Baer...
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...representing Sports England. The objectives are to be achieved through various strategies depending on each place and the through the market research. The following methods are to be used to develop the above objectives(McLeish, 2011, pg44-65) 1. Event management 2. Opinion pieces 3. Feature articles 4. Journalist briefing 5. Email newsletters 6. Press release 7. Press conference 8. Interviews and editorial contributions Project Deliverables Its mandatory for a company to follow basic rules and techniques of supplier as a way of evaluating better plans for holding an event in a recommended place. The project is to deliver services according to the required specifications in the tender as required by the company(Mcginn, 2008, pp. 110-115). a) Inspired Facilities This involves the availability and the ease of individual as being part of the local community activities and being part of the volunteer groups as a way of improving and developing of clubs, and at the same time modify the non supporting events int o modern sporting facilities(Matthews, 1996, pp. 35-50). b) Iconic Facilities This was developed dependimg on the basis of the London 2012 inspiratioal extract extract as a way of improving the local upcoming teams from the grassroot sports(Masterman, 2004, pp. 45-50). c) d) K e) K f) Hhhbaahdvhd 1. Protecting Playing Field 2. The most common Place people Play Olympic legacy mass are the Sports England’s...
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...1.0 Introduction In the modern sports industry, there is a need, more than ever before for UK sports organisations to take the partnership approach. This is important because there is no way one organisation can achieve all of its aims and goals on their own, and so this strategy is increasingly being recognised, and will need to be increasingly integrated into the industry. The main method that partnerships approach funding is usually by the government. Organisations such as Sports England are a good example that is funded by the DCMS, which are primarily funded by the government. Within sports, National Governing Bodies (NGB’s) are funding organisations such as Sports England as a strategy to grow, sustain and excel networks of community clubs, coaches and volunteers (Sport England, 2011). NGB’s are an important factor in how a sports partnership will run. Like all other organizations these national governing bodies (NGBs) operate in an ever changing environment and require effective systems of governing to defend against any unfairly allocated funds, as well as ensuring the long-term sustainability and strength of their sport (Taylor, M. O’Sullivan, N., 2009). There is always an importance in sport for there to be strong and productive grassroots and school participation. Although, recently there have been reductions in funding, on a national and an international level. Grassroots sports and young communities are primarily financed by local authorities. The trend in some...
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...Introduction The chosen organisation for the purpose of this assignment is the England and Wales Cricket Board (hereafter ECB). The ECB is the governing body of cricket in both England and Wales and was created on the 1st January 1997, replacing the National Cricket Association and the Test and County Cricket Board. It has increasingly turned to commercial revenue generation to support its activities and raises revenue from the proceeds of broadcasting, sponsorship, the sale of merchandise and through the sale of tickets for International cricket fixtures hosted at venues throughout England and Wales. Hoult (2014) comments that as a result of new broadcasting deals and increasing profits, the ECB has faced increased pressure from County Clubs and the associated Test Match venues to alter its previous ticketing and test match venue selection policy. From 2017 ticketing costs and revenue will no longer be the sole responsibility of the Test venue and instead the venue and the ECB will share ticket revenue. The remainder of this essay will therefore focus on commercial revenue, notably the sale of England Team Test match tickets. It will introduce economic theories relevant to the sports market and will attempt to assess the usefulness of economic theory in analysing demand for these products. It will discuss the response made by the sport market to an increase in the price of these products and will examine strategies the ECB can use to increase its market share. ...
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...Badminton is a racquet sport played by either two opposing players (singles) or two opposing pairs (doubles), who take positions on opposite halves of a rectangular court divided by a net. Players score points by striking a shuttlecock with their racquet so that it passes over the net and lands in their opponents' half of the court. Each side may only strike the shuttlecock once before it passes over the net. A rally ends once the shuttlecock has struck the floor, or if a fault has been called by either the umpire or service judge or, in their absence, the offending player, at any time during the rally. The shuttlecock (or shuttle) is a feathered (or, mainly in uncompetitive games, plastic) projectile whose unique aerodynamic properties cause it to fly differently from the balls used in most racquet sports; in particular, the feathers create much higher drag, causing the shuttlecock to decelerate more rapidly than a ball. Shuttlecocks have a much higher top speed, when compared to other racquet sports. Because shuttlecock flight is affected by wind, competitive badminton is played indoors. Badminton is also played outdoors as a casual recreational activity, often as a garden or beach game. Since 1992, badminton has been an Olympic sport with five events: men's and women's singles, men's and women's doubles, and mixed doubles, in which each pair consists of a man and a woman. At high levels of play, especially in singles, the sport demands excellent fitness: players require...
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...Ethics and Issues in Sport Project 1 I interviewed my Mother. In England sport is really not very popular for girls in high school or college, back before 1980's and still to this day, not only the women but also for the men. Club teams are whats important and school sports are around but are more just for a bit of fun. Girls seem to be more interested in the girly things in life and the majority of the girls would not even enjoy participating during Physical Education class. My mum was slightly different and was a slight tomboy, she is the youngest child of 4 and she has 2 older sisters and the oldest of them all is her brother. My mum looked up to her brother the most with him being oldest and this is where her tomboy personality came into effect. She told me that during high school she liked to participate in P.E class and she also played street hockey for the school after hours on a small team of girls and boys. They played inner squad games between each other and was non contact but still quite tactical. There was one teacher at her school who did take it seriously and wanted the children to be involved with the school sports and he was also the coach for the boys soccer team. There were no real facilities for hockey just a painted area on the concrete where they held recess. She also told me that none of the school teams were taken seriously, and the soccer team was one of the only sports to actually go and play other schools in the surrounding area, but still...
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...Game The sport of badminton has its origins in ancient civilizations in Europe and Asia. The ancient game known as battledore (bat or paddle) and shuttlecock probably originated more than 2000 years ago. In the 1600s Battledore and Shuttlecock was an upper class pastime in England and many European countries. Battledore and Shuttlecock was simply two people hitting a shuttlecock backwards and forwards with a simple bat as many times as they could without allowing it to hit the ground. Badminton House Badminton takes its name from Badminton House - home of the Duke of Beaufort in the English county of Gloucestershire. In 1873, the Duke is credited with bringing a version of the game – Poona - back from India and introducing it to his guests. Getting organised The sport quickly grew in popularity and in 1877 the first set of written rules were devised by the newly formed Bath Badminton Club. The Badminton Federation of England was created 16 years later and in 1899 it organised the first All England Championships. Olympic history Badminton made its debut as a demonstration sport at the 1972 Olympic Games in Munich. It was not until the 1992 Games in Barcelona that it was officially included on the Olympic programme, with men’s and women’s singles and doubles events. The mixed doubles event made its debut in 1996 at the Atlanta Olympic Games. Since then, the number of events has remained unchanged. Although the creation of modern badminton is attributed to England, it is...
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...in theatres around the UK, in addition to drama, opera, musical and other productions which incorporated dance. Estimated ticket sales for these dance performances reached £20,682,000 2. Football : Opportunities for our new venture: * Ads from Football clubs * Sports goods and equipments for Football * Ads of several other Football merchandise * Football Betting Agencies * Rental of football sports goods and services Football Industry in UK : Football in the United Kingdom is organised on a separate basis in each of the four countries of the United Kingdom, with each having a national football association responsible for the overall management of football within their respective country. There is no United Kingdom national football team. Apart from this, more popular is that there are separate club football league systems for England, Scotland, Wales and Northern Ireland. Revenue from various Football Clubs within and outside UK for the year 2011/12 Rank in 2011–12 | Club | Revenue (€ million) | Country | Rank in 2010–11 | Change | 1 | Real Madrid | 512.6 | Spain | 1 | — | 2 | Barcelona | 483.0 | Spain | 2 | — | 3 | Manchester United | 395.9 | England | 3 | — | 4 | Bayern Munich | 368.4...
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...Why do Teenagers that do not Regularly Participate in Sport Wear Sports Clothing? SPLDIM – Independent Study 25/05/2012 Contents 1 Abstract 3 2 Introduction 3 3 Literature Review 4 3.1 Sales of Sportswear 4 3.2 Reasons for Clothing Choices 5 3.3 Why Sportswear? 5 3.4 Perception of Sport in Schools 7 3.5 General Perception of Sport/Reasons for Participation 8 3.6 Barriers to Participation 8 3.7 Conclusion 9 4 Research 10 4.1 Research Methodology 10 4.2 Research Design 10 4.3 Research Strategy 10 4.4 Methods 11 4.5 Sample 11 4.6 Procedure 12 4.7 Analysis 12 4.8 Reliability and Validity 13 4.9 Ethical Considerations 13 5 Results/Discussion 13 6 Conclusions/Recommendations 16 7 References 17 8 Appendices 21 1 Abstract The aim of the research was to try and find out the reasons why teenagers who don’t regularly participate in sport wear sports clothing. Sport is always changing. Nowadays participation rates aren’t hitting the governments recommended targets but sales of sportswear are increasing all the time, due to the illogical nature of this relationship, this research project attempts to find out why this is the case. Wearing sports clothes gives someone the image of being sporty, so why wouldn’t someone participate if they portray this image? This could be...
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