...Minutes of 2 nd Excellent Sports Club Meeting Venue : CRC Social Club Date : 25th January 2012 Time : 7:30 pm Attendance : Present: Hidhir ( President) Tan Ling Ching (Vice President) Rajeswari (Secretary) Heu Wai Yee (Treasurer) Lee Seo Lin (Members of the Committee) Nurul Amiliani (Members of the Committee) Rahul Rozali (Members of the Committee) Absent with apologies: Ling Chin Chuan (sick) 1. Agenda Item 1: Confirmation of minutes of previous meeting The president welcomed members to the meeting. The minutes of the previous member’s selection meeting was read out by Secretary. These were issued at the meeting and were accepted as a true record. The meeting was held to organise the annual activities for the club and raised funds for the competition and cost for the facilities of the club. The President asked for the minutes to be passed. Proposal for minutes to be passed to Ong Ben Kiat and Lee Hooi Sun. 2. Agenda Item 2 : Proposed Programmes for the year 2.1 Badminton Tournaments The details of the tournaments were proposed by Mohd. Haikal and next by Surihana Zainol. This competition will be held on 13th February 2012 in SMK St. Anthony’s hall. The objectives of the competition are to encourage more members involved in the sports competition and to enhance their interest in badminton. This competition will be divided into 3 categories, that is, single, double and mixed double. The committee members who are in charge of this tournament...
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...The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries. However, it has become the passion for everyone to use its brand products that create the Nike Just Do It feeling for the competition. The consumer’s perception of brand influences their buying decision in sports industry, so Nike always has been able to position to customer’s expectation and athletic fantasy that is endorsed by real athletes. Its Products offer a wide range of choices for the individuals; from sports equipment, athletic shoes, to clothes. But this paper focuses on Nike athletic shoes- how it has created a distinct impression in consumers’ mind and differentiated its products from its competitors. Promotionally, it has continuously tried to target the world’s youth population through basketball most popular game around the world. Nike partnered with Michael Jordan to have his name Jordan shoes for basketball and designed Jordan I, Jordan II and followed by many more. Nike's marketing strategy is accepted to be an important component of the company's...
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...Sport Experience Audit The purpose of this assignment is to give students the opportunity to visit a sporting event/activity and evaluate the key elements comprising the sport experience based on information learned during class. Your task is to apply classroom material to a real-world sport/leisure setting. For this assignment, you are to visit/attend a sporting event or facility and perform a qualitative assessment of the spectator/participant experience. By analyzing the activity you should heighten your understanding of consumers' reactions to the activity or event and understand how to better meet customers’ needs as a facility/event manager. Written Assignment 1. Describe/Identify the following Event General Information: a. Name of event b. Women’s College Basketball: LSU vs. Indiana St. b. Day/date/time of event a. Tuesday, December 3, 2013 @ 11:30 a.m. c. Location/facility where event was held a. Baton Rouge, LA: Pete Maravich Center d. Description of the event a. Exhibition game played between two teams for the duration of two 20-minute halves. e. Number of participants and spectators a. Participants/Spectators: f. Associated events? a. Men’s College Basketball b. Women’s College Volleyball 2. Describe/Identify the arrangement of the following Facility and Support Services a. Communications ...
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...Why 6th Grade Should be able to Participate in School Sports Why should 6th graders be able to participate in school sports? My school, West Franklin Middle School, does not allow 6th graders to play any sport except track, unlike other schools. Other schools allow their 6th graders to play sports except for wrestling or football, of course, because kids could get seriously injured. Sports for 6th graders that play sports help build their self-esteem. Sports are an important factor in helping to build self esteem. Self esteem is something that needs to be learned at a young age, so the sooner that a kid can start to play sports, the better. Some kids do not have the means to play sports before school offers them, so 6th grade is a starting...
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...promotion Red bull is involved in a lot of sports like motorsports, bike racing, winter sports, skateboarding and surfing. They have their logo on the equipment used for the sport. By generating publicity through the sports is ‘below the line’ promoting they do often not use traditional sponsorship method, they create their own sporting events such as Red Bull X-Fighters and Red Bull Air Race, where the world’s top FMX riders and pilots respectively perform world class flips, turns and tricks in front of tens of thousands of spectators. These events help to establish the brand values. They also begin the AIDA process with the participants and audiences for these events, creating awareness and interest in Red Bull products. Red bull used public relations when they involved Austrian skydiver Felix Baumgartner by sending him 24 miles into the stratosphere over New Mexico, United States, in a helium balloon before free falling in a pressure suit and then parachuting to Earth. Red Bull has not made public how much the stunt - which included funding the equipment, training and support staff – cost, although the balloon that took Baumgartner on his ascent is reported to have cost (£43,600) alone. Red bull used sales promotion as they gave away free cans of red bull they delivered them to 400 student campuses in 55 countries over 6 continents. Red bull use personal selling as they have teams of young women/men to sell their products at their sports events. Red bull use ‘above the line’...
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...technical question about the soccer game; by asking that question the kid was being slowly enculturated into the soccer community. The next age group present was young adults, generally college students and recent graduates. The majority of this age class was Flagler College students. A short interview with a girl on the Flagler women’s soccer team taught me that the women’s is often present as audience members during the men’s games, even though the men do not go to their games. Simarliey, Hema went to the women;s games to support her friends that played on the team. My other interviewee was a recent graduate of ___, he was present to support his friends who were still active members on the men’s soccer team. The following age class was mature adults or adults for short; this age class encompassed a very large range of ages; starting with post young adults (around 25-30) to pre-elderly. Elderly individuals constituted the least represented age group during my participant observation. Perhaps the occurrence of club night and the overwhelming presence of FL Elite kids and their parents overshadowed the low abundance of elderly present at the game. Through my field observations, I realized that the abundance of individuals in each age class varied, and the purpose for being present varied among the age...
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...Today, sport to most people is something that is a part of their weekly schedule. It can be hard to imagine that a lot of the popular sports that are played today were not around a few hundred years ago. In the beginning, sport wasn’t played for enjoyment or entertainment. It was seen as an act of survival with only a few activities such as hunting and fishing taking place. As time progressed, more sporting activities were introduced such as running, skiing and skating. However similarly, these activities were introduced as modes of transport in order to enable people to get around. Sport has evolved from basic activities which were not taken seriously and done for entertainment and merry making, to one of the most common and extremely popular activities for people to participate in. “Sport is a socially constructed phenomenon,...
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...English 190 7 March 2014 Playing with the Boys Sports have been a tremendous part of society all over the world for hundreds of years. From ancient competitions such as the first Olympic games in Greece, to modern exhibitions like the World Series or the Super Bowl, sports are a cherished and important tradition to many. Women were excluded from the first Olympic games in 776 B.C. They held their own games to honor the goddess, Hera, ruler of women and earth (History of Women). This is where separation and inequality first began for women in the competitive and discriminatory world of sports. In almost every modern sport, women are forced to play under different rules, lighter or smaller equipment, and receive less pay or less support for their hard work and dedication. Women have spent hundreds of years defending their rights, and they should not be taken away when it comes to the sports scene. Women deserve every ounce of respect as men in any and all categories, including athletics. There is no denying there are certain differences between a man and a woman's body. Generally speaking, men are taller, faster and have more upper body strength than women (Caitlin). But these differences in anatomy do not merit sports fans to ridicule or make a mockery of women's athletics. Women's sports have often been the butt of jokes and the object of derision, despite the fact that female athletes put every ounce of dedication into their sport as their male counterparts. They sweat, hurt,...
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...proposed research is designed to distinguish an answer to the argument that college sports participation takes away from the student’s academic performance. While several studies show that sports participation causes children to do worse in school then those that are not participating in sports, it is unclear if this affiliation is a result of negative academics from the child, or due to the impact of the sports on the kids minds and ability to participate in school. The general focus of this study is on how athletes and non-athlete’s grade are during the school year. The study will examine the effects of sports participation on many different measures of their academic performance. Participants (N-40) will be sent an online...
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...The sport of ice hockey has been a significant part of my life personally from a young age all the way to my high school years. Contrary to popular belief hockey is actually not such a violent, physical sport I’ve learned it's one with lots of community and class. The NHS values of character are definitely exemplified within the sport. Helping and teamwork are one of the most needed things in the sport as you have to be willing to help your teammates out, some of which feel like your brothers. In hockey it's all about sticking up for one another, in my own experience I’ve seen my teammates get hit real hard, I had to stick up for him because that's what a true teammate would do. Being fair may not always be a possibility in hockey but you have to try as often as possible, I’ve seen other players who consistently take penalties, thus holding the team back. It also isn’t playing fair or respectful to be taking penalties, for myself I can say I followed that in the sport by taking almost no penalties. Respect isn’t only limited to teammates but to coaches as...
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...When you think of high school sports what comes to mind? You might imagine a massive crowd roaring with the animated cheerleaders as your team hits the final home run that wins the big game. Or maybe you conjure up more behind the scenes; with long tiring practices, and repetitive work that only builds up stress till the whole wide world is sitting on your shoulders. At first glance it seems there are only those two types of reactions. But in reality, both are part of the entirety of high school sports. Everything has positives and negatives, even school athletics. Without further ado let’s get the ball rolling. High school sports keep students active. Not all students get exercise outside of the sports they take part in. Athletics keep athletes healthy year round. Some coaches even put their players on a diet so they aren’t just getting exercise, they’re being trained to watch what they eat. Sports make kids strong, there’s no doubt about it....
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...In my four years of high school sports were a major part of my education. Sports not only helped me physically but mentally they pushed me to keep my grades up so I could continue to keep playing. I would say football was a big impact on me, football let me get all my anger out and really learn how to play the game. My biggest role in football was a lineman, even though lineman wasn’t the best spot it is one of the most important job to do. In the role of a lineman, you have to be a big role model to not only the underclassmen but to the rest of your team. After I got to know the game of football more I thought to help others that didn’t know how to play. Throughout the four years of my high school I tried recruiting new members to every sport...
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...clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it from other sports companies; it creates motivational short videos, which promote sport and inspire people to stay fit. Hence, making an accent on sport, but not sportswear, Nike attracts customers in nonintrusive manner. In 2013, the total revenue of the company was $25.3 billion (Hall 2005). Adidas is a German sportswear company founded in 1924 by Adolf Dassler (Frenkel & Scott 2002). As well as Nike, Adidas focuses mainly on various types of sportswear, such as shoes, clothes, equipment and so on. The feature of Adidas manufacture is providing specific equipment for different kinds of sports, like tennis, baseball, basketball, skateboarding and cricket. The company’s total revenue was €14.49 billion in 2013 (Greeley 2014). Nike and Adidas offer similar services to clients; nevertheless, none of them have received the irrevocable advantage yet. Hence, each company has its own large audience of clients, which find something they like in a chosen sportswear provider. The analysis of the companies’ marketing principles will give an opportunity to understand what advantages and disadvantages attract or distract clients. Nike orients its products mostly on sportsmen and athletes, though they are also widely used by people who are not fond of sport. In order to target as many sportsmen...
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...For more than 80 years, Adidas has been a top tier brand contender in the world of sports apparel, consistently innovating and delivering best in class footwear, clothing and accessories. At year end 2002, Adidas was the ‘number two’ sporting goods company in the world, with more than 100 million pairs of sport shoes and 170 million textile pieces sold annually. Thanks to a refocused business structure headed up by Herbert Hainer, Adidas became part of the Adidas-Salomon AG global sporting goods group, with a strong growth profile and a clear strategic vision to be ‘the world leader in the sports market’. To achieve this mission, Adidas builds on a set of distinctive core competencies and values which differentiate it from competitors. With a strong brand built on a heritage of innovation in sporting goods technologies and association with iconic succesful athletes, Adidas ‘designs products and technologies and creates designs that help all people to experience and share sporting sensations’. Adidas is positioned as ‘the brand for sports performance, whether for competitive or lifestyle purposes’, with a recognised brand slogan of ‘Forever Sport’. To deliver the corporate strategic objective, Adidas requires immediate focus and additional investment to leverage its position in the European football market. Adidas should develop increased presence and share in targeted segments of this market over the next few years to create a growth platform leading into the 2006 World Cup...
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...Screaming is a family sports comedy starring Will Ferrell, and Phil Duvall. In this movie Will Ferrell plays the role of a soccer Dad (Phil Weston) who is an average father who runs his own vitamin store. Phil ends up stepping up to become coach of his sons soccer team after the coach quits and no other parents volunteer. As the movie progresses Phil’s coaching style undergoes a transformation from being centered on learning and having fun, to being solely focused on winning the championship. Although this movie initially appears to be nothing more than a rather pointless comedy, it actually touches on many issues and controversies going on today in sports. Through the parents actions, and the way the kids react to different styles of coaching, the issues of sports for children, and race and ethnicity in sport are clearly displayed throughout the movie. From the very start of this movie clearly displays parents, especially fathers who push their sons very aggressively to succeed in sports. In fact the opening line of this movie is Phil Weston stating: “I was born a baby, a blank slate. I thought I was in control of my own destiny, and then I met my dad.” Following the quote, a baby version of Phil is handed a mini soccer ball from his father (Buck) and he tells him “You better be good at this stuff.” Just from this opening scene the viewer can clearly see the pressure to succeed in sports placed upon children from their parents. Coakly states that “sports are highly visable activites...
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