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St of Delta

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Submitted By black
Words 515
Pages 3
Social:
Social factors can significantly influence the growth of a company. Income distribution, demographics, labor mobility, lifestyle changes, entrepreneurial spirit, terrorism, fashion, safety are some of the important factors that we think should be considered while evaluating a company operating in airline industry. Income distribution, demographics, labor mobility, lifestyle changes, fashion and safety have positively influenced the growth/profits of Delta, whereas entrepreneurial spirit and terrorism have hurt company’s progress graph. Looking at the latest census release by the government tells us that the income distribution has been pretty much even across U.S. with the average household income ranging between 45k and 55k. The graph at the end of this section demonstrates the same. Labor mobility has also remained in favor of Delta. The workforce in 3 out of 4 major centers of Delta – Atlanta, Cincinnati, New York and Salt Lake City – has increased in the last few years making it possible for Delta to carry its operations a lot more smoothly and without major interruptions. Income level remained constant or increased for people in workforce in last five years; this has made air travel more attractive for the people in jobs. Because of the global economic meltdown the entrepreneurial spirit of people has been on a low. People are skeptical about making investments in the small startups; this has retarded the business activity and hence the need to travel. Terrorism has always remained a major road block in the progress of the airlines industry. Delta planes were hijacked more than 5 times in the history. This factor has definitely hurt the profits of the company like that way it has for most of the other companies associated with the airline industry. Following new trends and introduction of novel safety measures have certainly helped Delta to reap some

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