...The mission of “providing a safe, rapid, highly specialized emergency medical transport system for the critically ill and injured” and the goals of “providing best pre-hospital care along with transportation of critical patients to hospitals within one hour” make information systems highly imperative for STARS’ diurnal operations. STARS’ information systems include the communication system, which is also known as Emergency Link Centre (ELC) that links its operators, STARS air medical crew (AMC) and emergency doctors of hospitals. Emergency service providers such as the 911 call STARS ELC for any emergency medical situations. ELC then constantly communicates this situation to STARS AMC and respective hospitals until patients are safely transported to destination hospitals. STARS also uses information systems for finance and human resources administration as well as for reporting and scheduling activities in its various departments such as Aviation, MedOps, and Engineering to gain competitive advantage. Critical challenges faced by the new CIO and suggestions for handling them The three most critical challenges faced by the new CIO are lack of prioritization of critical IT projects, lack of IT governance and lack of control on IS budget not only due to “distributed” IS but also due to inconsistent system development practices and disintegrated IT infrastructure. The new CIO should handle these three challenges by first creating IS mission and vision statements followed by a strategic...
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...S w 908E04 STARS AIR AMBULANCE: AN INFORMATION SYSTEMS CHALLENGE Professors Malcolm C. Munro and Sid Huff wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2008, Ivey Management Services Version: (A) 2008-02-26 In a hangar near Calgary International Airport, three sleek red BK117 helicopters sat waiting to be dispatched to accident sites in southern Alberta. In an adjoining building overlooking a landing strip, dispatch staff quietly monitored multiple screens at a dozen workstations in the Emergency Link Centre. In the pilots’ lounge and surrounding offices, helicopter pilots, nurses and paramedics were on standby 24 hours a day, seven days a week. A myriad of other professionals, including experts in clinical operations, aviation...
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...billing specialists were billing the charts out, without verifying to see if they were reviewed to meet Medicare guidelines for Air Ambulance. Unfortunately, the margin of errors was due to a high turn over in employees. A small percentage of the new employees were not familiar with the guidelines for Air transportation, including myself. My preceptor thought this topic would be a good idea for my project as well as a new training session for new employees. The purpose of this assignment was to implement a Medicare transport review policy for new employees by conducting a record review. In order for me to present my presentation I had to get a better understanding of the guidelines as well as the workflow of the record. For one week I followed the flow of a medical record by training with each team that handles the medical record. Regulations According to the Emergency Medical Treatment and Active Labor Act (EMTALA), rotary and fixed wing air ambulance services are covered when a patient is transported to the closest appropriate facility that is inaccessible by ground, great distances, or obstructed by obstacles such as heavy traffic. The Ambulance Fee Schedule was originally implemented in April 2002 based on a Final Rule published in the Federal Register. The elements of this final rule allowed for payment for various air and ground ambulance services. The payment for these services is based on the type of service provided and on the...
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...Differences between the two sectors of my business McDonalds – McDonald’s are run to gain a profit and sell as much products as possible in order to aid the growth of the company. They are widely renowned for being one of the best companies in the tertiary sector and one of the biggest companies in this sector. Yorkshire Air Ambulance – YAA operate in the same sector, however, they don’t operate to gain a profit and are private as they are a charity. They will be primarily aimed towards providing a service to the public and those In need of their fantastic services. During my investigation into these two businesses and charities I took part in some interviews with some members and key stakeholders of the businesses and recorded the conversations, one through person and one through Email. First of all, I will show the transcript I took part in between me and a member of the public (Customers) at McDonald’s Barnsley’s store on Old Mill Lane. I aimed to ask primarily around the 4P’s (Product, Price, Place & Promotion) and their overall opinion on the organisation along with improvements they could think of for them. During my first inetview, It was a woman, around middle aged and currently inside McDonald’s at the time, therefore the information I was receiving was legit and was useful to use. Me: Do you think that McDonald’s prices are reasonably affordable for you and your family? Customer: Definitely, I think they are fair and within reason, they beat the majority...
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...organization. We are shown how the newly appointed CIO must first gain control of the IT department in order to fully support the vision of STARS, which is “saving lives through partnership, innovation, and leadership.” The case studies an organization called the Shock-Trauma-Air-Rescue-Society, a.k.a. STARS Air Ambulance, which is a business that deals in saving peoples lives. This organization is based out of Calgary, Canada, and was created in order to provide a fast, reliable, safe, and specialized medical emergency transport system via helicopter, for the critically ill and injured patients within the province of Alberta. The organization has grown over the years and now operates in three cities: Calgary, Edmonton, and Grande Prairie so that they can better service the entire province. The team at STARS is on call 24 hours a day seven days a week are constantly waiting for the next emergency call so that they can dispatch the helicopters and air medical crew (AMC). STARS and its team of highly trained professionals, which consists of approximately 250 full- and part-time staff plus hundreds of dedicated volunteers, must work together to operate a highly technical communication system, which they call the Emergency Link Center (ELC). The ELC is located in Calgary, this technical communication system is one that links together the hospitals, the ambulances and EMT services, emergency-physicians, police officers, helicopter pilots, and firefighters/rescue teams, all which are vital elements...
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...Case Study : STARS AIR AMBULANCE If I was given the task of determining the mission statement, I would include the use of the words people and technology in the mission, since it appears STARS need skilled and dedicated staff to achieve their goal. They also plan to replace their current fleet of helicopters for faster and longer range coverage of their service. The mission statement could be as follows: Providing a safe, rapid , highly specialized emergency medical transport system for the critically ill and injured , through the best people and cutting edge technology. If STARS manage to provide these services to cover the whole state of ALBERTA, then the mission statement could also cover the scope of its geographic operations. It is very important that the information system is well managed because: * Information increases flexibility with regard to how, when and where resources may be utilized to achieve strategic advantage for the organization. * Enhanced information exchange facilitates collaboration and redefines relationships between an organization, employees, suppliers and the public at large. * Managers will use it to better manage resources towards achieving goals through human resource in an organization. IS is therefore the thread that links the organization’s activities into an integrated process Based on my analysis, it can be seen that there is no coherent IS strategy in STARS because from the 72 page STARS Critical, Strategic and...
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...A CIO’s Challenge for STARS Air Ambulance The case study for STARS Air Ambulance presents an organization in the midst of a transition to a new CIO, Sharaz Khan. Khan entered STARS to discover a severe need for the business and IS infrastructure to be addressed. STARS had previously done much of its strategic planning without the inclusion of IT, which has led to many issues organizationally. Although there are many challenges ahead, Khan must assess and prioritize the problems while gaining support from the CEO and other management as a new member of the organization. It is clear from STARS operations that technology plays a major role in the success and effectiveness of being able to save lives in the cases of emergencies. The rapid delivery of information through the Emergency Link Centre (ELC) allows communication with doctors and hospitals. Assisted by the use of technology, STARS has been enabled to succeed in pursuing its mission of “providing a safe, rapid, highly specialized emergency medical transport system for the critically ill and injured”. Although the organization has not functioned effectively with its IS organization in the past, it has clearly valued the innovation IS brings. This value is demonstrated by the variety of IS projects in development by multiple departments, such as the $500,000 new computer-assisted dispatch system. Projects such as this have potential to innovate and create efficiencies which can provide value to operations. The...
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...S w 908E04 STARS AIR AMBULANCE: AN INFORMATION SYSTEMS CHALLENGE Professors Malcolm C. Munro and Sid Huff wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2008, Ivey Management Services Version: (A) 2008-02-26 In a hangar near Calgary International Airport, three sleek red BK117 helicopters sat waiting to be dispatched to accident sites in southern Alberta. In an adjoining building overlooking a landing strip, dispatch staff quietly monitored multiple screens at a dozen workstations in the Emergency Link Centre. In the pilots’ lounge and surrounding offices, helicopter pilots, nurses and paramedics were on standby 24 hours a day, seven days a week. A myriad of other professionals, including experts in clinical operations...
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...S w 908E04 STARS AIR AMBULANCE: AN INFORMATION SYSTEMS CHALLENGE Professors Malcolm C. Munro and Sid Huff wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2008, Ivey Management Services Version: (A) 2008-02-26 In a hangar near Calgary International Airport, three sleek red BK117 helicopters sat waiting to be dispatched to accident sites in southern Alberta. In an adjoining building overlooking a landing strip, dispatch staff quietly monitored multiple screens at a dozen workstations in the Emergency Link Centre. In the pilots’ lounge and surrounding offices, helicopter pilots, nurses and paramedics were on standby 24 hours a day, seven days a week. A myriad of other professionals, including experts in clinical operations...
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...KAIZEN SCHOOL OF BUSINESS MANAGEMENT MARKS: 80 COURSE: _____ SUBJECT: CONSUMER BEHAVIOR N.B: 1} Attempt all the questions 2} All Questions Carries Equal Marks Name:__________________ Reference Number: ___________________ Case – 1 Grace Cards is one of the top three global brands of credit cards operating in various countries. The card has been in the business for a long time but the troubles began showing up in the last ten years or so. The card company, which is controlled by a large number of banks, is facing troubles on many fronts. Firstly the company incurred a loss of $ 3 million in the year 1993 and the ratio of their bad debts totaled up to 2.3 percent of receivables (as against bad-debt ratio of 1.9 percent of its nearest competitor Hallmark.) The loss resulted cutting back on many direct market activities such as mass mailing.etc, which would have further accelerated the bad-debt ratio. To cut down on the losses, the company decided to hike the transaction fee levied on retailers by a massive 10 percent. The decision was opposed and the hike was termed as excessive by all retailers and others who opposed this move very seriously. After many discussions, the company had to roll back the fee hike. This retailers and banks all over but Grace lost an opportunity to cut back on its losses. The firm also suffered as it intended to offer some incentives to banks and retailers to push the card over competition. The company wanted the retailers and bankers to prefer it’s own...
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...emergency medical attention. The vast system is accessible from any telephone line and provides emergency services to even the most remote locations of the country. However, in spite of the simplistic process to initiate services, the emergency medical system is very complex. Thousands of independent agencies working in different capacities must coordinate efforts to insure that the system runs efficiently. Without effective cooperation by organizations the system would undeniably fail to meet the expectations of those calling for medical aid (Limmer & O’Keefe, 2005). The efficiency that Americans have become accustomed to is a result of a long evolutionary process. Early emergency medical services were far different from the ambulance based system of today. In fact, an organized system providing emergency care dates back only fifty years. Prior to the 1960s the pre-hospital care most closely associated with modern EMS was highly...
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...schools yearbook. He primarily wrote about different sporting events in the newspaper. After graduating high school Hemingway went to work for The Kansas City Star. This is said to be where he picked up his distinct writing style because the Star had a style guide by which to write. After his short time at The Kansas City Star he went to war as an ambulance driver for the Italian army. When he first went to war he arrived in Paris, France while it was under artillery fire from the Germans. While serving the war Hemingway was seriously injured by a mortar shell and was sent to the hospital, this is where he met a women by the name of Agnes von Kurowsky. He would propose to her later when they went back to America, but she would leave him for another man before they could ever get married sadly. “This devastated the young writer but provided information for his works "A Very Short Story" and, more famously, A Farewell to Arms” (biography). While recovering from his injuries and war he took a job at the Toronto Star. While living in Cribbs 2 Chicago he met his first wife a women by the name of Hadley Richardson after marring they quickly moved to Paris where Hemingway became the Star’s foreign correspondent. “When Hemingway and his wife embarked for Paris in December 1921, his literary career was very much up in the air....
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...Texas Government – Final Assignment After the first introduction of HB 1937 bill, the Texas Government Code 3106 was then further developed by many other bills like HB 1977, HB 1164 and SB 877, etc. Over the past years, those changes have made the Stars of Texas awards become an award which not only honors more and more people, but also encourages more and more people to get engaged in Texas security building work. Generally speaking, by having the bill of HB 1937, Gallego, the author of the bill, wanted the men and women whose profession was peace officer, firefighters or emergency medical first responders across Texas, and who have been killed or injured in the line of duty to be honored by Texas government. In 2003, when the bill was first introduced, Gallego, made clear definition of professions relating to Texas memorial medal of valor awards (this award was named star of Texas Awards after the review of House Committee). For example, in his introduced bill of HB 1937, he explained the meaning of “Emergency medical first responder”, “Firefighter”, and “Peace officer”. And, Gallego intended to clarify who would be able to issue the award, who would be able to receive the award, and who would be able to decide the recipients of the award. For instance, Gallego said that the Texas Peace Officers Memorial Medal of Valor Advisory Committee shall advise the governor on the issuance of the award. Also, Gallego mentioned the committee consists of three current or retired...
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...Innovation * TEHRAN: An Iranian schoolteacher has innovated an amusing way of encouraging young children to say their daily prayers — robotics. * LOS ANGELES: Disney is launching a digital movies app that allows fans to store movie purchases online and play them back over Apple devices and computers. * TOKYO: A tiny personal computer that is worn on the ear and can be controlled with the blink of an eye or the click of a tongue is being tested in Japan. The 17-gram (0.59-ounce) wireless device has bluetooth capability and is equipped with a GPS, compass, gyro-sensor, battery, barometer, speaker and microphone. Wearable computing is thought by many commentators to be the next big thing in technology, with products such as Google Glass at the forefront. The device, known at the moment as the "Earclip-type Wearable PC" has a microchip and data storage, enabling users to load software, said engineer Kazuhiro Taniguchi of Hiroshima City University. Its designs are based on traditional "ikebana" flower arrangements. "We have made this with the basic idea that people will wear it in the same way they wear earrings," Taniguchi told AFP in a recent interview as he showcased a black prototype. The system, which developers are hoping to have ready for Christmas 2015, can be connected to an iPod or other gadget and would allow the user to navigate through software programmes using facial expressions, such as a raised eyebrow, a stuck-out tongue, a wiggle of the nose or...
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...I taught Jackie about the different stars that we could observe and identify. Her face would light up when I taught her facts about the stars that she didn’t know. I liked seeing her face light up, it looked like the star. But after two hours we decided that we should leave and go back home. It was already three in the morning, which is past my curfew, my parents are probably starting to worry about me. We put the blanket back in the trunk and started on our journey home. Using the GPS on my phone, it said we’re 40 minutes away from our neighborhood, which I was taken back by surprise because I’ve never seen this part of the...
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