...window of her spaceship. As the music swells, our heroine wonders if she will be able to save the world from the “phantom” spirits that have invaded it. Two scenes later, we learn that the phantoms also have infected Aki, effectively linking the fate of the devastated planet with that of a beautiful, young though entirely computer-generated into a female body. I’m introducing the film by way of Aki’s dubiously raced, female body for two reasons. First, Hironobu Sakaguchi, its creator, director and producer has made it clear in press releases and the supplemental documentary on the special edition DVD that the film functions as a showcase for the protagonist. “Identifying the theme can be considered both the beginning and the end of film analysis” (Boggs and Petrie, 2008). According to Sakaguchi, Aki represents his mother (the two share the same name) and his coming to terms with her death (Pham, 2001). Second and more to the point of my essay, critical reception of the film places strong emphasis on the character, which often is treated as a metonym for the film itself. This relationship works for the most part. Both film and character are formal, national and cultural hybrids neither animation nor live action; neither videogame nor film; neither Japanese nor American. Both downplay their deviations from the dominant Hollywood paradigm in order to appeal to the widest, most “global” audience possible. Yet overall low box office and DVD sales...
Words: 3842 - Pages: 16
...In her essay, “Visual Pleasure and Narrative Cinema,” Laura Mulvey argues that Classical Hollywood cinema encourages spectators to look at women and identify with men. Female stars receive the look, while male stars control the narrative and dominate space. She writes, “In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure, which is styled accordingly. In their traditional exhibitionist role women are looked at and displayed, with their appearance coded for strong visual and erotic impact so that they can be said to connote to-be-looked-at-ness,” (205). What kind of looks, gazes, or points of identification structure (or destabilize) The Passion of Joan of Arc (Carl Th. Dreyer, 1928)? Your response should engage Mulvey’s claims. The Passion of Joan of Arc is a silent film directed by Carl Th. Dreyer made in France in 1928. In Laura Mulvey's essay, “Visual Pleasure and Narrative Cinema,” she argues that the female stars receive the look, while male stars take control of film space. She also points out that the women’s role in the Classical Hollywood cinema is to satisfy the viewer and to be a passive character, i.e. being pleasant to look at. This essay will argue Mulvey's analysis such as: active/man and passive/female, a woman/actress being looked at as an attractive object and the female role in the cinema industry depicted by The Passion...
Words: 1488 - Pages: 6
...understand used Poe’s theme of eternal love. It also helps us have an insight of how Poe’s perspective on the idea of love was to him. Given the background Poe’s life wasn’t an easy one which can be seen in the Poem Annabel Lee. In the poem, Poe uses visual imagery to describe many different scenes in the poem. One for example is when he describes the death of Annabel Lee, “ that the wind came out of the cloud by the night, chilling and killing my Annabel Lee”. (25) This quote shows how Poe wanted his readers to get a visual of a tragic cold night that resulted in the death of a woman. The poem is written in a musical way, one can imagine the cold night. The reader could feel it chilling themselves and could feel the heart break of the young lover’s death. Another example of imagery is when Poe writes, “So that her highborn kinsman came And bore her away from me, To shut her up in a sepulcher In this kingdom by the sea” (17-20) the image given is her family taking her away from her lover to lock her up in a vault by the sea where she cannot be seen. One could also visualize a castle by the sea, and imagine the poor Annabel Lee locked up. The quotation “And the stars never rise, but I feel the bright eyes”, shows imagery as the stars won’t rise, but he still sees Annabel Lee’s bright eyes. The young lover does not have meaning to his life anymore. She is all that consumes his mind and broken heart. Poe uses symbolism such...
Words: 1587 - Pages: 7
...expectation to produce a unique representation of a product that stands out in the market, as well as selling the product itself. TV commercials are used to attract the audience and the producers spend a lot of money and time to obtain the attention of the viewer. The most glamorous commercials I feel are certainly those of perfumes. That is why I chose to do this paper on two perfume TV commercials and examine the features that are used to produce an effective advertisement. One will be a TV commercial of 1962 that deals with the perfume “Young Love” while the other represents the “Chanel No.5 “production of 2006. These are chosen to point out the difference with regard to the use of visuals and text that are important for the development of a commercial. A TV commercial usually consists of text, visuals and sometimes incorporates music. All these features seem to be essential for the success of an advertisement. In the TV commercial Young Love a lot of Ethos, Pathos, and Logos are used to attract the audience. At the beginning of the advertisement the first thing that grabs my attention is the picture of a flower and a woman seeming to play the game “He loves me, he loves me not”, which would be a sign for love. However, it can also be interpreted as...
Words: 2283 - Pages: 10
...the same theatrical influence as the original play. Baz Luhrmann was able to accomplish this through modern filmmaking techniques and visual imagery. Luhrmann’s adaptation maintains much of the same elements of the original play. However, Luhrmann was able to make it more appealing to modern audiences by integrating modern elements into the film, thus turning Shakespeare’s original love story into a more modern yet controversial, interpretation of the original love story. In today’s society Shakespeare’s poetic language would leave viewers perplex. Luhrmann is able to keep Shakespeare’s original language by incorporating creative cinematography, editing, and style. Luhrmann recognizes early on that it is imperative to modernize the prologue in order for viewers to fully comprehend the film’s plot; any misperception would leave viewers confused and not emotionally involved. He is able to accomplish this through the use of dialogue, written text, and visual images. In order to reach modern audiences, Luhrmann has to be inventive in his filmmaking techniques; therefore he integrates modern-day media language. By adding news media and displaying selected pieces of text onscreen he is able to intensify the romantic teen tragedy, thus turning Shakespeare’s original play into a distinguishable film for modern audiences. Luhrmann’s use of visual imagery and symbolism can be seen throughout the film. One place viewers see this is through religious effects and topics. Each character...
Words: 1232 - Pages: 5
...recognize at once and the author used some data from sports association. Finally, I thought it's available deliberately. I have two sample reasons: one is that the author collects the valuable data; the other is that the author analyze and flow the idea to the conclusion. Statement of the Problem What is the implied research question in this study? The answer is obvious. Just like the title, this research is to talk about effects of the 2011 Collective Bargaining Agreement in the National Basketball Association. As we knows, because of the new bargaining agreement, players will earn less money that before, and make contribution to the league, but people doesn't it affect or not. This research gives the author's analysis. Review of Related Literature The author, David J. Berri, is a professor of economics in the Department of Economics and Finance; and his current main research topics are the economics of sports. At the beginning of this research, the author gives some background of strikes and lockouts in professional North American sports. Besides NBA, Major League Baseball(MLB), National Football League(NFL) and...
Words: 886 - Pages: 4
...The current issue and full text archive of this journal is available at www.emeraldinsight.com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared...
Words: 7435 - Pages: 30
...Comprehensive Analysis of Staples Harding University Angela Maloch Ashley Perez Keith Miller Ricky Griffin Abstract This paper will review Staples, Inc. comprehensively. The authors will discuss Staples’ visions, missions, and objectives, in addition to outlining the firm’s internal strengths and weaknesses and their external opportunities and threats. Several matrices will be included to provide visual aid and better observations of the operations and current practices of the company. Recommendations will be provided on new courses of action that may benefit the company and help increase sales and brand awareness. Vision and Mission Staples, is the world’s largest office product organization, and a reliable source for office solutions. The company products and services include office supplies, copy and print supplies, and technology to support these products. Staples, also provides supplies for facilities, break-room, and furniture (Staples, Inc, 2012). Staples conceptualized the office superstore in 1986. It has more than 88,000 associates worldwide, in 26 countries, and fosters annual sales of 25 billion (Staples, Inc, 2012). Many organizations foundations began with a vision and an organizational mission. The vision and mission are set to be accomplished by setting objectives, and implementing strategies to achieve the goals set by the organization. According to Business Improvement Architects: Creating a compelling vision and developing the...
Words: 4811 - Pages: 20
...Film as the most widely-accept form of art plays pivotal role in popular entertainment. Rosenstone states that “You need more than words on page to understand how film presents the world of the past. Words aren’t fully up to the task of comprehending the film experience” (2006, p.1). Product placement (also sometimes referred to as“brand integration”) is the inclusion of branded products or identifiers through audio or visual means within mass-media programming (Balasubramanian 1994). This paper is aim to discuss the affect of product placement on film’s content and production company. With the development of society and technology, there is no denying that the film industry has formed its own unique business model in modern world. In order to product high quality films and obtain greater profits, the film production companies have to invested heavily in its films. In other words, it is impossible to product a high level and appealing film without the support of abundant capital in some extent. In this context, a large number of sponsorship of big brand company plays a significant role in film industry. As a typical representative of new advertisement, product placement is deeply affect films in terms of content, structure, production and so on. According to the data of PQ Media (2007), it spent $885.1 million on product placement embed into the film in the world in 2006. In the meantime, the product placement which means the combination of art and commerce. It is the existence...
Words: 1888 - Pages: 8
...the work of others has been used, it is properly acknowledged and referenced. Andrew Kennedy Student number:20057880 Andrew Kennedy Student number:20057880 Table of Contents Introduction 2 Executive summary 3 Organisation profile 4 Management profile 5 Macro analysis 6 Micro Analysis 7 Management theory 8 Conclusions 9 References 10 Introduction I am doing my project on Microsoft. I decided that I would go my project on them because I am a big fan of them and I have brought a lot of their products over the years. The research that I will be doing for this project will consist of secondary research. Secondary research is research through the internet and it can also consist of reading an academic article or reading a newspaper article the main aims for this project is the find out as much information on the company as possible. Executive summary This project I will go through the organisation profile of Microsoft and the 7 different areas that it is broken up into. I will be also doing a management profile on Bill Gates founder and former CAO of Microsoft. I will talk about what he did a t Microsoft and what made him a great leader. I will also do a micro and macro analysis of Microsoft. Then I will talk about what management theory practices they use and how they implement them The finally I will do my conclusion to this project and give the...
Words: 1561 - Pages: 7
...Analysis of the Use of the Blue Ocean Strategy; Case Study Analysis on 14 Different Agencies Zainal Abidin Mohamed, Graduate School of Management/ Faculty of Economics and Management Universiti Putra Malaysia E-mail: zainal@econ.upm.edu.my ABStrAct Fourteen companies who have applied the use of Blue Ocean Strategy (BOS) participated in this study through the case study approach. Basically, the data were focussed on the four action framework of BOS namely eliminate, reduce, raise and create activities (ERRC) identified in each of the cases. The 14 companies were grouped into 6 categories and their ERRC activities summarised accordingly. Of the 76 activities that were raised and created, 42 were customer related of which 9 were new. Of the 40 in the created category, 20 were totally new while 6 were on governance and 5 long term investment projects. Keywords: Blue Ocean Strategy, Eliminate-Reduce-Raise-Create Framework, Competitor Irrelevancy, Competitive Advantage, Introduction The Blue Ocean Strategy is still relatively new and had been introduced only in 2004 by W. C. Kim and R Mauborgne. Its principles are simple but its operationalisation and implementation has yet to be properly synchronized. Courses and workshops trained by licensed BOS are still going on and the number of certified BOS graduates has yet to be felt. Nevertheless there are already agencies that declared that they are already in the midst of applying the said BOS principles. These are the target group...
Words: 2224 - Pages: 9
...The following market analysis focus on an apparel organization called Spitz. It is a subsidiary of a holding group, called AVI. 1. Background on the organization The path that Spitz has traveled over the past 40 years is one of entrepreneurial delight and, in the most recent of those years, one of overcoming new branding challenges to see a phoenix rise and win back the hearts and soles of South African shoppers in 2007. The luxury shoe emporium was established in 1968 in downtown Johannesburg by Anthony and David Spitz as a departmental store offering top international brands. The store was later sold to Swiss company Bally and became Bally Spitz. In 2006 Spitz was acquired by JSE listed holdings company, AVI, by which time the once aspirational brand had lost much of its spark with a significant disconnect between the premium brands the store stocked and the brand image and shopping experience. Although the brand retained its heritage and still resided in the premium luxury sector of the market, consumers felt that Spitz offered less fashionable ranges within these international brand offerings. With Anthony still much involved in the business on a consulting basis, the team at AVI set about re-inventing and re-invigorating the Spitz brand in order to return it to its former glory while at the same time ensuring that the brand is relevant for today’s consumer. 2. SWOT Analysis 1. Strengths 1. Market Leader It recently won a gold award for Craft and Photography...
Words: 2265 - Pages: 10
...the computer crime service Business Plan 2014 - 2019 the computer crime service Business Plan 2014 - 2019 Table of Contents Table of Contents 2 FOR 5 Executive Summary 6 The Computer Crime Service Structure 7 Staff Roles 7 The Projects 8 The Patron 8 Lady Gaga 8 Ke$ha 9 Taylor Swift 9 Selena Gomez 10 Demi Lovato 10 Christina Aguilera 11 Stop It! 12 Stop It! Budget and Forecast 13 Remove It! 14 Remove It! Budget 15 Damocles 16 FIDAIS 17 Self-Assessment FIDAIS 17 Pre-Trial Assessment 17 Community Site 17 Professional FIDAIS 18 Training 19 Keeping Yourself Safe Pre-Teens & Teens 19 Judiciary: Understanding Digital Forensic Evidence 19 Defending: Understanding Digital Forensic Evidence 19 Stop It! Remove It! Volunteer! 20 Damocles and FIDAIS 20 The CCS Label 21 Office Setup 22 Video and Development Computer 22 Computer Table 23 Computer Chair 23 Desktop Lamp 23 Printer 23 External Storage 23 Graphics Tablet 24 Consumables 25 Adobe 25 Disc Producer 26 The Green Room 27 The Video Camera 27 Salaries 29 Administrator Salary 29 Asst. Project Manager / Senior Administrator 29 The Project Manager 29 Summary Costs for 2014-2015 31 2014 – 2019 Financial Forecast 32 Contact Information 35 Appendix A 36 Appendix B 40 Appendix C 41 Table 1 Honour Roll 5 Table 2 Amanda Todd’s Suicide Note 14 Table 3 Impression of how our T-shirts could look. 21 Table 4 Project Manager's Office Setup 22 Table...
Words: 9165 - Pages: 37
...Advertising Suggestions on Fitbit, Inc Advertising is an important part of marketing, it helps to sell goods, the good advertising can improve the visibility and the sales of product. The types of advertisements are varied, they are above-the-line advertising, below-the-line advertising and audio-visual advertising, etc. Improve the quality and creativity of advertising and attract the consumers’ attention, now is the main research of many brands. The first advertisement may have been a sign painted on a wall of a building. The early outdoor-advertising competitors were town criers employed by merchants to praise their goods. It was Gutenberg's invention of the moveable-type printing press in 1450 that resulted in the mass production of posters...
Words: 1725 - Pages: 7
...BRAND MANAGEMENT Student: Drobnjak Anja, K-5050 Professor: Prof. dr David Jones Warsaw, 22.01.2014. Contents Introduction 4 Branding 5 The Laws of Branding 6 Branding and its components 8 Brand implementation 9 Brand awareness 9 Brand recognition 10 Brand equity 10 Brand elements 11 Brand Bubble Trouble 12 Strategic brand management 13 Adidas - a brand that identifies with its performance 15 Coca-Cola as Number One 17 Disney world 18 Conclusion 18 Abstract One of the most valuable intangible assets of a firm is its brand, and building a strong brand is both an art and a science. It requires careful planning, a deep long-term commitment and creatively designed and executed marketing and management. This paper will try to show that brand management is a communication function which includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at and maintaining a desired reputation of the brand. Attention will also be directed on the tangible elements of brand management such as a product itself; look, price, the packaging, etc. It will include some components of brand management, laws of brending, strategic brand management and its importance, and also examples of well known companies, in order to show nowadays rising role of brands and made some conclusions. Key Words: brand management, brand, strategic brand management, brand...
Words: 5941 - Pages: 24
