...An unusual market Now, the two companies will be competing over a coffee frontier whose peculiarities might seem unusual to outsiders, if potentially lucrative. Colombia, with a population of about 46 million, is far bigger than some of the other countries where Starbucks operates. And it’s an increasingly influential country, where a rising middle class can afford a $3 specialty cappuccino. But chains continue to face an uphill battle. Colombians have only recently begun to enjoy the high-end, high-quality coffee brewed by baristas in New York or Rome. Colombians consume far less coffee than other top coffee-growing nations, such as Brazil. And the coffee they drink is often weak and blended with low-grade beans from Peru and Ecuador. Méndez said one of Procafecol’s biggest problems was getting Colombians interested in, and willing to pay for, Juan Valdez’s high-end brew. Starbucks — long one of the biggest buyers of Colombian coffee — has promised that all of the drip, espresso and packaged Colombian coffee it sells will be locally roasted and sourced. The company also says it will invest $1.5 million to help teach coffee farmers more sustainable farming practices A point of national pride Juan Valdez knows its biggest selling point over Starbucks is its direct connection to coffee growers, who have ownership stakes in Juan Valdez Café and receive royalties and other benefits from each cup of coffee sold. Still, the company says it needs to make sure consumers know...
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...The Life of a Gringo Cachaco A Gringo Cachaco, a North American from Bogotá, that's me. Bogotá - Colombia's capital - has a pace, rhythm, culture and dialect all its own, distinct from the Paisas, Costeños, Boyacense, Llaneros, Chocós or Andeans. Home to three of Colombia's top four universities, virtually every major Colombian corporation, its two most prominent symphonies, and a calendar-full of social, cultural and historical sites and events; Bogotá is "where it's at." As Lonely Planet says, "Bogotá is Colombia's beating heart… steeped in sophisticated urban cool." Daily we enjoy coffee that has made me forget my Starbucks Gold Card somewhere in storage, guanabana helado, limonada de coco (I prefer CON ron!), a fruit and vegetable array that is a vegan's paradise, Arepas! (you must taste to understand), flowers and trees which enjoy a (literal) 12-month growing and blossoming season, roasted corn on a stick which defies description, and fresh juices… well… flowing. The city has more than 1,000 urban parks, from small pocket-parks to the largest, Parque Simon Bolivar at twice the size of New York's Central Park. Bogotá's restaurant scene is a fast rising star in the culinary world. These treats are all enjoyed in an average temperature range that varies through the year only very slightly from a low of 9°C (48°F) to a high of 20°C (67°F). All of this at a moderate economic discount compared to North American or European suburban life. Of course, Bogotá has its downside....
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...Juan Valdez: caso exitoso 1. ANTECEDENTES * 1927 Se crea la FNC como ente gremial de los cafeteros. * 1957 Nace el icono Juan Valdez como símbolo de la caficultura en Colombia. * 1980 A partir de Juan Valdez, se crea el logo ingrediente 100% Café de Colombia. * 2002 Se posiciona a Juan Valdez como una marca de productos de café con un alto valor agregado. * En los 90 la cadena de valor del negocio del café se empezó a concentrar en el último eslabón controlado por multinacionales. * El concepto global se ha materializado en cuatro formatos de tiendas –Recientemente se implementó un quinto formato (Boutique). Las principales diferencias entre estos radican en su tamaño total, la inversión, el tamaño que dedican a las diferentes áreas, su localización y los productos que ofrecen. * El canal de retail está presente en los principales supermercados en 8 países de América ofreciendo un portafolio diverso de productos de café: * Norteamérica: 740 POS. * México: 60 POS. * Salvador: 50 POS. * Costa Rica: 44 POS. * Colombia: 270 POS. * Perú: 20 POS. * Argentina: 25 POS. * En solo 7 meses Juan Valdez logrócapturar en valores el 5.3% del mercado nacional de la categoría cafés tostados y molidos. * La comunicación de la marca se ha enfocado a actividades de BTL que permiten una mayor interacción con el consumidor y son útiles para adelantar campañas de educación acerca del café premium y sus diferentes...
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...Travel Log Country Colombia Capital Bogota Continent South America Primary language Spanish Money Colombia Peso Climate 56⁰ Mountain Ranges none Major lake, Rivers, Seas Caquetá, Caribbean Sea Population 45,013,674 Size (in square miles) 401,042 (sq.km) Form of government Republic Major exports Cut Flowers, Coffee, Gold Regional Foods Bandeja Pasta, Ajiaco Bosotuno. Arts & Crafts They have weaving of the Waleker and the pottery of La Chamba Architecture They have the Metropolitan Cathedral Celebrations & Festivals In February they have Carnaval de Barranquilla - Barranquilla – Atlántico Feria Taurina Bogotá Temporada Taurina - Medellín – Antioquia Festival del Corrido Llanero - Puerto Carreño – Vichada. These are only some of the things Music & Instruments used Some of the instruments used in Colombia are the Merry Drums, the Maracas, Calling Drums, and the Bass Drums. Flag & what the colors mean The Yellow represents the richness of Colombia. The blue represents the Country’s water wealth. And the red represents the blood of the heroes who died for the country. Must see! Location: Medellin Historical things to see: The History of Colombia has been characterized by the interaction of rival civilian elites Entertainment: Drink, music, dance, film, museums are some of the entertainment in Colombia Transportation: Pretty much the same as the U.S. Cars Weather it is really hot Must see! Location: Cartagena Historical: ...
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...read ad write, compared to the United States 97%). Columbia government is very similar to ours; in fact the recently enacted criminal code was modeled after U.S. procedures. The original legal system was based on old Spanish law. The New criminal code was set up in 1992- 1993. Elections are open to be on voted by all citizens aged eighteen and above, and there is universal suffrage (capability to vote) for both genders. They elect a president and also a vice president. Unlike the U.S. where a vice president is nominated by the president who is running, the citizens elect vice presidents also? The present president of Columbia was elected August 7th. His name Is Andres Pastana. He will serve a four-year term, as all presidents in Colombia do. The United States is the now has the largest number of corporations involved with trade and with overall investments in Columbia. The most things exported to the United States are oil, coffee, and cut flowers. Illegally, all the real money comes from drug trafficking of copious amounts of cocaine and heroin. Columbia currently supplies the United States with eighty percent of the cocaine consumed in the United States. The cultivation of coca in 1997 was equal to79, 500 hectares. All that...
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...Juan Hernandez Prof: Anna Krift Global Crisis in Response Feb 16 2014 Colombia´s conflict For many years Colombia has been characterized as a country of drugs and violence marked by internal conflict that lasts until today. This conflict has claimed the lives of about 2 million people, which the population of Colombia today is 47 million, within that internal war has killed 4,2% of the current population (NoticiasCaracol,1). It is a very high percentage with regards an internal war of 60 years. That's why Colombia has suffered from armed conflict for several years and it has negatively impacted the country's development. To understand the issue it is necessary to see the origins of this conflict and also how this has affected the country. The conflict dates back to 1946 when it began a civil and political conflict between supporters of the Liberal Party and the Conservative Party for taking control of the State Power. But the outbreak was the assassination of the Liberal presidential candidate Jorge Eliecer Gaitán. Gaitán was the leader of poor agricultural producers and represented the interests, created jobs and economic opportunities for them to take advantage (Downing,1). But since the death of Gaitán, farmers lose their representation in politics and its future had been vanished. Because of the economic problems and tensions between liberals and conservatives, Colombia entered a period called "La Violencia " (The Violence) which lasted from 1948 to 1960 until they...
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...Investment Booklet December 2010 1. ATTRACTIVE INCENTIVES FOR INVESTORS The most competitive Free Trade Zone in Latin America: 15% Income Tax as well as the possibility to sell to local markets • • • • • A single 15% income tax rate, allowing sales in the local market. No customs taxes (VAT and customs duties). VAT exemption for raw materials, inputs and finished goods sold from the national customs territory to industrial Free Trade Zone users. Exports made from Free Trade Zones to foreign countries (except Peru) benefit from international trade agreements. No customs taxes on machinery, related directly to the business operation which is imported from abroad and entered into the FTZ. Single Enterprise Free Trade Zone (SEFTZ): Investors can take advantage of the benefits provided by the Free Trade Zones even by locating out of a Permanent Free Trade Zone. Investors can sign Legal Stability Contracts with the Colombian Government In order to promote new investments and expand existing ones, the government provides investors the option to sign a Legal Stability Contract, securing key conditions for investment promotion. Companies must meet the following requirements: • • • Minimum investment of USD 1,930,000 . Investors must pay a premium to the government equivalent to 1% of the investment. The period of the contract can last between 3 and 20 years. 1 . Income Tax deductible expenses Among the deductions included are the following: • 100% of the amount paid for...
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...November 22, 2010 "Give me your tired, your poor, Your huddled masses, yearning to breathe free, The wretched refuse of your teeming shore. Send these, the homeless, tempest-tost to me: I lift my lamp beside the golden door.” -Emma Lazarus A Temporary Worker Program: A Necessity for Labor and Immigration In the United States, the labor movement and immigration have a history marked by frequent times of turmoil and less frequent times of harmony – that is, according to Dr. Janice Fine, Professor of Labor Studies at Rutgers University. On October 6, 2010, I attended her lecture titled, “A Movement Wrestling: American Labor’s Enduring Struggle with Immigration” at CUNY’s Murphy Institute for Worker Education and Labor Studies. The lecture provided a historical look at how the labor movement has viewed immigration over time. Generally speaking, during times of low immigration, also known as “low flow,” the labor movement views immigrants as allies because they are seen as prospective recruits for unions whose strength and numbers are weakening. However, during times of high flow, the labor movement views immigrants as a threat to American jobs and financial security (Fine 24). It is no secret that such views are primarily projected towards undocumented workers who are in the U.S. illegally. As such, a major struggle between labor and immigration currently exists. However, within this struggle, a mutually beneficial relationship between labor and immigration can...
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...In 1825, a group of American businesspeople announced the formation of a canal building company, with interests in constructing a canal system across the Isthmus. This project was to take place in an area now called Panama. The endeavor was filled with controversy. Though the canal itself was not built until the early 1900's every step toward the building and ownership, was saturated with difficulty. Walter LaFeber illustrates the dilemmas in a historical analysis. In his work he states five questions that address the significance of the Panama Canal to United States. This paper will discuss the historical perspective of the book's author, address pertinent three questions and give a critique of LaFeber's work, The Panama Canal. For proper historical analysis one must understand the importance of the Canal. The Panama Canal and the Canal Zone (the immediate area surrounding the Canal) are important areas used for trade. Even before the canal was built there were to large ports on both sides of the Isthmus. Large amounts of cargo passed through the Isthmus by a railroad that connected the two ports. The most important cargo was the gold mined in California before the transcontinental railroad was completed in the United States. It has strategic significance because of its location, acting as a gateway connecting the Pacific and Atlantic oceans. This allows for rapid naval deployment between fleets in either ocean. These two facets make the Panama Canal very important in the region...
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...EXECUTIVE SUMMARY (U) INFORMATION BRIEF–CULTURAL ANALYSIS ON PANAMA (U) (______________) Panama, known as the “Crossroads to the Americas”, is the southernmost country in Central America, located north of Columbia and south of Costa Rica. It is slightly smaller than the state of South Carolina. In both the east and west there are mountain ranges which develop into hills and dense jungle in the central part of Panama. Temperatures range from tropical and humid in the lower lying areas, to cool and pleasant in higher altitudes. The coasts are primarily lowlands with smaller islands located just off shore. The Panama Canal divides the country in half and connects the Pacific Ocean and Caribbean Sea. The population is about 3.5 million. The majority of the population is mestizo, 70%, which is a person with mixed European and Indian ancestry. The rest of the population is 14% West Indian, 10% white, and 6% indigenous. The indigenous population is composed of seven distinct groups which are the Kuna, Embera, Waounan, Ngobe, Bugle, Nassau, and Terribe people. The majority of the population lives in urban areas, with more than half the population living in the Panama City-Colon metropolitan corridor. The Roman Catholic faith is Panama’s predominant religion. Spanish serves as the official language but English is widely used in business and is spoken by most West Indians. About 75% of Panama’s income comes from the Panama Canal, banking, the Colon Free Zone, insurance companies...
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...Latin American Revolutions Reading Guide Students should complete this guide on a separate sheet of paper that will be submitted upon Mr. Neale’s return on Wednesday. The relevant vocabulary and concepts are all from pages 644-65s3 of Voyages. Vocabulary. Please define all of the following terms. While definitions can be found in the text, students should also include a few words about the “historical relevance” of each term in their own words. 1. Gens de Couleur 2. Boukman 3. Toussiant L’Ouverture 4. Simon Bolivar 5. Junta 6. Gran Colombia 7. Jose de San Martin 8. Miguel de Hidalgo y Costilla 9. Grito de Dolores 10. Pedro I of Brazil Thematic Questions. These questions refer to examples in the reading of past historical themes that we have studied. Most of these questions can be answered in no more than two sentences. 1. What was voudun, why was it useful to the Haitian rebels, and how is it an example of a common social phenomenon that we have studied in the past? 2. How did the stages of the Haitian Revolution reflect a similar pattern when compared to the first two stages of the French Revolution? 3. What was the role of disease in the Haitian Revolution? How is this different than the role of disease in past conflicts such as the Spanish conquest of Mexico? 4. How did the conflict between criollo juntas and penninsulares in the Spanish new world demonstrate a similar the conflict as the dynamic...
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...In Colombia's war-torn indigenous villages, three brave women from distinct tribes use nonviolent resistance to defend their peoples' survival. Warfare between the guerrillas, paramilitary groups, and armed forces endangers Colombia's 102 aboriginal groups, dozens of which face extinction because of the conflict. Despite being trapped in a prolonged conflict financed by the drug trade, indigenous women are resourcefully leading and creating transformation imbued with hope. Doris is a young Awá tribal leader who takes charge to protect a group of internal refugees fleeing combat between the army and the guerrillas. While speaking at a U.N. press conference in Colombia’s capital, she learns that five people from her village were slain by masked men. Despite the risks, Doris returns to her village. She continues leading the vulnerable Awá people whose living, growing coca leaves, which are the base for cocaine, makes them targets for the U.S. funded fumigations. Doris is determined to defend her people and end the violence by speaking out. Ludis is a Kankuamo widow, and mother of three, who is framed and imprisoned on false charges of rebellion. After a year, Ludis is released from prison. She returns to her village and forms a weaving collective with other female victims of the systematic murders perpetrated by paramilitary bands. Later, Ludis confronts her husbands’ killer and spares her sons from perpetuating this cycle of violence. Flor Ilva is the first woman entrusted to...
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... SIMON BOLIVAR ONE COUNTRY, ONE BROKEN DREAM. Herbert Maduro Columbia Southern University Simon Bolivar has been considered by many historians as the liberator of the Americas, he lead an army that liberated Venezuela, Colombia, Peru, Ecuador and Bolivia from the Spanish rule. Bolivar dreamed in having these countries unified as one big country called “The Gran Colombia”. These countries would have shared a centralized government and would have had the city of Bogota as its capital. In this article I want to explore the reasons why he could not achieve this dream of unifying these countries and if he had what economic and social impact this unification would had have in today’s economy. Simon Bolivar was born in Caracas; Venezuela on the 24th of July 1783 his family was wealthy and had close relationships to Spain. Bolivar was educated in Spain and came back to Venezuela with his young wife who died shortly after her arrival in Venezuela. Bolivar never married again. Bolivar has been underrated as a general and tactician, but is safe to say that he is probably in the top 50 Generals in World History. Simon Bolivar began his campaign of independence from Spain in 1810 with the independence of Venezuela, and then it followed Colombia, Peru, Ecuador and Bolivia. It is important to note that some of these countries were in fact a part of the “viceroyalty of Nueva Granada”, and that Bolivar just wanted to maintain these territories united. The first indication was right...
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...takes the definition of Magical Realism to a whole new level. Under his pen, Garcia Marquez uses Magical Realism as a tool to show readers the multi-layered side of his motherland, Colombia. To be more precise, Garcia Marquez tends to reveal mostly politics in his writings. Garcia Marquez was born in 1928 in the town of Aracataca, Colombia. Colombia is a unitary constitutional republic comprised of thirty-two departments. In the past, the intense battle over sovereignty between the conservatives and liberals never stopped; the continuing conflicts between political parties even initiated civil wars, which played a big role in the formation of Colombia. The unstable and chaotic political situation partly influenced Garcia Marquez’s writings. As a Colombian who was born during such turbulent times, Garcia Marquez witnessed and experienced various historical events. The history of Colombia and his personal experiences played a huge part in inspiring Garcia Marquez’s writing. Here comes the question, why would Garcia Marquez write about politics through Magical Realism? What is his intention? Since Garcia Marquez’s childhood, Colombia’s political situation had been unstable and chaotic. For many years, dictatorship, imperialism and feudalism, had restricted people from revealing the genuine side of Colombia. In an interview with Paris Review, Garcia Marquez disclosed his feelings when he decided to write One Hundred Years of Solitude. “I decided that writing about the village and my...
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...coasts of the country. Similar to the diversity of people, the economy also comes from diverse sources like minerals, agriculture, commerce with other countries. Chile is a safe and nice place to visit, the island are exotics they count with diversity of and people always make friends there. A multitude of great aspects can be said about Chile, 1. Topography A. Regions 1. Climate 2. hills 3. valleys B. Rivers 1. Lakes 2. Natural reserves 3. Long rivers C. Religion 1. Catholic 2. Evangelica 3. Christian D. Economy 1. Natural recourses 2. Livestock 3. Commerce 4. Agriculture. E. Food 1. Pacific 2. Caribbean 3. Andina 4. Orinoquia 5. Amazonia. Conclusion: TOPOGRAPHY: Colombia has six main regions, Pacific, Caribbean, Andina, Orinoquia, and Amazonia. Each one is different from the other due to the different climate. The pacific region is flooded by the pacific ocean, located on the border with Ecuador this region is composed by four states ( Choco, Cauca, Valle del cauca, and Narino ) in this area we find the Atrato river, that builds an inmate canyon among the pacific and Atlantic sea, for that reason and because it is one of the most mighty in the world the Atrato river is the most important river in the pacific region. The climate in the pacific region is in average 83 F Degrees, also this region is one with most rainfall zone in the country. The pacific region...
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