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Starbucks Philanthropy

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Submitted By mirda
Words 448
Pages 2
Simas Butkus E&P

STARBUCKS Starbucks is the largest coffeehouse company in the world with lots of stores all around the world and also amazing profits. In this short writing assignment I will try to evaluate this brands philanthropic activity and distinguish strategic philanthropy examples from not so strategic ones. First of all, I would like to mention few strategic philanthropy examples, which were mentioned in the book: * “Since 1992 we have been working with CARE International, a global humanitarian organization, to help alleviate poverty and create long-term solutions (such as sustainable community health services, primary education programs and village banking networks) in coffee-growing communities”. (p. 174) * “Starbucks staff also offered their creative talents to develop new brand identity and marketing materials – something that has helped raise the visibility of the organization”. (p. 168)
In my opinion, those citations, quite well illustrating the strategic philanthropy in Starbucks company. First citation is about coffee-growing families who were supported by the Starbucks in order to provide them a highest-quality coffee in the world. In other words, Starbucks are investing in their quality of coffee. The second citation is also a good example how to advertise your brand and have free advertisement by offering for creative talents to develop new brand. In short conclusion, we could say that Starbucks are doing well in strategic philanthropy field.
Simas Butkus E&P Also, I would like to mention some not so strategic philanthropy examples of Starbucks: * “The foundation is dedicated to improving the lives of young people in underserved communities through literacy programs such as America SCORES, an initiative that combines soccer and creative writing to inspire teamwork”. (p. 168) * “Starbucks also contributed financially by donating thousands of dollars to the community’s parks and to the area’s annual film festival”. (p. 168) * “Company’s $5 million five-year commitment to the victims of Hurricane Katrina”. (p. 168)
The foundation which is improving the young people lives without any expected profit or even the donating the community’s parks or helping people to recover after hurricane Katrina, all these activities are based on improving communities live without thinking about any profit and just doing social good. In conclusion, I think that this is quite difficult to evaluate the Starbucks philanthropic activity because by doing this, you need to compare it with other companies and of course read more articles for better knowledge but still these Starbucks philanthropic activities was not so impressive as it was in the chapter seven, about the Milken family. Still, it must be evaluated as higher as possible because any activity related to helping others (does not matter strategically or not) is a noble job.

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...Philanthropy is the enemy of justice The world's poor are not begging for charity from the rich – they're asking for justice and fairness * 
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 * Email * * Robert Newman * * The Guardian, Friday 27 January 2012 22.00 GMT * Jump to comments (243) Gates's voice is loud, but the model of development it proclaims is the wrong one because philanthropy is the enemy of justice'. Photo: Chip Somodevilla/Getty It's strange that at this week's World Economic Forum the designated voice of the world's poor has been Bill Gates, who has pledged £478m to the Global Fund to fight Aids, Tuberculosis and Malaria, telling Davos that the world economic crisis was no excuse for cutting aid. It reminds me of that dark hour when Al Gore, despite being a shareholder in Occidental Petroleum, was the voice of climate change action – because Gates does not speak with the voice of the world's poor, of course, but with the voice of its rich. It's a loud voice, but the model of development it proclaims is the wrong one because philanthropy is the enemy of justice. Am I saying that philanthropy has never done good? No, it has achieved many wonderful things. Would I rather people didn't have polio vaccines than get them from a plutocrat? No, give them the vaccines. But beware the havoc that...

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