...EXECUTIVE SUMMARY Starbucks Coffee Company is a retail leader in North America of specialized coffee blends that is headquartered in Seattle, WA. Starbucks has 931 leading retail stores across North America. The objective is to establish Starbucks as the most recognized brand of coffee retailers across the globe. To achieve our goal of bringing superior coffee and spreading the Starbucks name around the world, our goal is to expand our retail operations in other countries by aggressively pursuing other opportunities for growth such as mail order of our specialty goods which will be a new way of introducing new products to a global market. Our employees which we call “baristas” are the most important asset at Starbucks. If we want our company to prosper, we must treat our employees well by making health care benefits available and affordable and pay our employees a living wage which is higher than minimum wage. Starbucks has long held a strong commitment to preserving the environment. Starbucks offers products that are readily biodegradable which is environmentally safe. Starbucks prides itself on being a good global citizen in the way it treats its people locally in our retail stores and in the countries where our coffee beans are grown. The company makes large contributions each year to local charities that focus on children’s needs and welfare, environmental causes, the homeless and AIDS research and support. In the financial realm, Starbucks has consistently...
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...Starbucks Coffee Executive Summary STARBUCKS COFFEE COMPANY EXECUTIVE SUMMARY Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. Headquartered in Seattle, WA, Starbucks has 931 retails stores and 75 major airport locations. The Company's objective is to establish Starbucks as the most recognized and respected brand of coffee in the world. To achieve this goal, the Company will continue to rapidly expand its retail operations, grow its mail order and specialty sales operations, and selectively pursue other opportunities to leverage and grow the Starbucks brand through the introduction of new products and the development of new distribution channels. Employees are one of the most important resources to Starbucks. If the company is to prosper, the employees must be treated well. All employees are eligible for Starbucks' health care and benefits package, as well as a starting wage above the minimum. Starbucks' strong commitment to the environment is guided by an environment committee. The Company endeavors to offer an environmentally safe product, as it believes that the welfare of people, plant and product are linked. Starbucks prides itself on being a "good citizen" locally and in the various coffee producing countries. They make significant contributions to local charities that focus on children, the environment, the homeless, and AIDS research/support. Financially, Starbucks has had solid earnings and returns. While still...
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...Starbucks Coffee Executive Summary STARBUCKS COFFEE COMPANY EXECUTIVE SUMMARY Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. Headquartered in Seattle, WA, Starbucks has 931 retails stores and 75 major airport locations. The Company's objective is to establish Starbucks as the most recognized and respected brand of coffee in the world. To achieve this goal, the Company will continue to rapidly expand its retail operations, grow its mail order and specialty sales operations, and selectively pursue other opportunities to leverage and grow the Starbucks brand through the introduction of new products and the development of new distribution channels. Employees are one of the most important resources to Starbucks. If the company is to prosper, the employees must be treated well. All employees are eligible for Starbucks' health care and benefits package, as well as a starting wage above the minimum. Starbucks' strong commitment to the environment is guided by an environment committee. The Company endeavors to offer an environmentally safe product, as it believes that the welfare of people, plant and product are linked. Starbucks prides itself on being a "good citizen" locally and in the various coffee producing countries. They make significant contributions to local charities that focus on children, the environment, the homeless, and AIDS research/support. Financially, Starbucks has had solid earnings and returns. While still in the...
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...Situation: Starbucks is the leading specialty coffee retailer in the world. Starting from a small, humble location in Seattle’s Pike Place Market, Starbuck’s now has expanded to 12,000 cafes in 35 countries around the world. CEO Howard Schultz and his Starbucks team hopes to expand to 40,000 shops worldwide by penetrating into key markets, half of those 40,000 situated outside the U.S. Throughout its existence Starbucks has built brand equity and a established a loyal following based on the idea of convenient, high-quality specialty coffee that surpassed the taste of its competition. Like every company venturing abroad, Starbucks faced many challenges and growing pains in bringing American-style coffee into international markets. For example, in China, Starbucks faces government intervention (although policies are more relaxed presently), consumer hesitation due to the lack of coffee consumed, and different consumer behavior. Another global challenge is the global economy and competition. Starbucks also had to deal with an initial lack of acceptance from historic café culture in France, with older coffee drinkers frowning upon the big U.S. coffee chain with standardized disposable cups. Starbucks has faced challenges particularly in locations with volatile political or economic situations, such as Lebanon and Israel. Starbucks was forced to close in Israel because of the threat of terrorist attacks and was boycotted in Lebanon due to anti-war protestors. Despite...
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...Fact: In this case Mims V Starbucks, Kevin Keevican and Michael Terrazas both former Store Managers at Defendant Starbucks Corporation, claim that they were improperly classified as exempt from the overtime requirements of the Fair Labor Standards Act "FLSA", 29 U.S.C. After considering a lot of different aspects to the claim, court ruled in favor of starbucks . The claim of the plaintiffs was that they were working 70 hours per week, juggling barista duties and other errands along with their managerial responsibilities. Their managerial duties included tasks such as driving up sales in the store, supervising staff, managing inventory, keeping tabs on payroll, following up about safety measures, Motivating staff, Hiring and Firing. Along with the managerial duties mentioned above, they were also designated to serve customers, clean up and make coffee. Mims and several other managers got tired of working so hard to not even be compensated for most of the hard work and effort they are putting into the company. On the other hand, regular barista’s were getting compensated overtime pay without all the hassles of a manager. So, they decided to sue starbucks under the fair labour standards act. The respective plaintiffs claimed that they performed managerial duties during their time but 70-80 % of their time was used performing chores assigned to a barista. Some expressed dissatisfaction towards the situation by describing the managerial position as a glorified barista position not...
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...Starbuck's policy on firearms should remain in place. Their policy is fair and legal, even though many would disagree. In the second paragraph of the article, "Starbucks Under Fire," it states, "Starbucks, however, allows customers to carry guns in all states where it's legal." On the surface, Starbucks allows customers to open-carry, but underneath, they allow or dismiss customers to do so based on the laws of each state, individually. Due to this, if Starbucks changed their policy, "... [they] would be asking law-abiding customers to leave stores" (12). It does not make sense for someone who is abiding the law to leave a location because another person is offended by his or her presence. Contrasting to the idea presented in paragraph...
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..."The Starbucks syndrome in healthcare," an article published in the Los Angeles Times' newspaper, written by Daniel J. Stone, whom practices internal medicine in Beverly Hills. Stone asserts his feelings about how Angelenos approach healthcare by comparing their need to micro manage their healthcare, having it exactly how they want it, when they want it. Kind of like how they micro manage their coffee being made at Starbucks, "decaf caramel extra hot lowfat macchiatos. Think of it as the Starbucks syndrome in healthcare." Stone asserts that in the healthcare field in Los Angeles, resources are being needlessly overused due to patient demand and because doctors feel apathy towards the patients, thus making the reader aware of one of the many...
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...Starbucks | Financial Statement Analysis | Final Project | | Ryan Goguen, Che-Wei Chang, Yu-Ching Lin | 2013/3/11 | [請在此處鍵入文件的摘要。摘要通常是文件內容的簡短綜覽。請在此處鍵入文件的摘要。摘要通常是文件內容的簡短綜覽。] | Starbucks—Background Information Starbucks (“The Company”) began with a single store in 1971 in Seattle’s Pike Place Market, serving whole bean and ground coffee, tea and spices. As of July 1, 2012, the world-renowned coffee shop brand operates nearly 18,000 retail stores in 60 countries. Gordon Bowker, one of three founders, initially named the Company “Peqoud” after the doomed whaleship in Herman Melville’s Moby-Dick. However, the partners rejected the name, and the founders later agreed upon the name “Starbucks” after the chief mate, also in Moby Dick. Today, with millions of customers served daily, Starbucks offers a wide range of products, including coffee, handcrafted beverages, merchandise and fresh food. The company handpicks its coffee from some of the finest coffee farms in Latin America, Africa and Asia. Its beverage menu consists of fresh-brewed coffee, hot and iced espresso beverages, Frappuccino coffee and non-coffee blended beverages, smoothies and Tazo teas. Through the Company’s entertainment division and Hear Music Brand, Starbucks also retail books, music and film. The Company not only prides itself in the quality products but also the physical stores, where the customers could enjoy their drinks with the company with soothing music playing in the background. Each store...
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...• 1. Starbucks Coffee CompanyExpanding into IndiaBRENDAN CRONININSIDE:This document contains an environmental analysis of Starbucks Coffee Company,strategic decision options, an action plan to implement those strategic decisions anda recommendation on Starbucks expanding into India. • 2. 2Current Situation: Starbucks is a provider of high-end coffee products and more importantly, arelaxed experience. Starbucks as it is known today was purchased in 1987 and hasseen tremendous amounts of growth over the years. The company is known globallyand does business internationally, although it’s headquartered in the United States.Starbucks has historically had a differentiation strategy, with prices comparablyhigh and uniquely high-quality products, service and environment for the consumer.This differentiation strategy is used with a horizontal growth strategyinternationally. Starbucks currently has a market expansion strategy focusedaround Asia, and has recently seen both problems and great sales figures arise fromthis market in China and Japan. The objective of this strategic campaign is tocapitalize on the highly dense Asian market, with its high population and growingwealth. In 2002, Starbucks announced that it intended on breaking into the Indianmarket, however has failed to do so four years later. The problem facing Starbucksright now is whether or not to expand into India and if the company were to expand,how it would go about doing so. If Starbucks does decide to expand into India...
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... Starbucks is known across the world, they have to deal with different cultures and work ethics. This is where the international operations is greatly needed, having this you know that when you walk in to Starbucks anywhere it will be the same. This is made possible with the use of departmentalization. The two that I found where geographical and functional. Geographical- With geographical departmentalization, this allows the company to deal with the "obese" size of the company. By having this in place this has given them presidents in Canada (President of Starbucks Canada), USA (President of Starbucks Coffee USA) and Internationally with the President of Starbucks coffee international and senior vice-president of coffee and global procurement. Functional- With this they can assign different jobs for to insure that everything that takes place is done to pure perfection. 3)What examples of the six organizational structural elements do you see discussed in the case? Describe. Departmentalization- As said in question 1, this helps the company decide which jobs and operations should be put together to work on. Ex. Audit and compliance. Decentralization- This is what makes Starbucks so successful. They try and get advice from all levels of employment and give the freedom to make there own decisions within the Starbucks rules. ...
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...5:28:34 PM CST ) Submission Materials Submission Field : Organizational Communication in the Starbucks organization is exceptionally successful. Although Starbucks goes to no great lengths to define or list their organizational structure, recent changes in the organization define the organization as a matrix structure. Maintaining effective communication, Starbucks uses a model of communication used generally by smaller group networks, all channel communication. Starbucks employees always have a time table for important decisions that must be made for the company. Starbucks does an excellent job of illustrating pros and cons of future and current decisions. The model of communication used by Starbuck empowers all employees to think outside of the box, and employees are rewarded for innovative ideas as well as the ability to exceed customer satisfaction expectations. The use of technology, marketing tactics, and their employees to communicate success, goals, and vision to the customer has given the Starbuck Corporation a valued business model. The Starbucks organization list in its guiding principles the importance of embracing diversity, providing a positive work environment through respect and dignity, and a commitment to satisfying all customers all the time. The Starbucks Corporation presents a strong appeal for potential employees with a strong organizational culture. Starbucks...
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...Final Strategic Plan: Starbucks Debbie Pryer, MGT578 Strategy Formulation and Implementation University of Phoenix Table of Contents Executive Summary 3 Company Background 4 Vision Statement 4 Recommended Vision Statement 5 Mission Statement 5 Values Statement 7 Environmental Analysis 7 Long Term Objectives 14 Strategic Analysis and Choice 15 Plan Goals and Implementation 18 Financial Projections and Analysis 20 Critical Success Factors 24 Controls and Evaluation 25 Conclusion 26 References 28 Executive Summary Starbucks Coffee Company, Seattle, Washington, is in an enviable position – high growth, few competitors, strong financials, loyal customers, talented management and employees, and brand recognition – so why create a strategic plan? The company faces many threats and opportunities, and if Starbucks wants to continue its success story, a strategic plan will help them continue to achieve stellar results. Starbucks’ vision is to have coffeehouses in every neighborhood around the world, and will continue to grow by finding and delivering the world’s best coffee to the world’s best customers without compromising our world-class principles. An internal analysis shows Starbucks has more strengths than weaknesses, while an external analysis points to several threats and many obvious opportunities. The key is in choosing the right strategies to minimize threats and maximize opportunities. Starbucks should focus on the following three strategies:...
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...Aditya Rege | subject: | Competitor Analysis | date: | February 4, 2015 | cc: | Michael mandel | | | Mr. Peyser, you have requested me to perform this competitor analysis in order to help you analyze how our competitors are doing in comparison to our Green Mountain Coffee Brand. While Starbucks and J.M Smucker and Company are corporations as well, they lack the power that we do in the market, however, because they are two other major players, I decided they would be the subjects of comparison. So far, I have gathered much information and done many hours of research. Here are the results of what I have found. There are many competitors in the industry ranging from small independent business to large corporatized companies that have an established presence in the market. The major threat comes from Starbucks because the idea of getting cheap store-made coffee is becoming more appealing in today’s corporate society. If one had a large amount of disposable income and had to choose between roasting coffee in a Keurig or getting store bought coffee at a Starbucks every morning, they would hands down pick option number two at least 80 percent of the time. Going to Starbucks involves less effort and still gives you the same product. J.M Smucker is another corporation that produces a sizable amount of coffee, which they then sell to supermarkets and grocery stores. If we can beat both of these companies in those markets, it could potentially add much more revenue. The...
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...STARBUCKS IN 2012 EVOLVING INTO DYNAMIC GLOBAL ORGANIZATIONS INTERNATIONAL BUSINESS POLICIES & STRATEGIES FALL QUARTER 2014 MARIA FERNANDA SVENSON CASTELLO SUMARY 1 – EXECUTIVE SUMMARY Executive Summary Is Starbucks, the famous coffee brand name, a global premium coffee? The answer that cannot be denied is YES. However, another question raised up is: “How did Starbucks get it?” To find out the answer for the second question, we have to look at its strategy. First and foremost, it is claimed that Starbucks has used broad differentiation strategy. From the beginning, Schultz chose top quality, fresh-roasted, whole-bean coffee as the company’s differentiating feature and bedrock value. After 1983 trip to Milan, recreating the authentic Italian coffee bar culture in the U.S was the additional differentiating factor. The ideas of how to design stores were started in 1991 that Starbucks formed a project team called “stores of the future” to in charge of bring out new ideas to decorate each Starbucks stores. They came up with 4 stores designs that each has its own color combination, lighting scheme and component materials. Schultz’s ambition was to create a “third place” that everybody can feel comfortable to meet friends, family … and it also has to be environmental friendly. Moreover, in this period of time, Schultz started to expand Starbuck’s products offering in order to make the products more accessible to customers and also to entered new market segments...
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...Transcript of Case 2: Starbucks’ Mission Social Responsibility and Brand S Corporate social mission EESCC • Environment - reducing waste by recycling and energy conservation to minimize the company’s “footprint”. • Employees - who work more than 20 hours a week at Starbucks, receive health benefits including health, medical, dental, and vision benefits • Suppliers - engages in many practise's with organizations to help farmers get premium prices in order to make profit • Customers - satisfying the customers, and building consumer loyalty. Communities - “instant gathering spot”, “place that draws people together” and “third place people go to after homes and offices”. OUTLINE: Summary. Summary: • Starbucks was founded in 1971 by three partners in Seattle. • Howard Schultz joined Starbucks in 1982 as director of retail operations and marketing. • Schultz realized the opportunity of coffee shops in Seattle while returning from Milan, Italy. Starbucks culture: All the partners have the right to comment on any decision or action through “Mission Review” system. • A website, called Shared Planet, was launched to become a medium of communication between the company • Starbucks’ Global Responsibility Department, known as Corporate Social Responsibility (CSR) department before. Q1: Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? Highlight the present ranking of the company...
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