Strategic and Marketing Plan
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Contents Strategic and marketing Plan 2 Personal Mission and Vision Statement 2 Objectives 2 SWOT Analysis 3 Strengths 3 Weaknesses 3 Opportunities 3 Threats 4 Competitive advantage 4 Promotional strategies 4 Approaches to achieve objectives 5 Tactics 5 Timeline 6 Target Market 6 References 8

Strategic and marketing Plan
Personal Mission and Vision Statement
As a health care practitioner, I aim to build myself to be an all-rounded person, who will harbour a diverse range of skills and information in this field to become the top resource person and practitioner in the field. I will work towards building competence and skills in all fields that I practice being the choice person, both as a consultant and an employee. My driving force is the desire to meet qualitatively and quantitatively the needs of a diverse clientele. In line with the above, I intend to work as a healthcare practitioner for and further my studies. This will enable me to be more competent after which I will be in a position to establish my own firm to offer health related services. This can be done as a sole initiative or in collaboration with other like-minded and able people (Career Builder).
Objectives
I aim to become a more self sufficient and reliable person, who will be celebrated for the many skills and talents that I possess. I am aspiring to attain financial independence and security, a key factor that will enable me to live without depending on others, as well as enabling me to contribute financially towards the betterment of other people. To make this effective, I have obtained the requisite dexterity that will make me to secure a well paying occupation in the healthcare field. My preference is working in any firm that fully realizes my diverse skills and remunerates me appropriately. I expect to earn an average salary of approximately forty thousand dollars per annum. My dream is to live and work in my home state or any of the neighboring states, acquire my own house and purchase a high-quality car at a price of seven thousand dollars in the next one-year (Beagrie, 2006, p38).
In order to improve my academic credentials, I plan to further my studies to a doctoral level, and be involved in some academic research work. This is to help me get to the top of my profession, as a practitioner and a resource person. In line with this, I intend to practice health care services for an initial period of five years, during which I will also be working to acquire a master’s degree in the healthcare field. In addition, I intend to work as a volunteer for a period of six months in an organization that will offer me the greatest opportunity to learn new things and build myself (Otte & Kahnweiler, 2005, p4).
SWOT Analysis
Strengths
One of my greatest strength is my wide range of skills and talents, which go beyond my area of profession. These include my skills in games, information technology and previous participation in community development work. In addition, I am a fresh graduate in the market, with an open mind to learn and adapt to any system that I may be required to work in. During my internships, I worked to build bridges with various people who are role models in the direction that I want to pursue.
Weaknesses
My weakness lies in the fact that at times I am a weak willed person and not particularly outgoing. This requires me to put a lot of effort in building social contacts, while people may at times find this an opportunity to take advantage of me. I also was initially over engaged in so many activities, which may portray the picture of a person who may not be decisive or aware of his tastes and preferences (Otte & Kahnweiler, 2005, p7).
Opportunities
There is a wide range of opportunities in my area of specialization. This includes numerous opportunities to work in the private sector, with the nongovernmental organisations and as an employee of the state or federal government. Many channels are open that one can use to build his competence within the field. Many employers look for all-rounded persons who can provide a variety of skills, of whom I am (Margareth et al 2006).
Threats
The greatest threat originates from the number of people who are competing for similar resources as I am doing. These are all young and innovative people just like me, who have recently graduated and some even posses a masters degree. These people are all fighting to take up the same employment slots just like me, or even have higher academic qualifications. Another threat is the external environmental conditions that I cannot control by myself. These have the ability to affect my well being and rate of progress in my career field (Beagrie, 2006, p41).
Competitive advantage
My advantage over others competitors, most of who have just graduated, is that I possess a lot of work experience from various places. I had volunteered to work in various places even before I was in college; therefore, I have a better idea of the job experience than an average graduate does. In addition to that, I have gained immense knowledge in the information technology field, which I can apply to my field. This places me at a better position than most of other competitors (Career Builder).
Promotional strategies
Once I secure a job position in a choice health care firm, I will work hard to accelerate my vertical progression in the firm. This includes committing to excellence, by ensuring that all the work that I do is of unquestionable standard. I will also build strong relationships in the firm, which will ensure that I always get all the best available opportunities and skills. This will also form a basis for future contacts and associations. To ensure competency, I will enrol for a Master’s degree as soon as I start working so that I will stay ahead of the pack for all academic needs and capabilities. A Master’s degree will also enable me to be involved in research work that will give credibility and experience as a scholar in the field. This way, I will remain an asset to any organisation that I work for and will never risk being substituted or missing promotion opportunities (Melrose, 2008, p19).
Approaches to achieve objectives
Since my desire is to work as a private practitioner in the future, I will focus on building competence during the time when I will be working for other firms. As outlines, I am going to further my studies and achieve a masters and a doctoral degree, which will set me out as a leading practitioner in the field. I will also pursue to attaining various accreditations from different accreditation bodies that are relevant to my field of specialization. In order to practice effectively my career as a consultant and private practitioner, I aim to acquire some skills in business and management. For this reason, I intend also to pursue a course in entrepreneurship or business management, whereby I will acquire various skills that are necessary for my field (Margareth et al 2006).
Tactics
My personal values serve to be my greatest source of competitive advantage. As an industrious, candid and a reliable person, I really like to put my proficiency to a foundation that can help to accomplish any set of common goals. I like networking and working with other people, irrespective of their social or academic qualification. This makes me an asset for any firm that I will work with, and is necessary have for anyone to succeed in the health care field where sharing of ideas and information is vital.
One of my frail points is that I tend to miscalculate what I can do and in the end, I always end up taking up too much work beyond what I can handle in time. This makes me to lag behind in tasks and may create an intuition of an unproductive person (Otte & Kahnweiler, 2005, p3). In order to overcome this, I am working to assess my level of productivity and be realistic in the work that I plan to accomplish. Another weakness that I am working on is that I tend to spend too much time doing voluntary work. Sometimes the tasks I undertake are really demanding and time consuming. For this, I have acquired an events schedules that times and guides all my events and activities that I do. This way, I will not fall into the trap of being a prisoner of my own kindness (Beagrie, 2006, p47).
Timeline
One year after graduation, I intend to work as a volunteer for six months, and then find a job. I will start a master’s course after working for one year, whereby I will be working as I study. After finishing my master’s course is when I will embark on a management course and a doctoral degree depending on the prevailing circumstances. However, this should not take more than ten years. I intend to quit formal employment after ten years, after which I will work part time for two years as I run my own firm. After two years, I will be competent enough to run my own firm. This can also be done in partnership with other people who are working in the same field (Schawbel).
Target Market
My main interest now is to labour in a hospital. This includes all the possible leading health institutions within my home state and the neighbouring states, since this bestows me with a prospect to further my studies in a nearby institution. Currently, my preference is to work in children hospitals or such sections in any hospital. Over one hundred and twenty outstanding hospitals that fit in this category, but I have narrowed down to some five leading institutions that I think will offer me the best opportunities. These also serve as teaching and referral hospitals; hence provide a wide range of opportunities. These are not as concentrated in my immediate locality as other hospitals, and entry into these firms is extremely competitive. The health sector has been growing tremendously, as the need for quality medical care keeps increasing. There are numerous hospitals serving a wide client reach in the whole of my state, and there is even a greater need for more. This demand will also keep on increasing as population increases and as people demand advanced healthcare services. This is the reason as to why I intend to go into private practice, since I will be assured of clients easily and throughout (Career Builder).
The key industry leaders in this field are the greatest hospitals and research firms, who are associated with the top professionals and the most skilled employees. These happen to be the leaders in terms of inventions and innovations, and also tend to be the ones who carry pout specialized tasks and inventions. However, the demand for ordinary healthcare services are always exceptionally high the demand is not likely to go down any time soon. There are thousands of people working in the healthcare industry currently, in various capacities. This includes those who are serving directly and as supportive staff. The number of people in each category varies tremendously, but the more specialized categories have less people working in them as compared to less specialized staff. My aim is to identify people working in these fields, who will assist me to achieve my objectives and be successful (Melrose, 2008, p18).

References
Beagrie, S. (2006). How to Plan Your Personal Development. Contract Journal. 428 (6525), pp 39
Career Builder. Programming Jobs Overview. 31st Jan 2011. 11th June 2011. <www.careerbuilder.com>
Margareth, A., Curtis, A. & Pitts, J. (2006). Professional Development: A Guide for Primary Care. New York: Wiley-Blackwell
Melrose, K. (2008). Developing Your Personal Leadership Plan. Journal of Supervision, 59 (9), p18
Otte, F. & Kahnweiler, W. (2005). Long-Range Career Planning During Turbulent Times. Business Horizons, 38 (1), p 2-9
Schawbel, Dan. Your Personal Marketing Plan. 21st Jan 2008. Accessed on 11th June 2011. <http://www.personalbrandingblog.com/your-personal-marketing-plan-part-5-of-5/>