INBM 100’s Project

International Strategic Marketing Plan

This project will cover all the first semester courses of the International Business Management Program at St. Lawrence College.

The students are required to form a group of three and the members should remain unchanged during the semester.

Each group is required to choose a new or existing product or service offered by a company headquartered in Canada.

STRUCTURE

Overview of the Client
Identify the various environment of the client
• Business environment
INBM 102 Henry
 summarize business and contract law in Canada
 describe the international regulatory framework
INBM 103 Victor
 recognize the characteristics of a global marketplace

 How do you need to modify or create products and services designed for the local conditions?
 How can you build businesses across these global social networks?
 How can you build consumerism and use social networks to build markets for your products?
 What is the right balance of your products needed to connect with the market?
 How can you create the offerings and positioning to reach your youthful markets?
 How can you grow a large business by thinking small payments, packages, and products?
 How can you find opportunities in the holes in the infrastructure?
 How you create the technologies, or ride the technologies, to allow your business to jump with the market?
 How can you create the distribution networks to reach the market?
 Is there any role of NAFTA, ASEAN, SAARC etc and other alliances in your target country? Explain in detail.

• Marketing environment
INBM 101 Peter culture consumers competition legal

Competitive & Environment Analysis
Analysis of the competition and environment of the client using the following techniques:
• SWOT

Internal Strengths and Weaknesses Management

Offerings