...US/Arizona Time: Jul 29, 2014, 2:38 PM MKT/421 (BSDS1DBAM2) Class Home Week1 Week2 Week3 Week4 Week5 Full Syllabus Week2. Strategic Planning and Positioning. Jul 22 - Jul 28Week2 Strategic Planning and Positioning Jul 22 - Jul 28 / 13 points Tasks Complete the Learning Team Charter. Objectives/Competencies 2.1Identify the components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation Submitted /5 5 Paper Personal Branding Plan Paper Due Jul 28, 11:59 PM /5 Total Points /13 Course...
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...your customers? In this case, you need to invest more on content marketing. Content marketing can help in increasing the traffic to your website. This can go a long way in increasing the conversion rates and eventually increase the profits in your business. Content marketing basally refers to a strategic marketing approach that is focused on creating and distributing valuable and relevant content in order to attract and retain customers. Content marketing still requires copywriters. In this case, you need to hire professionals who can create good content for your website. You will note that most people are not good at creating quality content for their...
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...impression that the CIM Certificate's ‘Marketing Essentials’ module is a walk in the park. But be warned: this is not the case. As the first module usually studied when pursuing a Professional Certificate in Marketing, its three-hour exam demands preparation. The exam is broken into two parts. Part A requires candidates to answer 10 short questions, each carrying four marks. Part B includes three questions based on a case study, each carrying 20 marks. The following tips tell you how to successfully approach and complete all of them. Tip 1: Be concise. It is important to take note of the answer length you need to provide based on the marks awarded for it. In Part A, candidates are asked to provide short answers. In fact, try not to write more than five to six lines for a two-mark question. Addressing the requirements is all that is needed. Tip 2: Understand the questions. Part B requires a very different approach. They are designed to test your ability to apply theory to a given context. They always raise key points and students are required to identify these points to contextualise the answers. For example, a question could be as follows: “As a marketing manager of a newly formed manufacturing company in the fashion industry, you are required to recommend a suitable pricing strategy that will help the company to grow.” In this question, the key words are “newly formed”, “manufacturing company”, “fashion industry” and “grow”. Tip 3: Allocate your time. The exam being set...
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...Business Plan Prepared By: Table of Contents 1. Business Overview 1 2. Products/Services 1 3. Market Analysis 2 4. Competition 2 5. Marketing Strategy 3 6. Business Structure & Management 3 7. Finances 4 8. Action Plan 5 9. Appendices 6 1. Business Overview Include in your overview: • what your business does, your products or services • how long you have been operating • the industry you’re in • point of difference over your competitors—such as different location, cheaper price or better service—and key benefits to your consumers • where the business will be in two-to-five years and how this will be achieved, e.g. your position financially and in the market place (you may need to complete this after you’ve worked through the other sections) Get help about defining your business Type your overview here. 2. Products/Services Describe what you are going to offer your customers, including: • exactly what you are going to sell or provide and how it will be produced • branding and packaging (where applicable) • ongoing product or service development • your product/service’s features and how they compare to major competitors • the price and how you have determined it (by considering production costs, labour and other overheads) • any dealings with supplier/s Tip Get information about defining your product Type your products/services here. 3. Market Analysis Research your market and industry. Consider...
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...Business Model and Strategic Plan Part III: Balanced Scorecard BUS/475 February 23rd, 2015 Table of Content I . Introduction……………………………………………………………………………3 II. The balanced scorecard………………………………………………………………..3 III. Financial perspective…………………………………………………………………3 a) Market share……………………………………………………………………...4 b) Revenues and costs……………………………………………………………….4 c) Profitability……………………………………………………………………….4 IV. Customer value perspective…………………………………………………………..5 a) Customer retention or turnover…………………………………………………...5 b) Customer satisfaction……………………………………………………………..5 c) Customer value…………………………………………………………………...5 V. Internal operations perspective………………………………………………………..6 a) Measure of process performance…………………………………………………..6 b) Productivity or productivity improvement………………………………………...6 c) Operations metrics…………………………………………………………………6 VI. Research and development perspective………………………………………………6 a) Employee turnover or retention…………………………………………………..6 b) Nature of organizational culture or climate………………………………………6 c) Level of organizational capability………………………………………………..7 VII. Conclusion…………………………………………………………………………..7 Appendix A: Financial perspective………………………………………………………8 Appendix B: Customer value perspective………………………………………………..9 Appendix C: Internal operations perspective……………………………………………10 Appendix D: Research and development perspective…………………………………...11 References………………………………………………………………………………...
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...theater manager will be through email. The contents of the email will help to assess the situation and the actions the theater manager took to resolve the complaints. Dear Theater Manager, I was surprised to see our theater featured on the nightly news. I am disappointed in the negative press and would like for you to provide me with additional information regarding the situation. Please respond to this email with the following information: • How many complaints has the theater received? • What is being done to ease the public’s concern? • How is the theater compensating the customers affected by the situation? • Provide me with the name and phone number of the individual communicating with the media. • When will the theater re-open for business? As you are aware, I am currently travelling; however, I will be back in your area on Monday, October 19th. I would like to meet with you in person at 10am at the theater office. Please confirm your availability. I selected email communication over telephone because email provided documentation of our communication. This proactive measure can help during future conversations, evaluations, or questions (Bies, 2014). The email approach allows time to craft a strategic incident response plan to ensure the media, customers, and staff are informed quickly and honestly (Marketing Donut). References Bies, R. (2014, March 20). Stock Markets, Business News, Financials, Earnings - CNBC. 10 tips for delivering bad...
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...Assignment 1: Five Guys Burgers and Fries Strayer University BUS508, Summer 2013 Abstract A successful entrepreneur must have balance: be courageous, without being reckless, be humble enough to learn from mistakes and acknowledge them, be tenacious and passionate, but be grounded and intuitive enough to foresee a disaster, be creative and flexible, but be organized and conscious of limitation. They must also plan, but be open to unforeseen opportunities, invest in employees, but also hold them accountable (Lambing & Kuelh, 1997). Jerry Murrell, the founder and chief executive officer of Five Guys Burgers and Fries, along with his wife and five sons, have acquired such balance and have become the fastest growing chain in the food industry, according to the research firm, Technomic (Boone & Kurtz, 2012). Just this month, the booming chain opened a new location that seats 300 people in London, and anticipates four more stores in the U.K. by 2014 (Weise, 2011). What is truly amazing is that such a large family can sustain such balance while running a business together. Perhaps it started with a simple, balanced business philosophy and consistent values. Philosophy and Values The matriarch of Five Guys Burgers and Fries, Jerry Murrell, realized that the only way to compete with the huge, established fast food chains like McDonald’s and Burger King was to concentrate all of their efforts and money on a quality product and customer service (Wiley...
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...future relationships. Social recruiting also highlights a company’s reputation and brand by getting their name and product out for a larger audience to see. When used vigorously, social recruiting can truly enhance a company’s marketing scheme and talent acquisition. Promoting these aspects of a company can reel in employees who might otherwise choose another organization. In addition social media based recruiting establishes sustainable longer-term recruiting relationships. All over the world recruiters are also able to reduce cost of marketing for hire, expand outsourcing capability by using multimedia messaging, brand communication, and conducting market research. The use of social media to support recruiting is not a fad, it is the most powerful tool added to the recruiter’s tool box since the invention of the telephone. The use of social media to support recruiting ranks second only to employee referrals in the hierarchy of powerful recruiting tools, and there is no doubt that this tool will continue to expand Social media can be defined as websites and applications that enable users to create and share content or to participate in social networking. It is a collection of online communication channels dedicated to community-based input, interaction, content-sharing and collaboration. It seems as though in just a few short years social media managed to change the world. Social media can be used for just about any function and...
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...* * * * . March 15, 2012 MKT 421 Instructor: Roberto Cordero Week One: Define Marketing Paper Marketing Defined In today’s business world marketing is a tool used to promote and excel the sales of a product. Marketing has advanced to extreme levels in the past decade because of all of the new advancements in technology. Marketing is used to make consumers aware of a product or service to promote business and keep up with competitors. Marketing surrounds us in our daily life even if we are unaware of it. It is on the T.V., the radio, in magazines, and newspapers, on the internet and billboards on the freeway. This paper is going to define marketing and explain the importance of marketing in organizational success this paper will also provide three examples from the business world that support the definition. Marketing is a tool that when put into a plan becomes a successful way to promote a business, a marketing strategy plan is something that every business, large or small should put time and effort into. This time and effort that is put into a marketing strategy plan turns in financial success for the business when it is sought through properly. Examples of marketing can be something as simple as a business card or a bulk email sent out to 100’s of people advertising a sale. According to Entrepreneur Media (2012), "Every company needs "literature," printed pieces that do a careful and well-thought-out job of presenting its products and services:...
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...Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business BUS/475 February 9th, 2015 Table of Contents Introduction …………………………………………………………………….... 3 V-Gym analysis…..………………………………………………………………. 3 V-Gym’s mission statement and vision ………………………………………….. 4 Values and guiding principles..,………………………………………….………. 5 Organization’s strategic direction and aims …………………………..…………. 6 Customers need satisfaction and Achievement of Competitive Advantage……… 6 Conclusion………...………………………………………………………………. 7 References………...………………………………………………………………. 9 Introduction A Strategic plan is fundamental to conceptualizing and building up new business that existed for success. Mission, vision, and value statements are crucial factors that take a place as guiding and controlling standards for a business's strategic initiatives. This paper is Part 1 of my strategic plan descriptive analysis of mission and vision of V-Gym, and how all these statements will help V-Gym to separate itself from its rivals. In addition to that, the paper likewise discuss V-Gym's values, which are represented by its vision and mission statements, and how these values guide the organization's strategic directions, which thus will help the organization to fulfill its stakeholders, expand productivity, and separate itself from its rivals. V-Gym Analysis My business plan is focusing...
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...[pic] Mobile App Proposal - Company Name - May 21, 14 Direct Contact 1-800-555-5555 Email email@address.com Table Of Contents 01. Client Name 02. Introduction 03. Project Overview & Objectives 04. Mobile Website / Mobile Applications Development Strategies 05. Analytics 06. Secure Hosting 07. Maintenance 08. Client Responsibilities 09. Monthly Fees 10. White Label Contracts 11. Billing Schedule 12. Terms and Conditions (YOUR COMPANY) is pleased to submit a proposal for the development of a mobile app to (CLIENT NAME). The terms of this proposal are valid for up to sixty days after being presented. Client Name Project Name: (YOUR COMPANY) will design and develop a custom mobile friendly website for (CLIENT DOMAIN). The mobile friendly website will be designed to ultimately drive customer retention and overall sales for (CLIENT NAME). Introduction DEAR (CLIENT), We welcome the opportunity to build a cutting-edge mobile website and deploy to market a mobile app for (CLIENT NAME) that will increase sales and customer retention. (YOUR COMPANY) is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications (YOUR COMPANY) delivers mobile apps and mobile websites on every platform. (YOUR COMPANY) will put you in front of your customers on devices they access most with information and tools that make it easy for (YOUR...
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...Business Research Report MOVING TO ONLINE MARKETING Presented to: Management Assessment Code: RWT1 Student Name: Michella Dresselhuys Student ID: 000174834 Date: 08/12/2010 Mentor Name: Lindsey Wicks Table of Contents Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Table of Contents 2 Advantages & Disadvantages of Online Marketing 5 Increase in Internet Usage & Sales 6 Online Marketing Tools Available 7 References 11 EXECUTIVE SUMMARY This report reviews some issues that should be considered when marketing a business online and presents recommendations to start marketing online. The Advantages and Disadvantages of Marketing Online There are several pros and cons to marketing a business online and each one should be considered. Costs can be lower with online advertising but this does not mean that marketing online altogether is going to be low cost. Online marketing allows for a more global reach and this gives us the potential for new customers and an increase in sales. Many customers have concerns about shopping online because of security but disadvantages like these can be overcome with extra security tools that are offered online. There are many more advantages than disadvantages and many of the disadvantages can be fixed. The Increase in Internet Usage and Sales Statistics show that overtime the amount of people using the internet has increase and the...
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...Page |1 ABOUT US Bdjobs Training has been the biggest professional training house in the country. The tracks of its training programs include Marketing/Sales, IT , Commercial, Finance, Quality & Process, Industrial Engineering, RMG, Banking, HR, Development/NGO, Management Development and so forth. Since its inception, Bdjobs Training has been mentoring the professionals by providing latest industry focused education. BT, in this expedition, engages hundreds of industry experts to ensure quality education to the young entrepreneurs and professionals of the country. BT offers both short (1 or 2 days) and long courses in the form of workshop and certificate training. Also BT offers customized in-house training programs exclusively designed for a group of employees. Customized courses can be provided either at our training facilities or on-site at clients’ location. Our training programs are lively, interactive, and include role-playing and demonstrations of real-life workplace issues and solutions. bdjobstraining.com Page |2 bdjobstraining.com Page |3 TRAINING TRACKS Marketing/ Sales Track • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 1111 Selling Techniques for Excellence 13 Lessons to turn every Company into Fantastic Brands Advance Selling Techniques Art of Pharmaceutical Sales Brand Management–Walking the Talk Branding for Bangladeshi Business Constructive & Modern Leadership Approach in Selling through Team...
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...Marketing Plan Guidelines Ok, so this is the real deal – the synthesis of everything you’ve learned this semester. It represents a big chunk of your final grade and will probably teach more than all the chapters and multiple choice exams combined! 1. What is a marketing plan?!?!? So, the first question is, what the heck is a marketing plan? Here’s a couple of Google definitions I found: - - “an integral part of the business plan stating in words and numbers how, where and to whom a business proposes to sell its product and/or services.” - - “details of specific tasks worked out by and for a business concerning how market research, product choice and pricing, advertising, promotion and distribution will be done.” - - “A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.” Here’s my definition: - - “A Marketing Plan describes how you’re gonna get your product in customer’s hands.” Of course, different projects will require different definitions, but the idea is describe how you’re going to maximize sales, fix image problems, introduce new products, battle competition, or whatever specific problem your firm is facing. 2. What does a marketing plan look like?!?!? ...
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...The growth in use of Apple App store has been phenomenal, increasing by several billions of downloads in 2010. Meanwhile other handset manufacturers are achieving success with apps, although Apple still has over two thirds of the market by download. See my post about mobile app strategy which summarises the growth and the options of app strategy. Do you have an app strategy? 5 options for reaching and engaging your audience through mobile applications I’m currently updating my books on the latest developments and thinking through the options companies have for their mobile app strategy. This is where I’ve got to. I’d be grateful for your opinions, particularly if you have experience of what works and what doesn’t as a specialist consultant on mobile apps or if you are using apps within your business. The growth in popularity of mobile apps For me, the growth in popularity of apps for the iPhone has been amazing with Apple announcing in January 2010 that 3 billion apps had been downloaded in the 18 months following the launch of the AppStore. Growth has been maintained through 2010: Growth in download from Apple App Store 2010. Source: IphoneDev The figures in the chart above from iPhoneDev are compiled a summary of the growth based on official figures from the Apple App Store and showed these fascinating characteristics of Apps from the App Store in June 2010: * Number of apps downloaded per month = 500M * The number iOS users = 100 Million * Average number...
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