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Strategic Management Process Paper

“Strategic management is a set of managerial decisions and actions that determines the long-run performance of a corporation. It emphasizes the monitoring and evaluating of external opportunities and threats in light of a corporation’s strengths and weaknesses.” (Wheelen & Hunger 2010). It short it is the planning, environmental scanning, and industry analysis for the company. It can be broken out in four phases:
Phase 1-Basic financial planning: Managers plan and propose the following year’s budget. They perform this task on very little information given from within the firm. In short it’s a projection/estimate of the following years proposed budget. This happens usually over the timeframe of one year.
Phase 2-Forecast-based planning: This is where a more long term projections is created and manager propose five-year plans. Which is when they begin to analyze the much longer and time intensive projects that may take longer than one year. Something of this magnitude is very time consuming, often a full month of managerial activity to make sure all the proposed budgets fit together. Endless meetings take place to evaluate proposals and justify projections.
Phase 3-Externally oriented (strategic) planning: Upon failure or Frustration with ineffectual five-year plans, top management takes control of the planning process by initiating strategic planning. The company seeks to increase its responsiveness to changing markets and competition by thinking strategically. Planning is taken out of the hands of lower-level managers and concentrated in a planning staff whose task is to develop strategic plans for the corporation.
Phase 4-Strategic management: this is the stage where management develop and integrate a series of strategic plans aimed at achieving the company’s primary objectives. This is the process in which a

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