StratSim Strategy Statement Guidelines (Use Outline Format) - Draft of assignment is due Thursday, April 5 during class - Final version due Monday, April 9 by 5:00 at my office (310 Lerner) - In general, this plan will show how you plan to win. - A good plan should answer the questions that I posed to you previously: What am I selling? To whom? How? And to these I would add: Why should people buy my vehicles? Keep asking this question for each of your vehicles. One thing it will do is force you to think about your competition since you cannot answer this without taking them into consideration.

Guidelines for Plan Content a. These are only guidelines; you may add other information as you feel appropriate. b. Avoid broad, relatively meaningless statements that are more like platitudes e.g. sell the best car, make the most money, advertise at a high level, etc. These kinds of statements need to be backed up with enough detail to guide your decisions. c. Overall, the best plans tend to capture the role and use of most, if not all of the decision variables that are under your control. Suggested Content I. Team Organization Successful teams usually have a team that works well together and have procedures that contribute to team effectiveness and efficiency. Team organization and responsibilities Decision making procedures Problem resolution procedures Procedures and assignments Any specialization that exists II. Product Strategy This section is likely the core driver of your plan and the best indication if you can win the game. Product strategy should include what vehicles you are selling now and which ones you plan to sell in the

future, segmentation, targeting, and positioning (and the necessary research related to the above concepts). This section will challenge you to use several of the common concepts that you have learned in your marketing classes. But now you