...Are sugary drinks really bad for children and adolescents health? Sugar-sweetened beverages portion sizes have risen dramatically over the past 40 years and children are consuming more sugary drinks than ever. This issue has been a result of the obesity widespread as well as one of the leading causes of tooth decay in children. While some sugar-sweetened beverages contain vitamins and minerals to indicate that they are healthier, parents should encourage children to consume healthier drinks rather than sugary drinks because they can cause dental problems, increases the chances of health related issues as well as cause weight gain which leads to childhood obesity. What is a sugary drink? A sugary drink is defined as any beverage that is sweetened with naturally-derived caloric...
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...Environmental Scan Paper Xxx xxxxx MGT 498 September 18, 2013 Professor xxxxxx xxxxx Environmental Scan Paper The vigilant monitoring and firm’s evaluations of internal and external environments to detect signs of early threats and opportunities that influence planning is Environmental scanning (Deresky, 2010). In order to help an organization understanding internal and external factors of the environment that they are requiring for their long-term goals, strategic planning is of the utmost requirement for them. In this paper, I will recognize and explore the situations of internal and external situations used to make these two organizations successful, Coca Cola and Apple. I will also examine the business plans used by the two companies that give them their competitive advantages and how their individual strategies are used to give them sustainability in the market place and increase their market strength through creative and competitive strategic business plans. The measurement guidelines is another avenue explored and how it is used to support the effectiveness for the individual organizations and the effectiveness of the measurement guidelines. This next process is to demonstrate beneficial knowledge for management that wishes to increase long-term efficiencies and develop strategic planning for current and future business endeavors. Dividing the organizations in 2 divisions; 1) The conditions, entities, events, and factors within an organization that influence...
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...Environmental Scan Paper Environmental Scan Paper According to BusinessDictionary.com, “an environmental scan is the vigilant monitoring and evaluation of a firm’s external and internal environments for detecting early signs of opportunities and threats that may influence current and future plans” (BusinessDictionary.com, 2011). In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that are required to reach the long-term goals of the company. This paper’s purpose is recognizing and exploring the external and internal situations of two successful organizations, Apple and Coca Cola. Also, to examine the competitive advantages and strategies used by these organizations, as well as sustaining value in an increasingly competitive market through creative strategic business plans. Another area being explored is the measurement guidelines used to substantiate the strategic effectiveness for these organizations and the effectiveness of these measurement guidelines. Internal and External Environments The whole process can be seen as beneficial knowledge for managers wishing to increase the long-term efficiency and develop strategic plans for the business. An organization’s environment can be broken into two separate divisions. First, the internal environment which is generally compiled of the factors or elements directly involved within the company. This would basically include the managers...
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...In society today we face many health disorders due to what we ingest. As Marilu Henner says, “Being in control of your life and having realistic expectations about your day-to-day challenges are the keys to stress management, which is perhaps the most important ingredient to living a happy, healthy and rewarding life.”. Along with this statement comes health related problems that we have to keep an eye out for. I have been told plenty of times before, “We are what we eat”. Statistics say that ⅔ of adults are overweight. One of the reasons this is the case is because of all the negative food possibilities our surroundings have to offer. Sugary drinks and energy drinks are favored more because of their taste and hype they have to them. Even...
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...Situational Analysis and Marketing Plan: Coca-Cola Steve Lenart MKTG 730: Marketing Analysis Foundation (F14) I. History The Coca-Cola Company may be one of the world's most recognized companies and it all started back in 1886. Dr. John S. Pemberton was a pharmacist in Atlanta, Georgia. He created a “soft drink” that utilized flavored syrup combined with carbonated water (Coca Cola History, 2014). The first people that tried it considered it, “excellent.” Now that he knew he had a winning recipe, he needed a clever name. He was discussing names with his bookkeeper, Frank M. Robinson, when they came upon a breakthrough. The term Coca-Cola comes from two of the drink's ingredients. The recipe called for “coca” from the coca plant, and also used “kola” nuts. Just like that, the name of the product was born. Pemberton passed away in 1888, only two years after creating Coca-Cola. Before is death, he sold portions of his business to many parties and the majority of the business to Asa Candler. Mr. Candler was responsible for distributing the product beyond Atlanta, Georgia. Demand quickly grew, and a soda fountain owner is credited with first implementing a bottling system for Coca-Cola. The unique contoured bottle was trademarked in 1977. The company is still based out of Atlanta, Georgia, but by today's standards is an extremely large, multi-national conglomerate that has tremendous reach throughout the globe. It would be very foolish when discussing...
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...2012 Research Topic: I am investigating about soft drinks and calories in order to find out the relation of these products with the obesity problems we are having in our country, and how can they be resolved with the implementation of diets or strategies that will help the people. Source #1 “Hard News About Soft Drinks”. Tufts University Health & Nutrition Letter 29.4 (2011): 4. MasterFILE Premier.Web. Quote: Tufts University Health and Nutrition Letter 29.4 reports, “ In a study of 2,564 people, average age 69, over about nine years, drinking diet soda daily was associated with the 60% higher rate of stroke, heart attack and death from cardiovascular causes. Even after adjusting for other factors linked to heart disease, diet-soda drinkers remained at 48% greater risk” (Hard). Annotation: This article was made by the Tufts University Health and Nutrition Letter which is a very popular place and well known by their studies of health, nutrition and other things related with people. The article was available and accessible in the HCC databases and was recently written on the year 2011. I choose this article because it is very rich in information about the topic I’m researching which is soft drinks and their bad effects that it causes on humans. “Hard News About Soft Drinks”, talks about the risks of consuming soft drinks, especially those diet sodas that we think they are better for us but they end up having worse effects on our bodies and health. In this research paper...
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...Imagine having to constantly check your blood sugar. Imagine having to hold yourself back from eating and drinking the sugary food and beverages you have daily. Imagine being my father and the other 29 million people in the United States to be diagnosed with diabetes. I have a long history of diabetes in my family, not only is my father diagnosed but my two uncles, and aunt (all from my father side of the family) are diagnosed. My father has been diagnosed for over 20 years,imagine all the hundreds of dollars that went towards diabetes medication. An average American diagnosed with diabetes spend $13,740 a year towards their diabetes medication. There are two types of diabetes, type one and type two. The cause of type one diabetes is unknown...
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...planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that will require reaching the long term goals of the company. Pepsi and Coca-Cola serve as prime examples of major competitors in the beverage industry and strive to be different although each company produces a similar product. With the popularity of these corporations at the zenith of existence, each needs to develop and maintain a competitive advantage that will yield results to their favor. For the purpose of gaining a competitive advantage measurement guidelines will need to be implemented to cultivate effective strategic planning and measure the effectiveness of each plan. The intention of this paper is to research and describe the internal and external to reach a company in order to describe the internal and external environments of each and develop an understanding of how each company uses environmental scanning. Furthermore, a discovery of competitive advantages will be uncovered by examining strategies, such as creation of value and sustain, measurement guidelines, and the effectiveness of the measurement guidelines used by each company Internal and External Environments The whole process can be seeing as beneficial knowledge for managers wishing to increase the long term efficiency and develop strategic plans for the business. An organization’s environment can be broken into two separate divisions. First, the internal environment...
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...Christopher Nieto MGT/ 498 10-2-14 Environmental Scan Paper John Trout III Abstract Environmental scan is the vigilant monitoring and evaluation of a firm’s external and internal environments for detecting early signs of opportunities and threats that may influence current and future plans. In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that will require reaching the long term goals of the company. Pepsi and Coca-Cola serve as prime examples of major competitors in the beverage industry and strive to be different although each company produces a similar product. With the popularity of these corporations at the zenith of existence, each needs to develop and maintain a competitive advantage that will yield results to their favor. For the purpose of gaining a competitive advantage measurement guidelines will need to be implemented to cultivate effective strategic planning and measure the effectiveness of each plan. The intention of this paper is to research and describe the internal and external to reach a company in order to describe the internal and external environments of each and develop an understanding of how each company uses environmental scanning. Furthermore, a discovery of...
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...Kidney Stones This is a research paper on Kidney Stones, also called nephrolithiasis. Kidney Stones are apart and family of the Excretory system. This can happen to anyone and may or may not affect you or your loved ones one day. This may be deadly for some people so I am here to inform you of ways to treat it and avoid it in any possible way. Anything helps when you are desperate with painful stones in your body. There are certain ways to get kidney stones and certain ways to treat them as well. They are treatable. This is not something you have to live with your whole life living in when having quick access to medical treatment. Kidney stones is a painful disease to have. Sometimes the stone is too big to pass so they have to break it up...
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...Nasir 8 October 2015 Our Food Is Harming Us Introduction Many people nowadays go to a grocery store and buy groceries for the house. However, people do not look at the ingredients. If people would see the label on the packed food, they will be confused because they will not understand some of the names of the chemicals. If people realize that the food that they eat every day is harmful to our body because the amount of sugar that is being dumped in the food, they will stop eating that kind of food and start to eat healthy fresh organic food. The food that we eat on a daily basis will affect our long-term health specially the students; also, the food industry does not care about people’s health instead it cares only for money. In this paper, I will show that food industry is destroying people’s health on one hand by putting an enormous amount of sugar and on the other hand making low-fat products. What are the people really eating? Once in my human biology class Dr. Walter Hoeh said: “The food that you eat every day will not kill you now but it will kill you after twenty to thirty years from eating the food, however, eventually you will die from the food.” He explained how food affect us, when we heard the explanation we were shocked because we buy food without reading the ingredient. When you eat processed food it tastes delicious and you crave for more, but you are only eating sugar and harmful fats and that type of sugar and fats are harming the human body. According to...
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...the syllabus and the section in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University Coca-Cola Target Market Segments Market competition in the soft drink industry has been on a steady increase due to new influences arising from consumer demands. While the challenges arising from consumer trends continue to change the methodology used to meet demands, pressures to keep costs low and drive margin have been increasing as well to ensure shareholders are satisfied. Coca-Cola has met this challenge by implementing strategies to better delineate the market and ensure they are targeting the correct consumers while remaining differentiated in order to reach a broad range of market segments. Forde, C., Sthanunathan, S., Patten, D., & Wicken, G. (2009) discusses a formula they have termed SPAN or Segmentation of People, Attitude and Needs. Forde, C. et al, (2009) states “SPAN links proprietary consumer research with syndicated lifestyle and media research on a global scale and provides enhanced and integrated insights” (pg. 266). Possessing the means to efficiently identify the target audience for advertising...
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...closely linked to the possibility of it bringing changes in dietary trends. Statistics shows that the governments and the health care advocates are feared to voice their concern over the increasing number of health problems that are associated with fast foods. Childhood obesity and the possibility of such issues will likely double in the next decade” (Johansen, 2012). The rapid changes in dietary trends and the rise of health complications have made people call on fast food companies to regulate their food production. In fact, McDonald has responded to the issue by introducing healthier food options, using poised lifestyle messages on their marketing campaigns and raising funds to assist children with life-threatening complications. This paper will examine diet or nutrition as an aspect of culture and how it affects the interactions between McDonald’s and customers outside the U.S. The dietary changes as a result of the introduction of fast foods into new areas of the world and the subsequent health complications has put pressure on McDonalds to adopt several strategies to ensure that people conform, and buy their products in markets outside the United States. In dealing with the dietary changes and their effects, including obesity, the company’s marketing strategies have been blamed highly for targeting and influencing the children. This particular problem has inhibited the company from gaining much from other countries. In order to gain from the markets outside United States...
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...advertisement used today. I have chosen to look into print advertisement history of Coca Cola. This paper will address target markets, impact of Coca-Cola is one of the most constant, persistent and well-loved brands of all time. It is one of the longest living brands, which makes Coca-Cola one of the most successful companies of all time. One of the main reasons is due to their strong marketing and advertising. Coca-Cola has always leaned upon advertising to market their brand. This is why they are always in he lead, after being in the market for over a century. Coca-Cola advertising has most definitely affected American pop culture around the world. 1800’s In 1886, there was some prohibition laws passed in a few locations, John Pemberton developed Coca-Cola, which was a non-alcoholic version of his French Wine Coca that he had previously made. He first sold Coca-Cola for 5 cents per glass next to soda fountains as a patent medicine. He claimed Coca-Cola was a cure for the common headache, impotence and also morphine addiction. In 1894, Coca-Cola started being sold in bottles, and the company advertised the product on outdoors on walls. There was a small amount of creativity placed into their first ad. The first newspaper ad read: ‘Delicious! Refreshing! Exhilarating! Invigorating!’ not too long after that, John Pemberton placed a more persuasive ad in the newspaper. It still said the drink was ‘delicious,...
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...Research on the Topic Sin Taxes Name Institution Introduction It is undeniable fact that the issue of sin taxes existed long before the last financial crisis that hit the globe in the year 2008. The current global situation faced with challenges of health and financial crises, sin taxes are designed to maximize government expenditures with less loss and to reduce or regulate undesirable behaviors considered harmful to the society. The proposed sin taxes by various governments globally aim products such alcohol beverages, bullets, sugary soft drinks, fatty snacks, and gasoline among other products (Black & Mohamed, 2006). Therefore, this research will analyze in detail the importance of sin taxing to various commodities with the core aims of promoting healthy lifestyles, improving society health outcomes, reducing government expenditure, and enhancing environmental sustainability. The success of this research is highly dependable on the use of varied research articles, journals, and textbooks. Cumulatively, the research will illuminate light on the different benefits associated with the sin taxes. Sin taxes discourages people from adopting unhealthy behaviors (Reiter, 1995). The taxes are designed with the core aim of raising prices of the sinful goods to make people opt for healthier goods. However, this do not happen in accordance with the expectations since increasing the taxes on the sinful good leads to people substituting it with...
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