...Environmental Scan Paper Xxx xxxxx MGT 498 September 18, 2013 Professor xxxxxx xxxxx Environmental Scan Paper The vigilant monitoring and firm’s evaluations of internal and external environments to detect signs of early threats and opportunities that influence planning is Environmental scanning (Deresky, 2010). In order to help an organization understanding internal and external factors of the environment that they are requiring for their long-term goals, strategic planning is of the utmost requirement for them. In this paper, I will recognize and explore the situations of internal and external situations used to make these two organizations successful, Coca Cola and Apple. I will also examine the business plans used by the two companies that give them their competitive advantages and how their individual strategies are used to give them sustainability in the market place and increase their market strength through creative and competitive strategic business plans. The measurement guidelines is another avenue explored and how it is used to support the effectiveness for the individual organizations and the effectiveness of the measurement guidelines. This next process is to demonstrate beneficial knowledge for management that wishes to increase long-term efficiencies and develop strategic planning for current and future business endeavors. Dividing the organizations in 2 divisions; 1) The conditions, entities, events, and factors within an organization that influence...
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...obesity and the possibility of such issues will likely double in the next decade” (Johansen, 2012). The rapid changes in dietary trends and the rise of health complications have made people call on fast food companies to regulate their food production. In fact, McDonald has responded to the issue by introducing healthier food options, using poised lifestyle messages on their marketing campaigns and raising funds to assist children with life-threatening complications. This paper will examine diet or nutrition as an aspect of culture and how it affects the interactions between McDonald’s and customers outside the U.S. The dietary changes as a result of the introduction of fast foods into new areas of the world and the subsequent health complications has put pressure on McDonalds to adopt several strategies to ensure that people conform, and buy their products in markets outside the United States. In dealing with the dietary changes and their effects, including obesity, the company’s marketing strategies have been blamed highly for targeting and influencing the children. This particular problem has inhibited the company from gaining much from other countries. In order to gain from the markets outside United States, McDonald’s embarked on a marketing strategy that depicted nutritionists siding with them and providing...
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...Brittney Preece RES/320 Gretchen Oltman 9/30/2013 I reviewed an article title “Health effects of soda drinking in adolescent girls in the United Arab Emirates.” (Mahmood, Saleh, Al-Alawi, &Ahmed, 2008). As the title suggests, this research study focuses on the effects of soda drinking. I chose the article because of its highly detailed and informative title. This seems to be a great indication of the potential quality of the research. The title itself indicates what is being investigated, who the basic sample is, and the location of the research. As I reviewed the research, it became clear that the independent variable was the drinking of soda. Some of the sample drinks soda and some of the same does not drink soda. There are many different dependent variables that are recorded in the process of drawing a conclusion. This includes many different blood chemistry tests, including cholesterol and blood glucose level. The researchers also noted the body mass index of soda drinkers versus those who denied drinking soda. The sample included 275 randomly chosen girls from different schools. There is not a great deal of information about the demographics of the selected sample. However, it is noted that this information was gathered. Each individual in the study was given a questionnaire about their demographics and their consumption of soda and other sugary items. After completing the survey, body measurements were taken for each subject. The reliability...
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...Situational Analysis and Marketing Plan: Coca-Cola Steve Lenart MKTG 730: Marketing Analysis Foundation (F14) I. History The Coca-Cola Company may be one of the world's most recognized companies and it all started back in 1886. Dr. John S. Pemberton was a pharmacist in Atlanta, Georgia. He created a “soft drink” that utilized flavored syrup combined with carbonated water (Coca Cola History, 2014). The first people that tried it considered it, “excellent.” Now that he knew he had a winning recipe, he needed a clever name. He was discussing names with his bookkeeper, Frank M. Robinson, when they came upon a breakthrough. The term Coca-Cola comes from two of the drink's ingredients. The recipe called for “coca” from the coca plant, and also used “kola” nuts. Just like that, the name of the product was born. Pemberton passed away in 1888, only two years after creating Coca-Cola. Before is death, he sold portions of his business to many parties and the majority of the business to Asa Candler. Mr. Candler was responsible for distributing the product beyond Atlanta, Georgia. Demand quickly grew, and a soda fountain owner is credited with first implementing a bottling system for Coca-Cola. The unique contoured bottle was trademarked in 1977. The company is still based out of Atlanta, Georgia, but by today's standards is an extremely large, multi-national conglomerate that has tremendous reach throughout the globe. It would be very foolish when discussing...
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...quote aptly encapsulates the area of my interest – obesity. In my research paper I will discuss some of the causes of obesity, its effects and the health concerns related to obesity and finally offer suggestions as to how obesity can be treated or prevented. Obesity can be defined as “having excess body fat” whereas being overweight is defined as “having excess body weight for a particular height from fat, muscle, bone, water, or a combination of these factors” (Center for Disease Control and Prevention, 2010). Obesity is the result of eating too many calories without sufficient physical exercise to offset the intake. Children today are exposed to many deterrents to eating healthy foods. Factors in the environment home, school, social circles, neighborhood and community all contribute, in different ways, to eating unhealthy, often more affordable, supersized foods. It is difficult for children to make healthy choices and be physically active when exposed to many unhealthy options which are easily available to them. Although overeating and lack of activity are the major factors causing obesity, genetics also plays an important role in obesity. In this paper, I will discuss some of these factors including environmental and socioeconomic conditions that affect obesity. In addition, the consequences of obesity and some actions to combat obesity will be discussed. Overview and history The percentage of children aged 6–11 years in the United States who were obese increased from...
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...Erika Klara Ban - Vali London Churchill College 20133882 HND Business Management Group B Project Research Tutor ;Taslim Ahammand Table off contents Chapter 1 Introduction 1.1 Research project in costumer service satisfaction within McDonald’s Customer satisfaction is one of the most important aspects of any organization, especially in the fast food industry. My thesis topic chosen for analysis of fast-food image, because the last time I heard more and more these negative trends. This is the reason I see is that is gaining more and more health-conscious diets and offensive articles I've read a lot of fast food quality and health of respect. In my research I tried to find answers to spread bad rumors among consumers of fast food restaurants that are really influential to customers, as appropriate spoiled this image of hospitality. In recognition of the needs of consumers and to the satisfaction of the marketing base. The feeling of satisfaction can only be achieved on the consumer where it is put it forward with all their needs, and we will do everything possible to avoid lack of something. Collection data, self-administered questionnaire, the family, friends and acquaintances helped my mission.The first part of the thesis summarizes the...
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...Childhood Obesity: How Brazil and the United States are Preventing it in Schools Willian Lessa Ribeiro American English and Culture Program Arizona State University July 2014 This paper analyzes and compares the Scholar Feeding Programs which aim to prevent childhood obesity in the United States, and in Brazil. By comparing their two different programs, it’s possible to identify some of the causes of the recent changes in the epidemiological profile of the children. The study include comparison between policies for nutritional education, food sales and diseases prevention. For this research it was used data comparison as research strategy. This data was collected from the Brazilian Ministry of Health and the American Centro for Diseases Control (CDC). Currently, research shows that an epidemiological change is happening in the nutritional status of the population. Previously malnutrition was predominant, now obesity is taking its place. There are several factors leading to these changes, like inadequate food intake with the predominance of snacks and junk food. However, the most important factor is the changes in the feeding in the first five years of age, which strongly influence if someone will or will not become an obese adult. Ensuring that children receive adequate nutrition, Brazil and the United States established rules in the case of school meals. Forming healthy dietary practices through actions of nutritional education contributes to educational development...
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...preservatives which are harmful to the body. If a diet consisting of fruits, vegetables, grains, low-fat or nonfat dairy products, and other such healthy foods are consumed, the human body will be much healthier than when a diet consisting of prepackaged and unhealthy foods are consumed. According to the (Centers for Disease Control [CDC]. 2004a), there are more people consuming foods that are prepackaged because they are fast and convenient, but are higher in fat, sugars, and calories. The portion sizes have also increased, and many are consuming calories from too much food in a single meal which can lead to health problems including obesity, high blood pressure, and diabetes to name a few. These are some of the physical effects that the body may encounter due to many years of unhealthy eating...
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...Numerous children are getting hooked right off the bat on high-fat, high caloric garbage snacks. According to Junk Food Junkies, frequently kids discover it is easier to get a fast food nibble than a bite of a nutritional snack (Mooney 2011). Television, the internet, and movies bombard them with advertisements for the latest candy, soda, or chips. Vending machines and à la carte lunch options at school are filled with sugar and fat. Even very young children are regularly eating junk food. As per a Gerber Products study, parents permit ten percent of toddlers to eat candy each and every day. In addition, 21 percent of toddlers eat french fries daily, while 23 percent wash them down with sweetened beverages (Mooney 2011). “It’s a minefield out there for kids. Schools have a big part to play, but kids often are not offered the best choices at school or in the community. It’s up to parents to lead by example,” says Alexandra Salazar, a pediatric nutritionist at the Children’s Hospital at Montefiore in New York City (Mooney 2011). Children in the United States are eating more and more unhealthy foods due to...
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...English 101 Composition The Greatest Health Risk for America’s Children Christine Webb School of Graduate and Professional Studies Washington Adventist University, Takoma Park Maryland 04/10/2015 Childhood obesity is an important issue because of the staggering proportions that this disease has reached in the past few years. Certain genetic factors paired with changing lifestyles and culture has produced children (and adults) who are generally not as healthy as people were just a few decades ago. Widespread obesity has been the extreme result of these changes. The best wellbeing danger confronting youngsters today is not a horrible infection, for example, Ebola, or an unimaginable injury, for example, misuse; it is weight, which is characterized by the restorative group as the gathering of muscle to fat quotients levels over a quarter century in young men and thirty two percent in young ladies. The equation for keeping up solid weight has never showed signs of change — offset the quantity of calories you expend with the number you blaze. A more noteworthy bit of Americans are not able to adjust the mathematical statement. The levels of youth weight have ascended in the previous decades; in the blink of an eye a quarter century of American children are fat with 80 percent of this gathering bound to wind up stout grown-ups (Del Marco, 2014).The developing sympathy toward heftiness as a general wellbeing sympathy toward youngsters and grown-ups has prompted a...
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...Correlation, Predication, Confidence, and Errors: Analysis of Statistics in the News In statistics, there are a number of ways to compare how data is associated with the subject matters being discussed. In this paper, I will discuss how three different magazine articles use statistics to improve and expound on their theories, the methodology used, and if their use of statistics made the article more or less convincing. The statistical methods that will discuss statistics in the news include correlation, predication, confidence, and errors. Correlation “exists between two variables when higher values of one variable consistently go with higher values of another variable or when higher values of one variable consistently go with lower values of another variable. (Bennet, Briggs & Triola 2014)” It is only used with quantifiable data where the numbers are meaningful (height, weight, age, etc), therefore, it can’t be used for categorical data (gender, favorite foods, jobs, etc). Predication is defined by Britannica.com as the attribution of characteristics to a subject to produce something meaningful. This combines verbal elements and those that exist in name only (Britannica 2015). Confidence in statistics is defined as “a group of continuous or discrete adjacent values used to estimate a statistical parameter as a means of variance” (Merriam-Webster 2015). Statistical errors means that when null hypothesis is proven incorrect, then the alternative hypothesis is accepted...
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... ------------------------------------------------- ------------------------------------------------- United International University Term Paper on: “Marketing Plan of Fresh vegetable & Fruit Juices” Course Title: Strategic Marketing Course Code: (MKT-4204) Submitted To Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Submitted By Serial No | Name | ID | 01 | Md. Fakrul Islam | 111101095 | 02 | Bithika Saha | 111101134 | 03 | Khan Mohammad Nahian | 111103118 | 04 | Kazi Nazmul Alam | 111102045 | 05 | Tunjee Binte Sultana | 111111095 | 06 | Zinnatara Zaman | 111093017 | Section-A Date of Submission: 07-05-2014 Letter of Transmittal May 7, 2014 Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Subject: Letter of transmittal for term paper. Sir, With due honor, we are wishing to inform you that it was a matter of great pleasure as well as learning to prepare term paper on “Marketing Plan Of Fresh Vegetable and Fruit Juice” under the course of “Strategic Marketing”. To prepare the paper, we collected and studied materials in due time and analyzed these and eventually finalize the term paper. Actually we have enjoyed more in preparing this term paper. Our 6 members have worked hard to prepare this report. So we would highly oblige if the content of the report have been acceptable to you. Though...
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...Can Obtaining Adequate Amounts of Sleep (between 8-9 hours) Reduce Stress Levels? BPS Wellness Paper Individual Self-Study Write-Up Intro My identified issue is lack of sleep and high stress levels. I do not maintain a schedule that would allow for enough quality sleep. I am also experience stress levels that are high, and suspect that lack of sleep may be a source of some of this stress. I have difficulty falling asleep and occasionally staying asleep. As a result I am often fatigued and tend to crave high fat sugary carbohydrates and overeat on them, to maintain mood and energy. Research Question Can obtaining adequate amounts of sleep (between 8-9 hours of sleep) reduce stress levels? My hypothesis is in order to lower my stress levels I would like to obtain 8 hours of sleep with and monitor the effects of this on my reported levels of stress. My rationale is my mind and body are more rested therefore my perception of stress and my ability to handle stress would improve thereby lowering my stress levels(Minkel et al., 2012) Sleep deprivation is associated with higher cortisol levels and with an exaggerated cortisol response to a stressor. I have not been obtaining a regular 8 hrs of sleep per night and have been feeling stressed.(“10 Surprising Effects of Lack of Sleep,” n.d.) My plan is to see if obtaining at least 8 hours of sleep lowers my stress levels. Method: Over the course of 21 days upon rising I will record the number of hours of sleep I receive. I...
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...to fifty years, and its health effects are devastating.Obesity among American youth has doubled in the past 3 decades , and now more than two-thirds of U.S. adults are overweight or obese (Ogden et al., 2014). However, obesity has also become a major public health problem in many parts of the world too. According to the findings published in the journal Circulation, worldwide 40 percent of men and 30 percent of women are now overweight, and 24 percent of men and 27 percent of women are obese .In Malaysia,reports reveals that 49 percent of women and 44 percent of men in Malaysia were found to be obese (The Lancet,2014). As the sayings goes “the longer your waist line, shorter your lifeline.” U.N. World Health Organization report reveals that overweight and obesity are the fifth leading risk for global deaths. At least 2.8 million adults die each year as a result of being overweight or obese. However, the number of children who are obese is also growing at an alarming rate. Globally, in 2010 the number of overweight children under the age of five is estimated to be over 42 million. Currently, in Malaysia, 1 in every 5 school-going children is overweight or obese. In this paper,the first part we will discuss about what is obesity.The second part,we will explain the causes of childhood obesity.Lastly,we will suggest a few ideas can be implemented in the classroom on how to that adress the problem of obesity among preschool children. 2.0 CONTENT ...
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...Introduction Lipton is famous for its various aspects. For instance it focuses strongly on innovation and has become a dominant tea brand. This point is proved by launching the varieties of products ranging from leaf tea to ready-to-drink tea products. Secondly it targets the mass market. Thirdly, due to its size, Lipton is seen as dominant player in the tea market as its size and quantity vary according to the buying behavior of the consumers. Lastly, the Lipton tea company employs professionals in tea growing, Research &Development teams, testing, blending as well as marketing. So to fulfill the criteria of the report, we have chosen Lipton tea as health and wee-being product. The report highlights different marketing theories applied in the case of Lipton. The report also clarifies the position of it in the market. Furthermore it describes where and how the consumers want this product. The report is separated into four parts incorporating primary as well as secondary sources of data. The questionnaire approach is used as primary source of data. Books, journals and online materials are used as secondary sources of data. This report gives some insights on Lipton as a brand of tea. So it can be referred in future for the further research. Most of the information is used based on the past events which can be seen as shortcoming of the report. PART A 1. Introduction to major macro environment forces Macro environment forces can be explained as external environment...
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