...constructionist perspective on environment problems? Question 3. Question : (TCO 3) The 1995 Nobel Prize in Chemistry was awarded to three scientists whose work led to discovery of the causes for the thinning of the earth's atmosphere by chlorofluorocarbons (CFCs). Which of the following was NOT one of these scientists? Question 4. Question : (TCO 4) Who is/was the "original affluent society" according to Marshall Sahlins? Question 5. Question : (TCO 5) The hau of material objects refers to: Question 6. Question : (TCO 6) What has been the result of air quality from strict emission controls? Question 7. Question : (TCO 7) According to Malthus, population grows: Question 8. Question : (TCO 7) Which of the following does Sen claim will NOT insure food availability? Question 9. Question : (TCO 3) What percentage of the world's original forests remain? Question 10. Question : (TCO 5) According to your text, what is the leading cause of death in the U.S. for individuals between the ages of 1 and 35? Grading Summary These are the automatically computed results of your exam. Grades for essay questions, and comments from your instructor, are in the "Details" section below. Date Taken: Grade Details - All Questions Page: 1 2 Question 1. Question : (TCO 1) Define...
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...University of Phoenix Material Multicultural Matrix and Analysis Worksheet Instructions: Part I: Select and identify six groups in the left-hand column. Complete the matrix. Part II: Write a summary. Part III: Format references consistent with APA guidelines. |Part I: Matrix |What is the group’s history in the United |What is the group’s population in the |What are some attitudes and customs |What is something you admire about | | |States? |United States? |people of this group may practice? |this group’s people, lifestyle, or | | | | | |society? | |Native Americans |The original inhabitants of the land were |5.2 million | |I admire their culture and beliefs | | |the native Indians. | | | | |African Americans |The African presence in the united states |316.1 Million |african Americans are known to have oral|I admire their culture and beliefs | | ...
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...Porsche: Guarding the Old While Bringing in the New Porsche: Guarding the Old While Bringing in the New Team 5 Principles of Marketing February 2014 Team 5 Principles of Marketing February 2014 1. Develop a 1-2 paragraph summary of your assigned Company. When a person hears the name Porsche, immediately the word elite comes to mind, along with a few other words such as success, money, and speed. These terms are exactly what the owners of this one of a kind sports car are trying to obtain. In 1931 Ferdinand Porsche entered the car making market. For the first 20 years of business Ferdinand focused on his famous Volkswagen Beetle. It wasn’t until 1950 that the Porsche sports car came into the eyes of this rising businessman. The first Porsche cars, the 911 and 356 models, were unique and fast with their motors located in the back of the vehicle. This car screamed the words expensive and luxurious. Porsche purchasers dropped an enormous amount of cash to own one of these beautiful cars. Owners were a limited group of entrepreneurs and part of a small group that viewed their vehicles as an extension of themselves, much like their expensive suits and watches that were thousands of dollars. Porsche buyers enjoyed being “special.” Since Porsche was such an expensive car that caught the attention of a select group of buyers, the company began to struggle with the idea of expanding its market to a broader horizon. Ferdinand Porsche decided to create a cheaper model...
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...provides an opportunity to capture tourism from both domestic and international visitors. Lexington is a mid-sized town of just over 32,000 people situated within the Greater Boston Area in Massachusetts (DemographicsNow, 2012). With families occupying 90% of all households within the town and a highly-ranked school system, Lexington attracts wealthy professional residents (Berg, Biedron, Bueller, Horst, 2011). Like many American towns, Lexington contains a central business district (CBD), a central area of the town where the majority of commerce takes place. Lexington’s CBD is the stretch of Massachusetts Avenue bordered by Clarke and Meriam Street and Winthrop and Woburn Street, as well as all adjacent side streets (Lexington - Area A Summary - Central Business District, 2010). In the last one hundred years, the CBD has changed to accommodate new building, societal and shopping trends, whilst still maintaining a visage of historical authenticity. Even with the restructuring and renovation over the years, there are...
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...MARKETING PRINCIPLES KOH SHAOXUAN JEREMY 3348551 CHUA ZHEN QIANG 3348427 ZALIKHA BTE ZANUDIN 3348751 LOKE JIE YING ANGELA 3348602 Table of Contents Introduction 2 Section A for question 1 4 Type chapter title (level 2) 5 Strength, Weakness, Opportunities, Threat (SWOT) Analysis 6 Section B for question 2 4 Product/Market Expansion Grid 5 Product/Market Expansion Grid Cont’ 6 Section C for question 3 4 Demographic characteristics 5 Perceptual Map 5 Integrated Marketing Communication (IMC) 6 Conclusion 4 References 4 Introduction Executive Summary The initial part of the report compares Shanghai Tang with 2 others luxury ready-to-wear brands in the western market, namely Chanel and Dior. It discusses the demographic and cultural environmental forces faced by Shanghai Tang when competing with other luxury ready-to-wear brand in the western market followed by a SWOT (Strengths Weaknesses Opportunities and Threats) analysis to identify both the internal environment (strengths and weaknesses) and external environment (opportunities and threats) that Shanghai Tang is facing. Through the SWOT analysis, we came up with a recommendation to either defend or expand Shanghai Tang’s market position. Secondly, a product expansion grid was used to discuss the possible strategies Shanghai Tang...
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...this they will make more people aware of the great quality of their clothing and gain even more success in the future. Executive Summary lululemon is a company of growing success with a strong competitive advantage and a good understanding of the market. Their mission statement shows that they are concerned for the well being of their company, but more importantly their customers. They also have core values that help direct all their decisions to follow the needs and wants of the company. Considering they only provide a specific product to a small segment of the entire market, they offer a niche competitive advantage. However, they also provide the advantage of product differentiation. They demonstrate this through the environmental considerations of making their products from recyclable materials. This provides their company with an advantage against their competitors through these two strategies. lululemon’s primary target market would be women, ages 18 to 45 who value the sense of style and comfort. One of their secondary target markets would be stay at home mothers who need the flexibility within the material but still like to look their best. The other secondary target market that lululemon aims to is men. All three of these target markets consist of people who are financially responsible and are in the middle to upper class of society. These people are also concerned with their image and consider fitness important. Through repositioning the current products that...
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...Suraj Commuri The Impact of Counterfeiting on Genuine-Item Consumers’ Brand Relationships An often-overlooked constituent in the debate on counterfeiting is the consumer of the genuine article—a brand manager’s primary constituent. These consumers are drawn to premium brands in part because of the exclusivity and connotation of prestige associated with them. These characteristics are also the reason such brands are attractive targets of counterfeiting. When premium brands are counterfeited, which in turn gives a variety of consumers access to them, how do consumers of the genuine items react to the erosion of exclusivity and prestige? An investigation involving premium brands in Thailand and India reveals that consumers of genuine items adopt one of three strategies when faced with the prospect of their favorite brands being counterfeited: flight (abandoning the brand), reclamation (elaborating the pioneering patronage of a brand), and abranding (disguising all brand cues). The author examines these strategies in detail, revealing how the potential loss of exclusivity and prestige can either drive genuine-item consumers away from the brand or impel them to make strong claims to their patronage. Keywords: counterfeits, counterfeiting, brand relationships, conspicuous consumption, fashion, competitive consumption irms invest substantially in building their brands. In some product categories, such efforts are aimed at making a brand prestigious and exclusive. For brands...
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...Unit 1 Government Policies and the Public Services [pic] Assessment Book (Credits 10) | |Eddie Maylor | |Student Name | | |Start of Unit Date |24 September 2012 | |Completion of Unit Date | | | |Unit Tutor: James McQueen | |Group / Course |Diploma in public services | Learning Outcomes • Know the different levels of government I the UK • Understand the democratic election process for each level of government in the UK • Understand the impact of UK government policies on the public services • Be able to demonstrate how government policies are developed Unit Criteria Passed |Pass |1 |2 |3 | | | | ...
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...BUSINESS PLAN Submitted To Instructor: SHAISTA AYESHA Submitted by: Faisal Amin () Irfan Shaikh (0828114) Tahir Badruddin (0828135) Wasif Ghaffar () CLASS: MBA ‘X’ DATE: 20th July, 2009 EXECUTIVE SUMMARY Something beyond the Coffee The tradition and culture of coffee in Pakistan has its way on, it now moving from elite class to upper middle and therefore the Coffee House in areas like Zamzama and Defence are becoming fruitful investment. Visualizing this opportunity we have come up with the ultimate mix of entertainment, taste and quality. KLATCH a coffee house which is traditional in eastern sense and modern in western style, it will be a blend of both the worlds. KLATCH is a partnership firm, an IDEA of qualified professional from different field of works combining together to use up their experience and utilize their entrepreneurial skills with ultimate goal of prosperity and growth. Every department of KLATCH has an expert to manage. We will serve the variety of Pakistani Tea form Kashmiri tea to Khava along with the distinct flavors of coffee from latte to mocha and this is not all, other mouth watering items in our menu would include desserts, muffins, donuts and sandwiches. KLATCH is not just a Coffee House but its beyond the boundaries of a traditional Coffee House it’s a two floor coffee house, on first floor we will be providing a place...
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...EXECUTIVE SUMMARY: Nestle India is a subsidiary of Nestle S.A. of Switzerland. With six factories and a large number of co-packers. Nestle India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The company is known for its brand in the Milk Products & Nutrition, Prepared Dishes & Cooking Aids, and Chocolates & Confectionary segments. Nestle leads the value sales of noodles in India with a market share of 79.3%. A testament to Nestle’s domination of the sales of plain noodles is the fact that for its instant noodles brand Maggi, among all its global offices. India accounts for the highest level of volume sales for the company. The Company goal is to get 85% of the market share by 2014. The marketing plan analyses; the current marketing mix of Maggi Noodles, studies the popularity of the Maggi, its situation, Its Marketing Strategy, and to obtain the break even analysis of it. 1. INTRODUCTION: Ever since its launch in India in 1983, this brand has become synonymous with noodles. The bright red and yellow colours of the packet with the brilliant blue”2-minute Noodles” printed on it has found a place on every kitchen. Over the years, Maggi has grown as a brand and positioned itself as a “fast to cook! Good to Eat!” food product. The history of this brand traces back to the 19th century when the industrial revolution in Switzerland...
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...Tesla Company Marketing Program Group: Name: Institutional Affiliation: Table of Content Contents EXECUTIVE SUMMARY 2 TESLA COMPANY OVERVIEW 3 TESLA COMPANY STRATEGIC FOCUS AND PLAN 11 SITUATIONAL ANALYSIS OF TESLA COMPANY 12 SWOT Analysis Of Tesla Company (Strengths, Weaknesses, Opportunites and Threats) 12 TESLA COMPANY MARKETING PLAN 21 FINANCIAL ANALYSIS OF TESLA COMPANY 22 TESLA FIRM FINANCIAL PROJECTIONS AND FIVE FORCES ANALYSIS 24 PRODUCT 30 PRICING STRATEGIES AND APPROCAHES 30 PROMOTION STRATEGIES 31 PLACE AND DISTRIBUTION STRATEGIES 33 ORGANIZATION 34 IMPLEMENATION PLAN 34 EVALUATION 36 RECOMMENDATIONS AND CONCLUSION 37 APPENDIX 44 Tesla Company Marketing Program EXECUTIVE SUMMARY This paper will mainly focus on the analysis and investigation of Tesla’s firm overall marketing strategy and program. According to a number of research based studies and reports, it is clear and evident that Tesla Motors firm is an American company that mainly designs, manufactures, and sells electric cars and electric vehicle powertrain components in various regions globally. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Furthermore, Tesla’s stock has risen substantially in recent times according to a number of research based studies and reports. It is clear and evident that in 2014 TSLA stock climbed to about seventy percent. Tesla Motors, Inc. was founded in Silicon Valley, California...
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...Dissertation on the Real Estate Sector of Mumbai and the Indian Middle Class Abstract The global financial meltdown had hit the real estate sector all around the globe, and Mumbai real estate sector is one such amongst them. The specific segment is plagued by reduction of demands, lowering of prices, inventory accumulation etc. In order to maintain their sustenance, they now want to target the middle class segment of the society. The entire purpose of this dissertation was to identify in the present economic conditions of the country, the target customer for such real estate sector. In order to conduct the research, a mixed research methodology is adopted deploying both qualitative research as well as quantitative research. Relevant research instruments were chosen, and 10 respondents were interviewed for the qualitative research and 300 individuals were undertaken in the quantitative research methodology. It was found that indeed the middle class with their high aspiration levels, and disposable income were the ideal target for real estate. However, in order to further attract the target customers, a host of suggestions are made. This dissertation is created through thorough referencing from academic journals, books, reports, newspaper articles etc. This paper would also be immensely helpful for students aiming to understand a clear picture of the real estate sector of Mumbai on ways to maintain its growth. Table of Contents Abstract 2 Introduction 5 Background...
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...Table of Contents 1. Executive Summary……………………………………………………… 2 2. Company Overview………………………………………………………. 2 3. Target Country Analysis………………………………………………… 3 3.1 PESTLE Analysis of Target Country……………………………… 3 3.2 Potential Market Analysis…………………………………………... 4 4. SWOT Analysis……………………………………………………………. 6 5. Marketing Objectives / Targets………………………………………… 9 6. Marketing Strategy……………………………………………………….. 9 6.1 Market Segmentation………………………………………………... 9 6.2 Target Market………………………................................................ 10 6.3 Positioning…………………………………………………………….. 10 6.4 Marketing Mix…………………………………………………………. 11 7. Market Entry Modes……………………………………………………… 13 8. Local Regulations and Taxes…………………………………………... 14 9. Conclusion………………………………………………………………… 15 10. Bibliography……………………………………………………………….. 16 1. Executive Summary TWG Tea is an internationally recognized premium and luxury tea brand established in Singapore which offers 800 fine harvest tea and exclusive blends, as well as tea patisseries and other tea-infused delicacies. TWG Tea is a veritable innovator with the creation of new varieties of tea from every season and collaborated with the world’s most renowned estates. China is identified as one of the strong future growth opportunity for TWG Tea. They are one of the few countries who have established a tea drinking culture and customs. Tea is part of the Chinese customs and lifestyle. The fast and expanding...
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...to be moved from one place to another, yet they are not indigenous. They have the tendency to vacate their place, but not due to the loss of food and basic necessities, but because of the fact that they have to resettled and relocated to a new location. Resettlement is a voluntary or involuntary movement of large number of people from one place (which is usually the original settlement) to another (which is a new settlement), and this movement is not without consequence (Akpanudoedehe, 2010). It is a planned or impulsive transfer of people from their original places to a new settlement site wherein they have to adapt to the new environment. Here in the Philippines, resettlement is a common picture in our environment, and the most dominant kind of resettlement that we can see is involuntary. Involuntary resettlement is largely a consequence of planned change generated by major development projects such as dams for irrigation and hydropower, urban renewal, and highway construction (ADB 2000). Illegal settlers who live in these expropriated lands are relocated to places that may be far from their original home and is much different to the surroundings that they are used to. Over the years, the National Housing Authority is consistent in providing and maintaining adequate housing for the greatest possible...
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...STRATEGIC HR MANAGEMENT CASE STUDY Case Aetna: Investing in Diversity Case By Wayne Cascio, Ph.D. PROJECT TEAM Author: Wayne Cascio, Ph.D. SHRM project contributor: Nancy A. Woolever, SPHR Copy editing: Katya Scanlan, copy editor Design: Blair Wright, senior graphic designer © 2009 Society for Human Resource Management. Wayne Cascio, Ph.D. Development of this case was made possible by a grant from the Society for Human Resource Management and the National Academy of Human Resources. All of the characters in the case are fictitious. Information presented was current as of the time the case was written. Any errors are solely the author’s. Note to HR faculty and instructors: SHRM cases and modules are intended for use in HR classrooms at universities. Teaching notes are included with each. While our current intent is to make the materials available without charge, we reserve the right to impose charges should we deem it necessary to support the program. However, currently, these resources are available free of charge to all. Please duplicate only the number of copies needed, one for each student in the class. For more information, please contact: SHRM Academic Initiatives 1800 Duke Street, Alexandria, VA 22314, USA Phone: +1-800-283-7476 Fax: +1-703-535-6432 Web: www.shrm.org/education/hreducation 09-0365 Aetna: Investing in Diversity INTRODUCTION Raymond Marcos, chief diversity officer at Aetna, is preparing to make a presentation ...
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