...Angio-Specialist at the Spearmens. Ali, even though, coming from a rural background, has a passion for electronics, and the passion has driven him through different uneven circumstances, but his career at Spearmens is distinguishing. The current offer of the Service in charge at Islamabad office takes him into the managerial ranks, but on the other hand he has other considerations to make. The first one is the family status. Ali’s wife teaches at a university of Lahore and Ali has always encouraged her to pursue her goals. She has devoted considerable energy to her career in teaching. While all this time she has been staying at her parents’ home, she has been urging Ali to have their own home in Lahore. Ali, on the other hand is considered as a Super Engineer at the company, and has been extensively traveling. The company’s environment is yet another consideration which Ali has to make i.e. over the years he has been given several engineering assignment but no managerial assignment, so, if he accepts this offer, he...
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...you see a coffee shop in a super market, but this is what makes this Starbucks different than most. This shop is situated at the entrance of the store and is quite refreshing to smell the aromas of fresh ground coffee as you enter. The entire store is illuminated nicely with fluorescent lights. In the short distance you can hear the sounds of shopping carts strolling along the tiled floor. The stock boys are busy shuffling around newly arrived produce. Across the way there is a florist shop, the mixture of the different floral scents and the smells of coffee seem to have a nice relaxing effect as you sit quietly and observe the signs and sounds of this nice shop. Although the shop is located in a busy Super Market, I feel that this is a wonderful addition the already pleasant appeal of this wonderful place. Description #2 The coffee shop located inside of the Kroger Super Market is rather unusual. It is unusual in the fact that it is inside of a busy Super Market. One would think a coffee shop is a place to sit, relax, and maybe read a good book or story. This is hardly a place to relax. Sounds of feet pattering on the hard flooring, and shopping carts rolling and rumbling down the aisles can be heard constantly. There florist shop adjacent to the Starbucks can be a bit overwhelming as the scents of the flowers and plants can be a bit strong. The lighting in the store is a bit too bright and harsh to read a book while you drink a coffee. Even though this coffee shop does...
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...Tugas Personal ke-1 Minggu 1 Answer for Toyota case : 1. In what ways is Toyota's new-product development system designed to customers ? Toyota owners want to keep making profit. The best way to do it is to make customers buy more cars of their brand. Only happy customers stick to a brand they've been happy with. It doesn't take lots of fat tires or fancy styling to keep them happy, most want just plain old reliability and most miles per their money spent (not just for fuel, but ALL costs). “Do that and you're the winner” that's the Toyota method. Toyota system responds also more quickly than competitors. The chief engineer have the responsible for the product to marketing. There are a number of features to this system that make it customer oriented. * The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. * The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. * Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota’s manufacturing system designed to serve customers ? Toyota's manufacturing systems that are designed to serve customers, including : * Employees, even...
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...theme? o Loyal customer base o Reputation as a place out-of-towners need to visit. Cater to student and prospective student families and out of town fans attending WFU sporting events. - Small differences between competitors o Try to reduce buyer power through distinctiveness. o Try to differentiate with excellent, super-friendly service. Use fresh and highest quality ingredients. Have both standard and special menu items. Good selection of healthy offerings. Include two-three seasonal or specialty type items on menu every day. Include at least one super-healthy offering on the lunch and dinner menus. o Donate unsold, prepared food to food kitchens. - High sensitivity of price means that it’s difficult to charge high prices due to many competitors. o Price in middle-high-end ranges. o Offer at least a fewer lower-cost offerings so as to not completely limit our clientele. - High availability of substitute products o All kinds of restaurants, bars and coffee shops. o Energy drinks, soda, home brews. Develop our own branded coffee for the brew-at-home market. - Switching costs o Frequent buyer program. o Daily specials. Special of the day. o Free coffee refills all day. Do not need to save cup or receipt, just use loyalty card as it will store necessary qualifying purchase. o Position ourselves in a unique way to add value to the experience so that there is no substitute to our café. Supplier Power- Low or medium - Low volumes with many suppliers minimize supplier...
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...Each sentence below contains a comma splice. Using the information on the handout (Grammar Packet) and in Section 20 of Rules for Writers (p.156-164), correct each sentence (use at least four different methods). 1. The legislature had enacted laws enabling debtors to discharge their obligations more easily, the courts put an end to such practices by stipulating that no state could enact such laws. ______________________________________________________________________ ______________________________________________________________________ 2. Every wall was smashed to rubble, the only thing left of those houses was the land and the rocks from the rubble. ______________________________________________________________________ ______________________________________________________________________ 3. My heart broke, the owners had no insurance. ______________________________________________________________________ ______________________________________________________________________ 4. The town looked deserted, the streets were so dark and empty that the only thing we could hear was the wind blowing. ______________________________________________________________________ ______________________________________________________________________ 5. We worked from dusk to dawn, never had so many contracts been written in such a short time. ______________________________________________________________________ ______________________________________________________________________...
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...amoung customers and remaining competitive a) Employee concerns: hold weekly meetings to keep up with concerns and to address them in a timely manner. Have a suggestion box so that employees can address concerns anonymously. Have employees list the most important aspects of their jobs so that management understands each employees priorities. Have an "open door policy" so that employees feel comfortable coming to management with questions and concerns. b) Loyalty: have frequent customers cards offering a free cup of coffee after paying for 10 cups. Keep an excel file of customer information including all the information that grandpa knows about each customer. Offer free coffee for customer birthdays. Post pictures on a bulletin board so that customers feel special. c) Remaining competitive: should have a lot to do with customer loyalty since initially we won't have the money to invest in top of the line equipment or technology. Constantly visiting area coffee shops see what the competition is offering. Holding focus groups to get feedback from the community. Starbucks Rumor Some of this may be relevant to other parts of the business but I posted it here for now since it relates to employees. - Address employee concerns o Identify examples where other cafes have survived despite the opening of a nearby Starbucks o Provide ongoing employee training to develop great people skills, teach employees about coffees and nutrition to make them experts. o Offer a free meal...
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...Siegel, and writer Gordon Bowker—opened a store called Starbucks Coffee, Tea, and Spice hopes of creating a “third place” between home and work in touristy pikes place market in Seattle at Washington in us. Each invested $1,350 and borrowed another $5,000 from a bank to open the store where Customers are able to socialize, read, study or enjoy music while drinking coffee. Starbucks strategically positions each store with hopes of matching the specific location, helping to create a unique atmosphere. At the very beginning stage it was a coffee beans roaster retailer with one single a store in Seattle. LOGO Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea –featuring a twin‐tailed siren from Greek mythology. MISSION To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time. COMPANY PROFILE Starbucks offers a range of exceptional products that customers enjoy in stores, at home, and on the go. Starbucks serving the fair trade roasted coffee all over the world. It is privileged to connect with millions of customers every day with exceptional products and nearly 18,000 retail stores over 60 countries. Since it begging 1971 to 1987 it was not expanded rapidly. However since 1987 to 2007( 20 yrs) on average Starbucks open two stores in a day and became the world largest coffee chain shop. STARBUCK PRODUCTS 1.Coffee Starbucks offer more than 30 blends and single‐origin premium...
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... o Loyal customer base o Reputation as a place out-of-towners need to visit. Cater to student and prospective student families and out of town fans attending WFU sporting events. - Small differences between competitors o Try to reduce buyer power through distinctiveness. o Try to differentiate with excellent, super-friendly service. Use fresh and highest quality ingredients. Have both standard and special menu items. Good selection of healthy offerings. Include two-three seasonal or specialty type items on menu every day. Include at least one super-healthy offering on the lunch and dinner menus. o Donate unsold, prepared food to food kitchens. - High sensitivity of price means that it’s difficult to charge high prices due to many competitors. o Price in middle-high-end ranges. o Offer at least a fewer lower-cost offerings so as to not completely limit our clientele. - High availability of substitute products o All kinds of restaurants, bars and coffee shops. o Energy drinks, soda, home brews. Develop our own branded coffee for the brew-at-home market. - Switching costs o Frequent buyer program. o Daily specials. Special of the day. o Free coffee refills all day. Do not need to save cup or receipt, just use loyalty card as it will store necessary qualifying purchase. o Position ourselves in a unique way to add value to the experience so that there is no substitute to our café. Supplier Power- Low or medium - Low volumes with many suppliers minimize supplier...
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...premium-quality product. Its coffee beans were sourced from the Africa, Central and South America, and Asia-Pacific regions. Starbucks purchased green coffee beans directly from growers and controlled the custom-roasting process, and distribution to retail stores around the world. Most coffee beverages were handcrafted following the number of specific steps. Second, Starbucks offered uplifting customer service to customers. Store employees (partners) recognized regular customers and provided personalized service. Partners were trained to listen to customers, identify their real need, and offer solutions to customers with the Starbucks’ “Just Say Yes” policy. Third, Starbucks offered an upscale, pseudo-European, yet inviting atmosphere. Stores had seating areas, inspired from Italians’ espresso bars, so customers could come to relax and hang out (social experience). The major customers were affluent, well-educated, white-collar female between the ages of 25 and 44. The company-operated stores were located in high-traffic, high-visibility settings such as retail centers, office buildings, and university campuses, which provided customers with easy access to the stores on a daily basis. Lastly, Starbucks had capital to expand its business across the nation. In 1992, Starbucks went public and raised $25 million, which allowed the company to open more stores within the North America. This differentiated Starbucks from other small-scale coffee chains (Starbucks’ competitors)...
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...A. Primary Strategic Business Areas Premier Coffee Retailer and Service - Since the founding of Starbucks, Starbucks had become the premier roaster and retailer of specialty coffees around the world. Starbucks differentiates itself by offering a premium, high-quality product mix of beverages and snacks. The service that Starbucks provides that presents the product mix known as the “Starbucks Experience.” By creating an ambiance at each store location that reflects the company’s passion for coffee and the local culture of the communities in which they operate, it has set a standard for a coffee experience that the customer desires. Starbucks possesses a strong potential to gain customer loyalty through their distinctive customer service, credited to the intensive customer service training, employee recognition and significance. The design of each store and product mix is targeted to appeal...
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...Coffee Café Marketing Plan Marketing Management- MKT 500 Strayer University Coffee Café Marketing Plan Coffee Café is an initial start-up business that will sell high-end coffee to commuters along different areas of Charlotte North Carolina. Coffee Café will provide convenience and great service for commuters who desire to purchase a high quality cup of coffee within seven minutes from the comfort of their car. Supermarkets and fast food establishments that serve coffee are currently located throughout Charlotte. However, commuters have to exit their cars to get coffee, also only the supermarket carries the high-end coffee. Because the supermarket has a very congested entry and exit location, this causes a lot of commuters to not have the ability or convenience to stop. These customers would be the customers that we will initially target. Coffee Café will provide coffee services that will be matched by no other in the Charlotte area. We will provide high-end quality coffee and dining. Coffee Café will be conveniently located and the quality of service will be superior over our competitors, which will entice customers to make Coffee Café the place they want to drink coffee and dine. The mission of our business is to deliver services that: 1. Deliver superior value. 2. Offer outstanding quality 3. Are customized for the majority needs of the Charlotte N.C area- focusing first in the areas of Charlotte where the local competition doesn’t exist. Coffee...
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...its start in 1971 by three academic teaching professionals. English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, all three love coffee and decided to open Starbucks Coffee, Tea, and Spice in Pikes Place Market, Seattle Washington. The three partners shared a common love for fine coffees and exotic teas. They believed they could build a customer base in Seattle that would appreciate the best coffees. With this being the case, they borrowed the money and Starbucks’ was born. Since the first stores grand opening, Starbucks has made the fortune 500 list, they had a goal of opening 30,000 stores by 2013 and half of those are going to be outside the U.S. (Starbucks, 2014) Starbucks is the largest coffeehouse chain in the world with presence in 50 countries and about 15000 stores (Starbucks, 2014). The Seattle based company sells espresso based hot drinks; drip brewed coffee, coffee beans, snacks, Panini and pastry (Starbucks, 2014). The company also sells items such as tumblers and has an entertainment division which markets music, books and films. The company has diversified on its product range in order to gain a competitive advantage over other similar companies. According to Starbucks, (2014). Starbucks Corporation is a dealer in coffee retailing, its product is known as specialty coffee product, with operation in many countries around the globe, headquartered in Seattle Washington State of the United States of America. Its operation includes regions...
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...speciality are blend and single origin coffee, handcrafted espresso and blended beverages, Tazo teas, frappuccino coffee drinks and Starbuck double shot. Apart from that, they also offer fresh bake pastries, super premium ice-cream, chocolate, sandwiches and salad. They also offer to their customer Starbucks Barista home espresso machine, coffee brewers and grinders. Coffee mugs, accessories, compact disc and also assorted gift also available to their customers. 2. What changes in society have helped Starbuck be successful? i-Trend and pattern coffee consumptions within society. Increasing trend of young generation aged between 25-29 years old to consume lot of coffee drinks outside from home. The biggest proportion is consumer who drinks coffee at workplace. There also a trend people who consume coffee outside from office hours and usually they hang out at Starbucks outlet for personal time out or relax with friends. There was a tendency that the consumer now shifted their drinks preference which is previously beer to coffee. Instead spending their leisure time at bar, now change at Starbucks outlet. ii-Economic stability, social life style and pay rise. Increase in coffee consumption among working customers would suggest good economic condition and better pay considering Starbucks coffee price at premium as compare to other cup of coffee. This is support by increase consumption among drinkers aged 25-29 which most of them consume coffee at workplace. Economic prosperity...
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...commodity market, Starbucks differentiated itself by building a strong brand name and a unique culture. Also their access to distribution channels helps them compete with the threat of new entrants. They regularly negotiated fixed-price purchase commitments to secure an adequate supply of quality green coffee and to bring greater certainty to the cost of sales in future periods. Exporters desired to be Starbucks suppliers because they purchased more high-quality coffee than anyone else in the world. Starbucks does not really have to worry about the bargaining power of suppliers although the particular green coffee they use is subject to supply and price volatility. The supply and price can be affected by multiple factors in the producing countries, such as weather, and political and economic conditions. Starbucks has power because of the large amounts of coffee they do purchase makes them desirable to suppliers. Starbucks does have to deal with bargaining power of buyers because there is little or no switching costs for their customers. Starbucks has to deal with the threat of substitute products. There are many different beverages individuals can choose to drink instead of coffee. Tea, soda, water, juice, and so on are the many other choices consumers have. Starbucks deals with this by expanding its existing product line to include many other beverages, and they offer the customer a good experience by having quality customer service and a quality product. Starbucks has a high...
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...standards. Environmental: From the environmental perspective, there is a growing market trend in the U.K. for environmentally-friendly materials and therefore recycled materials in the packaging would have a big impact in consumers purchase decision. In addition, ecological washing systems have been built by Nestlé initiatives in order to expand water distribution within communities. In 2004, there were 1000 Fairtrade products from 150 companies available in most of the super market stores in different product categories. Finally, improvements in nutrition, environmental standards and agricultural supply chain have been discussed as circumstances. Financial: On the financial side, given the volatility of coffee prices as a result in changes on the supply, farmers have been negatively impacted. Also, the cost of certification from Fairtrade organization needs to be considered, along with what it might do to the farmers, as they are getting a fixed price, which in turn might attract them towards producing only coffee and nothing else. Management Strategy In the...
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