...Case Study: Control of the Supply Chain Turns Critical BHO2259 Product and Services Innovations October 13, 2011 Executive Summary Our objective for the project was to find out about supply chains, and how companies implement them to create an environment suitable for innovation and therefore satisfy the customers’ needs. We researched books, databases and journals to get a more complete idea of what a supply chain is, who uses them, and how they are being used. Based on the Case Study of Ahmed and Shepherd’s book, along with the information we researched we reached a conclusion listed below. Our research was somehow limited by the vast amount of different companies across the world. Supply chains vary from industry to industry. We could, nonetheless, build a general idea of how a supply chain must be composed in order to offer an extended product to consumers. Our findings dictate that every company that want to offer a complete, extended product, must offer an integrated supply chain that has a high level of communication, that is coordinated in all of its parts, and that at the same time reduces the final cost of the product. Table of Contents Introduction…………………………………………………………………………………………… 4 Why is supply chain management important for innovation? ……………………………………….. 5 In what way is the supply chain process connected to the innovation process?.................................... 7 Integrated supply chain system: advantages and disadvantages………………………………………...
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...Class 08 – Planning & Control BUFW M570-01W: Operations and Supply Chain Management Planning & Control: Chapter 19 – Sales & Operations Planning Chapter 20 – Inventory M anagement Learning Objectives Understand what sales and operations planning is and how it coordinates manufacturing, logistics, service, and marketing plans. Construct and evaluate aggregate plans that employ different strategies for meeting demand. Explain yield management and why it is an important strategy. Joseph Khamalah, Ph.D. 2 What Is Sales and Operations Planning? Sales and operations planning is a process that helps firms provide better customer service, lower inventory, shorten customer lead times, stabilize production rates, and give top management a handle on the business. The process consists of a series of meetings, finishing with a high-level meeting where key intermediate-term decisions are made. This must occur at an aggregate level and also at the detailed individual product level. – Major Sales & Operations Planning Activities Aggregate means at the level of major groups of products. 3 4 Sales & Operations Planning Activities – Overview Sales and operations planning was coined by companies to refer to aggregate planning. Types of Planning Long-range planning • Planning focusing on a horizon greater than 1 year, usually performed annually Intermediate-range planning • Planning focusing on a period from 3 to 18 months, time increments are weekly, monthly,...
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...University of Hull | Supply Chain Planning and Control-Individual assignment: Pony Group | | | | 4/13/2013 | 56130 Model leader: Riccardo Mogre | Student number: 201100320 Word count: 2,662 Contents 1. Introduction 2 2. Section 1: Demand forecast 2 2.1. Moving average 2 2.2. Simple Exponential Smoothing 3 2.3. Holt’s Model 4 2.4. Winter’s Model 5 2.5. Demand forecast for XYZ 8 3. Section 2: Aggregate planning 9 3.1. Aggregate planning Question 1 10 3.2. Aggregate planning Question 2 11 4. Section 4: Pricing and revenue management 12 Appendix 15 1. Introduction This assignment is based on the market information of Pony group, an electronic manufacturer, to calculate and forecast the future development of this company. The topic is divided into three sections, the first part is to forecast the demand for next four months of Pony LCD TV screen, the second section is to identify the optimal production schedule for the cell phones market. The last section is to identify the optimal price for pony handheld consoles. 2. Section 1: Demand forecast In this section, it will provide the demand forecast for next four months based on the historical demand data. There are four forecast methods used in this part, which are moving average, simple exponential smoothing, Holt’s model, and Winter’s model respectively. Firstly, I will figure out the MAPE (mean absolute percentage error) of all these four methods, and by comparing...
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...Introduction In examining, the case study on Crocs; it displays an overview of the company’s objectives in operations to include the supply chain. This examination reveals the success behind how the company thrives in times when others are unable. Part of Crocs leading objectives and primary function is to reinvent the supply chain to provide less shortages and increase awareness and customer satisfaction. This paper will outline a brief overview of company history, Crocs two primary core competencies and in which manner do they exploit them; continued evaluation will cover vertical integration, acquisition, or product extension growth. Further discussion consists of company production and inventory as well, as how margins affect their decisions. History and a Foundation for Core Competencies Lyndon Hanson, Scott Seamans, and George Boedecker created Crocs, INC. in 2002 out of Boulder Colorado. The idea came from a trip taken by the three, where one of them had purchase a pair made from a company out of Canada. The decision to start a business selling the shoes was realized after they leased a warehouse in Florida; when sales took off, they contacted Ronald Synder a college friend who which was employed for Flextronics (electronics manufacture) in an executive position. The addition of Snyder was positive as he helped invent their supply chain strategy (Schroeder, Goldstein & Rungtusanatham, 2011). In historical industry practice, it was commonplace to build orders for...
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...increased competition in the frozen foods market. In 1978 their market share of 60% declined to 29%. Private label competitors had gained over 21% of the frozen food market. The increase of stiff competition drove prices down and lowered profitability for Birds Eye. A huge factor in loss of profitability and market stronghold was their internal strategy. The company’s vertical integration strategy worked for in the beginning to initially strengthen their brand, but lost its performance during the 1970's and 1980's. Due to the rising costs of producing frozen foods in the 1970's, and increasing market competition, the company needed to shift to a more horizontal strategic approach. Analysis Value Chain Birds Eye value chain was the chain of activates that it was operated on. The chain of activities gave them more value to its service and its products until early late 1960’s. The primary activities for Birds Eye were inbound logistics, operations, outbound logistics, marketing...
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...manufacturing industry, which means that the business environment for our manufacturing has been becoming more deteriorative. From government’s perspective, China need industrial transformation and upgrade industries. On enterprises’ viewpoint, the significant method for this situation is innovate the business model. This essay will demonstrate the gap between Chinese business model and the international advanced business model. The control power to industry chain determined the merchant mode. In modern business, controlling the upstream section of the industry chain means that the enterprises make profits and economize the resource and cost furthest. For instance, China only control the one part of industry chain. That is manufacture which is a low-income and high cost part. However, the upstream section of the industry chain was controlled by American companies. The most famous example may be the Apple Inc. that never produce even one element of electronic products. Apple Inc. masters the design and research section which is high yield and the crux of the whole chain. Then, Apple utilize this superiority to attract other manufacturer such as Foxconn. Apple will lower the price per unit to make more profits, which depress the Foxconn to only survive. Foxconn have to overburden workers to work for almost 12 hours per day. As a result, 11...
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...the U.S. discount retail industry and has become the largest retailer in the world. With the maturity of the industry, coupled with the intense competition from rivalry companies, maintaining the current level of high performance becomes very challenging. The Porter’s Five Forces analysis reveals that the competition among rivals is the driving force of the industry, in which price is the most critical factor. The value chain analysis and resource based view analysis show that Wal-Mart has been very successful in implementing the strategy as the low-cost leader by inculcating cost efficiency in its corporate culture, management style, and operations. It has been the pioneer in adopting cutting edge technology to streamline its supply chain, and to understand and respond timely to customer demand. Wal-Mart has developed many strengths that help guard its leading position and open door to many opportunities for expanding the business. However, it also faces threats from growing too big and in many areas, which makes it vulnerable to losing control, weakened cooperation among stores and regions, and competition in multiple fronts. Wal-Mart should be caution in its growth strategy, especially in the expansion of its international presence. Although its financial strength, management skills, and operation efficiency allow it to enter many overseas markets, it should be selective in choosing the destinations. Wal-Mart can focus on emerging markets where...
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...Flextronics? The strategic advantage to Microsoft of outsourcing Xbox is to manage manufacturing and logistic capabilities to make the Xbox itself and to manage a global supply change. Flextronics also sells computer hardware and the products represent a much smaller part of the company’s overall revenues. When taking into consideration whether to manufacture the Xbox in house or to outsource, the company chose the latter strategy. Microsoft was able to continue to focus on its core business while allowing another company, Flextronics, which has expertise in managing a global supply chain to control production. 2. What were the risks associated with outsourcing to Flextronics? Did Microsoft mitigate these risks? Do you think Microsoft would have been better off making the Xbox itself? The risk associated with outsourcing to Flextronics is the company makes the decision to outsource; it gives up control over the production process. Some of the risks also included a suitability, quality, and so on will become the responsibility of another company. Microsoft decided to outsource Xbox production; the company chose to work with Flextronics, which it had a long history with. Microsoft would not have been better off making the Xbox itself because in the long run the jobs can stimulate the economy and its easier to control a plant when you’re watching it grow. 3. How did Flextronics’ industrial park strategy enable the company to respond to national changes in relative factor costs...
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...process by which a firm’s managers evaluate the future prospects of the firma and decide on appropriate strategies to achieve long-term objectives Strategy • The basic means by which the firm competes., that is, its choice of business or businesses in which to operate and the ways in which it differentiates itself from its competitors 63 How does globalisation, risk, political-legal-ethical and culture affect the value chain that a firm manages and operates to create ‘value’ = strategic planning +strategy = STRATEGIC FIT between ‘inputs’ and ‘outputs’ Porter, M (1985) Competitive Advantage: creating and sustaining superior performance. NY: Free Press The University of Western Australia Steps in Developing International and Global Strategies Mission and Objectives Environmental Assessment and Scanning (PEST, PESTEL, Risk) Internal and Competitive Analysis (SWOT) Global Integrative and Entry Strategy Alternatives (Export, JV, Strategic Alliance, CAGE) Strategic Choice, Implementation, Feedback, and Control (Governance) Copyright ©2014 Pearson Education Realize that much of international business is conducted through strategic alliances. Understand the reasons that firms seek international business allies and the benefits they bring. Become familiar with the ways that SMEs can expand through alliances with MNCs Understand the complexities involved in managing international joint ventures. Strategic Alliance (for collaborative...
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...corporate. Organizations use corporate social responsibility (CSR) to set up activities in order to achieve and respond these expectations. Jamali and Mirshak (2007) state that CSR approach helps to attract global attention and acquire a new resonance in the worldwide economy. However, Frankental (2001) claims “Do CSR is a public relations (PR) invention?” and company focus on promoting itself, getting an edge on its revivals rather than being ethic to protect the environment or maintain human welfare. Therefore, in this essay, author is going to discuss about the different between CSR as well as PR. Moreover, it will apply an example of IKEA to examine the effectiveness of its CSR in supply chain and analyze CSR as a business strategy to maintain the sustainability of business, financial control and risk management. Afterwards, author will highlight the limitations of CSR policy and finally provide some recommendations to improve the CSR strategy for corporates in order to maintain the sustainable resources and increase the brand value as well as profit. Definition of PR According to Clark (2000) points out that public relation (PR) as a communication field from public information to reputation management to relationship management, it is emphasized on the promoting corporate image or two-way communication to gather audience feedback....
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...International Food and Agribusiness Management Review Volume 14, Issue 2, 2011 Agricultural Value Chains in Developing Countries A Framework for Analysis Jacques H. Trienekens Associate Professor, Wageningen University-Management Studies and Maastricht School of Management Hollandseweg 1, Wageningen, The Netherlands Abstract The paper presents a framework for developing country value chain analysis made up of three components. The first consists of identifying major constraints for value chain upgrading: market access restrictions, weak infrastructures, lacking resources and institutional voids. In the second component three elements of a value chain are defined: value addition, horizontal and vertical chain-network structure and value chain governance mechanisms. Finally, upgrading options are defined in the area of value addition, including the search for markets, the value chain- network structure and the governance form of the chain. Part of this component is the identification of the most suitable partnerships for upgrading the value chain. The three components of the framework are derived from major theoretical streams on inter-company relationships and from the literature on developing country value chains. The framework is applied in a case example of a developing country value chain. Keywords: Developing country value chains, research framework, upgrading Corresponding author: Tel: + 31 317 484160 Email: Jacques.Trienekens@wur.nl 51 2011 International Food...
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...decision-making than information. D) Data and information are the same. Answer: B Page Ref: 4 Objective: Learning Objective 1 Difficulty : Easy AACSB: Analytic 2) Information is A) basically the same as data. B) raw facts about transactions. C) potentially useful facts when processed in a timely manner. D) data that has been organized and processed so that it's meaningful. Answer: D Page Ref: 4 Objective: Learning Objective 1 Difficulty : Easy AACSB: Analytic 3) The value of information can best be defined as A) how useful it is to decision makers. B) the benefits produced by possessing and using the information minus the cost of producing it. C) how relevant it is. D) the extent to which it maximizes the value chain. Answer: B Page Ref: 4 Objective: Learning Objective 1 Difficulty : Moderate AACSB: Analytic 4) An accounting information system (AIS) processes ________ to provide users with ________. A) data; information B) data; transactions C) information; data D) data; benefits Answer: A Page Ref: 10 Objective: Learning Objective 1 Difficulty : Easy AACSB: Analytic 5) Information that reduces uncertainty, improves decision makers' ability to make predictions, or confirms or corrects their prior expectations, is said to be A) complete. B) relevant. C) reliable. D) timely. Answer: B Page Ref: 5 Objective: Learning Objective 1 Difficulty : Easy AACSB: Analytic 6) Information that is free from error or bias and...
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...1. INTRODUCTION 1.1 DISTRIBUTION Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. 1.2 DISTRIBUTION CHANNEL It is the chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. A distribution channel can include wholesalers, retailers, distributors and even the internet. Channels are broken into direct and indirect forms, with a "direct" channel allowing the consumer to buy the good from the manufacturer and an "indirect" channel allowing the consumer to buy the good from a wholesaler. Direct channels are considered "shorter" than "indirect" ones. Goods and services often pass to consumers through multiple channels. While increasing the number of ways in which a consumer can find a good has the potential to increase sales, it also creates a complex system that can make distribution management difficult. In addition, the longer the distribution channel the less profit a product manufacturer might get from the sale. Distribution channels are probably the most visible aspect of any company’s marketing efforts. A recent estimate puts the number of retail out lets in India at 5 million. The retail industry provides livelihood to more than 15 million people in the country. If one included in this the number of distributors, wholesalers, agents including the army of life insurance agents,...
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...Quality Issues in a Global Supply Chain: Who is responsible? There is not one entity to blame solely for the faulty capacitor. A supply chain that involves a lot of different stakeholders makes it harder to keep control over the process. In a case like this, there is more than one factor to take into consideration; financial, ethical, and contractual burdens are to be placed on the responsible corresponding parties. All stakeholders share some responsibility for the supply chain fiasco. It seems that placing the blame on one party would be unfair, which is why it is better to evaluate each entity’s responsibility and fault in the issue. As the OEM and final user of the capacitor before reaching the customer, Ford should have been more involved in the supply chain and quality control. With more than two tier suppliers involved in the production of the actuator it is important for the customer to be closely involved in order to minimize margins of errors. With better and closer involvement in the production process, communication in the supply chain could have been enhanced, allowing for a more efficient and effective strategic coordination between suppliers. However, Ford failed to pay attention and guarantee final quality checks, to evaluate for better suppliers, and lacked the drive to ensure perfect working conditions in the production line and decisions made throughout the process. Even though they had hired Automek to manage the supply chain on their behalf, they were...
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...What current trends affecting operations are reflected in the success of a firm such as Li & Fung? Li & Fung considered global operations and global supply chain become more and more important nowadays because of the increase of global competition. Li & Fung immediately paid more attention to develop modern online communication and transportation capabilities, which can make that the company maximize comparative advantages. There are 5 or more links in supply chain, and Li & Fung might do better if it can control supply lines in order to provide faster and high-quality products and cater the need of customers. Li & Fung operates on an international scale. How does this factor affect the firm, both positively and negatively? At that time, China has joined in WTO for almost ten years, and kept his promise that actively participated in international economic and trade exchange and tried his best to standardize the order of market. In this situation, local business became to reach more foreign customers. In fact, China’s domestic market had large growth potential. At the time of Chinese market, products were divided into two types. One type of products was cheap but had low quality. This kind of products could only satisfy basic needs. Another type of products was luxury good. However, the products which had lower price and nice quality were hardly found in China. The reason why Chinese market did not have lower-cost and high-quality products was that domestic...
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