I chose friend of mine who are under 25 years old and used to buy in H&M stores since many years. They are the perfect target of H&M because they are young and most of them are student so they could spend more money on shopping and they know how the technology goes today. The purpose was to see if they generally buy their clothes on the internet, what they think about the site of H&M and what it should have add on website to push them buy more on the internet. I gave my questionnaire to seven girls and one boy. Most of them buy there clothes few times on the internet and not only in the H&M site. They think that on websites clothes are less expensive than on the shop and that there is a lot more totally new stuff and more offers, more often. The only boy thinks that it permitted to buy clothes without going out and spend your time on shops.

But, all of them prefer buy their clothes on shops because they could try and see if its fit them and see the texture of the product, something that we can not see on a website even if there is the new system of trying clothes on another body not yours. People would like usually touch the shirt or the pants to see if it's comfortable and the quality.

In shops it is more secure because there is buyers, they can help you to choose the right things and if you have a problem with it you can easily return it there than on internet where you must wait a couple of weeks to have your product. It is an other aspect of the websites. People would like to have their clothes now and wear them the day after but if you buy on a site you should wait.

We can also see that the advertisement is a good way to promote the site because all of them has known the H&M site by the media like big posters behind a building.

Throughout this micro survey I could say that the technology can not replace the real shops, some