...CLIENT PROFILE The Swatch Group is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch supplies nearly all components required by its nineteen watch brands, and Swatch companies supply movements and components to third-party watchmakers in Switzerland and around the world. Swatch Group is also a key player in the manufacture and sale of electronic systems used in watchmaking and other industries. Swatch employs more than 24 000 people in over 50 countries. THE CHALLENGE Swatch engaged the services of Real Facilities to evaluate its Greater Toronto Area real estate holdings, distribution network and repair facility in an attempt to manage its growing real estate costs. With two years remaining prior to expiry, the key challenge was to secure a long-term position in the market while simultaneously providing an exit strategy to accommodate changing business needs. REAL FACILITIES' RESPONSE Real Facilities took a very strategic approach to this requirement. A thorough analysis of Swatch's existing lease was completed together with indepth explorations of its operations and ongoing business strategy. Multiple scenarios were developed, including a potential relocation of operations to a new facility. Only at the appropriate time did Real Facilities engage in discussions with Swatch's existing landlord where the opportunity was presented to continue a long-term real estate relationship with...
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...MISZTAL DANIELA BEYERSDORFER The Swatch Group Most people of my age would probably never have bought an Omega. Their father would wear one, and their son would own one. We have therefore lost part of this generation, definitely. — Stephen Urquhart, President, Omega In 2006, when I told the press before the Olympic Games in Turin that the objective of Omega is to overtake Rolex, its natural competitor, people were smiling and saying that Rolex is in a different league, up there. But this positioned Omega, inside and outside, totally. — Nick Hayek, CEO, Swatch Group On the afternoon of March 15, 2011, the only day closed for visitors during Baselworld, the major global watch and jewelry trade show held in Basel, Switzerland, Nick Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, completed a series of informal meetings with his watchmaking counterparts. After all that had been said behind the glamorously showcased watch collections, Hayek lit a cigar to reflect on the discussions’ impact on his watchmaking empire. The late Nicolas G. Hayek (hereafter Hayek Sr.), the charismatic founder of the Swatch Group (and Nick Hayek’s father) who passed away nine months ago, would have applauded the group’s exceptional 2010 results which encouraged the company to set a sales goal of 10 billion Swiss Francs (CHF) within the next four to five years (see Exhibit 1 for the group’s key financials).1 Given how well the Swatch Group had weathered the recent difficult...
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...------------------------------------------------- Going Bigger in Tokyo: Swatch Group Is Latest In Rush for Megastores. (cover story) Source: WWD: Women's Wear Daily; 6/13/2007, Vol. 193 Issue 125, p1-12, 2p, 2 Color Photographs Document Type: Article Subject Terms: *RETAIL stores *CORPORATIONS -- Growth WRIST watches Geographic Terms: JAPAN Company/Entity: SWATCH Group Ltd. DUNS Number: : 103286126 Abstract: This article reports on a megastore that was opened by swatch company Swatch Group in Japan. The company joined other companies that have opened in Japan including Gucci, Bulgari, and Bottega Veneta. Seven main brands--Swatch, Omega, Blancpain, Glashutte, Breguet, Jaquet Droz and Leon Hatot--have their showrooms and boutiques at the Nicholas G. Hayek Center in Ginza, Tokyo, Japan, as well as the Swatch Group Japan office and an event space for exhibitions and receptions. Full Text Word Count: 797 ISSN: 01495380 Accession Number: 25449031 Database: Business Source Complete Translate Full Text: HTML Full Text ------------------------------------------------- Going Bigger in Tokyo: Swatch Group Is Latest In Rush for Megastores Listen | Download MP3 Help | | | Dateline: TOKYO Swatch Group is the latest luxury player to place a big bet on Tokyo. The world's largest watch firm has joined the rush of companies opening megastores in the Japanese capital, which, in the...
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...Swatch digital impact issues Swatch is a brand name for a line of wristwatches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. In 1984, Swatch was conceived and it was introduced to the market in Switzerland in March 1985. Swatch uses several software like Microsoft office, Adobe Creative Suite and other more technical software for the watches design and production. Swatch has its own website: http://www.swatchgroup.com where a lot of information is available: • The investors • The job seekers • The customers • The media and press. This website is very integral because it brings together many actors of the company. The website is also offering the “Swatch Group Info Service” which allows everyone to get information easily and efficiently about all the services of the company. Swatch is also present on Facebook, Swatch Watches has more than 650000 fans around the world and has a special page for every country, for example Swatch Türkiye has 220000 fans. Swatch is also on Twitter. Swatch has also a smartphone application: Swatch uses the main social networks for its communication, the creativity is a pillar for Swatch and its communication has also to be creative, the digitals tools of today offers to Swatch a lot of way to develop his image through the world. Swath communication: In its communication Swatch put the environmental question at the first plan: ...
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...The Swatch Group Case Resolution Team 4: Key Information • There are a series brands aimed at different market segments at low, medium, high and luxury. • Market share in Europe and China over a third of it and competing in every segment in which Swatch Group with its brands. • Distribution via retail channels and own stores. • Investment and development in new technology. • Successful plan of positioning their products as generators of emotions. • Rolex and other competing brands are perceived and maintain better image in the market, which makes them a very strong and complex competitors. Problems or Challenges • Develop a successful and effective strategy that improves positioning the Group to raise the prestige of their brand (Omega) and their profitability. • Prevent the problem that existing customers would not be willing to pay more if prices raise. • If the brand replaces Rolex as a symbol of luxury in a mass market, avoid existing customers react adversely, as well as make that new customers receive the message of the brand value. Solution • Maximize our product strategy focused in "Generate emotions" in the advertising of the brand. • Win market share to Rolex as a luxury and exclusiveness brand. • High focus on adding value to the product. • Strong advertising marketing campaign. • Improve the image of Distribution Strategies (Stores). Implementation Plan • Maximize full product strategy to "Generating emotions" to customers, using the following...
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...SWATCH : EL ARTE DE REINVENTAR EL TIEMPO Tomado del libro INNOVACION: El arte de inventar el futuro ¿Qué es un reloj? ¿Un artículo para medir el tiempo? ¿Una joya? ¿Un accesorio de moda? El replanteamiento de estas preguntas básicas acerca de lo que un reloj significa para el cliente logró que la industria relojera suiza resurgiera de sus cenizas en uno de los regresos empresariales más espectaculares del siglo XX. Un poco de historia El diseño del negocio relojero suizo no había cambiado prácticamente en nada hasta los años setenta. No había razón para hacerlo. "¿Para qué? —se preguntaban—. Si siempre hemos realizado nuestros negocios de esa manera y nos va muy bien, ¿por qué cambiar? El cliente, nuestro cliente, el de siempre, es un hombre conservador y pudiente que paga un precio elevado por un producto que contenga la leyenda “Hecho en Suiza”. Era cierto. Hasta la década de los setenta, nadie cuestionaba que un reloj era un sinónimo de joya. Los Suizos se habían encargado de satisfacerles a sus clientes sus más sofisticados deseos. De la precisión al estilo, del lujo al refinamiento, de 100 hasta los 500 000 dólares o más. Los suizos dominaban el negocio de la relojería. Con cerca de 90.000 empleados, tenían más del 60% del mercado y el 90% de las utilidades. En 1970 la industria tenía un valor cercano a los 10 mil millones de dólares. Nadie cuestionaba su éxito. Todo iba bien, no había una razón poderosa para cambiar. El paradigma en el que basaban sus creencias era real...
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...Swatch: The One to Watch Every serious entrepreneur endeavors to create a product or service that will revolutionize the known world. Ingenuity ignites the flame and perseverance fuels the fire while mogul-hopefuls anticipate consumer satisfaction. Nevertheless, strategic efforts are an unrivaled asset no matter how great the idea. Since the boom of modern-day business, industry experts have refined how-to-make-a-buck to a complex science that analyzes the who, what, why, when, where, and how of ensuring profitability. A concept known as “The 4 Ps”: sums up a snapshot of their findings: Product, Price, Place, and Promotion (insert textbook reference here, i.e, Norris, 2010). Successful companies apply these principles with a finesse that can lead to products whose market shelf life is timeless. Such is the case with Swatch. The following is an analysis that examines how the effective employment of this marketing mix (The 4 Ps) revitalized this company and helped it reclaim its place as a formidable contender. Product The most basic element of supply and demand first begins with a product (or service). The Swatch company’s central component is quite simply a timepiece, also known as a wristwatch. Created in the 1980s, this product’s appeal entailed a watch that was lighter in weight, mirroring the functionality of its contemporaries, distinguished by boldness, fun, and flair (Swatch, 2010). However, among several factors that contributed to its broad consumer appeal...
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...was the Swatch so successful? In what ways was the Swatch different than any other watch the industry had ever seen? Switzerland, which had absolute advantage over watches, continuously lost their occupation over the market by Japan and Hong Kong which emerged with low-cost item strategy. To cope with this crisis, SMH which had considerable portion in watch of market in Switzerland made new brand that have novel strategy, and that is Swatch, leading brand of watch market these days. We will now look about SMH through SWOT, and find out why SMH had to make the brand Swatch and through which strategy we will find out the reason how Swatch became successful in the market. [Picture 1] By looking at SMH through SWOT analysis (Picture 1), even though the SMH of those days had brand of luxuries, and had advantage of having know-how to make high quality watches, it had weakness of having problems of high prices and had troubles of business at managing, strategies, and structure. But the point that they could create portfolio by merging two brands, and the Nicholas Hiek became the new CEO was the chance for SMH. Lastly, the fact that Hong Kong and Japan came up with low price strategies was the threatening thing for SMH. The counter-strategy SMH came up with for the low price strategy of competitiors was to keep their high qualities, keeping their advantagies but reducing prices, and using their chance of making portfolio by merging two companies and create Swatch. Then...
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...Tarea #5 CASO SWATCH 1. Responda las siguientes preguntas: 2.1 Quienes eran los clientes de los relojes suizos antes y después de Hayek? Antes | Después | Los clientes a los que se encontraba enfocado el mercado de relojería suizo, eran personas que valoraban al reloj como una joya sofisticada. | Luego de Hayek, estando en una inminente crisis el mercado de relojes suizos, se decide no cambiar, pero si crear nuevos enfoques al mercado, orientados a gente fresca que valore al reloj como un accesorio de moda. | 2.2 Cuáles son las características de esos clientes? Antes | Después | * Nivel socioeconómico alto * Podían pagar un precio elevado * Reloj valorado como una joya sofisticada y tradicional | * Gente fresca y relajada * Amantes a la moda * De todos los estratos sociales | 2. Responda las siguientes preguntas: 3.3 Quienes son los competidores de los relojeros suizos? En un principio empresas como casio, Timex, Seiko y Citizen. Fueron quienes abarcaron mayor parte del mercado copiando el mecanismo digital subestimado por los suizos. Luego de la ampliación de concepto y tras la creación de Swatch surgieron nuevos grupos como: Mido, Calvin Klein, Tissot, Certina, Pierre Balmain y Hamilton. 3.4 Cuáles son los factores de mercado que afectan a los relojeros suizos? Uno de los factores principales que afecto a los relojes suizos fue el tradicionalismo, traducido como adversos al cambio. Este elemento fue clave...
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...Advertising Professor Christin Walth Jenessa Carder, Chia-Ying Chen, Fango Lin, Yi-Hsuan Su, Ya-Ling (Claire) Wang, Winette Yee May 5, 2010 Swatch: The Global Watch The IMC Plan in Brazil, Japan, and Switzerland 1 Statement of Purpose Swatch (‗Swiss‘ + ‗watch‘) watches, created under the management of Nicolas Hayek, are fashion statements and pop-culture icons. They feature witty, outlandish designs that use intense colors and are youthful, provocative, stylish, and unpredictable. The mission of the IMC campaign is to tie the brand image with creative art in order to tell the brand story, strengthen Swatch‘s brand identity among the target audience (young students or professionals, aged 18-25) globally, and consistently incorporate different and relevant mediums (print ad, website, MTV – user-generated content, and online communities) to reach the target audience. The multi-country marketing analysis of The Swatch Group will aid in developing the IMC strategy and campaign for Swatch‘s CreArt (‗creativity‘ + ‗art‘) Collection in the following three countries: Brazil, Japan and Switzerland. When reading this, please be aware that Swatch did not impose an integrated marketing campaign in Brazil; rather, they only held one event and communicated to customers through Twitter. Therefore, the Brazil section is composed mostly of what The Swatch Group should do in order to meet their objectives. Furthermore, the cultural dimensions and components that will affect consumers shopping intention...
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...DATABASE ASSIGNEMENT ONLINE STORE DATABSE TABLE NAME * STUDENT/CUSTOMER * ENROLLMENT * COURSES * CATEGORY * ORDERS * ORDER DETAILS * PAYMENT * PRODUCT * SHIPPERS * SUPPLIER/COMPANY TABLES ATTRIBUTES STUDENT/CUSTOMER STUDENT table contain attribute such as: * STUDENT ID-PRIMARY KEY * FIRST NAME * LAST NAME * ADDRESS * POSTAL CODE * CITY * STATE * COUNTRY * PHONE * EMAIL * PASSWORD * CREDIT CARD * CREDIT CARD TYPE ID * BILLING ADDRESS * SHIP ADDRESS * DATE ENTERED ENROLLMENT ENROLLMENT table contain attribute such as: * STU ID-PRIMARY KEY * COURSE ID-PRIMARY KEY * SEMESTER-PRIMARY KEY * INTAKE COURSES COURSE table contain attribute such as: * COURSE ID-PRIMARY KEY * COURSE NAME * FACULTY CATEGORY CATEGORY table contain attribute such as: * CATEGORY ID-PRIMARY KEY * CATEGORY NAME * DESCRIPTION * PICTURE * ACTIVE ORDERS ORDERS table contain attribute such as: * ORDER ID * STUDENT ID * PAYMENT ID * SHIPPER ID * ORDER NUMBER * ORDER DATE * SHIPDATE * REQUIRED DATE * SALE TAX * TIME STAMP * TRANSACTION STATUS * FULFILED * DELETED * PAID * PAYMENT DATE ORDER DETAILS ORDERDATAILS table contain attribute such as: * ORDER IDs-PRIMARY KEY * PRODUCT IDs * ORDER NUMBER * PRICE * QUANTITY * DISCOUNT * TOTAL * IDSKU *...
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.... Introduction top next gema actions are enough for everyday usage but occasionally you may need more power to define a complex transformation. You might, also, want to use the superior matching capabilities of gema to drive your program. GeL is a Lua 5 library that: allows the execution of Lua function (and hence of a C function) in a gema action provides the powerful text matching mechanisms offered by gema as a set of Lua functions it has been tested with Lua 5.0.2. Refer to the detailed documentation to build gel togheter with gema, . 1.1 Status GeL is not as mature as gema or Lua, please report any bugs you may find using SourceForge bug tracking subsystem (you don't need to log in as a SourceForge user) or sending an e-mail to Remo Dentato. 1.2 Licence GeL is released under the same licence of Gema. No specific reference needs to be made to GeL as long as the due reference to Gema and Lua have been made. 2. Usage prev top next 2.1 Gema like Gel may be used exactly as if it was gema, any valid gema script should work when executed by gel: gel [gemaopts] [-f rules.gema] [-l script.lua] [infile [outfile]] . The only differences are: The @lua{} function is available to execute lua scripts in actions Text enclosed between "![" and "!]" is considered lua code and is immediately executed Rules specfied with '-f' are loaded, the lua script specified with '-l' is executed (possibily defining lua function...
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...experience. My seminar topic was about examining the imagery that appeared in the play Hamlet. A skill I developed was using technological equipment to present a presentation.Each group had to pick a topic that was in their interest to research online for information. The requirements started with presenting the information in front of the class informing the audience what imagery means and discuss using concrete examples from the play. This presentation gave me the opportunity to work with PowerPoint and Excel and then to present my information. I believe that in order to communicate effectively with the audience you have to have a well prepared presentation that will capture their attention so that you can present your ideas clearly. A skill that I had trouble was to be able to work as a team. The imagery seminar was a great opportunity for me to develop my team work skills because we were put in to pairs to complete the seminar. Each member in the group had specific responsibilities to the team in order for the seminar to be successful. Being in the group to work on the seminar was a great experience for me because I was able to see where my strong and weak points are in group work. I found that it was easier for me to communicate my ideas with Rachna than to the whole class. A big part of group work is good communication between Rachna and I. Communication is also a big part of my learning experience because I will need to be able to get my ideas out by communicating well...
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...Inequalities Thomas Cunningham MAT221: Introduction to Algebra (GSO13360) Instructor: Justin Hazel Inequalities In this assignment I will be showing you how you can find out how to use Inequalities to find out how much you may or may not be overweight. You can use my equations and the examples of my work to find out exactly what category you might fall in. In this equation we are asked to use our own height to find out exactly if I might have a longer life span than the usual person. Before we start remember that W=my weight, and then H=my height. W=178.2 and then H=67 In this first compound inequality, I had to take the equivalent inequality and replace it with the BMI formula. My height and weight has been added in to replace the current H^. The next steps for this compound inequality I had to multiply all the terms by the denominator. There was some cancellation done towards the first phase of the problem. I then all three terms where divided by 703 to isolate W. People’s height of 67 might be different life span of those whom might weigh between 108lbs and 128lbs. 17<BMI<=22 17<703W/67^<22 17<703W/4489<22 17(4489) <703W<22(4489) 76313<703W<8978 76313/703<8978/703 108<W<128 In order to solve this second inequality, what I need to do is solve for W and place the values of W. The very first thing that happens is I multiply all the terms by H^ in order to take out...
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...to be successful in terms of assistance in these particular areas. Matrix organizations are kinds of structures that a categorized flexible and responsive and are characterized by employees having more than one supervisor and in order for them to perform at their highest level of productivity, they must have some area of expertise that is disciplined. The project team happens to become a creation of several highly imaginatively intelligent groups of people that are formed to collaborate with each other and strive at creating more diverse ideas, or putting a different take on some of the many already formed ideas and the opinions of those more diverse ideas. The collegial model works flawlessly when each member is able to be independent, but equally share management responsibilities or work out a specific rotation that meets each individuals peer or colleagues needs. The need or want for freedom or independence in the aforementioned paragraph has little merit when they must come together to satisfy matters that affect the entire group....
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