...Nike.inc SWOT analysis Strengths: y Nike is a globally recognized for being the number one sportswear brand in the World. Nike being a competitive organization has a healthy aver sion towards its competitors i.e. during Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable coverage. Nike has no factories; rather it uses contract factories to get the work done which makes it quite a lean organization. It has contracts with above 700 shops globally in about 45 different countries. Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative product range. They manufacture high quality at the lowest possible price, if prices rise due to price hike then the production process is made cheaper by changing the place of produ ction. It has a strong sense of marketing campaign by sponsoring top athletes. It uses lunarlite foam and flywire materials in order to make the manufactured shoes lighter and more controllable. Nike, Inc is listed in NYSE and positioned as a US headquartered worldwide sportswear trader and supplier that: Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia. Belongs to Fortune 500 companies which 2007 total re venue exceeded 16 b. USD Employs more than 30.000 people worldwide; Owns strong marketing...
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...Nike: The athletic footwear industry History Nike started out just as plan developed in order to satisfy course work at Stanford University. Mr. Phil Knight a graduate student at Stanford University and a long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bower man to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called his first shoe Tiger and began distribution at track meets. Blue Ribbon in 1971 earned it's "swoosh" and Knight introduced the first Nike brand line. In 1978 the Blue Ribbon became Nike and each year their profits grew steadily. Due to Nikes concentration in casual shoes in the 1980's, they missed the trend to aerobic shoes and fell behind allowing Reebok to control the market. Due to poor management in the years following and proceeding Reebok's take over things fell apart. Phil Knight repositioned and reestablished Nike following the bumpy years in the 80's. In 1988 Nike purchased Cole Haan for $64 million which allowed them to increase casual footwear sales by 16%, they also purchased the accessories company in 1990. Nike even expanded by opening their own retail store "Nike Town" in 1990. Nike distributes to 123 retail stores in the US and also in 52 retail stores in countries such as, the UK, Japan, France, Italy, Spain, Germany, and Canada. Ribbon Sports officially...
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...Strengths Nike has a strong global brand which everyone will know by its logo. The logo itself needs to be presented without the name and everyone will know what it is, that is how powerful the brand is. Some companies require their names to be present but in this case that is not true. This is garnered a long term customer loyalty base where the products are synonymous with high quality clothing and fitness trainers. The power of the brand is also evident in the fact that Nike has well known athletes and other celebrities which will put further backing to the brand if it is deemed to be “cool” to wear. Athletes like LeBron James, Roger Federer and others such as Andrew Luck where each of these people represent a different sport from basketball to tennis to American football respectively. They promote the company by wearing Nike branded clothes from head to toe to more recently wrist in the form of the Nike FuelBand. Nike FuelBand The company is a clothing brand and there is little to innovate in. However, Nike has managed to find ways to innovate their products and to provide a range for various different price points to cater for different demographics. This shows that the company is versatile in its product offering, whilst also remaining relevant as the industry leader. The new Flyknit running shoes, the FuelBand wristband and the Dri-Fit clothing technology are all innovative and are applicable to different products. The Flyknit trainers are very unique where they allow...
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...Nike, Inc. Accounting Analysis Brian Knoske Harding University Abstract Nike, Inc. is one of the most successful companies in the world. They consistently post high revenue numbers, which can be attributed to their excellent worldwide view. They are the world leader in footwear sales, which was the product that the company was originally built on. When Phil Knight and Bill Bowerman originally formed a company, they only wanted to provide athletes with a better shoe. Their success keeps their return on stock consistently up, which is a difficult thing to come by in these tough economic times. If Nike wishes to remain a successful company, they will have to appropriately deal with their accusations of poor working conditions for their foreign warehouses. Description of Company Nike, Inc. is a company that specializes in designing and selling athletic footwear and apparel (Nike, inc., 2011). Their products are of high quality and reasonable price, leading them to be highly sought after by consumers. This has led Nike, Inc. to become the number one athletic footwear supplier in the United States (Nike, inc., 2011). Nike, Inc. is also one of the world leaders in selling athletic uniforms, apparel, and casual clothing. In addition to designing and selling their products, Nike also operates NIKETOWN stores, Nike Factory Outlets, Nike Women’s Shops, and an online website (Nike, inc., 2011). Nike’s products are sold in 690 of these stores worldwide as well as at an...
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...An analysis of organizations strengths, weaknesses, opportunities and threats is known as a SWOT analysis. It is used as a tool to express a company’s health. The below is a NIKE SWOT analysis. SWOT Analysis for NIKE, Inc. Strengths: 1. NIKE has worldwide coverage. In the NIKE SWOT article on Marketing Teacher.com it states, Phil Knight, NIKE founder and CEO stated NIKE is a very competitive organization. So much that during the Atlanta Olympics, even though Reebok sponsored the games, NIKE sponsored the top athletes. In doing so the top athletes wore NIKE gear and had top coverage. 2. NIKE has the ability to offer its products and brands wherever the need is. According to the NIKE SWOT quality Assurance Solutions, NIKE doesn’t own its factories; it contracts factories in 40 countries all round the world. This strength allows NIKE freedom to move or open factories whenever and wherever needed which allows NIKE brands to be sold in nearly all countries around the world. 3. NIKE products and brands appeal to everyone. Their are five brands each having its own connection to customers as noted in the 2014 NIKE CR Report: NIKE, Convers, Hurley, Jordan, and NIKE Golf. For example, NIKE attracts the serious athlete who wants the latest and the best gear and accessories; Converse attracts the street casual wearer with its apparel and accessories; Hurley is surfing and youth lifestyle footwear, apparel and accessories, and Jordan is for the die-hard Jordan fan as Jordan has...
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...SWOT is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. SWOT analysis also refers to the process through which decision makers develop their awareness of organizational environments so as to influence performance now and in the future (Naryanan & Nath, 1993: 197). Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. According to Investopedia, when using SWOT analysis, be realistic about the strengths and weaknesses of your organization. Distinguish between where your organization is today, and where it could be in the future. Also remember to be specific by avoiding gray areas and always analyze whether the company is better or worse than competition. Finally, keep your SWOT analysis short and simple, and avoid complexity and over-analysis since much of the information is subjective. Thus, use it as a guide and not a prescription. This paper seeks to evaluate the strategic implications of the SWOT analysis model of the Driver and Vehicle Licensing Authority...
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...environmental scan continued use by present and future businesses to scan, examine, calculate, and project the internal and external elements of their marketplace. Companies use a SWOT Analysis to establish the performance of the markets environment. The company will analyze consumer and competitor’s behaviors, trends, strengths and weaknesses in the market. Performing an environmental scanning and SWOT Analysis is vital to an organization’s success. SWOT Analysis A) give a detailed assessment of the opportunities, trends, and consumer existing in their market environment. B) Establishes an awareness of their markets environment so that their company can increase the strategic planning and decision-making process. (U.S. Department of Health and Human Services, n.d.). C) Establish the internal resources needed to achieve their organizational goals and objectives. D) Establish the vision and strengths to identify the companies’ strengths, weaknesses, opportunities, and threats. (CPS Human Resource Services, 2007). To show the importance of environmental scanning and the competitive advantages that could arrive from using this assessment tool, this paper will conduct an environmental scan on Nike Inc., and A.O. Smith Water Products Company. The environmental scans of these corporations will a) examine how Nike Inc. and A.O Water Products Company create value and sustain their competitive advantage through business strategy. B) Analyze the measurement guidelines that both companies...
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...Environmental Scan Ricky Butler MGT/498 December 22, 2014 Gene Raltz Environmental Scan A.O. Smith Water Products Company A.O. Smith Water Products Company have established themselves as one of the world’s leading manufacturers of residential and commercial water heating equipment and technology. Because of their engineering excellence (hybrid water heaters, boilers, etc.) and customer service, A.O. Smith has been able expand their business operations into more than 60 foreign territories by 1) Increasing the development of their water heating equipment by way of innovative technology. 2) Acquiring different domestic and global partnerships and acquisitions. To establish and sustain the success they have already achieved, the business leaders at A.O. Smith implemented a vision that would allow their organization “to be the global leader in applying innovative technology and energy-efficient solutions that provide comfort and convenience to life” (A.O. Smith, 2008, para 1). A.O. Smith vision have allowed their organization to net annual sales of $1.49 Billion (2010) and $1.71 Billion (2011) with earnings of $57.3 million and $111.2 million in 2010 and 2011 in succession (A.O. Smith, 2011). A.O. Smith creates value and sustains their competitive advantage in their market environment by focusing on the following strategic initiatives: Develop and introduce a consistent stream of new and innovative residential and commercial boilers (steam, tank less, etc.), motors...
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...Case Study Analysis on Nike Corporation sachin bakshi Uploaded by Sachin Bakshi top 0.5% 5,126 Download DOCX Case Study Analysis on Nike Corporation 1. Introduction History Nike is a major US footwear, clothing and sportswear supplier based in Beaverton, Oregon. The company operates in more than 160 countries and employs over 44000 people across six continents. Nike’s revenue total of $20.862 billion in 2011 with total equity of $9.843 billion. Today Nike is considered the world’s leading supplier of athletic shoes and apparel and one of the world’s most famous and strongest brands. The company was founded in 1964 as a footwear distributor Blue Ribbon Sports by Bill Bowerman and Phil Knight (middle-distance runner from Portland). Initially, the company operated as a distributor for Onitsuka Tiger, the Japanese shoe maker. Most of the sales were made out of Knight ’s automobile. In 1967 the first retail store was opened. In 1972 the jump was made to manufacturing company’s own brand of athletic shoes and the “Swoosh” brand mark was created. The first self- manufactured company’s shoes used Bowerman’s “waffle” design. They became extremely popular among the runners: they had special waffle-type nubs for traction and at the same time they were lighter than traditional athletic shoes. In 1979 Nike Air technology was successfully launched and by 1980 the company already attained 50% of national athletic shoe market. In 1982 Nike started to...
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...Nike Case Analysis 1 Nike Case Analysis Contents I. Introduction............................................................................................................................................................3 II. Conclusions of Nike Core Marketing Strategy .......................................................................................................3 2.1. Pros: ............................................................................................................................................................3 2.2. Cons: ...........................................................................................................................................................3 2.3. Risks: ...........................................................................................................................................................3 III. Nike Core Marketing Strategy ...........................................................................................................................4 3.1. IV. Core marketing strategies .........................................................................................................................4 SWOT analysis .................................................................................................................................................6 4.1. 4.2. Weakness ..................................................................
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...Business Analysis & Decision Making Monday, November 16, 2015 William Morrison Case Study Companies used a lot of techniques that can help them against competitor and their weaknesses. As we all know to win a fight you need to train. Even if your strengths is bigger than the opponent that does mean the opponent won’t obtain that strength one day. This is why you always need to work on your strengths to get better and better. A lot of companies tend to fail in increasing their strength more. One techniques that business tend to utilize is the SWOT Analysis. According to Kimmons, Ronald SWOT analysis is a representation of a business's competitive capabilities in a given market, breaking down its strengths, weaknesses, opportunities and threats in an easily understandable way. One thing that make the SWOT Analysis particularly powerful is that with a little thought, it can help you uncover opportunities that you are well-placed to exploit. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares. More than this, by looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market. Before making an analysis from your SWOT Analysis, it is better to find out what are your internal and external factors. All businesses owner should keep track of...
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...A Study of Nike’s Operations in Bangladesh Through a PESTLE Analysis Sarah Seward-Langdon Xi’an Jiaotong-Liverpool University MAN311 Business in the Asia-Pacific Region Dr. Donald Pak October 30, 2015 Word Count: 3,215 Table of Contents Executive SummaryIntroduction of Bangladesh PESTLE Analysis of Bangladesh Political Situation Economical Situation Social Situation Technological Situation Legal Situation Environmental SituationIntroduction of NikeNike AnalysisMini-SWOTNike in Relation to Bangladesh PESTLE AnalysisConclusionReferences | 344467789101111121416 | Executive Summary The Asia-Pacific region is a diverse and growing area spanning approximately 28,000 square kilometers worldwide (Lane and Waggener, 1997). Countries such as China, Japan, and South Korea have seen unprecedented growth in recent history and are now part of the top 15 world economies (Central Intelligence Agency, 2015). Although which countries are considered part of the region is heavily controversial, many professionals agree that it is one of the most promising areas for business investments. This paper aims to provide a deeper insight into one of the still impoverished countries in the Asia-Pacific region: Bangladesh. After a short introduction of Bangladesh, an in-depth PESTLE analysis will be done on the country’s situation. Before corporations decide to invest in a country, it is extremely important to have all the facts. Through a PESTLE interpretation, the advantages and disadvantages of...
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...following is a description about phase I of Team A’s marketing planfor a new athletic shoe they recently developed.Team A is planning to try and sale the shoe to a well-established and profitable buyer known as Nike Inc. Offered below is a brief summation about Nike Inc. detailing the history and success of the company. Adescription of the product Team Ahas invented is discussed. This paper will give a brief synopsis on the importance of marketing to Nike, as the organization’s awe-inspiring reputation thus far proves it to be a highly-regarded and profitable company to do business with. Included also is the approach to marketing research, which is used to improve the tactics and strategy within marketing for products in development. Team A performed a (SWOTT) analysis which identifiesstrengths, weaknesses, opportunities, threats, and trends that will affect the launch of our product. Organizational Overview Nike is known as one of the world’smost influential producers of athletic apparel, footwear, accessories, and equipment.The Nike symbol can be seen on the uniforms and shoes of some of the most popular athletes world-wide. The Nike Inc. mission statement claims “to bring inspiration and innovation to every athlete in the world, if you have a body, you are an athlete” (About Nike Inc., 2013, para. 1).In1950 two men Bill Bowerman and Phil Knight had a vision to ignite a revolution in athletic footwear (2013). Bill Bowerman was a well-known national coach in field and track at the University...
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...1.5 Dropbox –Nike Marketing Analysis MKTG 530 Tori Kern Indiana Wesleyan University 1.5 Dropbox – Nike Marketing Analysis Nike Incorporated is one of the world’s leading innovators in athletic footwear, apparel, equipment and accessories (Nike.com, 2014). Nike will design, develop and market all of the above as well as marketing of apparel with licensed professional and college team logos ("IWU Jackson Library Databases," n.d.). Nike can and will clothe and shoe one’s entire family. Nike Incorporated began in 1968 and is now headquartered out of Beaverton, Oregon. Nike Inc. wholly owns affiliates such as Converse Incorporated, Hurley International, LLC and Nike Golf (Nike, Inc., n.d.). Converse is considered and reported as a separate segment while Hurley and Nike Golf are part of the financial reports for the Nike trademark. There is also the Jordan Brand. The Jordan Brand began in 1997and offers performance and lifestyle products. The Jordan Brand offers premium brand footwear, apparel and accessories inspired by the legend himself, Michael Jordan. The Nike Company has roughly 48,000 employees worldwide and operates in more than 170 countries (Global Data, December 2013). From when Nike began to the current status there are opportunities for Nike to improve on and to achieve goals. There will always be threats against the Nike Company that will try to distract or keep them from achieving goals. For a marketing standpoint it is important to identify those threats...
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...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
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